This document discusses different types of website traffic and methods to increase traffic. It outlines direct traffic as visitors who know the website address, and referring traffic as visitors from other sites. Advertising is presented as the quickest way to gain traffic. Specific online and offline tactics are provided to attract direct traffic through publicity and making the website useful, and to gain referring traffic through search engines, social media, articles, and more. The document stresses focusing efforts and avoiding automated traffic or spam.