The document outlines what makes a great website and how to build one. It discusses that a great website should convert visitors into customers, generate organic traffic, encourage social sharing, be mobile responsive, and reflect your brand. It then provides steps for building a website, including keyword research, site mapping, wireframing, content development, design, development, optimization, and measuring conversions. The cost of building a website can range from $0 for DIY to over $600,000 for a large agency. Hiring an experienced digital marketing team is recommended to avoid wasting money and ensure the website functions like real estate.

1. Cement Marketing • 15 E. Gay Street, Columbus, Ohio • Creating ties that bind

2. WHAT’S WRONG WITH YOUR WEBSITE?
APRIL 24, 2013
I. WHAT MAKES A GREAT WEBSITE?
II. HOW TO MAKE A GREAT WEBSITE?
III. HOW MUCH DOES IT COST?
IV. RANDOM AUDIENCE WEBSITE AUDIT
PRESENTED BY ALAINA SHEARER, PRINCIPAL, CEMENT MARKETING

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OUR PHILOSOPHY:
WHEN WE BUILD WEBSITES, WE BUILD AUDIENCES
RIGHT ALONG WITH THEM

4. WE SPEAK GEEK.
TRANSLATIONS AT NO CHARGE.
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Alison Momot
Search Project Strategist
Alaina Shearer
Digital Strategy
Rod Richmond
Search Engine Marketing
Alex Henderson
Junior Project Strategist
Daniella Limoli
Community Manager
ArcherScott Baker
Scott Baker
Design and Development Director
Bob Berman
Social Project Strategist

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OUR CLIENTS.
THEY MAKE OUR WORLD GO ROUND.

6. WHAT MAKES A GREAT WEBSITE?

7. 1. CONVERT VISITORS INTO CUSTOMERS

8. 1. CONVERT VISITORS INTO CUSTOMERS
CHECK YOUR OWN CONVERSIONS IN GOOGLE ANALYTICS

9. 2. GENERATE MORE TRAFFIC, ORGANICALLY

10. 2. GENERATE MORE TRAFFIC, ORGANICALLY
CHECK YOUR ORGANIC TRAFFIC IN GOOGLE ANALYTICS

11. 3. STRONGLY ENCOURAGE SOCIAL SHARING

12. 3. STRONGLY ENCOURAGE SOCIAL SHARING
CHECK YOUR SOCIAL ACTIVITY IN GOOGLE ANALYTICS

13. 4. MOBILE RESPONSIVE TO ALL DEVICES

14. 4. MOBILE RESPONSIVE TO ALL DEVICES
CHECK YOUR MOBILE TRAFFIC IN GOOGLE ANALYTICS

15. 5. REFLECT YOUR BRAND, TELL YOUR STORY

16. HOW TO BUILD A GREAT WEBSITE?

17. DISCOVERY: CONTENT FIRST
KEYWORD RESEARCH
SITE MAP
WIREFRAMES
CONTENT DEVELOPMENT

18. DISCOVERY: CONTENT FIRST
KEYWORD RESEARCH

19. DISCOVERY: CONTENT FIRST
SITE MAP

20. DISCOVERY: CONTENT FIRST
WIREFRAMES

21. DISCOVERY: CONTENT FIRST
CONTENT DEVELOPMENT

22. DESIGN: WIREFRAMES COME TO LIFE
DESKTOP FIRST

23. DESIGN: WIREFRAMES COME TO LIFE
MOBILE

24. DEVELOPMENT: CHECK YOUR P’S AND Q’S
IS IT OPTIMIZED FOR SEARCH?
IS SOCIAL BUILT IN?
CAN YOU UPDATE THE SITE IN MINUTES?
IS YOUR CMS OPEN SOURCE?

25. OPTIMIZATION + AUDIENCE: LAUNCH TIME!
DO YOU HAVE A BLOG?
ARE IMAGES/PAGES/POSTS OPTIMIZED?
DO YOU HAVE A CONTENT STRATEGY?
WRITE, CREATE AND SHARE - EVERYTHING

26. CONVERSIONS: MEASURE THAT PUPPY
ARE GOOGLE ANALYTICS UP AND RUNNING?
ARE GOALS SET UP AND TRACKING?
APPLY RESULTS (WEEKLY OR MONTHLY)

27. HOW MUCH DOES IT COST?

28. HOW MUCH DOES IT COST?
$1,000,000.00

29. HOW MUCH DOES IT COST?: TIERS
DIY: $0.00
FREELANCER: $2,000-$7,000
CEMENT: $20,000 - $80,000
LARGE AGENCY: $150K - $600K

30. HOW MUCH DOES IT COST? WHY IT MATTERS?
IF BUILT IMPROPERLY, MONEY WILL BE WASTED
A WEBSITE IS LIKE REAL ESTATE

31. RANDOM WEBSITE AUDITS

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HIRE AN EXPERIENCED DIGITAL MARKETING TEAM.
CONTACT US FOR A FREE ESTIMATE TODAY.
614-564-9216, ALAINA@CEMENTMARKETING.COM
OR VISIT
CEMENTMARKETING.COM