SlideShare a Scribd company logo
By
Andy Parker
Co-Founder at Zealify
@ParkerACS
@Zealify
www.zealify.com
Startups, the grad scheme
myth, and how to hustle your
way into a job
Who am I?
Hi I’m Andy (@ParkerACS)
Who am I?
UEA Graduate, 2012
- Business Management
Co-Founder
- UEA Management Society
Co-Founded Zealify
-  £70k investment
-  Team of 4
Since then:
Zealify’s Mission
To help people
discover great jobs
they enjoy in exciting
companies to work
for.
- High growth
startups & SMEs.
- 15-250 employees.
- Mostly tech & digital
- But roles of all types
Zealify Profiles
Reasons to join a startup
2	
  
3	
  
1	
  
5	
  
6	
  
4	
  Impact	
  
Learning	
  
Team	
  
Meritocracy	
  
Long  term  reward	
  
Join  a  Mission	
  
Corporate Career Path
Source:	
  h*p://www.bain.com/offices/india/en_us/careers/career-­‐path.aspx	
  
Corporate Org Chart
Share
holde
rs	
  Boar
d	
  
Mem
bers	
  
Chair
man	
  
CEO	
  
CFO	
  
VP	
   VP	
  
CMO	
  
VP	
   VP	
   VP	
  
CIO	
  
VP	
   VP	
   VP	
  
CPO	
  
VP	
   VP	
   VP	
  
Grad  Scheme	
  
Startup Org Chart
CEO	
   COO	
  RECENT  
GRADUATE	
  
Financial Outcomes
Source:	
  h*ps://view-­‐api.box.com/1/sessions/e8c318c1945d4d0a9b3ac3bab12f8558/view	
  
Valuations, Growth & Employees
Company	
   Market	
  Cap	
  
($billion)	
  
Year	
  Founded	
   Employees	
  
Goldman	
  Sachs	
   78.34	
   1869	
   ~34,000	
  
IBM	
   146.6	
   1911	
   ~380,000	
  
Accenture	
   67.99	
   1989	
   ~335,000	
  
Unilever	
   83.26	
   1929	
   ~170,000	
  
Company	
   Market	
  Cap	
  /	
  
Valua<on	
  
($billion)	
  
Year	
  Founded	
   Employees	
  
LinkedIn	
   25.23	
   2002	
   ~8,000	
  
Uber	
   >50	
   2009	
   ~700	
  
Snapchat	
   16	
   2011	
   ~350	
  
Zenefits	
   ~5	
   2013	
   ~1500	
  
You could join the next $1bn
company
What does it take?
The most underrated skill that is a huge
competitive advantage for those that possess
it, is simply an ability to GSD.
The most underrated skill that is a huge
competitive advantage for those that possess
it, is simply an ability to GSD.
(aka hustle!)
Job Applications are a Fight for
Attention
So do something to
STAND OUT
Inside the Hiring Manager’s Head
What are the employers looking
for?
ü  Attitude over aptitude
ü  Value
ü  Culture Fit
ü  People who punch above their weight
Searching for a job IS a job
The basics:
ü  Be willing to help yourself
ü  Be polite – ALWAYS
ü  Don’t be arrogant
ü  Don’t fool yourself, there are
opportunities.
BUT you have to HUSTLE
Always be ‘on’
Be so remarkable they can’t ignore you:
-  Networking
-  Phone manner
-  Email etiquette
-  Social media
-  Actual applications
How good is your
Personal Brand?
“Your personal brand is what
people say about you when
you’re not in the room”
- Jeff Bezos, founder of Amazon
“Your personal brand is what people say about you when
you’re not in the room”
- Jeff Bezos, founder of Amazon
What does google say about you?
You want the hiring manager to say:
“This person looks really
interesting. We HAVE to meet
with them”
You want the hiring manager to say:
“This person looks really
interesting. We HAVE to meet
with them”
Don’t be this person…
§  LinkedIn
§  Twitter
§  Personal website
§  Blogging – “blogging is the new resume”
§  Don’t discount Facebook
Personal Branding: Quick Wins
§  Firstnamelastname@gmail.com
§  Personal business cards
§  About.me
§  Professional Email signature
Your digital footprint
§  LinkedIn
§  Twitter
§  Personal website
§  Blogging – “blogging is the new resume”
§  Don’t discount Facebook
EVIDENCE of your work
§  GitHub
§  Dribbble
§  Personal website
§  Portfolio – (side) projects
§  Freelancing
§  References
Just GSD and show it off!!
Get Certified – Online Courses
Most Common Mistakes
✘  Speling & Grammer :-P
✘  Attention to detail
✘  Not reading the job description
✘  Too generic (!!!) - BE SPECIFIC AND TARGETED
ü  Need to show desire, passion, zeal!
Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00	
   Created with Haiku Deck	
  
Things to consider when looking
for or evaluating a job.
Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00	
   Created with Haiku Deck	
  
Things to consider when looking
for or evaluating a job.
ü  Focus on the job role and responsibilities
(not the job title)
Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00	
   Created with Haiku Deck	
  
Things to consider when looking
for or evaluating a job.
ü  Focus on the job role and responsibilities
(not the job title)
ü  Salary could be lower but opportunity for
growth larger
Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00	
   Created with Haiku Deck	
  
Things to consider when looking
for or evaluating a job.
ü  Focus on the job role and responsibilities
(not the job title)
ü  Salary could be lower but opportunity for
growth larger
ü  What’s the current team like? Culture FIT!?
Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00	
   Created with Haiku Deck	
  
Things to consider when looking
for or evaluating a job.
ü  Focus on the job role and responsibilities
(not the job title)
ü  Salary could be lower but opportunity for
growth larger
ü  What’s the current team like? Culture FIT!?
ü  Progression & Ownership (Stock/Options)
Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08	
   Created with Haiku Deck	
  
Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08	
   Created with Haiku Deck	
  
More importantly...
Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08	
   Created with Haiku Deck	
  
More importantly...
ü  Don’t get blinded by perks. Look for peers.
Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08	
   Created with Haiku Deck	
  
More importantly...
ü  Don’t get blinded by perks. Look for peers.
ü  Opportunities for learning & development?
Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08	
   Created with Haiku Deck	
  
More importantly...
ü  Don’t get blinded by perks. Look for peers.
ü  Opportunities for learning & development?
ü  Do your research.
Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08	
   Created with Haiku Deck	
  
More importantly...
ü  Don’t get blinded by perks. Look for peers.
ü  Opportunities for learning & development?
ü  Do your research.
ü  Optimise for future growth over short term
reward.
“Your work is going to fill a large
part of your life, and the only way
to be truly satisfied is to do what
you believe is great work. And the
only way to do great work is to
love what you do.”
- Steve Jobs
If it fails...
You can always go back and follow
the status quo.
Route to success
Andy Parker
ap@zealify.com
@ParkerACS
@Zealify
www.zealify.com
Thank you!
Any Questions?
More from us here:
info.zealify.com/blog
Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00	
   Created with Haiku Deck	
  
Why does a startup need economics
and financial skill-sets?
ü  Operations
ü  Data analysis
ü  Quantitative marketing
ü  Market analysis
Plus the founders have to do:
ü  P&L
ü  Cash-flow forecasts
ü  Cap tables (shareholders)
ü  Investment Rounds

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Startups, the grad scheme myth, and how to hustle your way into a job (UCLEFS talk)

  • 1. By Andy Parker Co-Founder at Zealify @ParkerACS @Zealify www.zealify.com Startups, the grad scheme myth, and how to hustle your way into a job
  • 2. Who am I? Hi I’m Andy (@ParkerACS)
  • 3. Who am I? UEA Graduate, 2012 - Business Management Co-Founder - UEA Management Society Co-Founded Zealify -  £70k investment -  Team of 4 Since then:
  • 4. Zealify’s Mission To help people discover great jobs they enjoy in exciting companies to work for. - High growth startups & SMEs. - 15-250 employees. - Mostly tech & digital - But roles of all types
  • 6. Reasons to join a startup 2   3   1   5   6   4  Impact   Learning   Team   Meritocracy   Long  term  reward   Join  a  Mission  
  • 7. Corporate Career Path Source:  h*p://www.bain.com/offices/india/en_us/careers/career-­‐path.aspx  
  • 8. Corporate Org Chart Share holde rs  Boar d   Mem bers   Chair man   CEO   CFO   VP   VP   CMO   VP   VP   VP   CIO   VP   VP   VP   CPO   VP   VP   VP   Grad  Scheme  
  • 9. Startup Org Chart CEO   COO  RECENT   GRADUATE  
  • 11. Valuations, Growth & Employees Company   Market  Cap   ($billion)   Year  Founded   Employees   Goldman  Sachs   78.34   1869   ~34,000   IBM   146.6   1911   ~380,000   Accenture   67.99   1989   ~335,000   Unilever   83.26   1929   ~170,000   Company   Market  Cap  /   Valua<on   ($billion)   Year  Founded   Employees   LinkedIn   25.23   2002   ~8,000   Uber   >50   2009   ~700   Snapchat   16   2011   ~350   Zenefits   ~5   2013   ~1500  
  • 12. You could join the next $1bn company
  • 13. What does it take?
  • 14. The most underrated skill that is a huge competitive advantage for those that possess it, is simply an ability to GSD.
  • 15. The most underrated skill that is a huge competitive advantage for those that possess it, is simply an ability to GSD. (aka hustle!)
  • 16. Job Applications are a Fight for Attention So do something to STAND OUT
  • 17.
  • 18.
  • 19.
  • 20.
  • 21. Inside the Hiring Manager’s Head
  • 22. What are the employers looking for? ü  Attitude over aptitude ü  Value ü  Culture Fit ü  People who punch above their weight
  • 23. Searching for a job IS a job The basics: ü  Be willing to help yourself ü  Be polite – ALWAYS ü  Don’t be arrogant ü  Don’t fool yourself, there are opportunities. BUT you have to HUSTLE
  • 24. Always be ‘on’ Be so remarkable they can’t ignore you: -  Networking -  Phone manner -  Email etiquette -  Social media -  Actual applications
  • 25. How good is your Personal Brand?
  • 26. “Your personal brand is what people say about you when you’re not in the room” - Jeff Bezos, founder of Amazon
  • 27. “Your personal brand is what people say about you when you’re not in the room” - Jeff Bezos, founder of Amazon What does google say about you?
  • 28. You want the hiring manager to say: “This person looks really interesting. We HAVE to meet with them”
  • 29. You want the hiring manager to say: “This person looks really interesting. We HAVE to meet with them”
  • 30. Don’t be this person… §  LinkedIn §  Twitter §  Personal website §  Blogging – “blogging is the new resume” §  Don’t discount Facebook
  • 31. Personal Branding: Quick Wins §  Firstnamelastname@gmail.com §  Personal business cards §  About.me §  Professional Email signature
  • 32. Your digital footprint §  LinkedIn §  Twitter §  Personal website §  Blogging – “blogging is the new resume” §  Don’t discount Facebook
  • 33. EVIDENCE of your work §  GitHub §  Dribbble §  Personal website §  Portfolio – (side) projects §  Freelancing §  References Just GSD and show it off!!
  • 34. Get Certified – Online Courses
  • 35. Most Common Mistakes ✘  Speling & Grammer :-P ✘  Attention to detail ✘  Not reading the job description ✘  Too generic (!!!) - BE SPECIFIC AND TARGETED ü  Need to show desire, passion, zeal!
  • 36. Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck   Things to consider when looking for or evaluating a job.
  • 37. Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck   Things to consider when looking for or evaluating a job. ü  Focus on the job role and responsibilities (not the job title)
  • 38. Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck   Things to consider when looking for or evaluating a job. ü  Focus on the job role and responsibilities (not the job title) ü  Salary could be lower but opportunity for growth larger
  • 39. Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck   Things to consider when looking for or evaluating a job. ü  Focus on the job role and responsibilities (not the job title) ü  Salary could be lower but opportunity for growth larger ü  What’s the current team like? Culture FIT!?
  • 40. Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck   Things to consider when looking for or evaluating a job. ü  Focus on the job role and responsibilities (not the job title) ü  Salary could be lower but opportunity for growth larger ü  What’s the current team like? Culture FIT!? ü  Progression & Ownership (Stock/Options)
  • 41. Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck  
  • 42. Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck   More importantly...
  • 43. Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck   More importantly... ü  Don’t get blinded by perks. Look for peers.
  • 44. Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck   More importantly... ü  Don’t get blinded by perks. Look for peers. ü  Opportunities for learning & development?
  • 45. Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck   More importantly... ü  Don’t get blinded by perks. Look for peers. ü  Opportunities for learning & development? ü  Do your research.
  • 46. Photo by vagabond by nature - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/8093048@N08   Created with Haiku Deck   More importantly... ü  Don’t get blinded by perks. Look for peers. ü  Opportunities for learning & development? ü  Do your research. ü  Optimise for future growth over short term reward.
  • 47. “Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.” - Steve Jobs
  • 48. If it fails... You can always go back and follow the status quo.
  • 50. Andy Parker ap@zealify.com @ParkerACS @Zealify www.zealify.com Thank you! Any Questions? More from us here: info.zealify.com/blog
  • 51. Photo by wili_hybrid - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/62223880@N00   Created with Haiku Deck   Why does a startup need economics and financial skill-sets? ü  Operations ü  Data analysis ü  Quantitative marketing ü  Market analysis Plus the founders have to do: ü  P&L ü  Cash-flow forecasts ü  Cap tables (shareholders) ü  Investment Rounds