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JMSB Personal Branding and Networking
This document provides guidance on personal branding. It defines personal branding as being noticed in today's business world and emphasizes the importance of knowing yourself and building your own unique brand. It includes two case studies that demonstrate how to analyze strengths and weaknesses, tell your story, and leverage tools like LinkedIn to find new opportunities. The key rules of personal branding discussed are knowing yourself through SWOT analysis, being self-confident, creating a value proposition, and building your brand through storytelling and multimedia. For networking, it recommends using professional social media, leveraging your network, improving your online reputation, and having an effective 30-second elevator pitch prepared.
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JMSB Personal Branding and Networking
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- 2. Elisabeth GIRET-BERTRAND Degreein biology, MBA. Executive in leading US companies specialized in medical equipment (R&D and marketing). Expatriated in Milan since 2008, graduated in HR at UCLA Start of a new professional challenge: help french-speaking expatriates managing their career transition issues. Kite Up can demonstrate an over 90% success rate.
- 3. Personal Branding Road Book HOWTO SELL YOURSELF?
- 4. Content What ispersonal branding? Case studies Why is personal branding important? Why is personal branding important for you ? The key rules of personal branding The key rules for networking
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- 6. What is personalbranding? It’ about being noticed in today’s business world!
- 7. What is personalbranding? Your are unique, let everybody know!
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- 9. Case Study #1 Thomas, 40, Master in Supply chain management, MBA, 10 years of experience as Project Manager in the Food, Feed and Cosmetic manufacturing. Recently fired for economic reasons Objective: To find a new challenge quickly, anywhere What makes him different? Why should he be THE one?
- 10. The method First,understand who he is! =>Write and analyze his SWOT Build his image: emphasize his strengths (competences & achievements) and compensate his weaknesses (unemployed, not good at expressing himself) Write his story: build his foundation, define his identity, express his academic, business and personal strengths Tell his story: LinkedIn strategy including networking and communities management
- 11. Actions from storytellingto supports
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- 13. Summary In businesssince 2000, I have engineered, built, sold and managed production plants in various parts of the world such as USA, Brazil, China, Eastern Europe, India, France, Italy, Belgium and Spain in food, feed and cosmetic. I’m extremely self motivated, confident and goal oriented. I possess interpersonal and communication skills which aid efficiency and effectiveness in working with other professionals even in multicultural contexts. My objective is to obtain a challenging opportunity to further develop my international experience and grow as a professional and individual.
- 14. Linkedin Company Page TMConsulting TM consulting is
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- 16. PowerPoint Presentation Plan Worldwide experience European experience Engineering Advices and engineering
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- 22. Results Thomas builthis personal foundation: Title: Industrial Executive Consultant for Food, Feed and Cosmetic industries Positioning: Expert in building manufacturing plants in Europe, Asia and North and South America Targeting: European companies that want to produce in Europe, Asia or North and South America Tools: CV, PowerPoint presentation, business cards, LinkedIn profile in 2 languages, References list Networking: Virtual networking using LinkedIn, Slide Share and Viadeo Networking: conventions, professional association, French chamber of commerce, Alumni Associations…
- 23. Results After 3months Thomas signed two consulting contracts: One in the US One in Luxembourg Today in not anymore a consultant, he’s the owner of a Cosmetic plan in France. His network is huge: + 1 500 connections on Linkedin mainly in the cosmetic and food sectors.
- 24. Case Study #2 Cathy is a student in Master of Finance and would like to find an internship in a finance department How to sell herself?
- 25. The method First,understand who she is! =>Write and analyze his SWOT Build her image: Describe her previous internships, her volunteer’s implication in a Child Care NGO Write her story: build his foundation, define his identity, express his academic, business and personal strengths Tell her story: LinkedIn strategy including networking and communities management
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- 27. Summary Student atthe Bocconi Master of finance, I returned from a 6 month stay in New Zealand as part of a university exchange . I wanted to discover another culture , another environment and improve my English. Besides my taste for travel, I like to tell them and photograph them. My first internship in finance at Google in London was the first contact with an innovative company and I appreciate the place and trust that is given to each employee . Today I am looking for an internship in finance in a company where human values are strong and where teamwork is valued.
- 28. Lead by example! Internship in the finance department, Google 2014 I learned about How to think different Matrix organization Team work Confidence How to take part of the reporting process Customers Finance department policy
- 29. Blog As volunteerI mostly learned solidarity and life community. 6 weeks that I spent with orphans from 4 to 12 years I measured the chance I have to study and live in comfort. We have restored the school benches and tables, built a bridge, bought a cow. The rest of our time was devoted to the animation of the orphanage.
- 30. Video Organization ofa charity concert to collect founds Find a place to play music Invite friends, family and business relations Build a 1 hour and half show Results 70 attendees Collect 1000 euros for the charity association
- 31. Courses Corporate Finance Accounting Macro economy Micro economy Asset pricing Forecasting and time series analysis Financial crisis Financial risk management
- 32. E portefolio Cathy Smith PortlandStreet 563 84592 Auckland New Zélande (459)512862434 Volunteer in orphanage My missions My experiences My next challenge
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- 34. Results We createda brand image with the LinkedIn Profile We leaded by example with creating e portfolio which included Description of what she learns at university Internship description with pictures of headquarter and products a lot of pictures and comments on her trip as a volunteer in Tanzanie We networked by visiting: Finance communities in Canada and USA Companies in the fashion and cosmetic sector Associations like Toastmaster which helps her to improve her capacities to speak in front of an audience.
- 35. Results Cathy’s moreself confident and proud of herself She knows how to be outstanding She has a value proposition She leverages her network She built relationship with targeted communities She found an internship in 1 month
- 36. The key rules for personalbranding
- 37. The key rulesfor personal branding Know yourself Be self confident Build your own brand Create a value proposition
- 38. Know yourself: SWOT Strengths What are you good at? What do other people ask your help for? What makes you unique? Source Google Jen Vaughn => volunteers, sports, events, passions, publications, values, studies, competences, experiences, special gifts…
- 39. Know yourself: SWOT Weaknesses What are your weak area? In what area do you have fewer resources available? Do others avoid asking you for help on certain matters? Source Google Jen Vaughn
- 40. Know yourself: SWOT Opportunities What trends can you take advantage of now? How can you leverage your strengths? Are there any opportunities immediately open to you? Source Google Jen Vaughn
- 41. Know yourself: SWOT Threats What are your competitors doing? Does any of your weaknesses represent an immediate threat? Is there anything that you must address right now? Source Google Jen Vaughn
- 42. Be self confident « Whenpeople exude confidence, we want to work with them. We are more likely to follow their lead. Confidence is the number one byproduct of the personal branding process, because in branding you uncover what makes you exceptional and use it to make career choices and deliver outstanding value » William Arruda, a personal branding expert and author of “Ditch. Dare. Do!”
- 43. Build you ownbrand Story telling Missions Key achievements Key competences Add pictures, comments, impressions, examples, experiences, video, publications, posts, Supports Blog Slideshare Linkedin profile Facebook profile E portfolio You Tube….
- 44. Build you ownbrand http://michaelhku.blogspot.it
- 45. Create a valueproposition In one single statement, highlight personal traits, skills and competences that demonstrate your value to the employer, while being tolerant of your entry level experience Who are you? What are your qualifications? What are your aspirations? What are your values?
- 46. Create a valueproposition
- 47. Create a valueproposition
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- 50. The key rulesfor networking Use professional social media Leverage your network Improve your e-reputation 30 second elevator speech
- 51. Use professional socialmedia What is your goal? A job, an internship? Create an account on LinkedIn Add your CV, your supports, video, powerpoint… Add competences Add recommendations Ask for endorsements Choose targeted companies Add targeted groups Start discussions Publish Create traffic
- 52. Leverage your network Target your group on social media: LinkedIn groups Facebook groups Examples: Canada jobs, career and networking JMSB Finance Network Canada Recruitment…
- 53. Leverage your network Target the companies Target the institutions Target the friends Target your teachers Target your colleagues Target associations
- 54. Leverage your network Target your associations Example: JMSB Alumni Canadian Chamber of commerce American Chamber of commerce Toastmaster French Founders Professional Woman Associations Volunteers association : Red Cross, Dans La Rue…
- 55. Improve your e-reputation With community management Become a leader With groups Add articles on line with your objectives Add appropriate comments Add information With posts or publication On experience
- 56. 30 Second elevatorSpeech Networking is not final! For real life encounters, you need a 30 seconds elevator speech A 30 seconds clear, brief message about you, a real “commercial”, telling who you are, what you’re looking for and how you can benefit a company or organization. Memorize and practice it! Rehearse your 30 second elevator speech with a friend or in front of a mirror. The important thing is to practice it out LOUD.
- 57. 30 Second elevatorSpeech Example I am new to professional writing but I have been published in 6 medium-circulation publications over the last year. Prior to that, I graduated from the University of Massachusetts with a 3.8 GPA. I hold a Bachelor’s in English and a Master’s degree in Journalism. While I was there, I wrote for two of the college papers and an award-winning magazine known as “Modern Times.” My portfolio speaks for itself. If you would take a few minutes to look it over, I guarantee you will be impressed. If you are sceptical, I am willing to send you a small series of sample pieces so you know that I have what it takes.
- 58. 30 Second elevatorSpeech Example Hi, my name is Brad. I am currently student attending the JMSB in Montreal. In college I plan on majoring in business, specifically in the finance area. This summer I did an internship with the Groundhog Hedge Fund Group and I hope to work in my college’s credit union when I return to school this fall. Ever since I can remember I have always had an interest in numbers and I feel certain that this is something I want to do in my future career. Next summer I’m hoping to get another internship learning more about how the international financial market operates. I also want a career working with people since I enjoy assisting others with their finances and I had a blast this year preparing a presentation as a team with a group of other students for my business management introductory course.
- 59. Additional information TEDconference Building a Personal Brand: Jacob Cass Sylvain Boudreau, expert en leadership et personal branding based in Montreal You Tube 4 principles of career distinction, by William Arruda Harvard Business Review Forbes magazine
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