Fresh nous social media for business growth shFresh Nous
This document provides an overview of using social media for business growth. It discusses the major social media platforms of Facebook, Twitter, LinkedIn and Google+, how to set up business pages on each, tips for getting started and growing followers. It also covers content planning, scheduling, measuring results and staying engaged with your audience through social listening. The goal is to help businesses understand how to effectively use social media to meet their marketing objectives.
This document provides an overview and agenda for a two-day search engine optimization (SEO) workshop. Day one will cover understanding search engines and how they work, surveying major search engines, defining SEO, creating keyword lists, and choosing domain names. Day two will focus on using the keyword list to get website traffic, understanding page rank, HTML for SEO, getting inbound links, pay-per-click advertising, methods to avoid, and using a robots.txt file. The instructor's qualifications are provided, including their experience with web development, SEO, and online instruction. Workshops will be held for four hours each day with a short break in the afternoon.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Building Your Business With Google January 2011Noah Boswell
The document provides an overview of a class on building a business with Google. The class aims to educate students on the topic, build confidence, and inspire action. It discusses creating and marketing a website, including using Google AdWords and Google Analytics. The document also provides a list of resources and tips for setting up a website, including questions to consider before building a site.
Building yourbusinesswithgoogle 9 15-2010Noah Boswell
The document provides an overview of a class on building a business with Google. It discusses creating a website, getting it found on search engines through SEO, and using paid advertising on Google. It lists many free and paid tools and services for websites, blogs, hosting, domains, and online marketing. Key recommendations include developing keywords, using Google Analytics and AdWords, and networking with other bloggers to promote your site.
This document provides an overview of a class on making money online while you sleep. It discusses various ways to make money, including selling products, using affiliate links, AdSense, blogging, creating websites, and more. It also provides many resources and websites related to topics like affiliate marketing, pay-per-click advertising, social media marketing, and more.
This document provides guidance on optimizing a website for search engine optimization (SEO) during a site redesign. It recommends analyzing keyword data and site traffic to determine SEO priorities. It also suggests maintaining existing page URLs and metadata where possible, ensuring proper redirects, and focusing on site speed, usability and unique content rather than just design. Common mistakes to avoid include changing the publishing platform, URLs or protocol without proper redirects in place.
How to exploit LinkedIn to systematically generate prospects and quality leadsGilbert Mizrahi
This document provides tips on using LinkedIn to generate quality leads and prospects. It discusses positioning your LinkedIn profile to attract the right connections, searching for potential leads within your target audience on LinkedIn, connecting with them in a personalized way, and using creative cold emailing strategies. These include crafting email sequences, finding contact information for those not in your network, and verifying emails before sending to avoid issues. The goal is to systematically connect with prospects and generate business opportunities through your LinkedIn network and outreach.
Fresh nous social media for business growth shFresh Nous
This document provides an overview of using social media for business growth. It discusses the major social media platforms of Facebook, Twitter, LinkedIn and Google+, how to set up business pages on each, tips for getting started and growing followers. It also covers content planning, scheduling, measuring results and staying engaged with your audience through social listening. The goal is to help businesses understand how to effectively use social media to meet their marketing objectives.
This document provides an overview and agenda for a two-day search engine optimization (SEO) workshop. Day one will cover understanding search engines and how they work, surveying major search engines, defining SEO, creating keyword lists, and choosing domain names. Day two will focus on using the keyword list to get website traffic, understanding page rank, HTML for SEO, getting inbound links, pay-per-click advertising, methods to avoid, and using a robots.txt file. The instructor's qualifications are provided, including their experience with web development, SEO, and online instruction. Workshops will be held for four hours each day with a short break in the afternoon.
Today's retail operations include more venues than ever before. As websites compete with brick and mortar stores and catalogs, new media marketing channels such as blogs, Facebook, and Twitter are rapidly growing to compete with traditional advertising. In this seminar, you'll learn to utilize all of these marketing channels to drive traffic to your retail store. You'll learn new ways to grow your retail business and reach new customers now. From the basics of driving web traffic through search engine marketing to landing page optimization, this seminar will prepare you to navigate the new retail marketing landscape to maximize your reach.
Building Your Business With Google January 2011Noah Boswell
The document provides an overview of a class on building a business with Google. The class aims to educate students on the topic, build confidence, and inspire action. It discusses creating and marketing a website, including using Google AdWords and Google Analytics. The document also provides a list of resources and tips for setting up a website, including questions to consider before building a site.
Building yourbusinesswithgoogle 9 15-2010Noah Boswell
The document provides an overview of a class on building a business with Google. It discusses creating a website, getting it found on search engines through SEO, and using paid advertising on Google. It lists many free and paid tools and services for websites, blogs, hosting, domains, and online marketing. Key recommendations include developing keywords, using Google Analytics and AdWords, and networking with other bloggers to promote your site.
This document provides an overview of a class on making money online while you sleep. It discusses various ways to make money, including selling products, using affiliate links, AdSense, blogging, creating websites, and more. It also provides many resources and websites related to topics like affiliate marketing, pay-per-click advertising, social media marketing, and more.
This document provides guidance on optimizing a website for search engine optimization (SEO) during a site redesign. It recommends analyzing keyword data and site traffic to determine SEO priorities. It also suggests maintaining existing page URLs and metadata where possible, ensuring proper redirects, and focusing on site speed, usability and unique content rather than just design. Common mistakes to avoid include changing the publishing platform, URLs or protocol without proper redirects in place.
How to exploit LinkedIn to systematically generate prospects and quality leadsGilbert Mizrahi
This document provides tips on using LinkedIn to generate quality leads and prospects. It discusses positioning your LinkedIn profile to attract the right connections, searching for potential leads within your target audience on LinkedIn, connecting with them in a personalized way, and using creative cold emailing strategies. These include crafting email sequences, finding contact information for those not in your network, and verifying emails before sending to avoid issues. The goal is to systematically connect with prospects and generate business opportunities through your LinkedIn network and outreach.
This document discusses the importance of search engine optimization (SEO) for increasing website visibility. It explains that 88% of Americans use search engines to find information online. The top search engines are Google, capturing almost 90% of the UK market, and Bing. To rank highly on search engines, websites must optimize elements like keywords, metadata, links, and content to match what users search for. Proper on-page SEO helps sites appear for relevant search terms. Building high-quality backlinks also improves rankings. The document provides tips for effective SEO and cautions against suspicious techniques that could hurt a site's ranking.
This document discusses strategies for effective communication and branding on the web using Web 2.0 tools and social media. It recommends shifting from push to pull marketing, building online communities, reducing costs while extending reach, and learning to have fun. Specific recommendations include blogging to gain expertise, using tools like YouTube and Facebook to build relationships, and combining new and traditional media for maximum impact. The overall message is that Web 2.0 allows businesses to connect with customers in new ways.
Slay your competitors on social media mDiana Esparza
The document outlines Diana Esparza's presentation on how to use social media to outcompete rivals. The presentation covers online marketing basics, major social media platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for quick wins on each platform. It emphasizes developing a clear brand, website, content strategy and capturing leads and customers through an integrated social media presence.
Mb uni dccf-social media october 2012-1pptJoanne Sweeney
This document outlines an agenda for a social media workshop. The workshop aims to give attendees a greater understanding of social media and teach skills for managing Facebook and Twitter. Additional objectives include enabling digital storytelling and devising social media strategies. The workshop will cover popular social media sites, the social media landscape in Ireland, new rules of marketing and PR, writing for social media, and how organizations use social media. It will also provide tips and examples for Facebook marketing, features, and engaging content.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Using Social Media Creatively: Tools for Networking, Outreach, & Marketing (A...npmarket
The document discusses using social media creatively for networking, outreach, and marketing. It explores key social media tools like Facebook, LinkedIn, Twitter, blogs, and online listings. It also discusses using these tools effectively and two kinds of online advertising: Google Display Ads and Facebook Advertising. The document ends with taking questions.
Breakout media online_business_start_upYournxtstep
The document provides an overview of Breakout Media and starting an online business. Breakout Media trains people in digital media skills like internet marketing, social media, and e-business. It aims to help people start their own online businesses. The document discusses internet business basics, making money online, designing websites to sell, creating multiple websites, copywriting, communication, and social media. It provides tips for starting an online business, including choosing a domain name, website hosting, DIY vs. hiring a professional, content, search engine optimization, pay-per-click advertising, email marketing, and analytics.
Chester Co Internet & Social Media Marketing Meetup - April 2012610 Digital, LLC
Slide deck from April 2012 Meetup.com meeting of Chester County Internet & Social Media Marketing
Two for Tuesday: Social Media Marketing and Ads & WordPress Blogging Basics
@ChescoMarketing #ChescoIM
Presented by @JeffTincher http://bit.ly/TinchLI
The document provides guidance on how to make money blogging. It recommends starting a blog focused on a specific niche and using WordPress as the blogging platform. It then outlines six main ways bloggers can generate income, such as affiliate marketing, ads, selling memberships or physical products. The document stresses consistently creating helpful, educational content and promoting blog posts through social media and email. It also provides tips on analyzing a blog's performance and offers resources for further learning.
Building digital eminence: How to look great onlinelaurapnicholas
The document discusses how to build digital eminence online. It defines digital eminence as how a person is known and respected online based on their achievements and knowledge. It recommends 5 steps to build digital eminence: 1) define your personal brand, 2) optimize your LinkedIn profile, 3) share ideas through LinkedIn microblogging, 4) blog by commenting on other blogs, and 5) potentially launch your own blog or social media property. It emphasizes starting small by observing and engaging online, and defines actions to get started building an online presence through LinkedIn, blogging, and social media.
With the growth of the web comes an unrelenting expectation of transparency and open lines of communication. But what happens when negative outliers - or worse, actual missteps on the part of the company - result in a reputation problem in search results?
* Monitoring the social web
* Search result monitoring
Dealing with negative comments or reviews
SEO tactics to push out results
Takedown requests via Google or hosts - when can it be done?
Case studies
This document provides a playbook for web optimization. It discusses getting found online through search engine optimization, linking strategy, and content. It covers design and usability best practices like first impressions, consistency, imagery, and navigation. The document also discusses content strategy such as messaging, blogging, social content, and forms of content. It concludes with a section on conversion topics like calls-to-action, landing pages, forms, and newsletters. The overall goal is to provide guidance on traffic, leads, and revenue through an optimized website.
This document provides tips for blogging success. It begins by defining what a business blog is and listing five benefits of blogging: driving traffic, converting traffic into leads, establishing authority, increasing SEO rankings, and giving a company a voice. It then discusses common types of business blogs like specialty blogs, feature blogs, industry blogs, and consulting blogs. The document provides advice on setting up a blog using WordPress, determining business goals, writing the first post, and finding and creating content. It also discusses how to drive traffic to the blog by linking from other sites and using social media, as well as tips for successful blogging like being consistent and creative.
Intro to Internet Marketing Placer Spring 2013Coryon.com
This document is a presentation about creating and marketing a website. It covers topics like what a website is supposed to do, internet marketing basics, search engine optimization, keyword research, building landing pages, and resources for website creation and marketing. The presentation provides examples and references for attendees to learn more on their own.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
Introduction to Internet Marketing for Placer School for Adults - Fall 2012Coryon.com
This document provides an overview of creating and marketing a website. It discusses defining goals for website success, performing keyword research, building focused landing pages, organizing the website structure, and optimizing the site for search engines through practices like following Google's guidelines and building high-quality, relevant links. The document also provides resources for learning more about topics like search engine optimization and Google PageRank.
This document discusses how businesses can use social media like Facebook and LinkedIn effectively. It provides tips on creating business pages on Facebook and LinkedIn, advertising on Facebook, engaging customers through questions and answers on LinkedIn, and how social media can help businesses connect with potential customers and boost online visibility. The document aims to demonstrate how social media is a powerful online marketing tool when used strategically.
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...Doyle Buehler
This document provides guidance on developing a blog and content. It discusses defining your target persona, developing different types of content like blogs, ebooks and videos, creating a content calendar, and using analytics to measure performance. The document emphasizes creating valuable, original content focused on your keywords and persona, and using content to build influence and move your audience to your own lists and pages. It also stresses the importance of consistency by sticking to a content schedule.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Deanza Capital Retail Lending For Realtors and The PublicDenny Andrews
De Anza Capital, Inc. is a lending company based in Arizona and Washington that aims to bring traditional common sense back to lending. They advertise having no additional conditions added to automated loan approvals, accepting HVCC compliant appraisal transfers, funding purchases the same day as signing, not requiring additional documents or credit reports, accepting digital signatures, and getting from application to closing documents within 20 days for a faster and less stressful closing process.
Vessel Wines is a new wine company based in Napa Valley, California that produces small-batch, handcrafted wines. They use sustainable farming practices and specialize in Cabernet Sauvignon, Chardonnay, and Pinot Noir varietals sourced from select vineyards. Their goal is to create balanced wines that showcase the terroir of different appellations within Napa Valley.
This document discusses the importance of search engine optimization (SEO) for increasing website visibility. It explains that 88% of Americans use search engines to find information online. The top search engines are Google, capturing almost 90% of the UK market, and Bing. To rank highly on search engines, websites must optimize elements like keywords, metadata, links, and content to match what users search for. Proper on-page SEO helps sites appear for relevant search terms. Building high-quality backlinks also improves rankings. The document provides tips for effective SEO and cautions against suspicious techniques that could hurt a site's ranking.
This document discusses strategies for effective communication and branding on the web using Web 2.0 tools and social media. It recommends shifting from push to pull marketing, building online communities, reducing costs while extending reach, and learning to have fun. Specific recommendations include blogging to gain expertise, using tools like YouTube and Facebook to build relationships, and combining new and traditional media for maximum impact. The overall message is that Web 2.0 allows businesses to connect with customers in new ways.
Slay your competitors on social media mDiana Esparza
The document outlines Diana Esparza's presentation on how to use social media to outcompete rivals. The presentation covers online marketing basics, major social media platforms like Facebook, Twitter, LinkedIn and YouTube, and tips for quick wins on each platform. It emphasizes developing a clear brand, website, content strategy and capturing leads and customers through an integrated social media presence.
Mb uni dccf-social media october 2012-1pptJoanne Sweeney
This document outlines an agenda for a social media workshop. The workshop aims to give attendees a greater understanding of social media and teach skills for managing Facebook and Twitter. Additional objectives include enabling digital storytelling and devising social media strategies. The workshop will cover popular social media sites, the social media landscape in Ireland, new rules of marketing and PR, writing for social media, and how organizations use social media. It will also provide tips and examples for Facebook marketing, features, and engaging content.
Do you want traffic to your website? Take this guide for your success, right ...FlexPoint Marketing
Every website owner dreams of having a huge stream of traffic to their website. Without missing my words, having a website without traffic is meaningless because the traffic is your audience. The unfortunate bit is that most people do not get enough traffic required to reach their goals. With traffic, the ideas that would go through your mind as a website owner are endless. The milliondollar question now is, "how to get traffic?"
Using Social Media Creatively: Tools for Networking, Outreach, & Marketing (A...npmarket
The document discusses using social media creatively for networking, outreach, and marketing. It explores key social media tools like Facebook, LinkedIn, Twitter, blogs, and online listings. It also discusses using these tools effectively and two kinds of online advertising: Google Display Ads and Facebook Advertising. The document ends with taking questions.
Breakout media online_business_start_upYournxtstep
The document provides an overview of Breakout Media and starting an online business. Breakout Media trains people in digital media skills like internet marketing, social media, and e-business. It aims to help people start their own online businesses. The document discusses internet business basics, making money online, designing websites to sell, creating multiple websites, copywriting, communication, and social media. It provides tips for starting an online business, including choosing a domain name, website hosting, DIY vs. hiring a professional, content, search engine optimization, pay-per-click advertising, email marketing, and analytics.
Chester Co Internet & Social Media Marketing Meetup - April 2012610 Digital, LLC
Slide deck from April 2012 Meetup.com meeting of Chester County Internet & Social Media Marketing
Two for Tuesday: Social Media Marketing and Ads & WordPress Blogging Basics
@ChescoMarketing #ChescoIM
Presented by @JeffTincher http://bit.ly/TinchLI
The document provides guidance on how to make money blogging. It recommends starting a blog focused on a specific niche and using WordPress as the blogging platform. It then outlines six main ways bloggers can generate income, such as affiliate marketing, ads, selling memberships or physical products. The document stresses consistently creating helpful, educational content and promoting blog posts through social media and email. It also provides tips on analyzing a blog's performance and offers resources for further learning.
Building digital eminence: How to look great onlinelaurapnicholas
The document discusses how to build digital eminence online. It defines digital eminence as how a person is known and respected online based on their achievements and knowledge. It recommends 5 steps to build digital eminence: 1) define your personal brand, 2) optimize your LinkedIn profile, 3) share ideas through LinkedIn microblogging, 4) blog by commenting on other blogs, and 5) potentially launch your own blog or social media property. It emphasizes starting small by observing and engaging online, and defines actions to get started building an online presence through LinkedIn, blogging, and social media.
With the growth of the web comes an unrelenting expectation of transparency and open lines of communication. But what happens when negative outliers - or worse, actual missteps on the part of the company - result in a reputation problem in search results?
* Monitoring the social web
* Search result monitoring
Dealing with negative comments or reviews
SEO tactics to push out results
Takedown requests via Google or hosts - when can it be done?
Case studies
This document provides a playbook for web optimization. It discusses getting found online through search engine optimization, linking strategy, and content. It covers design and usability best practices like first impressions, consistency, imagery, and navigation. The document also discusses content strategy such as messaging, blogging, social content, and forms of content. It concludes with a section on conversion topics like calls-to-action, landing pages, forms, and newsletters. The overall goal is to provide guidance on traffic, leads, and revenue through an optimized website.
This document provides tips for blogging success. It begins by defining what a business blog is and listing five benefits of blogging: driving traffic, converting traffic into leads, establishing authority, increasing SEO rankings, and giving a company a voice. It then discusses common types of business blogs like specialty blogs, feature blogs, industry blogs, and consulting blogs. The document provides advice on setting up a blog using WordPress, determining business goals, writing the first post, and finding and creating content. It also discusses how to drive traffic to the blog by linking from other sites and using social media, as well as tips for successful blogging like being consistent and creative.
Intro to Internet Marketing Placer Spring 2013Coryon.com
This document is a presentation about creating and marketing a website. It covers topics like what a website is supposed to do, internet marketing basics, search engine optimization, keyword research, building landing pages, and resources for website creation and marketing. The presentation provides examples and references for attendees to learn more on their own.
Mastering digital marketing will help you grow your business, your skill set, and your career. The techniques you'll learn in this bootcamp can be applied immediately, and will give you a quick and effective way to accelerate your company's growth.
Takeaways:
- Solid understanding of who your customers are and how to segment your audience for more effective marketing.
- How to develop a marketing funnel based on your conversion flow.
- How to attract website visitors through content marketing, social media marketing, SEO, and paid advertising.
- How to convert website visitors through website optimization, landing page creation, and lead nurturing.
- How to measure your marketing and use analytics to improve your efforts.
Introduction to Internet Marketing for Placer School for Adults - Fall 2012Coryon.com
This document provides an overview of creating and marketing a website. It discusses defining goals for website success, performing keyword research, building focused landing pages, organizing the website structure, and optimizing the site for search engines through practices like following Google's guidelines and building high-quality, relevant links. The document also provides resources for learning more about topics like search engine optimization and Google PageRank.
This document discusses how businesses can use social media like Facebook and LinkedIn effectively. It provides tips on creating business pages on Facebook and LinkedIn, advertising on Facebook, engaging customers through questions and answers on LinkedIn, and how social media can help businesses connect with potential customers and boost online visibility. The document aims to demonstrate how social media is a powerful online marketing tool when used strategically.
How To Develop Your Blog & Content Plan - Milkit Blogging Webinar by Doyle Bu...Doyle Buehler
This document provides guidance on developing a blog and content. It discusses defining your target persona, developing different types of content like blogs, ebooks and videos, creating a content calendar, and using analytics to measure performance. The document emphasizes creating valuable, original content focused on your keywords and persona, and using content to build influence and move your audience to your own lists and pages. It also stresses the importance of consistency by sticking to a content schedule.
3 timely topics for small businesses looking to get more out of marketing:
1. Improving Customer Experience
2. Developing Social Media with Branding Strategies
3. Marketing on a Shoestring Budget
Deanza Capital Retail Lending For Realtors and The PublicDenny Andrews
De Anza Capital, Inc. is a lending company based in Arizona and Washington that aims to bring traditional common sense back to lending. They advertise having no additional conditions added to automated loan approvals, accepting HVCC compliant appraisal transfers, funding purchases the same day as signing, not requiring additional documents or credit reports, accepting digital signatures, and getting from application to closing documents within 20 days for a faster and less stressful closing process.
Vessel Wines is a new wine company based in Napa Valley, California that produces small-batch, handcrafted wines. They use sustainable farming practices and specialize in Cabernet Sauvignon, Chardonnay, and Pinot Noir varietals sourced from select vineyards. Their goal is to create balanced wines that showcase the terroir of different appellations within Napa Valley.
This document provides an example elevator speech and tips for creating an effective elevator speech. It includes tables showing potential time and money savings from productivity increases. The key aspects of an elevator speech are defined as who you are, what you offer, the problem you solve, and your main contributions. Effective elevator speeches should be concise and focus on benefits to the listener.
The document describes online branding and marketing services provided by BiondiMedia. These include creating videos from photos, narration and music; setting up social media profiles and pages; blogging; online galleries; ghost writing articles; auto-updating profiles; analytics tracking; search engine optimization; and digital storage and file sharing. The goal is to establish an online presence for clients across multiple platforms and drive leads to their website and email. All software, applications and data are hosted securely in the cloud to minimize maintenance for clients.
Small businesses are often unprepared when their receptionist is absent and calls go unanswered. Front Office Staff offers a virtual receptionist service that can answer calls, set appointments, and provide social media support for businesses. This allows businesses to have coverage without the full overhead of employing an in-house receptionist. Customers praise Front Office Staff for allowing them flexibility to work remotely while still providing professional phone coverage.
El Estado Hiperosmolar Hiperglucémico (EHH) es una emergencia metabólica grave en pacientes con diabetes que se caracteriza por hiperglicemia, hiperosmolaridad y deshidratación. Ocurre más en ancianos con diabetes tipo 2 y suele precipitarse por infecciones u otras enfermedades. Requiere tratamiento urgente para corregir la deshidratación y reducir los niveles de glucosa mediante la administración de líquidos y insulina.
How to successfully market and sell your online ordering websiteJoe Kern
Slides from presentation to ICED Franchise a the 2015 Owners Conference. Joe Kern of MyOrderDesk discussed best practices in Marketing and Selling your Online Ordering Website.
Creating your unique personal brand 1.23.13 for schaumburg public library tnToby Nathan, MSIR
The document provides information about creating a personal brand online, including developing a unique brand identity, building an online presence through tools like blogs and social media, and using professional networks like LinkedIn to promote one's brand. It emphasizes establishing credibility and visibility in one's field to build meaningful relationships and opportunities. Statistics on LinkedIn user demographics and activities are also presented.
It’s not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
This webinar is sure to add to your bottom line.
Byron White is your guide. He has more than 10 years of content marketing experience as the founder and Chief Idea Officer of idealaunch and LifeTips.
The document discusses best practices for online marketing and web presence for membership organizations. It covers challenges organizations face, the competitive landscape, and characteristics of web users. It then details the "10 Web Marketing Fundamentals", including using strong headlines, clear calls to action, consistent branding, and optimizing for search engines. The document emphasizes focusing content on visitor needs and adopting a privacy policy. It also briefly discusses search engine marketing strategies.
This document provides an overview of inbound marketing strategies for attracting customers online through good content rather than interruptive advertising. It discusses using blogs, social media, SEO and keywords to earn people's interest. Specific tips include creating a keyword strategy, optimizing websites, developing offers to promote on social media, and following up on leads. It emphasizes the importance of quality, engaging content and highlights that mobile usage is growing. Frequent questions about implementing these strategies are also addressed.
The document discusses how companies can create competitive advantage through social media. It provides tips on using LinkedIn and other social media platforms to engage clients, recruit talent, and market services. Case studies show how companies like HOK have successfully used social media for branding, client projects, and employee recruitment and retention. The final section discusses tips for using LinkedIn to build a strong personal profile and online presence in order to connect with potential clients and opportunities.
You Want A Digital Profile Social Networking For ProfessionalsMichelle Pellettier
Presentation to HAPPEN, the largest executive network - Toronto, Canada.
Learn the GoTo social network sites for professionals and why you want a digital profile.
This document provides an overview of various social media platforms and strategies for business use. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, blogs, Foursquare and their business benefits. It advocates starting by crawling and walking on social media, focusing on quality engaging content and interactions to build an online community and drive traffic to a company's website. Metrics and continually measuring effectiveness are also recommended.
This document provides an overview of various social media platforms and strategies for business use. It discusses platforms like Twitter, Facebook, LinkedIn, YouTube, blogs, Foursquare and their business benefits. It advocates starting by crawling and walking on social media, focusing on quality engaging content and interactions to build an online community and drive traffic to a company's website. Metrics and continually measuring effectiveness are also recommended.
idealaunch - Content Marketing Webinar August 2009WriterAccess
It's not just another buzz term! Content Marketing is the most effective way to grow your business. It’s the art of discovering what your customers need and want to know, and the science of delivering it to them in a compelling and engaging way. Learn the secrets of creating great content and how to optimize it for both readers and search engines. Learn how to put A/B and multivariate testing to work improving conversion rates and maximizing ROI. Content creation, content optimization and content testing add up to content marketing.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
This document discusses the importance of personal branding and using social media to build your personal brand. It defines personal branding as managing the perceptions and emotions that others have about you based on their relationship and interactions with you. It emphasizes that personal branding involves identifying your values, developing a brand promise and attributes, and consistently communicating and delivering your personal brand through various social media channels. The goal is to get people to know, like, and trust you so that you are top of mind for opportunities that align with your goals.
This document provides an overview of social media and blogging for business purposes. It defines social networks and lists popular networks like Facebook and LinkedIn. It discusses how businesses can use these networks to connect with customers, conduct targeted marketing, and grow their professional networks. The document also covers best practices for business blogging, including using blogs to establish expertise, communicate with customers, and drive traffic to a company's website. Tools for blogging like WordPress are also reviewed.
Digital marketing is summarized as being the act of promoting a business, brand, individual or cause through various digital channels like the internet and mobile messaging platforms. It is important because more than 2 billion people now have internet access and consumers are increasingly expecting businesses to have an online presence. Creating an effective digital marketing strategy involves understanding one's business, competitors, customers and goals. A website is the most important piece of digital real estate and should be optimized for usability and search engines through on-page SEO techniques. Search engine optimization makes it easier for search engines to find and rank relevant website pages.
Startup Marketing: Rules for RevolutionariesMichael Gaiss
The document provides an overview of marketing strategies for technology startups. It discusses six main rules or suggestions: 1) Immerse yourself in your industry's trends and discussions. 2) Establish yourself as a thought leader. 3) Get early customer access through advisory boards. 4) Build a superior online presence through SEO, content, and social media. 5) Leverage media relations to gain credibility. 6) Harness word-of-mouth through customer communities and groups. The document emphasizes engaging with influencers, creating valuable content, and focusing on relationships and networks over traditional marketing approaches.
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
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In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
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China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
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The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
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6. Absolut Vodka
When the Absolut ad campaign began in 1981, the company was
selling 20,000 cases annually in the U.S. In 1995, sales topped 3
million cases, an increase of 14,900%.
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12. Brand value depends on consumer perception
The power of the brand in the mind of the consumer
And is linked to the company's ability to translate that sentiment
into profit
Strong brands generate superior returns and protect
businesses from risk
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13. Benefits of Branding
Positions your focused message in the hearts and minds of
your target customers
Confers “top of mind” status
Increases authority and credibility
Increases your perceived value and what you can charge
Places you in a leadership role
Enhances prestige
Attracts the right people and opportunities
Generates good recognition
Increases earning potential
It sets you apart from your competitors
It publicizes your core values, personality, talent and skill set
It increases your credibility
Increase the total worth of the business (over 50% of the value
of some major global corporations)
Drives revenue growth
Promotes employee loyalty
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22. "invisible web", the term
www.pipl.com
"deep web" refers to a vast
repository of underlying
content, such as documents
in online databases that
general-purpose web
crawlers cannot reach. The
deep web content is
estimated at 500 times that
of the surface web, yet has
remained mostly untapped
due to the limitations of
traditional search engines
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24. Who are you?
What do you do?
What don’t you do?
Who is your audience?
How can you promote and manage your brand and build word of mouth marketing
Perception is the key
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25. What is the word, phrase or emotion
you want people to think or feel
when they think about you or your
business ?
If you don’t decide and create it then others will decide it
for you
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26. Define your ideal customer
Make a list of your qualities that would be important to this audience
What is it I want to be known for within my Target Audience?
What would your customers and associates say you are known for now?
Find ways to be known as the expert in your field
Who are the centers of influence in your field and how can they help you?
Build and use your track record
Pick the top three to five qualities and expertise's
What is the most compelling benefit?
Create a tagline around it
A positioning statement or Elevator pitch
Now you need to promote it with enthusiasm
Put a strategy in place and stick to it
Get people talking
How can you get this message in front of people eight times
Pay attention to what is being said and address it, polish, polish, polish
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27. Specialize within your industry
Try to Lead your industry
Use your Personality
Be Distinctive
Find and share your Passion
Passion is easy to share
Find way to be highly Visibility
Consistency is very important
Be Persistent
The more recognizable the better
Find ways to generate Goodwill
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28. Become an expert in your subject matter
Use automation to monitor your subject intensely
Write articles for multi purpose
Promote your brand everywhere
Personalize your email
Personalize your website and blog addresses
Use Texter to take every opportunity to promote your brand
Create a Personal introduction
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29. $10.00 will give you a personalized web site address
and email address including the forwarding
www.Godaddy.com
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31. We are all judged by first impressions
We are all salespeople
It’s important to set yourself apart
Name 3 strengths and 3 weaknesses that you have.
How have people labeled me in the past?
What am I passionate about my current job/career path?
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32. What’s your primary goal as you move toward branding
yourself online?
What are the best words and images to help your target
audience make the connection between your name and
your brand and what you stand for.
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37. Reserve your name on social networks
Use the following sites to check availability
Namechk.com
Knowem.com
Checkyourusername.com
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40. Social networking or marketing is very
different in that the goal is to build
relationships with people, have them
become customers and spread the word
to their friends and networks like the
news of a great book
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41. Of the 400 million people on Facebook more
than 100 million of them log in at least once a
day and spend 90 minutes
Facebook is used in over 170 countries with
that number growing monthly
The average Facebook user has 100 friends
Over 700 million photos are uploaded to
Facebook every month
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48. Grab Their Attention With Great Information
Give Them A Reason To Become A Fan
Engage Them To Join The Conversations
Keep Them Coming Back To Get Great Information,
Promotions And To Engage Other Fans
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49. Choose a Great Picture
Secure Your Username
Facebook.com/username
Choose Your Landing Page
Fill In Your Bio and Other Information Tabs
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50. Use Notes To Post Everything
Set The Page To Show All Posts Including Fan Posts
Encourage Interaction By Asking Questions
Respond To Your Fans
Promote, Promote, Promote Email Signature, Etc.
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56. ROI Return on investment of time
ROI Return on influence
Brand and Reputation Management
Google is the ultimate brand and reputation management
tool
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65. Creating Content
Learn from the best Design for scanners, not readers
Create your elevator pitches and practice them often
15 Second - Emails and Twitter
30 Second - Introductions
90 Second - Resume’s and Profile Sites
Create a tagline Incorporate Images Use Video
Start with the best stuff Keep it Short Monitor your feeds
Create Top 10 Lists Multi-Purpose Everything
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66. Create new content regularly
Schedule the time to write 5 entries for publishing in the future
The more others can use your content the more it will be shared
Write brief pieces with lots of whitespace and images
Images get peoples attention and help you to quickly make your points
Use one to two images per post
Mix up the kinds of pieces you publish
Interviews, how-to’s, lists, new information, comments on current news
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67. Use Images, logos and Icons
www.google.com/images
www.iconfinder.net
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68. addictomatic.com
Find great content with the help of automation
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72. Branding is about the totality of a customer's experience
Commenting on other people’s blogs builds
awareness fast
What direct experience have you had in your area?
What would you need to learn to feel comfortable
saying you are an expert in your field?
Really Watch Your Keywords
Use Webcams and E-Books
You have to know a lot about something
of significant value to all of your potential clients
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73. Be consistent.
Use the same language, colors, themes, voice everywhere
you appear, web,print, business cards
“Choose a favorite phrase that says what you’re all about
and use it in a sentence at least 3 times a day
Create a social media resume
And a Video Resume
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74. Focusing more on solving others problems and less on promoting
yourself.
While doing this, always make it easy for people to connect back
to you
Branding is about recognition. Utilize every opportunity to
include such things as your logo and tagline.
Put them in your email signatures, your business cards, invoices,
etc.
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76. www.BudURL.com
Free Link Tracking
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77. Set up Google Alerts for relevant keywords. Choose the comprehensive
search, and set the delivery option to feed. Click create alert, and then on the
following screen, click view in Google Reader. You should now be subscribed to
your Google Alert in your Google Reader. Repeat as necessary.
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78. Use Google Reader as a Sophisticated Brand
Monitoring Tool
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81. Go to Social Mention and select Facebook or Blogs or any Site by clicking
on the select social media sources option underneath the search box. Run
your search and subscribe by clicking on the RSS feed icon
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83. When implementing any strategy or plan be
specific about the activities and time it will take
to get there and exactly what results you are
looking for
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