SlideShare a Scribd company logo
Getting From
Likes To Leads
With Facebook
Businesses can use their Facebook page
          to generate leads.
That is the ultimate
goal of the
business’s
Facebook after all,
right?
Here are
      a few
 strategies
to get fans
 to engage
  and even
     opt-in.
Things like bribing fans with
exclusive Facebook content
“like gates”
  (plug-ins that show fans attractive content offers when they "like" you)
are proven to convert fans into leads
The most
important
  thing is
 FOCU
Focusing your social media campaigns
        – not just Facebook –
around the all-important call-to-action.
For example,
 when we go to our
   Facebook page
to promote this post,
   we’ll make sure
  and tell our fans
      what it is
 we want them to do
Something like,
       “Like us” or
“Tell us what you
think about using
 Facebook to get
            leads.”
After all, your business’s social media efforts should all be
working to build more relationships, engage more fans, and
             help you make more MONEY.
One of our
favorite strategies:
   Facebook
    contests
Not only are Facebook contests a
great way to engage fans –
they’re
super
fun
The main
thing to
remember
is:
Everything
 you put on
  Facebook
should work
    to grab
 more fans.
Do this
  with great
information
  and great
      offers.
Don’t appear
        robotic
by using too many
   automatic feed
          updates.
Lab Members:
We have an awesome “Facebook Contests” video in our RAW Training
   section. This video walks you through exactly how to set up a
 Facebook contest that not only brings you leads, but does so while
                staying within Facebook’s guidelines.

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Facebook: Likes to Leads

  • 1. Getting From Likes To Leads With Facebook
  • 2. Businesses can use their Facebook page to generate leads.
  • 3. That is the ultimate goal of the business’s Facebook after all, right?
  • 4. Here are a few strategies to get fans to engage and even opt-in.
  • 5. Things like bribing fans with exclusive Facebook content
  • 6. “like gates” (plug-ins that show fans attractive content offers when they "like" you) are proven to convert fans into leads
  • 7. The most important thing is FOCU
  • 8. Focusing your social media campaigns – not just Facebook – around the all-important call-to-action.
  • 9. For example, when we go to our Facebook page to promote this post, we’ll make sure and tell our fans what it is we want them to do
  • 10. Something like, “Like us” or “Tell us what you think about using Facebook to get leads.”
  • 11. After all, your business’s social media efforts should all be working to build more relationships, engage more fans, and help you make more MONEY.
  • 12. One of our favorite strategies: Facebook contests
  • 13. Not only are Facebook contests a great way to engage fans – they’re super fun
  • 15. Everything you put on Facebook should work to grab more fans.
  • 16. Do this with great information and great offers.
  • 17. Don’t appear robotic by using too many automatic feed updates.
  • 18. Lab Members: We have an awesome “Facebook Contests” video in our RAW Training section. This video walks you through exactly how to set up a Facebook contest that not only brings you leads, but does so while staying within Facebook’s guidelines.