Here is show you how I was able to optimize my facebook ads campaign and get my cost per email subscriber very close to $1 each. This campaign was created and run in 2015 so the information is fairly recent. Using Facebook's conversion optimization played a big part in my success at being able to do this.

1. Facebook Ads Case
Study
Lead Generation for Businesses Part 4
www.buildingsocialproof.com

2. Today in this video

3. I am going to show you

4. The final part of my 4 part series

5. Where I show you

6. My first facebook ads
campaign for list building

7. What I did right

8. ...and What I did wrong

9. To review:

10. My goal is simple

11. Get an email subscriber
for $1 or less

12. for buildingsocialproof.com

13. In Part 1 I showed you how I
selected my audiences

14. They were

15. Smart passive income with Pat Flynn

16. And

17. Social Media Examiner

18. In Part 2 I showed you how I started
to optimize my audience

19. and got my conversion cost down to

20. $10.35 per subscriber

21. In Part 3 I showed you how I did
even more optimizations

22. and got my cost per
conversion down even

23. more to

24. $2.38 per conversion

25. Today Let's continue on

26. with what I did next to get my cost
per conversion

27. even lower

28. First I looked at the previous week

29. and saw Smart Passive Income

30. was costing me more than

31. Social Media Examiner

33. I added a new audience called

34. Social Media today

35. I figured it was closer to
Social Media Examiner

36. and wanted to try it

37. I removed smart passive income

38. since it was consistently more
expensive to advertise to

39. Next I only ran my highest
converting ad that got me the
cheapest optins

41. After letting the ads run without
being modified for

42. 4 days

43. The conversion rates
increased dramatically

44. I'm not sure why

45. but I think it is because
Facebook's optimization algorithm

46. kicked in for conversion
optimizations

47. prices feel to under $1.00 per optin
in for social media examiner:

49. One thing I found is that when you
change your ad sets

50. It seems like Facebook's
optimization algorithm resets

51. You need to let your ads run a few
days again for it to

52. kick back in..

53. This can make it expensive to
constantly tweak your campaigns

54. After week 4 ended here is what
my campaigns looked like:

56. So I ended the week just short of
my goal at

57. $1.12 per lead

58. I know by optimizing my campaign
in this way

59. I will be able to get my cost per

60. lead less than $1 each

61. To recap what I've learned
over the last month

62. To recap what I've learned
over the last month
1. Let Facebook do the heavy lifting with conversion optimization

63. To recap what I've learned
over the last month
1. Let Facebook do the heavy lifting with conversion optimization
2. Test different audiences and ad copy

64. To recap what I've learned
over the last month
1. Let Facebook do the heavy lifting with conversion optimization
2. Test different audiences and ad copy
3. Drop the losers fast and run with the winners

65. To recap what I've learned
over the last month
1. Let Facebook do the heavy lifting with conversion optimization
2. Test different audiences and ad copy
3. Drop the losers fast and run with the winners
4. Stick to predefined ad budget

66. To Learn More About Marketing

67. With Facebook And Social Media

68. Head on over to
www.buildingsocialproof.com