The document discusses the importance of blogging for businesses. It recommends that businesses post new blog content twice a week to keep visitors informed of new developments. Blogging provides valuable information to customers and can increase website traffic. Businesses should use their blog as the foundation for social media accounts to drive followers to their website. Blog posts allow businesses to start conversations with customers to gain insights and build trust. Regular blogging lets customers know the business is active. Blogs give businesses a way to share their unique perspectives and build their brand. Blogging can help businesses outrank competitors by focusing on high-ranking keywords and topics. The document recommends that businesses in Manila market to bloggers through events to promote their new business and learn blogging best