SlideShare a Scribd company logo
How to double your Online
Sales ?
Proven Strategies and Tactics.
www.247commerce.co.uk
Susant Patro
247 Commerce Limited
Email: susant@247commerce. co.uk
Phone: 020 8940 7011
www.247commerce.co.uk
Can two business be same?
 Spot the difference!
www.247commerce.co.uk
www.247commerce.co.uk
www.247commerce.co.uk
And the list goes on….
450 different companies with only
one common goal…..
www.247commerce.co.uk
What is your goal?
 Double Sales ?
 Double Net Profit ?
 Double Customer Base?
 Double Product Catalogue?
www.247commerce.co.uk
Top three Learnings
 Pareto principle : the law of the vital few 80:20
 Moore's law: observation that the number of transistors in a dense integrated circuit
doubles approximately every two years
 Law of 10x Force
www.247commerce.co.uk
Growth Life Cycle
www.247commerce.co.uk
Market forces are same for all
www.247commerce.co.uk
10x Force can change the game
www.247commerce.co.uk
Detect a Strategic Inflection Point
www.247commerce.co.uk
10x Force can change the game
www.247commerce.co.uk
Change is the only constant!!!
www.247commerce.co.uk
Kill Competitors with x 10 force
 The number of competitors, their specific business focus and the resources each has
available to apply to competing.
 Which tools do you use to research competition?
www.247commerce.co.uk
Add Complementors at 10x Speed
 The number of companies / marketplaces which successfully sell products.
 Which marketplaces are you using ?
 Amazon Global
 eBay Global
 Own Website
 B2B Website
 Amazon Business
 Amazon Vendor Central
 Cdiscount
 TradeMe
 Tesco
 FNAC
 Deal Websites: Groupon, MightyDeals, Amazon Local, Wowcher
www.247commerce.co.uk
Grow Customers 10x Times
 The demographics, diversity and nature of your customer base
 Domestic (online marketplaces only? What about wholesale ?) , International
 B2C: Marketplaces
 B2B: Trade
www.247commerce.co.uk
Add Suppliers @ 10x Speed
 Local
 International
 Exclusive Integrated Supplier
 Manufacturers
www.247commerce.co.uk
Use Industry Methods that delivers 10x
 The possibility that new technology or new techniques could dramatically alter the game
 Excel : Vlookup, Sumif, Countif, Pivot Table
 Multichannel eCommerce Application
Facilitators
Game Changers
www.247commerce.co.uk
Detect Potential Competitors @ 10x Speed
 The possibility that larger, better funded competitors may also enter your business field will
also have an impact on your current business.
www.247commerce.co.uk
247 CloudHub
 110 Applications
 500 APIs
 30 Developers x 24 months = 10,000 man days
www.247commerce.co.uk
10x Force can change the game
Configure Compete Optimise Deliver
Analyse Service
www.247commerce.co.uk
Thank you
 Questions please…
www.247commerce.co.uk

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How to Double your Online Sales - Susant @ 247 Commerce

  • 1. How to double your Online Sales ? Proven Strategies and Tactics. www.247commerce.co.uk
  • 2. Susant Patro 247 Commerce Limited Email: susant@247commerce. co.uk Phone: 020 8940 7011 www.247commerce.co.uk
  • 3. Can two business be same?  Spot the difference! www.247commerce.co.uk
  • 6. And the list goes on…. 450 different companies with only one common goal….. www.247commerce.co.uk
  • 7. What is your goal?  Double Sales ?  Double Net Profit ?  Double Customer Base?  Double Product Catalogue? www.247commerce.co.uk
  • 8. Top three Learnings  Pareto principle : the law of the vital few 80:20  Moore's law: observation that the number of transistors in a dense integrated circuit doubles approximately every two years  Law of 10x Force www.247commerce.co.uk
  • 10. Market forces are same for all www.247commerce.co.uk
  • 11. 10x Force can change the game www.247commerce.co.uk
  • 12. Detect a Strategic Inflection Point www.247commerce.co.uk
  • 13. 10x Force can change the game www.247commerce.co.uk
  • 14. Change is the only constant!!! www.247commerce.co.uk
  • 15. Kill Competitors with x 10 force  The number of competitors, their specific business focus and the resources each has available to apply to competing.  Which tools do you use to research competition? www.247commerce.co.uk
  • 16. Add Complementors at 10x Speed  The number of companies / marketplaces which successfully sell products.  Which marketplaces are you using ?  Amazon Global  eBay Global  Own Website  B2B Website  Amazon Business  Amazon Vendor Central  Cdiscount  TradeMe  Tesco  FNAC  Deal Websites: Groupon, MightyDeals, Amazon Local, Wowcher www.247commerce.co.uk
  • 17. Grow Customers 10x Times  The demographics, diversity and nature of your customer base  Domestic (online marketplaces only? What about wholesale ?) , International  B2C: Marketplaces  B2B: Trade www.247commerce.co.uk
  • 18. Add Suppliers @ 10x Speed  Local  International  Exclusive Integrated Supplier  Manufacturers www.247commerce.co.uk
  • 19. Use Industry Methods that delivers 10x  The possibility that new technology or new techniques could dramatically alter the game  Excel : Vlookup, Sumif, Countif, Pivot Table  Multichannel eCommerce Application Facilitators Game Changers www.247commerce.co.uk
  • 20. Detect Potential Competitors @ 10x Speed  The possibility that larger, better funded competitors may also enter your business field will also have an impact on your current business. www.247commerce.co.uk
  • 21. 247 CloudHub  110 Applications  500 APIs  30 Developers x 24 months = 10,000 man days www.247commerce.co.uk
  • 22. 10x Force can change the game
  • 23. Configure Compete Optimise Deliver Analyse Service www.247commerce.co.uk
  • 24. Thank you  Questions please… www.247commerce.co.uk