The document provides profiles for 10 major retail competitors in the United States: Walmart, Kroger, Target, Sam's Club, The Home Depot, Amazon, Costco Wholesale Corporation, and others. Each profile includes key details about the company such as annual revenue, number of employees, number of store locations, and services provided. The document also analyzes these companies using Porter's Five Forces framework, finding strong competitive rivalry among sellers and bargaining power among customers.
1. The document discusses sales trends and strategies for three major Indian electronics retailers - Infiniti Retail, Next Retail, and Reliance Digital.
2. It provides details on their store counts and expansion plans, fast selling products in 2008 like LCD TVs and cameras, and focus on emerging categories like laptops and gaming consoles.
3. The retailers also discuss their private label strategies and key challenges like managing costs, vendor relationships, and consumer experience.
- Infiniti Retail operates 25 Croma stores in India selling consumer electronics and plans to expand to 35 stores by March 2009 and 100 stores by March 2011. It has launched several private label products under the Croma brand across categories like wine coolers, ACs, and vacuum cleaners that offer quality comparable to leading brands but at 20-30% lower prices.
- Next Retail operates over 370 stores across India selling various consumer durable brands and products like ACs, TVs, home theaters. It has doubled its turnover in the current financial year and plans to reach a turnover of Rs. 1,250 crore with 500+ stores. LCD TVs and home theaters are fast growing categories.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Marketing management
There is a category of firms which believes that business can be managed by the maximization of production and the resultant lower unit cost .
MAXIMISE OUT PUT’ achieve a lower unit cost ; and sell at a LOWER PRICE is their Mantra
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
This document contains examples of creative work from the advertising agency Forest. It includes summaries of branding, website design, brochure design, outdoor advertisements, and newspaper advertisements created for various clients. The document shows Forest's portfolio and capabilities in areas such as branding, digital communication, identity design, menu design, brochures, hoardings, and newspaper advertisements. It provides examples of creative solutions Forest has developed for clients across different industries.
Infiniti Retail operates Croma stores, a national chain of consumer electronics and durables stores. It currently operates 25 stores across India and plans to expand to 35 stores by March 2009 and 100 stores by March 2011. It has launched several private label products across categories that have been selling well. It plans to expand its private label selections and ensure customer satisfaction.
1. The document discusses sales trends and strategies for three major Indian electronics retailers - Infiniti Retail, Next Retail, and Reliance Digital.
2. It provides details on their store counts and expansion plans, fast selling products in 2008 like LCD TVs and cameras, and focus on emerging categories like laptops and gaming consoles.
3. The retailers also discuss their private label strategies and key challenges like managing costs, vendor relationships, and consumer experience.
- Infiniti Retail operates 25 Croma stores in India selling consumer electronics and plans to expand to 35 stores by March 2009 and 100 stores by March 2011. It has launched several private label products under the Croma brand across categories like wine coolers, ACs, and vacuum cleaners that offer quality comparable to leading brands but at 20-30% lower prices.
- Next Retail operates over 370 stores across India selling various consumer durable brands and products like ACs, TVs, home theaters. It has doubled its turnover in the current financial year and plans to reach a turnover of Rs. 1,250 crore with 500+ stores. LCD TVs and home theaters are fast growing categories.
The Digital Future: a game plan for consumer packaged-goodsAidelisa Gutierrez
The CPG industry is fast approaching a tipping point;
companies need to plan for a “1-5-10” market in the U.S.
over the next five years. The experience of other sectors
demonstrates that early movers often establish tough-totrump
positions and advantages.
Marketing management
There is a category of firms which believes that business can be managed by the maximization of production and the resultant lower unit cost .
MAXIMISE OUT PUT’ achieve a lower unit cost ; and sell at a LOWER PRICE is their Mantra
The document contains summaries of marketing campaigns and solutions for various clients conducted by Red Ark Marketing. Some key campaigns included developing a brand and messaging platform to position pears as a healthy snacking option, reintroducing Australian grapes to consumers, and creating a customization program for laptop bags to appeal to younger audiences. The agency also worked on branding, websites, promotions and other initiatives for construction material, beverage, entertainment and travel companies.
This document contains examples of creative work from the advertising agency Forest. It includes summaries of branding, website design, brochure design, outdoor advertisements, and newspaper advertisements created for various clients. The document shows Forest's portfolio and capabilities in areas such as branding, digital communication, identity design, menu design, brochures, hoardings, and newspaper advertisements. It provides examples of creative solutions Forest has developed for clients across different industries.
Infiniti Retail operates Croma stores, a national chain of consumer electronics and durables stores. It currently operates 25 stores across India and plans to expand to 35 stores by March 2009 and 100 stores by March 2011. It has launched several private label products across categories that have been selling well. It plans to expand its private label selections and ensure customer satisfaction.
This document discusses a company called Emora. It provides information on Emora's services, products, growth projections, team members, and funding needs. Charts and graphs are included showing sales data and market share comparisons to competitors. The presentation aims to achieve funding for Emora's expected growth path.
Startup Pitch Deck Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
The document provides an overview of marketing innovation and design for Coca-Cola. It discusses key topics such as defining innovation and creativity, an overview of Coca-Cola including its products and branding strategies. It also covers Coca-Cola's strategy in relation to its products, an environmental analysis looking at competition, customers and the market. Finally, it discusses Coca-Cola's value proposition and benefits to consumers.
The document discusses how large companies can innovate in a world that favors smaller, more nimble competitors. It outlines several trends that have shifted power away from large companies, including consumers losing trust in big brands, valuing uniqueness more, and desiring personalized interactions. It then provides recommendations for how large companies can take action, including identifying meaningful and winnable growth opportunities, developing a competitive strategy, creating complementary platforms, applying a portfolio approach to funding innovations, creating innovations that solve problems for both consumers and the business, appointing innovation champions, and recognizing innovation as an experiment.
Creating a RETAIL INDUSTRY LEADER from the Ground Up: Topaz Retail Petroleum ...Ann Odell
This presentation outlines CBX's blue sky thinking approach around Canada’s new Retail Petroleum Brand, including: research, insights, strategy & multi-media creative. The Goal: Identify the TOPAZ brand as the premiere high quality & service choice, above its competitors. The deck features our high-level thinking plus big idea activation through the development of 2 distinct positionings plus the creative to bring those experience frameworks to life through meaningful, delightful touch points that not only catalyze a sense of quality & service, but also support culturally trending perspectives & expectations among consumers overall. Launching the prototype in 2010, Topaz is now Ireland’s largest plus leading fuel & convenience brand, with a network of 430 locations, & opened its latest flagship in Carlow, Ireland on April 12, 2017.
Strategy + Design:
A case study that highlights a brand revamp solution.
-
Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice.
It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh
Case Study: Jimmy Crasto
Victory Creations and its subsidiaries Ultraprint and Paper Works amalgamated under a single brand called "adler" to gain recognition, dissociate from the founder, and facilitate mergers. The rebranding effort included developing a monolithic brand identity, renaming the company to "adler" which means "eagle" in German, and creating a unified visual identity centered around an eagle icon made of wastepaper to represent the company's global logistics and recycling focus. A comprehensive rebranding campaign was implemented that included redesigning marketing materials, a new website, and exhibition presence to establish market dominance under the new "adler" brand.
UCICLE will be an aggregator website that helps customers find the best prices when recycling old electrical goods like mobile phones, laptops, TVs and other devices. Their goal is to create a customer-centric platform that allows users to earn money from unwanted items while also promoting environmentally-friendly recycling. The executive summary outlines plans to launch through integrated marketing, with a budget of £3 million over two years to drive revenue of £3 million and recruit 1 million customers by the end of 2015. Key competitors include other aggregator sites that focus only on mobile phones as well as broader recycling comparison sites.
Business model disruption and the next phase of the webMyGuest_CaryaGroup
Crowd Companies | Chief Catalyst
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing.
He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.
Talk:
From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the the sharing economy is on the rise. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.
Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.
In this presentation, you will find out how this movement enables the clean web:
What’s causing this sharing movement
Which verticals are being impacted the most
What are the driving forces --and opposing forces to sharing
What is the impact to corporations
What companies and marketers must do now to overcome this disruption.
Week 8, Special Topics in Marketing was derived from Princip.docxphilipnelson29183
This document provides an overview of special topics in marketing, including business-to-business (B2B) marketing, marketing information systems, and monitoring and measuring marketing activities. It discusses some key differences between B2B and business-to-consumer markets, noting that B2B markets involve more transactions, higher dollar amounts per transaction, and more reliance on personal selling. It also explains that the demand for B2B products is derived from consumer demand. The document then categorizes different types of B2B buyers as producers, resellers, governments, and institutions.
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Marketing Plan Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Marketing Plan Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Market Segmentation Process Steps PowerPoint Presentation SlidesSlideTeam
There are several reasons why market segmentation needs to be done carefully. Keeping this in mind, we have created market segmentation process steps PowerPoint presentation slides. So that you can divide your business market consisting of existing and potential customers. This well-designed STP presentation PPT template covers division evaluation, customer needs, customer segmentation, retail targeting, product placing, location strategies, product arranging, competitors arranging, competitive landscape, strategic positioning, product positioning etc. Going further, our content ready pre-designed marketing management PPT templates for each segment makes sensibility and provides consumers with a better result. With the help of our professionally created product separation graphics, you can easily relate other topics like division evaluation, customer needs, customer segmentation, retail targeting, product placing, location strategies, product arranging, competitors arranging, competitive landscape, strategic positioning, product positioning. So don’t wait for it! Download our market segmentation process steps PowerPoint templates and Segment your customers based on some type of their shared characteristics or features. Our Market Segmentation Process Steps PowerPoint Presentation Slides may have a casual look. But they are dead serious about projecting your views.
1. i-to-i is a global marketplace that offers TEFL certification courses and international teaching opportunities. It has offices worldwide and over 12 years of experience in the TEFL field.
2. i-to-i faces challenges in increasing its presence and conversion effectiveness in competitive markets globally. It also needs to boost demand by educating more travelers about TEFL courses and the opportunities they provide.
3. i-to-i provides student support services and uses accredited tutors with overseas teaching experience to deliver its TEFL proposition. It segments audiences by geography and uses various marketing channels like social media, search, and affiliates.
This document provides an introduction to online marketing, discussing its necessity and key objectives of targeted website traffic and interactions. It outlines some requisites and advantages of online marketing. It also discusses various types of online marketing like email marketing, affiliate marketing, contextual marketing, and behavioral targeting. It describes the evolution of online advertising models from banner ads to targeted ads. It lists major players in the online advertising market like Google, Yahoo, and Microsoft and analyzes the competitive forces. Finally, it discusses some revenue models used in online marketing like Google AdWords.
The document discusses the concept of value proposition from a customer's perspective. It states that customers want the greatest return on their investment and defines value proposition as what the customer gets for what they pay. It also discusses the idea that customers traditionally want things that are good, fast and cheap, though suppliers can only provide two of those. An effective value proposition must also include desirability. The document uses examples like Dell and Walmart to show how focusing on good quality, fast delivery, low price and desirability led to their business successes.
This document discusses Samsung Smart TV and provides information about:
1) Samsung, the producer of Samsung Smart TV, which is a South Korean electronics company.
2) Samsung's marketing strategy focuses on segmentation, distribution through authorized channels, and product placements targeting interested customers.
3) Samsung operates in micro and macro environments, facing competitors in the Smart TV market while responding to factors like demographics, economics, technology, and politics.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
This document discusses a company called Emora. It provides information on Emora's services, products, growth projections, team members, and funding needs. Charts and graphs are included showing sales data and market share comparisons to competitors. The presentation aims to achieve funding for Emora's expected growth path.
Startup Pitch Deck Presentation Template
If you want to buy this presentation template, please visit http://punkl.com
Creating a presentation from scratch can be quite labour-intensive. Starting with a presentation template from Punkl is beneficial. It saves time, provides good visual design and means that you can primarily spend your time and attention on the content of your presentation.
Punkl Presentation Templates save you time, as they're a whole lot quicker than trying to design a deck from scratch. Also, starting with a template means that you can primarily spend your time and attention on the content of your presentation, while the visual style is already designed to be engaging.
Typically, the only elements that are changed while working with a presentation template are colors, typography, copy and any visual assets such as photos for example.
Technical Specification:
100 presentation slides in total.
50 unique and editable presentation slides design.
2 options of color themes variation.
16:9 HD widescreen slide format (1920 x 1080 pixels).
Image placeholder with slide master.
No need Adobe Photoshop or any other image editor.
Fully editable text.
Icons variation are included.
RGB color mode.
Drag and drop image to screen mockups.
Additional Note:
Photos in the preview are not included.
Vector Shape Illustrations are included.
Fonts used are not included, they could be dowloaded from the links on the Documentation File.
Enjoy and have a great day! :)
The document provides an overview of marketing innovation and design for Coca-Cola. It discusses key topics such as defining innovation and creativity, an overview of Coca-Cola including its products and branding strategies. It also covers Coca-Cola's strategy in relation to its products, an environmental analysis looking at competition, customers and the market. Finally, it discusses Coca-Cola's value proposition and benefits to consumers.
The document discusses how large companies can innovate in a world that favors smaller, more nimble competitors. It outlines several trends that have shifted power away from large companies, including consumers losing trust in big brands, valuing uniqueness more, and desiring personalized interactions. It then provides recommendations for how large companies can take action, including identifying meaningful and winnable growth opportunities, developing a competitive strategy, creating complementary platforms, applying a portfolio approach to funding innovations, creating innovations that solve problems for both consumers and the business, appointing innovation champions, and recognizing innovation as an experiment.
Creating a RETAIL INDUSTRY LEADER from the Ground Up: Topaz Retail Petroleum ...Ann Odell
This presentation outlines CBX's blue sky thinking approach around Canada’s new Retail Petroleum Brand, including: research, insights, strategy & multi-media creative. The Goal: Identify the TOPAZ brand as the premiere high quality & service choice, above its competitors. The deck features our high-level thinking plus big idea activation through the development of 2 distinct positionings plus the creative to bring those experience frameworks to life through meaningful, delightful touch points that not only catalyze a sense of quality & service, but also support culturally trending perspectives & expectations among consumers overall. Launching the prototype in 2010, Topaz is now Ireland’s largest plus leading fuel & convenience brand, with a network of 430 locations, & opened its latest flagship in Carlow, Ireland on April 12, 2017.
Strategy + Design:
A case study that highlights a brand revamp solution.
-
Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice.
It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh
Case Study: Jimmy Crasto
Victory Creations and its subsidiaries Ultraprint and Paper Works amalgamated under a single brand called "adler" to gain recognition, dissociate from the founder, and facilitate mergers. The rebranding effort included developing a monolithic brand identity, renaming the company to "adler" which means "eagle" in German, and creating a unified visual identity centered around an eagle icon made of wastepaper to represent the company's global logistics and recycling focus. A comprehensive rebranding campaign was implemented that included redesigning marketing materials, a new website, and exhibition presence to establish market dominance under the new "adler" brand.
UCICLE will be an aggregator website that helps customers find the best prices when recycling old electrical goods like mobile phones, laptops, TVs and other devices. Their goal is to create a customer-centric platform that allows users to earn money from unwanted items while also promoting environmentally-friendly recycling. The executive summary outlines plans to launch through integrated marketing, with a budget of £3 million over two years to drive revenue of £3 million and recruit 1 million customers by the end of 2015. Key competitors include other aggregator sites that focus only on mobile phones as well as broader recycling comparison sites.
Business model disruption and the next phase of the webMyGuest_CaryaGroup
Crowd Companies | Chief Catalyst
Jeremiah is the Chief Catalyst and Founder of Crowd Companies, which focuses on how large companies tap the collaborative economy, maker movement, and customer collaboration. Prior, he was a founding partner at Altimeter Group and an industry analyst at Forrester Research covering social computing.
He focuses on how disruptive Web technologies—such as social media, the collaborative economy, and interactive marketing—impact the relevance of corporations to customers today and in the future. He is well recognized by both the tech industry and the media for his grounded approach to deriving astute insights through rigorous research. His blog, “Web Strategy” is one of the premier blogs on how corporations connect with their customers using Web technologies. Jeremiah is frequently quoted in top-tier publications, such as The Wall Street Journal, The New York Times, and USA Today. Previously, Jeremiah was a founding partner at the Altimeter Group, worked at Forrester and at Hitachi, where he launched the company’s first social program. He was featured in the “Who’s Who” in the Silicon Valley Business Journal, and his Twitter feed was named one of the top feeds by Time.
Talk:
From AirBnb, Etsy, TaskRabbit, Sidecar, to Lyft, the the sharing economy is on the rise. Organizations can benefit from this movement by tapping into the crowd by enabling them to better utilize your own resources, and to create new business opportunities that reduce capital expenditures and operating costs.
Our research will share how corporations can not just stay relevant, but lead the charge in their own community. This presentation will share three ways corporations must shift their business (and marketing) to adopt to the collaborative economy.
Find out how companies can activate these technologies to make goods and services available on demand, reducing waste. Find out how companies can tap into marketplaces to help them motivate sharing of used goods and products. Finally, find out how top organizations can tap into the crowd into every business function, reducing costs and increasing innovation.
In this presentation, you will find out how this movement enables the clean web:
What’s causing this sharing movement
Which verticals are being impacted the most
What are the driving forces --and opposing forces to sharing
What is the impact to corporations
What companies and marketers must do now to overcome this disruption.
Week 8, Special Topics in Marketing was derived from Princip.docxphilipnelson29183
This document provides an overview of special topics in marketing, including business-to-business (B2B) marketing, marketing information systems, and monitoring and measuring marketing activities. It discusses some key differences between B2B and business-to-consumer markets, noting that B2B markets involve more transactions, higher dollar amounts per transaction, and more reliance on personal selling. It also explains that the demand for B2B products is derived from consumer demand. The document then categorizes different types of B2B buyers as producers, resellers, governments, and institutions.
Integrated Marketing Communications Campaign:
- Proposed brand positioning, product offerings, and detailed implementation methods for a client's new business venture
- Completed for the course ADV4800 at the University of Florida
- The team for which I was the Group Lead/Account Executive won Best Strategic Plan
Marketing Plan Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Marketing Plan Presentation Template
If you want to buy this presentation template, please visit http://madlis.com
Good design gets out of the way of the content you are sharing. It helps your audience focus on the content itself instead of the design.
But, it's no secret that most people dislike giving presentations. The dread of public speaking consistently ranks among the greatest fears in public surveys.
This presentation slides can help you reduce the anxiety involved with giving a presentation. Well-designed slides not only build your own confidence, they make your key points clearer to the audience.
Market Segmentation Process Steps PowerPoint Presentation SlidesSlideTeam
There are several reasons why market segmentation needs to be done carefully. Keeping this in mind, we have created market segmentation process steps PowerPoint presentation slides. So that you can divide your business market consisting of existing and potential customers. This well-designed STP presentation PPT template covers division evaluation, customer needs, customer segmentation, retail targeting, product placing, location strategies, product arranging, competitors arranging, competitive landscape, strategic positioning, product positioning etc. Going further, our content ready pre-designed marketing management PPT templates for each segment makes sensibility and provides consumers with a better result. With the help of our professionally created product separation graphics, you can easily relate other topics like division evaluation, customer needs, customer segmentation, retail targeting, product placing, location strategies, product arranging, competitors arranging, competitive landscape, strategic positioning, product positioning. So don’t wait for it! Download our market segmentation process steps PowerPoint templates and Segment your customers based on some type of their shared characteristics or features. Our Market Segmentation Process Steps PowerPoint Presentation Slides may have a casual look. But they are dead serious about projecting your views.
1. i-to-i is a global marketplace that offers TEFL certification courses and international teaching opportunities. It has offices worldwide and over 12 years of experience in the TEFL field.
2. i-to-i faces challenges in increasing its presence and conversion effectiveness in competitive markets globally. It also needs to boost demand by educating more travelers about TEFL courses and the opportunities they provide.
3. i-to-i provides student support services and uses accredited tutors with overseas teaching experience to deliver its TEFL proposition. It segments audiences by geography and uses various marketing channels like social media, search, and affiliates.
This document provides an introduction to online marketing, discussing its necessity and key objectives of targeted website traffic and interactions. It outlines some requisites and advantages of online marketing. It also discusses various types of online marketing like email marketing, affiliate marketing, contextual marketing, and behavioral targeting. It describes the evolution of online advertising models from banner ads to targeted ads. It lists major players in the online advertising market like Google, Yahoo, and Microsoft and analyzes the competitive forces. Finally, it discusses some revenue models used in online marketing like Google AdWords.
The document discusses the concept of value proposition from a customer's perspective. It states that customers want the greatest return on their investment and defines value proposition as what the customer gets for what they pay. It also discusses the idea that customers traditionally want things that are good, fast and cheap, though suppliers can only provide two of those. An effective value proposition must also include desirability. The document uses examples like Dell and Walmart to show how focusing on good quality, fast delivery, low price and desirability led to their business successes.
This document discusses Samsung Smart TV and provides information about:
1) Samsung, the producer of Samsung Smart TV, which is a South Korean electronics company.
2) Samsung's marketing strategy focuses on segmentation, distribution through authorized channels, and product placements targeting interested customers.
3) Samsung operates in micro and macro environments, facing competitors in the Smart TV market while responding to factors like demographics, economics, technology, and politics.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
Beyond Degrees - Empowering the Workforce in the Context of Skills-First.pptxEduSkills OECD
Iván Bornacelly, Policy Analyst at the OECD Centre for Skills, OECD, presents at the webinar 'Tackling job market gaps with a skills-first approach' on 12 June 2024
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
A proprietary approach developed by bringing together the best of learning theories from Psychology, design principles from the world of visualization, and pedagogical methods from over a decade of training experience, that enables you to: Learn better, faster!
A Visual Guide to 1 Samuel | A Tale of Two HeartsSteve Thomason
These slides walk through the story of 1 Samuel. Samuel is the last judge of Israel. The people reject God and want a king. Saul is anointed as the first king, but he is not a good king. David, the shepherd boy is anointed and Saul is envious of him. David shows honor while Saul continues to self destruct.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
3. Competition
from
Rival Sellers
Supplier Bargaining Power
Competition
from Producers of Substitute
Products
Competition from Potential
New entrants to The Industry
Customer
Bargaining Power
The Five Forces Framework
4. Competition
from
Rival Sellers
Supplier Bargaining Power
Competition
from Producers of Substitute
Products
Competition from Potential
New entrants to The
Industry
Customer
Bargaining Power
The Five Forces Framework
WEAK
FORCE
STRONG
FORCE
MODERATE
FORCE
STRONG
FORCE
STRONG
FORCE
5. Competition
from
Rival Sellers
Supplier Bargaining Power
Competition
from Producers of Substitute
Products
Competition from Potential
New entrants to The
Industry
Customer
Bargaining Power
The Five Forces Framework
6. 6
WALMART (1962)
Competition from
Rival Sellers
Walmart is a retail company that
operates a chain of hypermarkets,
discount department stores, and grocery
stores. It offers various retail formats,
including supercenters, supermarkets,
warehouse clubs, cash-and-carry stores,
home improvement, specialty electronics,
restaurants, apparel stores, drugstores,
convenience stores, and digital retail. The
company provides a selection of
consumer products as well as photo,
financial, wireless, and pharmacy
services.
Rev: 523.96 billion U.S. dollars
Employees: 2.100.000
Number of locations: 10,586 stores
Our projects
03
7. 7
KROGER (1883)
Competition from
Rival Sellers
Kroger is a company that produces and processes food products for sale
in supermarkets. It operates food and drug stores, multi-department
stores, marketplace stores, and price-impact warehouses. Its food and
drug stores offer natural food and organic sections, pharmacies, general
merchandise, pet centers, fresh seafood, and organic produce. Multi-
department stores provide general merchandise items, such as apparel,
home fashion and furnishings, outdoor living, electronics, automotive
products, toys, and fine jewelry. Marketplace stores specialize in full-
service grocery, pharmacy, and health and beauty care departments as
well as an expanded perishable offering and general merchandise area
that includes apparel, home goods, and toys. Price-impact warehouse
stores offer grocery, and health and beauty care items, as well as meat,
dairy, baked goods, and fresh produce items.
Rev: 122.286 Million in U.S. dollars
Employees: 465.000
Number of locations: Kroger has 1237 grocery stores in 16 states
Our projects
03
8. 8
TARGET (1902)
Competition from
Rival Sellers
Target is a general merchandise retailer.
It offers grocery items, including produce,
bread, frozen foods, meat, beverages,
candy, dairy, etc. The company also
provides beauty and household products
such as personal and baby care,
cleaning, paper, and pet supplies. In
addition, Target distributes apparel for
women, men, and children, jewelry,
accessories, and shoes, as well as
electronics, appliances, home furnishings,
and decor comprising furniture.
Rev: 93,56 billion U.S. dollars
Employees: 409.000
Number of locations: 1.948 stores
Our projects
03
9. 9
SAM’S CLUB (1983)
Competition from
Rival Sellers
Sams Club is a wholesale club that
provides consumer goods. It offers
kitchen and dining, furniture, disposable
table wears, gift cards, beverages,
cleaning supplies, and other products.
Rev: 73,6 billion U.S. dollars
Employees: 154.850
Number of locations: 600 stores
Our projects
03
10. 10
THE HOME DEPOT (1977)
Competition from
Rival Sellers
The Home Depot is a home improvement
specialty retailer. It operates stores and
an e-commerce website that offer
appliances, baths, doors and windows,
building materials, hardware, lawn and
garden products, flooring, decor and
furniture, heating and cooling,
kitchenware, lighting, plumbing, storage
and organization, tools, etc. The company
also provides exterior flooring
installation, HVAC installation, kitchen
upgrades and remodeling, painting,
landscape design, and other services.
Rev: 132,1 billion U.S. dollars
Employees: 415.000
Number of locations: 2.322 stores
Our projects
03
11. 11
AMAZON (1994)
Competition from
Rival Sellers
Amazon (also known as Amazon.com) is a company operating
a marketplace for consumers, sellers, and content creators. It
offers merchandise and content purchased for resale from
vendors and those offered by third-party sellers. The company
also enables authors, musicians, filmmakers, app developers,
and other creators to publish and sell content via its branded
websites. In addition, Amazon provides Kindle Direct
Publishing, an online platform that allows independent authors
and publishers to make their books available in the Kindle
Store. The company delivers co-branded credit card
agreements and advertising services, serves developers and
enterprises through Amazon Web Services, and manufactures
and sells electronic devices.
Rev: 386.064 billion U.S. dollars
Employees: 1.298.000
Number of locations: 89 stores
https://www.statista.com/statistics/1155873/amazon-store-openings-
number/#:~:text=Amazon's%20physical%20retail%20store%20count%202018%2D2020&text=As%20of%20July%202020%2C%20Amazon's,including%20supermarket%20chain%20
Whole%20Foods.
03
13. How Costco Wholesale Corporation can tackle Bargaining Power
of the Suppliers
1. Critical component of Costco success during this period is its strong supply
chain and storage system.
3. Developing dedicated suppliers whose business depends upon the firm.
One of the lessons Costco Wholesale Corporation can learn from Wal-Mart
and Nike is how these companies developed third party manufacturers
whose business solely depends on them thus creating a scenario where
these third party manufacturers have significantly less bargaining power
compare to Wal-Mart and Nike.
2. By building efficient supply chain with multiple suppliers.
14. Competition
from
Rival Sellers
Supplier Bargaining Power
Competition
from Producers of Substitute
Products
Competition from Potential
New entrants to The
Industry
Customer
Bargaining Power
The Five Forces Framework
16. Competition
from
Rival Sellers
Supplier Bargaining Power
Competition
from Producers of Substitute
Products
Competition from Potential
New entrants to The
Industry
Customer
Bargaining Power
The Five Forces Framework
17. Competition
from
Rival Sellers
Supplier Bargaining Power
Competition
from Producers of Substitute
Products
Competition from Potential
New entrants to The
Industry
Customer
Bargaining Power
The Five Forces Framework
18. Potensi Masuknya Kompetitor Baru
● Rendah
● Pasar barang konsumsi diisi oleh perusahaan-perusahaan besar baik lokal
maupun internasional
● Akan susah bagi perusahaan baru untuk turut berkompetisi ke dalam
pasar ini
20. Kekuatan Tawar Menawar dari Pemasok
● Rendah
● Ada banyak pilihan pemasok
● Kecap Bango berasal dari kebun kedelai sendiri
● Sariwangi juga memiliki kebun teh sendiri
21. Kekuatan Tawar Menawar dari Konsumen
● Tinggi
● Melihat banyaknya kompetitor di pasar barang konsumsi, konsumen
disuguhi dengan berbagai pilihan produk yang bisa digunakan
● Berdasarkan survei yang dilakukan McKinsey di tahun 2015, masyarakat
Indonesia memiliki loyalitas yang tinggi terhadap brand yang mereka
suka.
● Meskipun begitu, bukan berarti konsumen tidak mau untuk beralih ke
brand lain. Konsumen bisa memutuskan untuk mencoba produk yang lebih
murah dengan kualitas yang hampir sama
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25. 25
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