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Sticky Story Marketing
Create your most shareable story
Identify Your Sticky Story
Does it have desire – what did
you want?
Identify Your Sticky Story
Does it have journey – where
did you start and finish?
Identify Your Sticky Story
Does it have conflict – who or
what is blocking you?
Identify Your Sticky Story
What’s the danger? Make it
clear please…
Identify Your Sticky Story
And how about agency – what
you did? But also fate, what
part did it play?
Identify Your Sticky Story
Two final pointers: is your story
vivid and available – that is,
connecting to your audience’s
experience?
Identify Your Sticky Story
You can create your sticky
business story here:
Sticky Story Marketing

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Sticky Story Marketing: Create Your Most Shareable Business Story