This document provides tips for creating effective Facebook posts. Some key points include: - Know your audience and their interests, as well as your business goals for each post. - Engage your audience with calls to action, relevant and authentic content about your brand/products, and by posting at optimal times. - Design attractive cover photos and profile pictures, and update them periodically. Conduct contests and ask questions to generate engagement.

1. TIPS FOR EFFECTIVE
FACEBOOK POST

2. Facebook has 1.94 billion monthly active
users making it the first social media
platform network ever to do so. 18 %
increase has been recorded in creating new
accounts year over year. This is the wide
possibility in branding a product or service
through facebook.
INTRODUCTION

3. DO’S

4. Begin with cover pages and profile
picture:
•Design attractive cover pages and profile
picture
•Update your cover pages and profile pictures
periodically.

5. Know your business goal
•The target reach of each post
•The target location

6. Know your audience
•Your audience interest
•Age limit of audience.

7. Pick a topic on campaign basis
•Conduct contest or campaigns periodically
•Ask to find captions for Photos/Videos
•Post a statement or photo like A,B,C options
•Product related questions
•Fill-in-the-blank statements

8. Facebook Post Engagement Tactics
Engage them with call to action (CTA)
Use
• “Subscribe now”
• “Your comments please”
• “Your suggestions” etc.

9. Keep it Real & Relevant
•Always provide an authentic information of your
brand
•Share a link of any information related to your
products.

10. Post on the relevant time
•Post frequently to reach top of mind
•Try to interact on real time.

11. •Take follow ups
•Be responsive to the inbox messages and
comments
•Monitor using Google analytics
•Adapt to the new trends changes
•Use Hashtags in posts

12. DONT’S

13. Not always advertising
•Never let your Facebook Page into a
advertising channel of your
product/Service.
•Campaigns are expected on a periodic basis
with effective follow ups and responses.

14. Avoid Provocative
Create posts that inspires and touching the
emotional approach of audience.