The document outlines guidelines for Hutch to consider when evaluating potential sponsorships, alliances, and co-branding opportunities. It provides 5 "thumb-rules" for identifying partnerships that are "right-for-us": 1) The partnership enhances Hutch's leadership stance as a "city host" while promoting products, 2) It provides access to exclusive content or customers, 3) It costs little but provides lucrative customer perks, 4) It acts as a "refresh button" for ground-level buzz, 5) The partnership and content become Hutch's property. The document cautions against relationships where Hutch is just a visible logo or part of a montage with no product fit.

1. Who should we be seen holding hands with... Sponsorships, alliances, co-branding. The Hutch approach

10. Peshwa Acharya