BABYZINE aims to establish a brand that provides creative activities for children in malls. It will differentiate itself by allowing children's creative works to potentially be replicated and used commercially. The business will partner with malls and schools to host creative events and sessions for children, helping parents shop by keeping kids occupied. Pricing will start at Rs. 250 per hour and increase based on time spent and any final products created from the children's work. The goal is to compete with similar businesses by offering a potentially tangible commercial component from the creative activities.
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
This report was meant to analyze the dying situation of Pailac Paints Bangladesh and to revitalize/rebrand with new marketing concepts as well as theories.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
The PDF attached here contains Design Services presentation. It takes you through the Design and Communication design services we provide, the clients we have worked with and how they have benefited from consulting Barefoot.
A comprehensive guide to the world of branding. It is an exciting time for branding. As everything becomes global, good branding becomes more crucial. What is Branding? is an accessible guide that makes sense of this complex subject. It explores the process of branding, and shares insights that can be applied to practical challenges.
Kindly go through the Brand Consultancy Presentation. It takes you through our entire portfolio which includes brand consultancy, research and design.
It also has some Case-Studies for some projects handled by us.
A quick study of the basics and importance of strategic brand development. By Fanen Acho, Headstart Consultimg Limited. Headstart is a strategy and innovation company
This report was meant to analyze the dying situation of Pailac Paints Bangladesh and to revitalize/rebrand with new marketing concepts as well as theories.
Startups are different from traditional businesses in that they are still evolving. They are exploring business models, markets and target audience, maybe even product functionality. All with limited financial and human resources.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
Strategy + Design:
A case study that highlights a brand revamp solution.
-
Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice.
It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh
Case Study: Jimmy Crasto
Strategy + Design:
A case study that highlights a brand revamp solution. - Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice. It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh Case Study: Jimmy Crasto
Glidden Paint Campaign Book -- GP RelationsIthaca College
Strategic Communications plan for Glidden Paint by the GP Relations team in Professor Scott Hamula's Introduction to Strategic Communications class at Ithaca College.
Rewardsport collection of unique rewards ,high on experience .These make a perfect reward ,loyalty ,prize and gift giveaway .Indais only company with a service portfolio as this .
Insight, talent, deep knowledge of consumer and taste trends, altogether are the ingredients to design brand identity that really sells, adding value to your business.
Home Depot Integrated Marketing Communications Plan - IMC 610Stephanie Holman
Integrated marketing communications plan for Introduction to Integrated Marketing. Plan cover creative and communication strategies for Home Depot to better reach the older Millennial market.
A presentation by brands and business model development firm, MINDcapital on what a brand is and how it can help sell a product, service, idea or personality
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
We all know that label design is a means of communicating the brand's value proposition, what it is, why it is different and better than others. Labels and packaging graphic design needs to align with brand messaging and marketing strategy; it needs to make sense for the product's use; it must be tailored for the market category and target group.
Label and packaging design is more important than most people think. An impressive packaging design makes your product stand out from other competing brands, attracts prospects and shares details about your product. Above all, it is the first, 'real' touch point with the consumer, and the deciding factor to whether the prospect chooses your brand or not.
Strategy + Design:
A case study that highlights a brand revamp solution.
-
Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice.
It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh
Case Study: Jimmy Crasto
Strategy + Design:
A case study that highlights a brand revamp solution. - Victory Creations was facing challenges on brand recognition, lack of visual uniformity across and handling multiple operational entities without a consistent tone of voice. It found it's solution in a monolithic brand architecture that is in line with the changing global design and marketing trends.
Result: New global partnerships, new queries on website & increase in brand awareness.
Credits:
Agency: Boch & Fernsh
Creative Direction: Chirag Shah & Jimmy Crasto
Strategy: Chirag Shah & Jimmy Crasto
Designers: Jimmy Crasto & Vishnu Haridas
Copy writing: Jimmy Crasto
3D Visualisation: Nidhin & Ajay Vishwakarma
Stall Design: Ajay Vishwakarma
Brand Film: Navin Singh Case Study: Jimmy Crasto
Glidden Paint Campaign Book -- GP RelationsIthaca College
Strategic Communications plan for Glidden Paint by the GP Relations team in Professor Scott Hamula's Introduction to Strategic Communications class at Ithaca College.
Rewardsport collection of unique rewards ,high on experience .These make a perfect reward ,loyalty ,prize and gift giveaway .Indais only company with a service portfolio as this .
Insight, talent, deep knowledge of consumer and taste trends, altogether are the ingredients to design brand identity that really sells, adding value to your business.
Home Depot Integrated Marketing Communications Plan - IMC 610Stephanie Holman
Integrated marketing communications plan for Introduction to Integrated Marketing. Plan cover creative and communication strategies for Home Depot to better reach the older Millennial market.
A presentation by brands and business model development firm, MINDcapital on what a brand is and how it can help sell a product, service, idea or personality
A brief history of free and libre culture
South Africa's indigenous Khoisan engaged in gift-giving and a culture of freedom for more than 20 000 years. We all know about stone soup and the American potlatch. Perhaps you have heard about the Diggers and the Hippies? But what about the Zippies of the 90s? Or GNU-Linux and the Free Software Movement? Do you know the difference between Free as in Gratis and Free as in Libre? What about the Creative Commons and Online Mashup and File-Sharing? Voluntaryism and Counter Economics, Agorism and The Really Really Free Market.
David Robert Lewis is a horizon anarchist with more than 20 years provoking the establishment and generally kicking up the s***. He runs the popular Medialternatives Blog, works as a journalist and environmentalist and is active in a number of organisations including the People's Health Movement and the Wikimedia Foundation SA.
If you use free software, volunteer or contribute to free projects or are just interested in the possibility of freedom and a truly free culture, then this presentation is for you.
What: Doing it for ZIP – A brief history of free and libre culture
Who: David Robert Lewis: http://reconstructione.wordpress.com/
When: Friday, 2nd November 2012, 08h30 to 10h00
Where: At hubspace – Unit 102, Old Castle Brewery, Woodstock, Cape Town
Cost: FREE!
NAM’s Chief Economist, Dr. Chad Moutray, and his renowned ability to break-down complex data into straightforward, usable nuggets of information goes through the latest numbers for you. His in-depth insight will provides a comprehensive look at manufacturing industry trends and the current state of the manufacturing economy in America.
16. Общая экономика 2017. Превращение добавочной прибыли в земельную ренту. Д...Moscow State University
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2. Общая экономика, 2017: Товар - "молекула ДНК" модели капитала. Два фактора...Moscow State University
Commodity as the unity of use value and value becomes the basic category, DNA molecule of the model. It contains potentially the whole economic organism. The first chapter of first volume of "Capital" is called “Commodities” and the first paragraph of this chapter "The Two Factors of a Commodity: Use Value and Value". 1) Use Value – thing with useful properties, satisfying a social need, "a useful thing for others"; 2) Value – crystallization of the “one and the same sort of labour, human labour in the abstract”, required for the production of a given set of use values. Commodity as the unity of use value and value.
11. Общая экономика 2017: Процесс капиталистического производства, взятый в ц...Moscow State University
11. Общая экономика 2017: Процесс капиталистического производства, взятый в целом. Превращение прибавочной стоимости в прибыль и нормы прибавочной стоимости в норму прибыли. Издержки производства и прибыль)/ 11. General Economics 2017: The process of capitalist production as a whole. The Conversion of Surplus-Value into Profit and of the Rate of Surplus-Value into the Rate of Profit.Cost-Price and Profit)
Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
This is the second session (Sep 8) of our Free Open Advanced Branding Masterclass at www.mootee.typepad.com. Pls rememebr no books are needed. We will forward additional reading material for all registered participants.
Branding is about discovering and communicating the essence of your business and what it delivers to your customers. Your brand creates your business' reputation and its 'personality'.
This is just a sum of the knowledge i have learned for a couple of years. i hope you guys all find this useful. Please do give any thoughts, feedback or comments. Thank you.
Here are some key components and types of business strategies:
Mission and Vision: A business strategy often starts with a clear mission and vision, outlining the purpose and long-term goals of the organization.
SWOT Analysis: This involves assessing the internal strengths and weaknesses as well as external opportunities and threats to make informed strategic decisions.
Competitive Advantage: Strategies to gain a competitive advantage might involve cost leadership, differentiation, or focus on a specific market niche.
Market Entry and Expansion: Determining how and when to enter new markets or expand existing operations is a critical part of business strategy.
Innovation and Technology: Strategies for staying competitive often include plans for innovation, technological adoption, and research and development.
Marketing and Branding: Creating effective marketing and branding strategies to promote products or services and build a positive brand image.
Financial Management: Strategies related to financial planning, budgeting, and resource allocation to ensure sustainable growth and profitability.
Risk Management: Identifying and mitigating risks through strategies such as insurance, diversification, and contingency planning.
Partnerships and Alliances: Collaborative strategies involving partnerships, joint ventures, or alliances with other organizations to achieve mutual goals.
Organizational Culture and Leadership: Strategies for fostering a positive organizational culture and effective leadership to align employees with the company's mission and goals.
Meraki means doing something with total love, and pure soul. It is leaving a little piece of yourself in your creative work.
We endeavour to put in our passion and soul into all our work - leaving behind a part of ourselves in every project we undertake.
Meraki was born out of a passionate space to bring creative concepts and ideas to different industries. We bring together 2 decades of strategy and marketing experience to the emerging markets.
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
In the Adani-Hindenburg case, what is SEBI investigating.pptxAdani case
Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Building Your Employer Brand with Social MediaLuanWise
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
FIA officials brutally tortured innocent and snatched 200 Bitcoins of worth 4...jamalseoexpert1978
Farman Ayaz Khattak and Ehtesham Matloob are government officials in CTW Counter terrorism wing Islamabad, in Federal Investigation Agency FIA Headquarters. CTW and FIA kidnapped crypto currency owner from Islamabad and snatched 200 Bitcoins those worth of 4 billion rupees in Pakistan currency. There is not Cryptocurrency Regulations in Pakistan & CTW is official dacoit and stealing digital assets from the innocent crypto holders and making fake cases of terrorism to keep them silent.
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B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
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Examining the Effect of Customer Services Quality and Online Reviews in Unive...
Babyzine IPR
1. Assigned Topic: Branding: How to Use Intellectual Property to
Create Value for Your Business?
Group Members: Nidhi Gupta, Aanchal Sood and Subhash Chandra Gupta
Analysis and Reflection
It is common for small businesses to underestimate the value of trademarks, copyrights
and other intellectual property and their role in creating business opportunities and
enhancing an enterprise’s valuation. Most businesses, whether they are selling goods or
services invest heavily in building a reputation. Such a reputation can become a
valuable business asset and just like any asset, should be protected and managed to
maximize its value.
The same intention is what we aim to carry forward for BABYZINE. We aim to carry a
brand image in the market to establish a link and identity in the market. The main
purpose of creating intellectual property is to create brand loyalty and differentiate
products from the existing service. These properties, successfully used, will also create
opportunities for franchising or licensing agreements, the creation of joint ventures, the
sale of assets to other firms or even opportunities to obtain financing based on the value
of the marks or other properties. Such opportunities begin with a marketing plan and a
strategy to legally protect and maintain the marks.
The first step to the existence of BABYZINE is by registering the Trademark for
BABYZINE. The attachment of the concept of BABYZINE and the registration form for
the trademark registration has been attached along with this write-up. The important
factor as to why we would like to register the trademark is because we believe in
establishing the identity with the unique concept that BABYZINE follow. It is best to
register a mark before it is used in commerce. It is much less costly and time consuming
than redesigning logos or changing names after discovering that somebody already has
registered a similar mark. Once we have successfully registered a mark, it is important
to maintain the registration by continuously using the mark in commerce, policing the
market for violators and reviewing the use from time to time to ensure that the mark
has not evolved in such a way that it is no longer protected by the original registration.
About HOBBY IDEAS
Promoted by Pidilite Industries Limited, Hobby Ideas offers a range of more than 2500
products across various categories from different countries all over the world. The
products are complemented with books, videos, finished articles, projects and
workshops that make Hobby Ideas a unique and complete experience for art, craft and
hobby enthusiasts in India.
Pidilite Industries Limited has been a pioneer and market leader in consumer,
craftsmen and specialty chemicals in India. Since its inception in 1959, Pidilite has a
2. strong base among both consumer and industrial segments. Its product range includes
adhesives and sealants, construction and paint chemicals, automotive chemicals, art &
hobby materials, stationery products, industrial adhesives, industrial and textile resins
and organic pigments and preparations.
At Hobby Ideas, you can choose from a wide range of craft & hobby products – Moulding
Craft, Glass Craft, Ceramic Craft, Fabric Craft, Candle Craft, Decoupage, Scrapbooking &
Paper Craft, Stickers & Transfers, Aero Modelling, D.I.Y Kits, Stamp Collection, Fine Art
range, Party products, Magic Kits, Games, Return Gifts, Puzzles and a lot lot more.
The Hobby Ideas stores are currently located in Mumbai, Ahmedabad and Surat. We are
also opening new stores in Pune & Nagpur city’s shortly. You can also find us with a
select range of the Hobby Ideas products in few stores of Staples, Shoppers Stop,
Starmark & Crossword chains in Mumbai, Ahmedabad, Pune, Noida, Bangalore &
Kolkata. For more details of our store and shop-in-shop locations and addresses, please
visit the ‘Store Locator’ section on this website.
About MAD
Rob, the favourite anchor of kids' TV takes you on a fun-filled, interactive, creative
journey, transforming ordinary materials into stimulating works of art with his MAD
twist. Every single time you discover new styles, that are easy, and exciting, and for
everyone to try and enjoy.
Armed with simple art tools like a pencil, paintbrush, colours and paper, Rob will take
you on a creative joyride, and help you explore the world of possibilities through art.
From new and easy painting techniques, to fun and exciting paper crafts. Playing with
shadows and silhouettes, recycled boxes and bottles, was never so much fun! And to
make the MAD experience even bigger and better, Rob allows his imagination and
creativity to run wild, and gives us the most spectacular, most magnificent, most
gigantic BIG Picture. So hop on board and get set for an art adventure like no other.
Because MAD hai, toh sab cool hai!
What is BABYZINE all about?
To begin with a key factor for the company is to discover a valuable product or service
which knows and respects customer needs and desires? Product or service is created as
a solution to the customer’s need. Brand is developed to emphasize the customer need
for the specific product and explain the possible advantages of this product in order to
satisfy those
needs. At BABYZINE we have discovered the need of parents to let their children
explore their creative side. Since the economy is majorly shifting towards a knowledge
economy, we see parents let their kids exploring their creative side. Along with that we
also see the parents urge to show it to the world the creativity of their kids.
The next key point is discovering and developing competitive advantage. The definition
according to Micheal Porter is: ‘competitive advantage grows out of value a firm is able
to create for its buyers that exceeds the firm's cost of creating it. Value is what buyers
3. are willing to pay, and superior value stems from offering lower prices than competitors
for equivalent benefits or providing unique benefits that more than offset a higher price.
There are two basic types of competitive advantage: cost leadership and differentiation.
Cost leadership means that the company sets out to become a low cost producer in its
industry. Differentiation means that a company seeks to be unique in its industry along
some dimensions that are widely appreciated by buyers. The point of differentiation for
us is that we let the creativity of the child come into a tangible form and once that could
be replicated into mass number for commercial use. The idea is to use the creative side
of the kids to make something industrially viable.
Branding
Assael defines brand: ’distinguishing name or symbol designed to identify the origins of
a product or service, differentiate the product or service from the competition, and
protect the consumer and producer from competitors who would attempt to provide
similar products.
Branding is the process of creating an association between a
symbol/object/emotion/perception and a product/company with the goal of driving
loyalty and creating differentiation.
Helen Lom, Director-Advisor for WIPO, says: ’Among the various factors that determine
a brand’s success, one of the most important ones is the brand’s differentiation power.
The brand must have a “point of difference” as far as the target group of consumers is
concerned.
This point of difference must be:
1. recognizable (in terms of the good and/or services marketed);
2. desirable (in terms of the quality and value of the goods and/or services offered);
3. credible (in terms of reliability);
4. properly communicated (in terms of how the message is formulated and to whom it is
targeted).
Corporate identity is concerned with the visual aspects of a company's presence.
Exercising corporate identity means that the company develop and innovates visual
images.
The identity for BABYZINE
4. Business Plan for BABYzine
General Description: This business will keep kids (4yrs to 10yrs) busy, happy and
creatively occupied in malls while their mother/guardian shop.
Mission Statement: To provide a service to parents/ guardians by keeping their ward
involved in creative endeavours.
Goals and Objectives: The goal is to create a business that provides a good source of
artistic entertainment to the child which may further take a more tangible shape in form
of accessories, gift item, memento etc.
The objective is to compete with similar and alternative business by offering something
more to take back and discuss possibilities of commercial viability of the designed
tangible product.
Business Philosophy:
Make it easy for kids and parents to spend time in malls.
Marketing:
Work with event coordinators, mall administration, schools, etc. to be approved for
selling and events at various venues throughout the year.
Hand out business cards wherever appropriate to find future opportunities.
Competitive strengths are the low prices, convenience and more tangible form of time
well spent at BABYzine.
Pricing structure varies according to time spent by the child at the store but generally
will start at Rs. 250 an hour and an additional Rs. 50 every successive 20mins. Also
price varies as per final delivery product and order size.