How to maximize Celebrity Activations
•
1 like•531 views
Saif Ali Khan promoted his upcoming film Love Aaj Kal at a Reliance Mart store. Photos show branding for the film at the store entrance and CDs on display near the stage and in the music section. Saif appeared on stage to interact with a cheering crowd and signed CDs, along with the film's director Imtiaz Ali. Saif also viewed a full page advertisement for the film in the Times of India newspaper with the Reliance Mart team.
Report
Share
Report
Share
Recommended
Hypothesis of targert market
The document discusses the target audience of a hip hop and R&B music video. It was initially assumed the audience would be Afro-Caribbean youth aged 14-24, but adding a male rapper helped include male listeners. While the song attracted Afro-Caribbean audiences, it also appealed to other ethnicities in Denmark. The video had Asian themes but did not chart highly in Asia, so the target market may not be Asian audiences.
Black Hawk Mines: Psy Takes Over the World
Psy's song "Gangnam Style" became a global phenomenon, topping the charts in countries around the world. The quirky dance moves and upbeat music of the song in Korean made it addictively catchy and easy for people worldwide to sing and dance along. In just a few weeks, Psy became an overnight international sensation, performing his "horse dance" from the viral music video on major US television shows and seeing countless people copying his bizarre dance style. "Gangnam Style" broke the Guinness World Record for the most popular YouTube video ever, cementing Psy's place in pop culture history and opening doors for other Korean artists' music in the US market.
Da Bay!!
The Hyphy movement began in the early 1990s in the Bay Area as a response to Bay Area rappers feeling unrepresented in media. It grew popular in the early 2000s, known for uptempo beats and wild, drug-influenced dance moves. The movement peaked around 2005-2006, and involved acting in an exaggerated, fast-paced manner known as "getting stupid." Popular dances included ghost riding, where people would dance on and around a moving car. Key artists included Mac Dre, E-40, and Mistah F.A.B. who promoted the Hyphy lifestyle through songs about partying and crazy behavior.
Coconut Palm Wood Flooring
This document appears to be a warranty for flooring products from ENiTo Flooring. It likely outlines the terms of coverage for defects or damage to flooring materials for a certain period of time after purchase. The warranty may specify what types of issues are covered, processes for claims, limitations of liability, and other standard legal terms regarding the quality and performance of the flooring products.
Media Artist Research
A Tribe Called Quest was a legendary hip hop group formed in the 1980s consisting of members Ali Shaheed Muhammad, Phife Dawg, Q-Tip, and Jarobi White. They were known for fusing jazz and Afrocentric rhymes in a unique style that helped popularize the East Coast hip hop sound of the 1990s. Their 1991 album The Low End Theory blended hip hop with laidback jazz and was influential in shaping alternative hip hop. A Tribe Called Quest paved the way for creative expression in hip hop and their innovative style has left a profound legacy in musical history.
Report iv
This document provides information about Reliance Mart Kurla West in Mumbai visited by students from BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY. It includes a profile of Reliance Retail Limited, an overview of the Indian retail industry, descriptions of the various departments and product categories available at Reliance Mart, and details about front-end processes in the non-vegetarian and sweet sections.
Emerging paradigms
This document outlines emerging trends in how consumers access information and make purchasing decisions. It discusses the wide range of communication channels consumers use, including traditional media, digital platforms, and social networks. It also examines differences between urban and rural consumers and notes consumers prioritize value and are time-starved. The document suggests companies must understand different consumer socio-behavioral groups and how to best reach both rural and urban consumers through various retail formats and technologies.
What is VM ?
Visual merchandising (VM) is the creative and strategic presentation of retail products and branding to maximize sales. VM uses tools like color, line, form, lighting, and direction to attract customers and guide them through the shopping experience. VM is important because it enhances the look and feel of merchandise, protects brand standards, and creates attention and desire in customers. Maintaining high VM standards through daily checks and presentation manuals ensures the store environment reflects the brand promise.
Recommended
Hypothesis of targert market
The document discusses the target audience of a hip hop and R&B music video. It was initially assumed the audience would be Afro-Caribbean youth aged 14-24, but adding a male rapper helped include male listeners. While the song attracted Afro-Caribbean audiences, it also appealed to other ethnicities in Denmark. The video had Asian themes but did not chart highly in Asia, so the target market may not be Asian audiences.
Black Hawk Mines: Psy Takes Over the World
Psy's song "Gangnam Style" became a global phenomenon, topping the charts in countries around the world. The quirky dance moves and upbeat music of the song in Korean made it addictively catchy and easy for people worldwide to sing and dance along. In just a few weeks, Psy became an overnight international sensation, performing his "horse dance" from the viral music video on major US television shows and seeing countless people copying his bizarre dance style. "Gangnam Style" broke the Guinness World Record for the most popular YouTube video ever, cementing Psy's place in pop culture history and opening doors for other Korean artists' music in the US market.
Da Bay!!
The Hyphy movement began in the early 1990s in the Bay Area as a response to Bay Area rappers feeling unrepresented in media. It grew popular in the early 2000s, known for uptempo beats and wild, drug-influenced dance moves. The movement peaked around 2005-2006, and involved acting in an exaggerated, fast-paced manner known as "getting stupid." Popular dances included ghost riding, where people would dance on and around a moving car. Key artists included Mac Dre, E-40, and Mistah F.A.B. who promoted the Hyphy lifestyle through songs about partying and crazy behavior.
Coconut Palm Wood Flooring
This document appears to be a warranty for flooring products from ENiTo Flooring. It likely outlines the terms of coverage for defects or damage to flooring materials for a certain period of time after purchase. The warranty may specify what types of issues are covered, processes for claims, limitations of liability, and other standard legal terms regarding the quality and performance of the flooring products.
Media Artist Research
A Tribe Called Quest was a legendary hip hop group formed in the 1980s consisting of members Ali Shaheed Muhammad, Phife Dawg, Q-Tip, and Jarobi White. They were known for fusing jazz and Afrocentric rhymes in a unique style that helped popularize the East Coast hip hop sound of the 1990s. Their 1991 album The Low End Theory blended hip hop with laidback jazz and was influential in shaping alternative hip hop. A Tribe Called Quest paved the way for creative expression in hip hop and their innovative style has left a profound legacy in musical history.
Report iv
This document provides information about Reliance Mart Kurla West in Mumbai visited by students from BIRLA INSTITUTE OF MANAGEMENT TECHNOLOGY. It includes a profile of Reliance Retail Limited, an overview of the Indian retail industry, descriptions of the various departments and product categories available at Reliance Mart, and details about front-end processes in the non-vegetarian and sweet sections.
Emerging paradigms
This document outlines emerging trends in how consumers access information and make purchasing decisions. It discusses the wide range of communication channels consumers use, including traditional media, digital platforms, and social networks. It also examines differences between urban and rural consumers and notes consumers prioritize value and are time-starved. The document suggests companies must understand different consumer socio-behavioral groups and how to best reach both rural and urban consumers through various retail formats and technologies.
What is VM ?
Visual merchandising (VM) is the creative and strategic presentation of retail products and branding to maximize sales. VM uses tools like color, line, form, lighting, and direction to attract customers and guide them through the shopping experience. VM is important because it enhances the look and feel of merchandise, protects brand standards, and creates attention and desire in customers. Maintaining high VM standards through daily checks and presentation manuals ensures the store environment reflects the brand promise.
Now we go digital..
This document provides an overview of digital media and advertising trends in India. It shows that television and print media spending have grown significantly from 2006 to 2011, while digital media such as internet and radio have grown at an even faster rate. Penetration of media varies greatly between urban and rural areas as well as different demographic groups. Television, print, and radio are most penetrated in urban areas while internet penetration is higher among males and those in higher socioeconomic classes. The document also examines time spent with different media, such as television, print, radio, and internet, and how this varies across demographic groups. Finally, it provides a brief overview of different types of digital advertising formats used on the internet and mobile platforms.
Technology marketing it is all about engagement
This document discusses engagement marketing strategies for India as it transitions to a more consumer-driven economy. It proposes using technology across touchpoints like smartphones, kiosks, and digital menus to enhance customer experiences. Specific strategies include using interactive screens and demos at coffee shops, malls, airports and other youth hangouts to promote value-added services. A key focus is marrying smartphones and VAS through compact kiosks at stores, using touchscreens to demonstrate and dispense apps and content. The goal is to build brand leadership through coherent experiences using technology to engage and connect with customers.
Indianconsumers
The document discusses the changing face of consumerism in India. It notes that India has one of the fastest growing economies in the world and its GDP is projected to become the 3rd largest by 2040. There is a growing middle class in India with more disposable income and exposure to global trends through media. However, Indian consumers still value traditional culture and preferences must be tailored to local tastes. Family remains the central unit of Indian society but its structure is shifting to become more nuclear and democratic. Women and children are also becoming more independent consumers.
Whats in a name
The document discusses different types of naming strategies for products and businesses, including source names, descriptive names, suggestive names, and random names. It then provides examples for each category and evaluates potential name options for a new mobile service targeting 18-25 year old males. The document emphasizes the importance of choosing a name that distinguishes the brand, is short and concise, bundles positive associations, and is relevant to the target consumer. It advocates thinking "out of the circle" to select an unexpected, unique name that breaks through clutter.
Quantification of Store / Consumer Experience in Technology Retail
The document discusses measuring consumer experience in large format retail stores. It conducted a study of over 300 shoppers to identify the key pillars that drive store choice. The top 8 pillars identified were assortment of products, pricing competitiveness, pre- and post-purchase support, range of brands/models, ambience, locational convenience, promotions, and freedom to touch and feel products. The study developed a mathematical model to measure consumer experience based on weightings of these pillars. Understanding consumer experience can help retailers identify opportunities to enhance specific aspects and improve business.
Trends in marketing & promotions of electronics & technology retailing ..
1. At Reliance Digital, marketing focuses on providing solutions rather than just selling products by offering installation and interconnectivity services through "Reliance ResQ" engineers.
2. Promotional campaigns like anniversary celebrations offer prizes and contests to generate excitement and drive customers to stores.
3. "Bill value promotions" incentivize customers to purchase more high-value items by offering better gifts corresponding to higher spending amounts. Customer engagement events during festivals further boost foot traffic and conversions.
Pricing Presentation@Singapore
Pricing is one of the most difficult , important , least resaerched P s of buisness ...usually decisiosn taken by the business owner or top managament ....some thoughts and real life examples from across verticals ..
LIVE MARKETING @ RETAIL STORES
Children's Day activities were held in three cities - Hubli, Bangalore, and Chennai. In Bangalore, activities included a cartoon character visit, drawing competition, and gaming competitions. The drawing competition was held in association with Reliance Time Out. In Chennai, activities included a balloon decoration play area, temporary tattoo session, and art by children. Newspapers inserts also featured the activities. A total of 125,000 inserts were distributed across 17 areas in Bangalore.
MOBILE APPS & GAMES BRANDS / DEVELOPERS
This document provides information on several mobile game developers, including Snappy Touch, Hexage, KairosoG, BigBlueBubble, IUGO, Cave, DisOnctDev, Miniclip, TeamLava (now Storm8), Godzilab, NaturalmoOon, Handy Games, Bolt CreaOve, and Neon Play. For each developer, it lists their website and provides a brief description of what they are and the types of games they develop. The document serves as an overview of the top mobile game developers of 2011.
HOW TO DO A GREAT BRAND FIT OF THE EVENTS , LIVE MARKETING ...
The document outlines guidelines for Hutch to consider when evaluating potential sponsorships, alliances, and co-branding opportunities. It provides 5 "thumb-rules" for identifying partnerships that are "right-for-us": 1) The partnership enhances Hutch's leadership stance as a "city host" while promoting products, 2) It provides access to exclusive content or customers, 3) It costs little but provides lucrative customer perks, 4) It acts as a "refresh button" for ground-level buzz, 5) The partnership and content become Hutch's property. The document cautions against relationships where Hutch is just a visible logo or part of a montage with no product fit.
Toothpaste consumeption matrix across India
This is a simple document which establishes some of the seminal work which a marketer can do to establish category growth and pointers across the various states of India ..
Sterling the holiday company
Sterling Holidays is repositioning itself as a holiday lifestyle brand focused on fueling the joy of discovery. It aims to deliver unique and different experiences beyond just holidays, including food and beverage, photography, cultural immersion, wellness, and adventure.
How to Enhance Profitablity of Retailers / Retail Operations
Algorithm of SOH/SOR in a context of a Technology / Digital Store / Speciality Store in Modern Retail in India .....peshwa acharya
Dubai Retail Store Visit
This document highlights good practices for international retail seen on a visit to Dubai, including using color-coded directories and store maps to help navigation, creative displays using large props and graphics to attract customers, and innovative promotions of products and services.
MOBILE VAS in AFRICA
THIS CONTAINS INFORMATION TO CRACK BUSINESSES IN AFRICA ..
IF YOU WANT MORE DETAILS ..EMAIL ME @ peshwa.telecom@gmail.com
Reliance mart ( pratik negi)
The document provides an overview of Reliance Mart, a 165,000 square foot retail store located in Ahmedabad, India. It offers over 95,000 products across several categories including food, consumer goods, consumer durables, automotive accessories and lifestyle products. Key strengths include its large size and product selection, affordable prices, and unique on-site services. The store aims to provide customers an international shopping experience through its layout, product range, and distribution network which utilizes cross-docking and real-time inventory updates. However, weaknesses include its lack of customer focus and specialty sections.
reliance mart at Jamnagar, India
The document summarizes the construction of a new hypermarket called Reliance Mart in Jamnagar, India. It describes the key features of the project including the land area, total built up area, parking facilities, and landscaping. It provides details on the construction process from start to completion, including materials used and utilities installed. The document also outlines the security and loss prevention systems implemented at the new hypermarket to monitor inventory and prevent theft.
Reliance fresh store turnaround
This is fantastic Buisness Project done of Visual Merchandizing and creating sharo Visual sizzle to drive buisness in Reliance fresh store , across 1000 stores across the country approx 3000 x 1000 = 3 million sqft
D-Mart
D-Mart is a chain of hypermarkets and supermarkets in India operated by Avenue Supermarts Ltd. It has over 100 stores across several Indian states. D-Mart aims to provide a one-stop shopping experience for customers, offering a wide range of products including food, clothing, home goods, and more. It focuses on maintaining low prices through cost control strategies like owning most of its properties and paying suppliers quickly. This cost leadership approach has contributed to D-Mart's success and growth across India.
Crm reliance mart and big bazaar - hemanth
CRM involves tracking customer interactions to create value for both customers and companies. Software like SAP and Oracle are used to store customer information to better understand customers and satisfy them. The goal is improved customer service and targeted marketing. CRM includes front office customer interactions and back office operations that support customers. Reliance Mart's CRM focuses on loyalty, retention, communication, and gratification through programs like memberships offering discounts and insurance. Communication includes SMS, emails, and events. Limitations include inconsistent policies across stores and delayed membership processing.
RELIANCE DIGITAL - Party of FOUNDING TEAM
This document appears to be a collection of random phrases and comments posted by Reliance Retail. There are over 50 short phrases ranging from references to drinking, dancing, singing, food, relationships, and jokes. Many of the phrases are nonsensical or unrelated to each other.
Sterling Resort touchpoints
This document provides guidelines for various print collaterals and signage across Thomas Cook resort touchpoints. It outlines classifications for premium and non-premium resorts and specifies standard operating procedures. Marketing teams are responsible for design and approvals, while resort managers must ensure timely audits and adherence to guidelines for collaterals like menus, room folders, signage and more. Consistency across resorts is important to provide a seamless customer experience.
More Related Content
Viewers also liked
Now we go digital..
This document provides an overview of digital media and advertising trends in India. It shows that television and print media spending have grown significantly from 2006 to 2011, while digital media such as internet and radio have grown at an even faster rate. Penetration of media varies greatly between urban and rural areas as well as different demographic groups. Television, print, and radio are most penetrated in urban areas while internet penetration is higher among males and those in higher socioeconomic classes. The document also examines time spent with different media, such as television, print, radio, and internet, and how this varies across demographic groups. Finally, it provides a brief overview of different types of digital advertising formats used on the internet and mobile platforms.
Technology marketing it is all about engagement
This document discusses engagement marketing strategies for India as it transitions to a more consumer-driven economy. It proposes using technology across touchpoints like smartphones, kiosks, and digital menus to enhance customer experiences. Specific strategies include using interactive screens and demos at coffee shops, malls, airports and other youth hangouts to promote value-added services. A key focus is marrying smartphones and VAS through compact kiosks at stores, using touchscreens to demonstrate and dispense apps and content. The goal is to build brand leadership through coherent experiences using technology to engage and connect with customers.
Indianconsumers
The document discusses the changing face of consumerism in India. It notes that India has one of the fastest growing economies in the world and its GDP is projected to become the 3rd largest by 2040. There is a growing middle class in India with more disposable income and exposure to global trends through media. However, Indian consumers still value traditional culture and preferences must be tailored to local tastes. Family remains the central unit of Indian society but its structure is shifting to become more nuclear and democratic. Women and children are also becoming more independent consumers.
Whats in a name
The document discusses different types of naming strategies for products and businesses, including source names, descriptive names, suggestive names, and random names. It then provides examples for each category and evaluates potential name options for a new mobile service targeting 18-25 year old males. The document emphasizes the importance of choosing a name that distinguishes the brand, is short and concise, bundles positive associations, and is relevant to the target consumer. It advocates thinking "out of the circle" to select an unexpected, unique name that breaks through clutter.
Quantification of Store / Consumer Experience in Technology Retail
The document discusses measuring consumer experience in large format retail stores. It conducted a study of over 300 shoppers to identify the key pillars that drive store choice. The top 8 pillars identified were assortment of products, pricing competitiveness, pre- and post-purchase support, range of brands/models, ambience, locational convenience, promotions, and freedom to touch and feel products. The study developed a mathematical model to measure consumer experience based on weightings of these pillars. Understanding consumer experience can help retailers identify opportunities to enhance specific aspects and improve business.
Trends in marketing & promotions of electronics & technology retailing ..
1. At Reliance Digital, marketing focuses on providing solutions rather than just selling products by offering installation and interconnectivity services through "Reliance ResQ" engineers.
2. Promotional campaigns like anniversary celebrations offer prizes and contests to generate excitement and drive customers to stores.
3. "Bill value promotions" incentivize customers to purchase more high-value items by offering better gifts corresponding to higher spending amounts. Customer engagement events during festivals further boost foot traffic and conversions.
Pricing Presentation@Singapore
Pricing is one of the most difficult , important , least resaerched P s of buisness ...usually decisiosn taken by the business owner or top managament ....some thoughts and real life examples from across verticals ..
LIVE MARKETING @ RETAIL STORES
Children's Day activities were held in three cities - Hubli, Bangalore, and Chennai. In Bangalore, activities included a cartoon character visit, drawing competition, and gaming competitions. The drawing competition was held in association with Reliance Time Out. In Chennai, activities included a balloon decoration play area, temporary tattoo session, and art by children. Newspapers inserts also featured the activities. A total of 125,000 inserts were distributed across 17 areas in Bangalore.
MOBILE APPS & GAMES BRANDS / DEVELOPERS
This document provides information on several mobile game developers, including Snappy Touch, Hexage, KairosoG, BigBlueBubble, IUGO, Cave, DisOnctDev, Miniclip, TeamLava (now Storm8), Godzilab, NaturalmoOon, Handy Games, Bolt CreaOve, and Neon Play. For each developer, it lists their website and provides a brief description of what they are and the types of games they develop. The document serves as an overview of the top mobile game developers of 2011.
HOW TO DO A GREAT BRAND FIT OF THE EVENTS , LIVE MARKETING ...
The document outlines guidelines for Hutch to consider when evaluating potential sponsorships, alliances, and co-branding opportunities. It provides 5 "thumb-rules" for identifying partnerships that are "right-for-us": 1) The partnership enhances Hutch's leadership stance as a "city host" while promoting products, 2) It provides access to exclusive content or customers, 3) It costs little but provides lucrative customer perks, 4) It acts as a "refresh button" for ground-level buzz, 5) The partnership and content become Hutch's property. The document cautions against relationships where Hutch is just a visible logo or part of a montage with no product fit.
Toothpaste consumeption matrix across India
This is a simple document which establishes some of the seminal work which a marketer can do to establish category growth and pointers across the various states of India ..
Sterling the holiday company
Sterling Holidays is repositioning itself as a holiday lifestyle brand focused on fueling the joy of discovery. It aims to deliver unique and different experiences beyond just holidays, including food and beverage, photography, cultural immersion, wellness, and adventure.
How to Enhance Profitablity of Retailers / Retail Operations
Algorithm of SOH/SOR in a context of a Technology / Digital Store / Speciality Store in Modern Retail in India .....peshwa acharya
Dubai Retail Store Visit
This document highlights good practices for international retail seen on a visit to Dubai, including using color-coded directories and store maps to help navigation, creative displays using large props and graphics to attract customers, and innovative promotions of products and services.
MOBILE VAS in AFRICA
THIS CONTAINS INFORMATION TO CRACK BUSINESSES IN AFRICA ..
IF YOU WANT MORE DETAILS ..EMAIL ME @ peshwa.telecom@gmail.com
Reliance mart ( pratik negi)
The document provides an overview of Reliance Mart, a 165,000 square foot retail store located in Ahmedabad, India. It offers over 95,000 products across several categories including food, consumer goods, consumer durables, automotive accessories and lifestyle products. Key strengths include its large size and product selection, affordable prices, and unique on-site services. The store aims to provide customers an international shopping experience through its layout, product range, and distribution network which utilizes cross-docking and real-time inventory updates. However, weaknesses include its lack of customer focus and specialty sections.
reliance mart at Jamnagar, India
The document summarizes the construction of a new hypermarket called Reliance Mart in Jamnagar, India. It describes the key features of the project including the land area, total built up area, parking facilities, and landscaping. It provides details on the construction process from start to completion, including materials used and utilities installed. The document also outlines the security and loss prevention systems implemented at the new hypermarket to monitor inventory and prevent theft.
Reliance fresh store turnaround
This is fantastic Buisness Project done of Visual Merchandizing and creating sharo Visual sizzle to drive buisness in Reliance fresh store , across 1000 stores across the country approx 3000 x 1000 = 3 million sqft
D-Mart
D-Mart is a chain of hypermarkets and supermarkets in India operated by Avenue Supermarts Ltd. It has over 100 stores across several Indian states. D-Mart aims to provide a one-stop shopping experience for customers, offering a wide range of products including food, clothing, home goods, and more. It focuses on maintaining low prices through cost control strategies like owning most of its properties and paying suppliers quickly. This cost leadership approach has contributed to D-Mart's success and growth across India.
Crm reliance mart and big bazaar - hemanth
CRM involves tracking customer interactions to create value for both customers and companies. Software like SAP and Oracle are used to store customer information to better understand customers and satisfy them. The goal is improved customer service and targeted marketing. CRM includes front office customer interactions and back office operations that support customers. Reliance Mart's CRM focuses on loyalty, retention, communication, and gratification through programs like memberships offering discounts and insurance. Communication includes SMS, emails, and events. Limitations include inconsistent policies across stores and delayed membership processing.
Viewers also liked (20)
Quantification of Store / Consumer Experience in Technology Retail
Quantification of Store / Consumer Experience in Technology Retail
Trends in marketing & promotions of electronics & technology retailing ..
Trends in marketing & promotions of electronics & technology retailing ..
HOW TO DO A GREAT BRAND FIT OF THE EVENTS , LIVE MARKETING ...
HOW TO DO A GREAT BRAND FIT OF THE EVENTS , LIVE MARKETING ...
How to Enhance Profitablity of Retailers / Retail Operations
How to Enhance Profitablity of Retailers / Retail Operations
More from PESHWA ACHARYA
RELIANCE DIGITAL - Party of FOUNDING TEAM
This document appears to be a collection of random phrases and comments posted by Reliance Retail. There are over 50 short phrases ranging from references to drinking, dancing, singing, food, relationships, and jokes. Many of the phrases are nonsensical or unrelated to each other.
Sterling Resort touchpoints
This document provides guidelines for various print collaterals and signage across Thomas Cook resort touchpoints. It outlines classifications for premium and non-premium resorts and specifies standard operating procedures. Marketing teams are responsible for design and approvals, while resort managers must ensure timely audits and adherence to guidelines for collaterals like menus, room folders, signage and more. Consistency across resorts is important to provide a seamless customer experience.
Consumer loyalty program
This document discusses loyalty programs and whether they are worthwhile investments for retailers. It notes that while loyalty programs aim to strengthen customer relations, raise profits, and reinforce brand value, some programs become just mass discounts that do not increase sales or profits. Effective loyalty programs require customer enrollment, offer rewards based on spending, and communicate benefits. To be successful, programs must set clear goals, have a strong design, leverage company assets, and be executed skillfully over time.
Think asconsumercredmay2019.pptx
Think As consumer is a Boutique growth , strategy , business consulting organization , which adds value to start ups , large cos , through its unique result oriented model ..
Ppt thal1
Treatment for thalassemia is becoming more comprehensive and includes confirming diagnoses, managing complications like iron overload, curative treatments like stem cell transplants, and preventing transmission. Iron overload remains a major challenge but can be managed through chelation therapy using various drugs alone or in combination, supplemented by monitoring of iron levels via serum ferritin and MRI. Newer treatments continue to be developed that could further improve patient outcomes and quality of life.
Indian management journal article nov - 2018 by peshwa acharya
Large companies can also build in the Start up culture , DNA ..including innovative ness and agility
Sterling Instagram stories.pptx
Instagram stories are ephemeral content that is available for 24 hours and seen by both followers and non-followers. Brands are using Instagram stories to strengthen their reputation, engage audiences, and encourage conversions. Studies show that 20% of brand stories result in direct user interaction. The document provides tips on how to take advantage of Instagram stories through polls, live videos, swipe up links, ads, storytelling, and promoting other posts and blogs. It also gives examples of brands and types of stories that were successful.
Best practises in loyalty marketing
The document discusses best practices in loyalty marketing. It outlines the loyalty ladder that progresses customers from suspects to advocates. It also discusses different types of loyalty programs including points programs, communication programs, and partnership programs. The key elements of a successful loyalty program discussed include clearly defining objectives and target audiences, offering rewarding benefits and tiers, maintaining regular communication, and tracking and measuring program success.
STERLING RESORTS BROCHURE
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.
Amadeus traveller-tribes-2030-airline-it
This document summarizes research on future traveler behaviors and how the airline industry can adapt. It identifies six emerging traveler tribes that will reshape the industry by 2030: Simplicity Searchers, Reward Hunters, Social Capital Seekers, Cultural Purists, Ethical Travelers, and Obligation Meeters. It then analyzes how these tribes' purchasing habits will evolve and provides recommendations for airlines to better understand, prepare for, and cater to different traveler segments through greater personalization, new sales channels, and types of travel experiences. The goal is to help the airline industry build a more rewarding and connected traveler journey from inspiration to arrival.
UMH - STERLING
Project Phoenix aims to increase member bookings for Sterling Holiday Resorts. Key insights from member surveys and studies include:
1) Members are unaware of new resort developments due to impersonal communication. Relationship managers will personally engage members.
2) Availability issues exist as members feel non-members get preferential treatment. A "Only For You" program will communicate benefits and change booking patterns.
3) Packaged trips could increase if food prices and fees are clarified and partnerships offer complete trips.
Member engagement strategies like city events, privileges, and transferring memberships aim to boost unique member holidays.
AIR ASIA MEDIA STRATEGY
This document outlines Air Asia's media strategy and plan presentation for Chennai. It begins by defining Air Asia's key tasks of building its brand in India and increasing load factor on existing flights. It then segments the target audience for outbound travel from India into groups like "Hub Hunters" and "Adventure Seekers" to guide the media strategy. Different approaches are proposed for the key states within Air Asia's catchment area based on factors like population distribution. The document concludes by mapping the demographics and media habits of each segment to determine the optimal media mix.
Rocket perks an introduction
This document provides an overview of the RocketPerks employee engagement and benefits platform. RocketPerks partners with companies and brands to provide perks and benefits to over 50,000 employees across India. Employees can access deals and discounts from 60 partner brands through an online portal. RocketPerks aims to increase employee engagement and reduce attrition by providing these extra benefits. The company's goal is to partner with 100 brands and serve 100,000 employees to address the lack of comprehensive benefits for most Indian workers.
BLOG POSTS / CONTENT MAREKTING
The document summarizes blog posts written by various bloggers after attending bloggers meets organized by Sterling Resorts in 4 locations - Mussoorie, Ooty, Wayanad, and Puri. It provides details of the number of bloggers meets (4) held in July-August 2018 and total number of participating bloggers (64). It also lists the key topics covered by the bloggers - travel, lifestyle, food, and fashion. The cumulative social media reach of the bloggers is provided as 1.2 million on Instagram, 2.2 lakh on Facebook, and 50k on Twitter. The rest of the document consists of individual blog posts written by each blogger after attending the meets.
Brand archetypecards
This document profiles various archetypes and provides descriptions of their essence, desire, goal, strategy, and how they help consumers. The archetypes described include characters like Chandler Bing from Friends, Rancho from 3 Idiots, Kalpana Chawla, Kabir Khan from Chak De India, and Tom Hanks' character in Forest Gump. Each archetype is defined by its core traits that help consumers feel understood and empowered to achieve certain aims.
Customer touchpoints workshop
This document discusses Sterling Holiday's plans to enhance customer experiences and brand positioning in fiscal year 2016-2017. It involves mapping customer touchpoints across the customer journey for different business verticals like vacation ownership, leisure travel, and MICE. The goals are to identify opportunities for customer delight, engagement, and relationship building at each touchpoint. Branding will be aligned to support all business verticals and new products. Customer touchpoint audits and metrics like CSAT will measure the success of these initiatives in helping Sterling Holidays grow into India's leading holiday company.
Sterling master class digital
The document summarizes key trends in digital India and social media usage. It notes that India now has over 400 million internet users and over 130 million active social media users. Mobile internet usage is growing rapidly, with over 80% of Facebook traffic coming from mobile. WhatsApp is the dominant messaging platform. Video consumption is increasing significantly, especially through social media apps like WhatsApp. The highest mobile internet usage is in the evenings. It provides case studies and highlights that organic social media reach for brands is now almost zero, so paid promotion is important. Emerging trends include live streaming, auto-play videos, virtual reality and the growth of native advertising.
Building Brands - Consumer Marketing
Peshwa Acharya is the Chief Marketing Officer of Sterling Holidays and has previously founded several companies. He has also served as CMO of Reliance Retail, Housing, Reliance Mobile, and Vodafone. The document discusses challenges brands face in established categories and provides examples of challenger brands like Ariel, Babool toothpaste, and Reliance Mobile that successfully increased market share through innovative strategies. It also discusses creating differentiated customer experiences for brands like Reliance Digital, Apple, Indigo Airlines, and Oberoi Hotels. Finally, it outlines examples of omni-channel integration strategies used by companies like Housing.com, Lenskart, and Apps Daily.
Competition audit
The document provides a summary and analysis of various hotel and vacation rental websites. It begins by analyzing the Turyaa Hotels website and provides details on the design, navigation, identity, and interface. It then analyzes websites for Starwood Hotels, Airbnb, The Lalit, and Windflower resorts. For each, it examines things like page load time, visual design, navigation, use of imagery, and how they communicate their brand identity and primary offerings. The document aims to understand how these companies present themselves online through a website audit.
More from PESHWA ACHARYA (20)
Indian management journal article nov - 2018 by peshwa acharya
Indian management journal article nov - 2018 by peshwa acharya
Recently uploaded
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
In a world where the potential of youth innovation remains vastly untouched, there emerges a guiding light in the form of Norm Goldstein, the Founder and CEO of EduNetwork Partners. His dedication to this cause has earned him recognition as a Congressional Leadership Award recipient.
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
In this article, we will dive into the extraordinary life of Ellen Burstyn, where the curtains rise on a story that's far more attractive than any script.
High-Quality IPTV Monthly Subscription for $15
Experience high-quality entertainment with our IPTV monthly subscription for just $15. Access a vast array of live TV channels, movies, and on-demand shows with crystal-clear streaming. Our reliable service ensures smooth, uninterrupted viewing at an unbeatable price. Perfect for those seeking premium content without breaking the bank. Start streaming today!
https://rb.gy/f409dk
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...YourLegal Accounting
Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.The latest Heat Pump Manual from Newentide
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...Ksquare Energy Pvt. Ltd.
During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?Enhancing Adoption of AI in Agri-food: Introduction
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
IMG_20240615_091110.pdf dpboss guessing
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub offers the best competitive Marble Pricing in Dubai, ensuring affordability without compromising quality. With a wide range of exquisite marble options to choose from, you can enhance your spaces with elegance and sophistication. For inquiries or orders, contact us at ☎ 9928909666. Experience luxury at unbeatable prices.
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Transport Solution
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
Cover Story - China's Investment Leader - Dr. Alyce SU
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理
永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】
【网址🎉ac55.net🎉】欧洲杯赌球是世界上历史最悠久的博彩公司之一。其历史可以追溯到十九世纪末，确切时间是1886年。这家英国公司拥有超过15000名员工，是博彩行业规模最大的公司。欧洲杯赌球是英国最受欢迎的实体博彩公司之一，其排名仅次于欧洲杯赌球，旗下2800家投注站遍布全英国。
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Recently uploaded (20)
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
The Most Inspiring Entrepreneurs to Follow in 2024.pdf
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
1Q24_HYUNDAI CAPITAL SERVICES INC. AND SUBSIDIARIES
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...
Enhancing Adoption of AI in Agri-food: Introduction
Enhancing Adoption of AI in Agri-food: Introduction
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Sustainable Logistics for Cost Reduction_ IPLTech Electric's Eco-Friendly Tra...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
Call 8867766396 Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian M...
How to maximize Celebrity Activations
- 3. Stage
- 4. Love-Aaj Kal- CD’s display near Stage
- 5. CD’s display in Music Section
- 6. Power Aisle – Drop down, Balloons
- 7. Power Aisle – Drop down, Balloons
- 8. Power Aisle – Drop down, Balloons
- 9. Customers writing on graffiti board
- 10. Graffiti Board
- 11. here comes Chote Nawab !!!!!
- 12. Saif on stage
- 13. Saif and Radio Mirchi RJ Dhvanit
- 14. Saif and Radio Mirchi RJ Dhvanit
- 15. Saif interacts with crowd
- 16. Saif signing CDs & Director of LAK Imtiaz Ali in black shirt
- 17. Saif in Iscon’s War room seeing the full page advertisement
- 18. Cheering Crowd!!
- 19. Cheering Crowd!!
- 20. Saif with team Reliance Mart
- 21. Advt in Times of India-Ahm Edition