“Digital posters”, screens at the appropriate closures or holders placed at public areas, brings you new opportunities. Which are they?

1. Digital Posters as a
Huge Opportunity for
Marketing Community

2. Digital Posters = Screens at Stores
and Public Spaces
Show more
▪ Single screen can show various messages during time
Be Quick
▪ From idea to content presentation within minutes, not
weeks
Tell Better
▪ Videos/animations attract attention and tell stories,
bring emotions and explain details
Interact
▪ Show your customers “everything” - complete sortiment,
product details, “how to manuals”… when you are ready.

3. Be Prepared for the Future
https://twitter.c
om/Inc/status/1
031584173398
650881?s=03

4. Marketing community as
multi MEUR opportunity
Graphic Studios
Apple crowd with
Adobe Suite
Online Agencies
Google Ads crowd
Web Designers
HTML, CCS, JSON,
REST, Python,
Wordpress…
geeks
● Thousands of them on a market
● Have NO clue what the digital signage is
● Have relationships with clients = they can easily cross-sell digital signage
● Can produce customer tailored & impactful content = yes, we miss that too
Corporate
Marketeers
+
SMB Owners

5. How to Talk About it and Why
● Nobody knows the term
used by producers
“Digital Signage”
● Let us talk about it as
“Digital Posters”
“Digital Point of Sale”
● Key benefit
“Combine POS & online
communication consistently”
Attract to store
- Outdoor &
show windows Provide knowledge
at Sections /
Categories -Touch
Promote
particular
products -
Small screen
holders
Offline
media... ...Online
media...
... Digital
Point Of
Sale

6. Where to target them
Marketing Festival Prague
● https://marketingfestival.cz
● https://youtube.com/watch?v=-2tmp9DDdV
● Google
● Next: 20th – 22nd March 2019
Web Expo Prague
● https://webexpo.net/prague2018
● 2000 attendees, 60 speakers, 7 halls, 3 parties, 11 years
● Microsoft
● Next: 21. 22. 9. 2018
Adobe - TBD
● https://summit-emea.adobe.com/emea/
● https://creativecloud.adobeevents.com/world-tour/
● http://amsoft.cz/udalosti/2017-10-31-adobe-day-
praha/index.html

7. How to target them - Example
● Select early adopters and sell them idea of “Digital POS”
● Let them prepare juicy digital POS content
● Run the contest for “Best Digital POS Content” and
promote it = PR etc.
● Present the results of contest on big event for targets
groups + present physical digital signage devices here
● Gather leads from these being interested
● Promote next year of contest = gather other leads
● Educate them in digital signage/digital POS
● Profit from projects sold to end users by them

8. Needs and Product
What they do NOT want to do
● Learn new CMS system focused on digital signage only
● Run CMS servers themselves
What the WANT to
● EASILY show their content on signage screens
● “On click” from their Adobe Cloud and other tools
● Image and video files for displaying
● HTML5 or PDFs files for interactions
Simple “DigiPOS” app for screens to be developed for that
● Upload files to screen via USB
● Upload files to screen from central storage to be played internally
● Not more, not less

9. How to Finance It
Digital POS Alliance
● Signage screen vendors,
● CMS software vendors,
● Other technology suppliers like touch
foil producers, screen closures
manufacturers, etc
Other???

10. These are just ideas, hypothesis...
All must be checked, tailored, figured out by
research = expert interviews with them as a first
step!!!!

11. Interested? Contact us!
www.bluestrategy.cz
roman.ripa@bluestrategy.cz
+42605202397