Publicidades Vencedores de Prêmios

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Fred Pacheco

Coletânia de uma série de publicidades criativas que ganharam prêmios mundiais por seus conceitos inovadores.

É sabido que o consumo de jornais e revistas impressos está caindo mundialmente e nacionalmente, mas o cenário local e regional pode ser bem diferente. As edições locais mantêm uma força muito grande em suas cidades, seja por circulação, influência, respeito de marca ou poder político. Entender esta dinâmica e seus diferenciais é fundamental para a perenidade dos veículos regionais e a negociação com os seus anunciantes. Entender a expectativa dos leitores e o posicionamento do veículo regional é a base que precisamos respeitar para ter sucesso em qualquer nova iniciativa. Neste momento de mudança, redobra a importância destes temas para todos os jornais e revistas regionais. Temas abordados: • O cenário atual dos jornais impressos pós-pandemia • O poder de um veículo regional e sua influência • Como se posicionar regionalmente para fazer frente a outros canais • Atualizações recentes para jornais regionais • Como apresentar seu veículo aos anunciantes e vender mais publicidade

How forced online classes can finally enable educators to improve learning

Fred Pacheco

Prof. Fred Pacheco presents how our current scenario of forced online education can be seen as an unique opportunity to accelerate the innovation and finally implement all the tools and techniques to effectively improve learning process. The lecture will show some case and results from initiatives during social isolation, pointing out the methodologies and techniques. It's not just a matter of going online; it's necessary to understand e- pedagogy. This presentation, them, aborda active learning and other techniques for online learning.

Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations. Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration. Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures. In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn • Four (4) workplace discipline methods you should consider • The best and most practical approach to implementing workplace discipline. • Three (3) key tips to maintain a disciplined workplace.

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