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How to design great
products
An Introduction to Design Thinking
August 11, 2017
Dmitry Medvedev
"Tobolsk Kremlin" (2009)
$1,750,000
Assumptions
Assumptions are believes, understandings or
perceptions that we and our brain accept as
true without question or proof
WARNING: TO MAINTAIN WATER-RESISTANCE, DO NOT PRESS ANY BUTTONS UNDER WATER
Context
The context is the circumstances or setting in
which a product or service is used, and which
add to its meaning.
Execution
Execution is what gives an idea value. The hard
part is that execution also takes work, money,
and doesn't mean success.
A vision is a vivid mental image of what you want
your product or service to be at some point in
the future, based on your goals and aspirations.
Having right mindset the chance of building the
right product increases.
Vision & Mindset
Things that people
get wrong when
designing for others
Wrong Assumptions
Missing Context of use
Poor Execution
Lack of Vision, or weak Mindset
How to build the
right product
Lean UX
Lean UX emphasizes working faster, lighter,
with less emphasis on the deliverable and more
emphasis on the actual experience being
designed.
Agile UX
Agile UX derived from Agile delivery
method, it replaces document-
centered practice with one that is
collaboration-centered.
Design Thinking
Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to
integrate the needs of people, the
possibilities of technology, and the
requirements for business success.
Design Sprint
The sprint is a five-day process for
answering critical business questions
through design, prototyping, and testing
ideas with customers.
Design Methodologies
Forget about your experiences for a while
Put yourself in other people shoes
Try to understand them
Don’t make assumptions, live the experience.
Empathize
Tools
Interviews
Observing peers
Surveys
Make use of all information that you have
Frame your problem in a short understandable way
Define constrains, touch points and your customers
Define
Tools
Lean canvas
Business Model Canvas
Product Canvas
Needs and Value Map
Journey Map
Generate ideas
Try to think outside-the-box
Don’t limit yourself
Ideate
Tools
Brainstorms
How might we
Bring your ideas to life
Try to think outside-the-box
Don’t limit yourself
Prototype
Tools
Pen & Paper
Invision, Moqups
Adobe Experience Design
Axure
Put your product in front of users
Don’t lead user to “right” answer
Be ready to hear feedback that you’ll not like
Test
Resources
interaction-design.org designkit.org
https://uxdesign.cc
http://www.uxmatters.com
https://uxtools.co
Vladislav Namașco
http://ux.delivery
Thanks!

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How to design great products

  • 1. How to design great products An Introduction to Design Thinking August 11, 2017
  • 3. Assumptions Assumptions are believes, understandings or perceptions that we and our brain accept as true without question or proof
  • 4. WARNING: TO MAINTAIN WATER-RESISTANCE, DO NOT PRESS ANY BUTTONS UNDER WATER
  • 5. Context The context is the circumstances or setting in which a product or service is used, and which add to its meaning.
  • 6.
  • 7.
  • 8. Execution Execution is what gives an idea value. The hard part is that execution also takes work, money, and doesn't mean success.
  • 9.
  • 10. A vision is a vivid mental image of what you want your product or service to be at some point in the future, based on your goals and aspirations. Having right mindset the chance of building the right product increases. Vision & Mindset
  • 11. Things that people get wrong when designing for others Wrong Assumptions Missing Context of use Poor Execution Lack of Vision, or weak Mindset
  • 12.
  • 13. How to build the right product
  • 14. Lean UX Lean UX emphasizes working faster, lighter, with less emphasis on the deliverable and more emphasis on the actual experience being designed. Agile UX Agile UX derived from Agile delivery method, it replaces document- centered practice with one that is collaboration-centered. Design Thinking Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Design Sprint The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers. Design Methodologies
  • 15. Forget about your experiences for a while Put yourself in other people shoes Try to understand them Don’t make assumptions, live the experience. Empathize Tools Interviews Observing peers Surveys
  • 16. Make use of all information that you have Frame your problem in a short understandable way Define constrains, touch points and your customers Define Tools Lean canvas Business Model Canvas Product Canvas Needs and Value Map Journey Map
  • 17. Generate ideas Try to think outside-the-box Don’t limit yourself Ideate Tools Brainstorms How might we
  • 18. Bring your ideas to life Try to think outside-the-box Don’t limit yourself Prototype Tools Pen & Paper Invision, Moqups Adobe Experience Design Axure
  • 19. Put your product in front of users Don’t lead user to “right” answer Be ready to hear feedback that you’ll not like Test
  • 20.
  • 21.