Entry level presentation for company leadership and co-workers on UX design definitions and processes.

1. Few Words About User
Experience Design
August 11, 2016
Vladislav Namașco

2. What is UX?
"User experience" encompasses all aspects of the end-user's
interaction with the company, its services, and its products.
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Definition by Nielsen Norman Group
(ISO 9241-210:2010, subsection 2.15)
“A person's perceptions and responses resulting from the use
and/or anticipated use of a product, system or service”

3. User Experience includes all the users' emotions, beliefs,
preferences, perceptions, physical and psychological
responses, behaviors and accomplishments that occur
before, during and after use of product, system or service.
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In other words…

4. • UX design improves the experience of the user of that
product or service
• Good user experience increases the adoption of that product
or service
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The benefits of UX design

5. Who is UX Designer?
UX Designer is the person that understands the goals and context-of-use
of potential users or customers. And, use that understanding to design a
product or service within the constraints of business and technology.
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• UX Designer explore many different approaches to solving
a specific user problem.
• UX Designer need to ensure that the product logically
flows from one step to the next.

6. User research
Product design
Interaction design
Information architecture
Usability
Prototyping
Interface design
Taxonomy creation
Terminology creation
Content strategy
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UX
Graphic arts
Interaction design
Interface design
Visual design
UI
Who’s who UX vs UI?

8. 8
How does an UX process looks like?
1
4
2Research
Measure
Analysis
3 Design
Most common
UX Phases

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What an UX Designer can deliver?
Research
• Surveys
• Stakeholder interviews
• Ethnographic field studies
• Data analytics
• Product/Service audit
Analysis
• Personas
• Competitive analysis
• Sitemaps
• Scenarious
• User Flows
Design
• Sketches
• Wireframes
• Prototypes
• Pattern Library
Measure
• Metrics analysis
• A/B testing
• Eyetracking
• Usability testing

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What an UX Designer should deliver?
Actually, it depends:
• Project needs
• Budget
• Time
• Human Resources
• Company processes

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UX Methodologies
Lean UX
Lean UX emphasizes working faster, lighter,
with less emphasis on the deliverable and more
emphasis on the actual experience being
designed.
Agile UX
Agile UX derived from Agile delivery
method, it replaces document-
centered practice with one that is
collaboration-centered.
Design Thinking
Design thinking is a human-centered
approach to innovation that draws
from the designer's toolkit to
integrate the needs of people, the
possibilities of technology, and the
requirements for business success.
Design Sprint
The sprint is a five-day process for
answering critical business questions
through design, prototyping, and testing
ideas with customers.

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How an UX Designer measure success?
Quantitative
Task success rate
Time on task
Use of search or navigation
Error rate
Qualitative
Reported expectations and performance
Overall satisfaction

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Mulțumesc!