Uploaded byVlad Namașco
Few Words About User Experience Design
User experience (UX) design encompasses all interactions and responses of users towards a product or service, aiming to enhance their overall experience. UX designers focus on understanding user needs and behaviors to create effective solutions within business and technological constraints. Various methodologies, such as lean UX and agile UX, are employed in the design process to ensure successful outcomes measured by both quantitative and qualitative metrics.
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Few Words About User Experience Design
- 1. Few Words AboutUser Experience Design August 11, 2016 Vladislav Namașco
- 2. What is UX? "Userexperience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. 2 Definition by Nielsen Norman Group (ISO 9241-210:2010, subsection 2.15) “A person's perceptions and responses resulting from the use and/or anticipated use of a product, system or service”
- 3. User Experience includesall the users' emotions, beliefs, preferences, perceptions, physical and psychological responses, behaviors and accomplishments that occur before, during and after use of product, system or service. 3 In other words…
- 4. • UX designimproves the experience of the user of that product or service • Good user experience increases the adoption of that product or service 4 The benefits of UX design
- 5. Who is UXDesigner? UX Designer is the person that understands the goals and context-of-use of potential users or customers. And, use that understanding to design a product or service within the constraints of business and technology. 5 • UX Designer explore many different approaches to solving a specific user problem. • UX Designer need to ensure that the product logically flows from one step to the next.
- 6. User research Product design Interactiondesign Information architecture Usability Prototyping Interface design Taxonomy creation Terminology creation Content strategy 6 UX Graphic arts Interaction design Interface design Visual design UI Who’s who UX vs UI?
- 8. 8 How does anUX process looks like? 1 4 2Research Measure Analysis 3 Design Most common UX Phases
- 9. 9 What an UXDesigner can deliver? Research • Surveys • Stakeholder interviews • Ethnographic field studies • Data analytics • Product/Service audit Analysis • Personas • Competitive analysis • Sitemaps • Scenarious • User Flows Design • Sketches • Wireframes • Prototypes • Pattern Library Measure • Metrics analysis • A/B testing • Eyetracking • Usability testing
- 10. 10 What an UXDesigner should deliver? Actually, it depends: • Project needs • Budget • Time • Human Resources • Company processes
- 11. 11 UX Methodologies Lean UX LeanUX emphasizes working faster, lighter, with less emphasis on the deliverable and more emphasis on the actual experience being designed. Agile UX Agile UX derived from Agile delivery method, it replaces document- centered practice with one that is collaboration-centered. Design Thinking Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success. Design Sprint The sprint is a five-day process for answering critical business questions through design, prototyping, and testing ideas with customers.
- 12. 12 How an UXDesigner measure success? Quantitative Task success rate Time on task Use of search or navigation Error rate Qualitative Reported expectations and performance Overall satisfaction
- 13.