The winter holiday season can be filled with joy and anticipation — and also extra food, emotions and stress. Limeade and FitBit partnered together to provide tips on cultivating employee engagement and well-being during the most jam-packed and stressful months, as well as the importance of whole-person well-being and work-life integration.

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HOW TO CULTIVATE
EMPLOYEE
ENGAGEMENT &
WELL-BEING DURING
THE HOLIDAYS
11.16.2017

2. | © 2016 Limeade2
STEVEN PARKER KATIE SEEDENBURG
ABOUT OUR SPEAKERS
VP of Customer
Success, Limeade
Strategic Partnership
Manager, Fitbit

3. | © 2016 Limeade3
Fitbit mission:
To empower and inspire you to live
a healthier, more active life. We
design products and experiences
that fit seamlessly into your life so
you can achieve your health and
fitness goals
Limeade mission:
To improve well-being in the
world through happy, healthy,
high-performing workforces
WHO WE ARE

4. | © 2016 Limeade4 | © 2016 Limeade4
TODAY’S
AGENDA
• Why well-being and engagement
matter even more during the holidays
• How to keep different people
connected and motivated
• What other companies are doing

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EMPLOYEES
AND THE
HOLIDAYS

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WHAT GREAT
COMPANIES KNOW
Approaching employee
engagement through the lens
of well-being helps companies
inspire commitment and
elevate culture.

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WELL-BEING DRIVES
ENGAGEMENT
2016 Well-Being and Engagement Report (Limeade/Quantum Workplace)
Engagement is a deep connection
and sense of purpose at work
that creates extra energy
and commitment

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ENGAGED EMPLOYEES MEAN
BETTER BUSINESS RESULTS
78%
more profitable
and 40% more
productive
(AON)
5x
Less likely
to have
safety incident
(SHRM)
Stock price
growth
2.5x
that of peers
(Hay Group)

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IS THAT A BIG DEAL?
Potential revenue increase for every 1% increase in engagement for the average Fortune 500 company
(1% increase in engagement = .6% revenue increase, Aon Hewitt 2017)
1% $150M

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WELL-BEING SUFFERS
DURING THE HOLIDAYS
The average
person gains
7lbs
in the winter
1/3rd
of Americans feel
pressured to spend
more than they
can afford during
the holidays
20%
of people
experience seasonal
affective disorder
(SAD) in the
winter months
50%
of sales turnover
occurs around
the holidays
Berkeley Lab, Mayo Clinic, AAFP, and Harris Poll

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STRESS AND
WELL-BEING
of all illness and disease is caused
by stress
60%Stress is a state of mental or emotional
strain or tension resulting from adverse
or very demanding circumstances
American Medical Association

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HIGHER STRESS, LOWER
ENGAGEMENT
Maslach, Schaufeli, & Leiter, 2001

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WHAT IS BURNOUT?
A prolonged response to chronic emotional and interpersonal
stressors on the job, and is defined by the three dimensions:
Maslach, Schaufeli, & Leiter, 2001
EXHAUSTION CYNICISM INEFFICACY
I’m so tired I’m so fed up,
I just don’t care
anymore
I’m not making a
difference

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THE HOLIDAY EQUATION
LOW
WELL-BEING =
LOWER
ENGAGEMENT =
LOWER
PRODUCTIVITY

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YOU CAN TURN THE
HOLIDAY EQUATION
UPSIDE DOWN

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MAKE YOUR EFFORTS
IMMERSIVE
Improve physical, emotional,
financial and work well-being
Connect with peers, managers,
teams, leaders and company
strategy
Leverage every company
capability and program

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SOCIAL RECOGNITION ENGAGEMENT
AGGREGATIONWELL-BEING
LEVERAGE YOUR WHOLE
ECOSYSTEM TO DRIVE
COMMITMENT

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PROVE ORGANIZATIONAL
SUPPORT

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PROVE
ORGANIZATIONAL
SUPPORT
Team/Peers:
• Spark friendly competition
• Share motivational stories

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PROVE
ORGANIZATIONAL
SUPPORT
Manager:
• Maintain frequent 1:1’s and
keep it personal
• Make your thank yous
meaningful

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PROVE
ORGANIZATIONAL
SUPPORT
Environment:
• Create space for focused,
uninterrupted work
• Create “planned collisions”
for people to meet, connect
and collaborate

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What happens in one
part of your life impacts
all other parts
CONSIDER THE WHOLE
PERSON

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KNOW YOUR
AUDIENCE

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4 PERSONAS
MOTIVATED
MOVERS
IDLE
AVOIDERS
CONCERNED
CHANGEMAKERS
ACTIVE
ATHLETES

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They’re off on a run at lunch
and never miss a gym day.
They’re serious and committed
to their workouts.
ACTIVE
ATHLETES

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MOTIVATED
MOVERS
Don’t always set aside time
to work out but are open to
new ways to get moving.

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CONCERNED
CHANGEMAKERS
They know they’re not active
enough and want to improve,
but need a little push to
get moving.

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IDLE
AVOIDERS
Not quite ready to start a
fitness regimen. Injuries or
health setbacks may be keeping
them from an active routine.

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HOW TO GET THEM
MOTIVATED

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INTRINSIC
MOTIVATION
Intrinsically motivated
people are driven by
their internal values
and desires.
EXTRINSIC
MOTIVATION
Extrinsically motivated
people look outward
for encouragement.
INTRINSIC v EXTRINSIC
MOTIVATION

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INTRINSIC v EXTRINSIC
MOTIVATION

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CREATE A WELLNESS
ENVIRONMENT FOR
ALL PERSONAS

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Provide incentives that make sense.
• INTRINSIC
– Display leaderboards
– Organized guided runs & walks for
opportunities for physical activity
– Have a photo contest
KEEPING THEM MOTIVATED
• EXTRINSIC
– Provide personalized recognition
– Give brownie points
– Prizes go a long way!

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CREATING A CULTURE
OF WELLNESS
• Walking meetings instead of boardrooms
• “Flash” Holiday challenges
(steps, active mins, sleep)
• “Healthy” holiday potlucks
• Top of the hour reminders to move!
• 3pm = 30 second planks / 10am =10 mins
of movement
• Motivational messages in stairways
• Encourage “Bike to work week”

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WHAT DOES THIS LOOK LIKE?

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WHAT DOES THIS LOOK LIKE?

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WHAT DOES THIS LOOK LIKE?

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WHAT DOES THIS LOOK LIKE?

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WHAT DOES THIS LOOK LIKE?

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MONTANA
UNIVERSITY
SYSTEM
• 14 large, small and remote
campuses across Montana
• Winter is stressful due to finals
and student demands
• Designed a relevant program

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FOCUS ON
COMMUNITY
• “Trek the 406”
– Connection to state pride
– Unify employees across the state
through the power of devices
• “Share Holiday Traditions”
– Simple, accessible and fun
• Fitbit webstore with subsidized
prices for employees

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WHAT DOES THIS LOOK LIKE?
“I love team challenges — we can compete with each other at the
University of Montana but we can also compete with different institutions
across our state. So if we see Montana State beating us, we’re like, ‘We got
to kick those Bobcat butts.’ It’s really fun to have the camaraderie with
your teammates”
- Jennifer Giest, Assistant to the Dean at University of Montana

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PUGET SOUND
ENERGY
• PSE provides safe, reliable and
affordable energy to 2 million
customers across 10 counties
in Washington
• 30% of employees work in the field
• Organizational support drives
well-being program participation

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FOCUS ON TEAM
BUILDING
• “Walk around PSE”
– Virtual tour around PSE’s iconic
locations throughout the state
– Fun, social and cohesive
• “We walk because…”
– $500 donation made by PSE to
charity of choice
• Fitbit webstore with subsidized prices
for employees

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KEY TAKEAWAYS
• Double down on employee engagement during
the holidays
• Focus on the whole employee
• Identify your personas and create a well-being
environment for everyone
• Set an example from the top down

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Q&A
Steven Parker Katie Seedenburg
info@limeade.com kseedenburg@fitbit.com

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THANK
YOU