Using Technology to Tame the Chaos: Communicating to Your Global Workforce
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Using Technology to Tame the Chaos: Communicating to Your Global Workforce
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Recruiting & HR
Limeade and MediaPlatform are coming together to showcase the critical ways you can support your employees and sustain business continuity during a crisis. Today's technology has equipped organizations with the tools and ability to show care to every single employee across the globe in uncertain times. Hear how enterprise-size and Fortune 500 companies communicate to their globally distributed workforce's and by the time this webinar is over, have tangible takeaways that will help your company continue critical business operations and communicate effectively to those who matter most: your employees.
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Using Technology to Tame the Chaos: Communicating to Your Global Workforce
- Using Tech to Tame the Chaos Communicating to your Global Workforce
- Bill Accola VP Professional Services and Customer Success at MediaPlatform Lee Rossini VP, Marketing Limeade 2
- WHAT IS THE EMPLOYEE EXPERIENCE? (EX) HOW DOES IT FEEL TO WORK HERE? - OR- 3
- 4 LIFECYCLE
- What does care mean? care /ker/ noun the provision of what is necessary for the health, welfare, maintenance, and protection of someone or something verb look after and provide for the needs of 5
- Care is related to lower stress and burnout. Limeade Institute, 2019, n=354 14% 28% 50% 16% 40% 56% 0% 20% 40% 60% 80% 100% % stress is manageable % disagree or strongly disagree to “I feel burned out” %Favorable Org Does NOT Care Neutral Org Care Org DOES Care 6
- Care is related to well-being, engagement and inclusion. 52% 75% 94% 43% 72% 94% 14% 72% 95% 0% 20% 40% 60% 80% 100% %Favorable Well-being Engagement Inclusion Org Does NOT Care Neutral Org Care Org DOES Care Limeade Institute, 2019, n=354 7
- Care is related to intent to stay and likelihood to recommend. Limeade Institute, 2019, n=354 7% 36% 60% 9% 58% 91% 0% 20% 40% 60% 80% 100% Intend to stay 3+ yrs Likelihood to recommend as a great place to work %Favorable Org Does NOT Care Neutral Org Care Org DOES Care 8
- Care in crisis Taking action
- Reach and connect with all your employees. UPDATES Listen to your employees and understand their needs. LISTENING Offer your employees the opportunity to care for themselves. ACTIVITIES Encourage your employees to develop a care mindset. RECOGNITION Provide actionable insights to empower care. INSIGHTS Integrate with other HR software and systems to support your specific needs for care. EXTENSIONS Limeade ONE Show care to your employees through multiple product capabilities WELL-BEING INCLUSION ENGAGEMENT
- Care in action
- Updates Communicate resources, policies and real-time information • Push notifications • Target specific groups • Integrate with your intranet, internal news flow and with external sources (e.g. CDC feed) Integrate public feeds (e.g. CDC.gov feed) to update employees with trusted information SHOW CARE VIA INTERNAL NEWS SHARE PUBLICLY AVAILABLE INFO SHARE GUIDANCE USING PUBLIC CONTENT Embed public information in your internal communications (e.g. videos) UPDATES LISTENING ACTIVITIES RECOGNITIONINSIGHTS EXTENSIONS
- Activities Support your people, unite the company and maximize your ecosystem • Over 800 activities in Limeade activity library • 160+ activities particularly suited to helping employees during times of crisis such as COVID-19 WHOLE PERSON EXAMPLES WHOLE COMPANY EXAMPLES WHOLE ECOSYSTEM EXAMPLES UPDATES LISTENING ACTIVITIES RECOGNITIONINSIGHTS EXTENSIONS
- Real world examples
- TE Connectivity Communications Messages from leadership, HR, enterprise security, and myTE News
- TE Connectivity’s MicroApp Custom MicroApp for quick access to key information, contacts, and resources
- What is Business Broadcasting A new class of enterprise live webcasting that allow executives of elite companies to deliver television-like live broadcasts to tens of thousands of employees anywhere on any device. They allow leaders to make a personal, impactful connection with employees, especially those working remotely 18March 25, 2020
- Online Video Intro
- Video’s Impact on People It keeps the “social” even when we are distancing By letting us see each other, video tech gives the ‘oxytocin’ burst we get from true contact* 62% of all companies strongly agree that video “enhances viewer engagement 75% of employees are more likely to watch a video than to read documents, emails or web articles Say something in the footer here if you like 20
- Internal Video Webcasting Needs • High-Quality Video: CEOs want a TV-like experience from professional video sources • Multimedia Experience: Video plus slides, graphics, recorded videos and remote live speakers • Massive Audiences: Business Broadcasts draw thousand of simultaneous viewers • Interaction: Polls, survey, Q&A, sentiment voting Internal broadcasts must have viewer security and must deliver a premium experience to thousands despite the limited bandwidth of company networks. March 25, 2020 21
- Online Video in Action
- Dynamic, Multimedia Live Experience March 25, 2020 23 Brand company- or campaign-based themes Create one, or many, event pages using video, slide, image, text, iframe, audience sentiment widgets Create, save pages in advance for in- event dynamic switching Change live webcast layouts on the fly during live events Nearly unlimited creative capabilities and combinations for viewers.
- Live Audience Sentiment Tracking March 25, 2020 24 Provides real-time analytics that show event organizers how company- wide business broadcasts are performing Includes roll up scores indicating video delivery success Allows viewers to record their reactions to the information being presented Enables Corp Comm’s and event teams to use sentiment scores to gauge messaging effectiveness and popularity
- Corporate YouTube for Recorded Video Unifies video recordings from Broadcaster, videoconferencing and collaboration sources into a single repository for company-wide classification, discovery and sharing Streamlined, modern design using Google Material design principles Responsive HTML5 UI resizes on any viewing device March 25, 2020 25
- Real World Examples
- Say something in the footer here if you like 27
- Personal Messages Larger Audiences More Frequent Need for Interactivity How Our Customers Needs Have Changed Say something in the footer here if you like 28
- InteractivityAudiences Larger How Have Customer Uses Changed? Say something in the footer here if you like 29
- Thank You! Questions?
Editor's Notes
- LEE: Hi everyone. My name is Lee Rossini and I am the VP of Marketing at Limeade. Limeade is a software company focused upon elevating the employee experience. Companies use Limeade to help their employees improve their well-being and drive employee engagement. I am happy to be here with my friend Bill from MediaPlatform - our companies both serve enterprise customers, especially those that aim to be great places to work. Hello Bill! <LEE HANDS IT OVER TO BILL> BILL: Hi Lee, I am Bill Accola and I am the VP of Professional Services and Customer Success at MediaPlatform. MediaPlatform is a leading enterprise video platform. We help companies use video for internal communications BILL: So why did we come together today? Both our companies are focused on helping enterprise companies communicate and connect with employees via multiple touchpoints. LEE: And we are here to share how we can use technology to help us create a great employee experience – which is more important than ever
- LEE: Let’s talk about why is communicating to your Global Workforce so important? The world of work is changing. Employees today have higher expectations of their employer than ever – and organizations that meet those expectations are in position to both attract and retain the best talent. Today’s employees really want and even expect a great employee experience… but what does employee experience even mean? Let’s start by thinking about the million little moments we have at work, and let’s think of them through the eyes of the employee. The simplest way to put it is that EX is about how it feels to work here… Is this just a buzzword? Maybe…but I do think the idea underlying it is here to stay Why? Let’s compare and contrast some interesting data - Deloitte: Nearly 80 percent of executives rated employee experience very important or important but only 22 percent reported that their companies were excellent at building a differentiated employee experience. So employee experience is important, but very few companies are great at it
- LEE: What words most frequently come to mind when we are talking about Employee Experience? We did some research with 200 HR leaders, and asked them to describe the term employee experience Guess what the #1 word they used to describe employee experience? Feel. And you can see a few of the others here… Let’s spend a moment on that. In going through this research, one CHRO of a large organization told us that she is re-focusing all of her HR department efforts to not think about new programs in terms of their efficiency or task completion, but instead in terms of how the work is making their employees feel She talked about creating a new internal hiring process – one with a few of the following hallmarks: One that is well-documented and clearly understood, One that creates more internal hires, On that is fast or efficient But guess what. She wants a process that solves for something totally different – One that solves for improving how candidates feel about the process, regardless of whether they get the job or not Let that sink in. She wants to improve how candidates feel about the process…Makes so much sense doesn’t it? So if we are paying attention to how our employees feel….what feeling do we want them to have? We want employees to feel that their organization CARES Another thing we know is that internal comms plays an enormous role in determining how it feels to work at an organization and their overarching employee experience. Both Limeade and MediaPlatform use technology to help our customers demonstrate the care needed to deliver powerful employee experiences
- LEE: You‘ll notice I used the word care. Care is the key differentiator in the Limeade technology – and it’s what makes Employee Experience powerful. Ask yourself: how do you incorporate care into your communications? And how do your communications carry the message of care? When it comes to care, we can think of it as a noun or a verb. But what we are talking about is more the verb— how you show your employees you care Think about words we tend to use at work: Coach, include, engage, respect, teach, encourage, ask, listen, trust…they are all words that demonstrate that we care Now think about the experience our employees are having right now. Showing care in crisis could be as simple as making sure you reach your entire workforce. Providing real-time information to help guide them through this situation. Giving them a means to stay connected to the company and each other…
- LEE: Now there are some that might be rolling their eyes saying Care is just a fluffy new term… and doesn’t really generate any business value. But our research shows that Care is science-backed and mission-critical to the success of an organization The Limeade Institute has done research that shows just how much CARE matters. You’ll see a theme here, the more an organization cares the better the business result. In this case, when employees feel their organization does care about them we see much lower stress levels and employee burnout.
- LEE: And Care is positively related to well-being, engagement, inclusion. In fact, there’s a huge, statistically significant difference between the employees who feel their organization does not care about them than do those who say their organization does care. There’s no accident here…
- LEE: Finally, Care is positively related to outcomes like intent to stay and recommending your company as a great place to work And think about this last one: When an organization cares, employees are 10X more likely to recommend their company as a great place to work! Why all this talk about Care? Showing care in times of crisis — whether coronavirus (COVID-19), macroeconomic uncertainty or anything else that comes along — is more than a message of encouragement or an email, no matter how thorough. It’s about effectively providing resources, connecting with your employees in real time, arming your leaders with tangible ways to care for the well-being of their people and empowering managers to support front-line workers.
- LEE: So let’s talk about putting care into action – with some helpful tips:
- LEE: At Limeade we use technology to reach every employee, no matter where (desk or deskless) – through our Limeade ONE app. Within our WB, Engagement or Inclusion solutions (or several of them), there are several product capabilities that will help you show care… like providing real-time updates, performing employee listening and giving employees activities that help them care for well-being.
- LEE: Let’s talk about two specific ways we are instrumenting care through the Limeade ONE app – Updates and Activities
- LEE: Whether you are using Limeade or some other approach, one of the most powerful things we can do for our people is provide real time information… regardless of its source: In the leftmost screenshot, you can see how we use a feed that enables employers to stay connected to employees in real time. In this case, it was informing employees that a COVID 19 taskforce had been assembled and communicated work from home as well as travel guidance. A simple post, with a push notification associated with it, informed every employee (desk or deskless, across all locations). Everyone knew what was expected of them. But not all information your employees need during crisis need to be developed in house. In the middle screenshot, you can see how we pull in public information like that from the CDCgov feed into the employee’s feed. Another example of using external content is to teach. In the far right example, you can see an embedded video on handwashing. Think of all the things you would like to communicate to your workforce – in real-time with notifications. Safety information… status updates, etc.
- LEE: It’s also important to give employees the tools and techniques they need to improve their well-being - during good times and bad. Because we know an employee’s well-being is impacted both positively or negatively by the support they receive from their manager, the company and network of benefits provided to the employee. As such, it’s important to provide activities aimed at driving improvement at every level: the individual level, company level – and even the ecosystem level to drive participation across your ecosystem of employee benefits Examples of Individual Whole person examples: Showing care in crisis. Mindfulness and resilience training activitie, teaching them how to host a virtual lunch or set up their home office to reduce stress Whole company – It’s important to demonstrate care at a higher, company wide level. In the middle you can see activities aiming at driving company-wide behaviors: Like helping the entire company understand steps to prevent spread of COVID-19, how to be a better manager (how to have great 1:1s) Whole Ecosystem – Employers pay for a lot of benefits for employees that aren’t fully utilized. Showing care during times of crisis means making those benefits discoverable and easy to utilize. On the right you see activities we pull in from other companies. In this case, providing care by offering resilience or coaching programs. We can surface these and make it very easy for employees to not only find but utilize your resources. through Limeade ONE. In this case, we are integrating whil and Aduro resources.
- So let’s give some real world examples
- LEE: These are just a few of the examples we use internally at Limeade – specifically to help guide our organization through trying times like we are now experiencing with COVID-19 On the left, you can see that we roll out new activities in our product that every employee uses- in this case COVID-19 tips and Squats & Virtual Lunches In the middle, this is our CEO taking time to speak plainly to our entire staff about how he is feeling, what we need to remain focused upon, as well as what he is optimistic about And on the right, you can see an example of how employees share what they are doing to get through tough times like these – in this case it’s Lindsay sharing what is working for her (focusing on gratitude).
- LEE: One of our customers gave permission to share what they are doing during the COVID-19 pandemic. TE Connectivity has 80k employees spread across 150 countries. They have been using Sharepoint as their primary communications channel, but recognized this approach had many limitations. When COVID-19 hit, they kicked off a Taskforce in Jan. And they knew communication would be a priority. TE Connectivity communicated leadership messages, travel guidance, etc via email, sharepoint - but weren’t able to reach a significant number of their employees, especially “offline” employees- because these manufacturing roles don’t have access to email or share point. But they are reachable via mobile devices ... And now is using Limeade ONE to reach them. Some quick examples of how: On the Left: TE sent out leadership messages. In the Middle, you can see guidance for their people managers during COVID-19….essentially a toolkit of guidelines. And on the right, you can see they shared helpful videos Slide 2 - They also wanted to centralize all COVID-19 related information - and did so by spinning up a micro app in their Limeade experience. It only took them a couple of hours to create a center of truth and information on Coronavirus. You can see it in the upper left... and when you click on it. They are also able to target specific countries buildings and locations effectively with pertinent info - they have a daily data transfer of employee information that dynamically updates on the backend so it’s always up to date ..,
- LEE: TE went even further and quickly spun up a custom section within our app to support employees during the COVID-19 pandemic – what they built enabled them to centralize their approach and create a center of truth and information for Coronavirus. You can see it in the upper left... In this micro-app they provided: general info and resources that evolve more quickly Video updates in multiple languages Guidance for visitors Reinforced the importance of staying connected during a crisis You can see how TE is promoting adoption as well in the asset on the far right. One other cool thing: They are also able to target specific countries, buildings and locations effectively with targeted information – because they have a daily data transfer of employee information that dynamically updates on the Limeade backend - so it’s always up to date … So those are just a few examples of how to think about using technology to tame the chaos – to communicate and show care during the good times as well as during times of crisis. Now let me welcome back Bill from MediaPlatform. Bill, I believe TE Connectivity is a MediaPlatform customer…. BILL: They are. And it’s not surprising. There are a few common threads shared by Limeade and MediaPlatform: Our companies serve customers who CARE about their people, and companies that CARE about communicating to their people…
- We are the company enabling ‘Business Broadcasting,’ a new class of enterprise live webcasting that allow executives of elite companies to deliver television-like live broadcasts to tens of thousands of employees anywhere on the planet on any device. MediaPlatform Business Broadcasts combine high production value, a reliable and scalable distribution architecture, and real-time audience and QOS insights to provide an exceedingly high-quality experience. The result brings leaders to the desktop or mobile device of every worker, making the connection between the individual and the mission personal.
- Our platform allows companies to deliver massively scalable live, internal webcasts from common video sources, like Webex or Zoom, via a responsive design that resizes for producers, presenters and audiences using any platform or mobile device. Its intuitive interface provides dynamic template design capabilities, allowing event producers to brand and customize webcasts with drag and drop simplicity.
- It also includes our on-demand portal which manages video assets so they can be easily and centrally searched, played back and shared.
- We have seen CEOs reassuring their employees during the covid-19 crisis at a higher level than before, communicating their concerns, social-distancing policies and also providing inspiration. EY CEO “If you want to go fast, go alone. If you want to go far, go together” We’ve seen them substantially increase the number of live webcasts they are doing. Where it may have been quarterly or periodically, we have many customers now doing company-wide webcasts to their work at home workforces weekly and sometimes daily. The audience sizes have grown much larger because large groups of employees can no longer gather in auditoriums or viewing rooms, as they did in the past. Instead, with most or all employees at home, each viewer needs their own connection. This is causing an avalanche on SSO systems as everyone tries to get in at the same time. And finally, without the ability for the audience to interact with speakers in person, our customers are asking for ways to include audience feedback – which we can do a number of ways with Q&A, polls surveys….but we also offer a voting widget in our webcasts so viewers can vote on what they like or dislike about the information being shared.