How to Measure the Impact of a Great Employee Experience - 12/10/2019
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Report
Recruiting & HR
Demonstrating the real value of well-being and engagement in the workforce is critical. Join us as we share a successful measurement framework and learn how to apply it to your organization.
Goals 1. Past, present and future
definitions of impact
2. Understand the opportunity
3. Leave with tangible actions you
can take to define and measure
impact
2
Successful PROGRAMS foster participation and
help people build habits that improve
their WELL-BEING.
This impacts how PEOPLE feel and perform at
work, which leads to better BUSINESS
RESULTS.
11
Take Action
15
• Create and define YOUR success
metrics
• Meet and create alignment
• Connect what YOU do to what
your leaders CARE about
• Use technology to measure success
Laura – ask, reflect and share what we hear
Laura to start by listing out some metrics – registration, completion, etc.
Completion of compliance training
Getting flu shots
Completing an annual engagement survey
Registered for a new program
Lindsay to say – from our customers we tend to hear that metrics they're focused on are basic participation or registration
Fun anecdote – Definition of Engagement – Laura
MAU is how we think about utilization
NOT THE SAME as engagement – deep sense of commitment
Benefits team using engagement as clicking a button – EX teams thinking about it as a feeling
Lindsay – ask reflect share
Who's in the room when you review this data
Just your direct manager?
Leadership at the table?
Laura – who isn't in the room? Why aren't your leaders begging for this information? Could it be because you're using metrics that don't align with their priorities?
Lindsay – when a bill become a law
If your report just ends up in the folder somewhere – could it be that your report doesn't contain important enough information
Are you just comparing one year’s completion to the next?
Laura – best in class organization connect this information to the people and business strategy. The things they measure move the needle on the people and business needs.
3 more people do weight management program this year than last year – vanity metrics = thinking small, thinking programs
Decrease in turnover because they perceive care. Have more energy during the day and are energized by their work = thinking big, thinking impact
Laura
What is working in this space is we're trying to measure thing
Desire to quantify something that's hard to quantify
Starting to see leadership and more diverse teams understanding the importance of Well-being. Breaking down siloes
Lindsay
Meetings with people who don't know each other shake hands, find value in the data
Laura
We’re playing small with the importance of well-being
We’re focusing on transactions not impact
Not willing to stop measuring small things
To measure the stuff that matters
Not my job
Too big
Need challenge the status quo
Lindsay
Or not – if you don't want to challenge the status quo – are you going to attract talent. Organizations may stop investing in these programs if we keep playing small.
Have higher level conversation and then customers ask for the same report as last year
Laura
It makes sense why we are where we are
Foot in two boats, need to take the leap
We’re also so traditionally siloed. We each have our specific transactions we’re supposed to facilitate and competing with other siloes for employee bandwidth.
Best case:
To have your own data for your program and your own data for the results you are seeking to impact
That you conduct the statistical analyses and use those results
But not all of us have that data, so what can you do instead?
Look at your program data side by side with other data (e.g., well-being and safety—put it in a heat map)
Look at existing academic research
Look at industry norms
Partner with your employee engagement team—put an item on the employee survey, use existing items that get to what your program is influencing
Think about this idea of your feet in two boats and needing to jump to the other, to just commit
In well-being, it’s moving away from thinking that we should just measure the number of people who participate in particular benefits and moving into measuring the ultimate impact of our well-being programs—do they actually improve well-being? Does employee engagement improve? Are we attracting and retaining talent?
In Diversity and Inclusion, it’s moving away from just focusing on hiring diverse candidates, but also making sure they feel included after we hire them…do they feel engaged? Are we able to retain them?
In Learning, it isn’t how many people take the online class or show up to an onsite class. Did they actually learn? Are they applying it in their day to day work? Do they feel like they are growing?Is it making them more engaged? Is it improving the culture? Do they feel more engaged? Are we able to retain them?
In Engagement, it’s not how many people take the survey. It’s not how many people got their reports in x number of weeks. But is engagement actually improving? Are our managers and leader getting better? Are we getting better business results? Is it improving our culture?
No matter which area of HR you are in, this idea applies—let’s move past basic butts in seats metrics to showing the impact on important people and business results
Laura
How can you think about this…
Lindsay – helpful activity – do this in reserve – start with what the business cares about
You’ll likely all have the same business goals, but the cross departmental efforts will become evident with people goals.
Laura
Lindsay
- the reason is the numbers are so much bigger!
- helping 14 more people quit smoking is great, and saved money likely, and we're not saying to stop any of that, we're just encouraging you to also think about these other metrics, that tend to have far higher dollar values attached to them.
Lindsay
Lindsay to walk through the exercise, note web address and note that it is in the follow-up email
Laura – Jump in on cost of disengagement – absenteeism, lack of productivity etc.
https://www.limeade.com/impact/
Laura
- Think bigger about your metrics
- Don't necessarily need to abandon what you're doing now, but if it's not telling a compelling story, how can you reallocate that energy to measuring something more impactful
- Alignment is critical – if you decide on some amazing new metrics, but your leaders continue to ask for the same thing, you're spinning your wheels
- It's easier to get alignment when what you do help with what your leaders care about
Notes here:
Introduce new section.
Take a moment for any questions.
Notes here: Thanks for the opportunity to meet with you today.
Introduce yourself.
Introduce attendees, remote / phone first.