My goal in this presentation is to give you all two things: a general timeline for putting together a content strategy, and a set of key templates to help you stay on track of your publishing timeline.
How to Create the Ultimate Houzz Profile for Your BusinessSurefire Local
Houzz with 40 million users is a favorite of homeowners. Lindsey has been touring the country talking to home improvement pros on how to jazz up their Houzz profile and get in front of homeowners. She'll explain:
- How to create a complete Houzz profile to represent your business
- How to showcase your excellent work with projects & ideabooks
- How your Houzz presence impacts organic search results
- Best practices for requesting reviews
- Utilizing the latest innovations in technology and tools to connect with homeowners at every turn
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com.
Changing the World one WordPress Site at a TimeLesley Molecke
How we built a successful, distributed WordPress firm serving nonprofits
Video at http://wordpress.tv/2016/07/04/lesley-molecke-changing-world-one-wordpress-site-at-a-time-built-successful-distributed-firm-serving-nonprofits/
Presented at WordCamp Europe, Vienna Austria, June 2016
Celebrating leaders who made a difference
Jeff Bezos
CEO Amazon
Owner of The Washington Post Company
www.GetStandingOvaiton.com
The presentation design studio trusted by global leaders
A non-profit website doctor helps a patient through the gestation period of a website design project. Presented at the NetSquared DC meeting on October 16, 2012.
Virtual Company - Go Limitless is my guide for beginner and mid-level consultants and entrepreneurs about joining a remote business or creating a distributed virtual company. Our team at DevriX.com consists of 17 virtual contractors and we're constantly leveraging the power of the best virtual employees while focusing only on quality and the actual work.
Championing Accessibility | The Challenges within Digital Agencies (A11y Camp...Lily Ng
Digital agencies are sought as the experts to deliver websites and other digital products, yet many fail to incorporate accessibility, unless it is for a project for government, a major financial institution or telco.
This presentation highlights some of the challenges within digital agencies for those who wish to champion accessibility, as well as what agencies can do to change and support the inclusion of accessibility and inclusive design for all sites and products.
It also provides some indicative data on how few people with disabilities are sought for research by digital agencies and companies in general, despite that such people face accessibility barriers in websites, apps and other digital products on a regular basis.
This is the presentation I gave at Ally Camp Sydney 2017.
How to Create the Ultimate Houzz Profile for Your BusinessSurefire Local
Houzz with 40 million users is a favorite of homeowners. Lindsey has been touring the country talking to home improvement pros on how to jazz up their Houzz profile and get in front of homeowners. She'll explain:
- How to create a complete Houzz profile to represent your business
- How to showcase your excellent work with projects & ideabooks
- How your Houzz presence impacts organic search results
- Best practices for requesting reviews
- Utilizing the latest innovations in technology and tools to connect with homeowners at every turn
Have any burning questions for our experts? Send them to teamsocial@surefirelocal.com.
Changing the World one WordPress Site at a TimeLesley Molecke
How we built a successful, distributed WordPress firm serving nonprofits
Video at http://wordpress.tv/2016/07/04/lesley-molecke-changing-world-one-wordpress-site-at-a-time-built-successful-distributed-firm-serving-nonprofits/
Presented at WordCamp Europe, Vienna Austria, June 2016
Celebrating leaders who made a difference
Jeff Bezos
CEO Amazon
Owner of The Washington Post Company
www.GetStandingOvaiton.com
The presentation design studio trusted by global leaders
A non-profit website doctor helps a patient through the gestation period of a website design project. Presented at the NetSquared DC meeting on October 16, 2012.
Virtual Company - Go Limitless is my guide for beginner and mid-level consultants and entrepreneurs about joining a remote business or creating a distributed virtual company. Our team at DevriX.com consists of 17 virtual contractors and we're constantly leveraging the power of the best virtual employees while focusing only on quality and the actual work.
Championing Accessibility | The Challenges within Digital Agencies (A11y Camp...Lily Ng
Digital agencies are sought as the experts to deliver websites and other digital products, yet many fail to incorporate accessibility, unless it is for a project for government, a major financial institution or telco.
This presentation highlights some of the challenges within digital agencies for those who wish to champion accessibility, as well as what agencies can do to change and support the inclusion of accessibility and inclusive design for all sites and products.
It also provides some indicative data on how few people with disabilities are sought for research by digital agencies and companies in general, despite that such people face accessibility barriers in websites, apps and other digital products on a regular basis.
This is the presentation I gave at Ally Camp Sydney 2017.
Smart Social Summit 2017 | Tomorrow's Customer Experience is Happening Today:...Spredfast
We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.
Improving velocity through better communicationPeet Denny
Talk given at the Clearvision conference: "The Future of Team Collaboration"
Discusses how improving the way that your team communicates with Agile and DevOps will increase the velocity of your organisation and help make systems safer and more reliable.
Cynllun Estyn Allan Project
Estyn Allan (literally Reaching out) is a collaborative project involving all 22 public library services in Wales, led by SCL Cymru, delivering an intense technical and creative training programme for frontline staff in delivering bilingual digital library activities, to retain and extend library audiences. The project’s chair and co-ordinator will share the project’s activity and impact on the trainees and its potential for the new blended model of service delivery.
Workplace for HR: Building a Culture of Collaboration with WorkplaceTalentView
How do you build and sustain a connected workforce? How do you empower employees?
As more and more CHROs look for more meaningful ways to connect employees and drive cultural change, Workplace is fast becoming a CHRO game changer.
In this July 8 episode, learn more about how you can drive cultural transformation, build a connected workforce and empower your people with one platform.
Workplace is not just a platform—it’s where culture happens.
---
If you'd like to join TalentView's Webinar Wednesdays, you may reach out to our team at learning@talentview.asia.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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We’ve heard Seth Godin’s famous assertion, “Content marketing is the only marketing left.” But “content marketing” now means a world of interactivity, immersive experiences, user-generated content, technological innovation and more. How are you balancing your consumers' needs with your need to stand out? Join these content marketing experts as they share their secrets and content marketing strategies for successful content marketing today and tomorrow.
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Talk given at the Clearvision conference: "The Future of Team Collaboration"
Discusses how improving the way that your team communicates with Agile and DevOps will increase the velocity of your organisation and help make systems safer and more reliable.
Cynllun Estyn Allan Project
Estyn Allan (literally Reaching out) is a collaborative project involving all 22 public library services in Wales, led by SCL Cymru, delivering an intense technical and creative training programme for frontline staff in delivering bilingual digital library activities, to retain and extend library audiences. The project’s chair and co-ordinator will share the project’s activity and impact on the trainees and its potential for the new blended model of service delivery.
Workplace for HR: Building a Culture of Collaboration with WorkplaceTalentView
How do you build and sustain a connected workforce? How do you empower employees?
As more and more CHROs look for more meaningful ways to connect employees and drive cultural change, Workplace is fast becoming a CHRO game changer.
In this July 8 episode, learn more about how you can drive cultural transformation, build a connected workforce and empower your people with one platform.
Workplace is not just a platform—it’s where culture happens.
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If you'd like to join TalentView's Webinar Wednesdays, you may reach out to our team at learning@talentview.asia.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
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https://nidmindia.com/
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Content Countdown: A guide to government digital strategy
1. Building Better
Government with
Digital strategy
Photo credit: St. Paul District, U.S. Army Corps of Engineers
CONTENT
COUNTDOWN
How to create a winning digital strategy | Jenna Covey
2. An Idea is Born
12:00 – 1:00
• Identify all content to
develop
• Assign tasks
• Work backwards from your
project due date
9. Thanks for coming today!
You can reach me at
jenna.covey@state.mn.us
@jenna_covey
www.jennacovey.com
Editor's Notes
Introduction
My goal in this presentation is to give you all two things: a general timeline for putting together a content strategy, and a set of key templates to help you stay on track of your publishing timeline.
On each slide of this presentation you will see a clock – think about it as a pie of time. The shading represents generally how much time I spend working on each piece of the strategy.
I’ve seen a lot of presentations that focus on the tactics around digital strategy - but today I want to keep the conversation at the planning level.
Change Slide
Let’s start at the beginning. You’ve been tasked with promoting an event, or a key issue area that your boss is excited about. This is usually the point that someone on your team will say, “Wouldn’t it be cool if we used Facebook or Twitter to promote X” thing! It is your job to remind your team that what you do online is a digital representation of everything else that you working on.
I highly recommend developing a project plan template that identifies all of the content that needs to be developed. (Tab first bullet) so you don’t get stuck throwing things online at the last minute.
What counts as content? Anything that you plan on publishing on any of your channels, including traditional and new media, counts as a piece of content. I.E., Press releases, media advisories, talking points, hand outs, Facebook and Twitter posts, blogs, newsletters, etc.
(Tab to second bullet) Work with your team members to identify who will be taking on each aspect of the project plan. At this stage you can start to identify which pieces of content will work across multiple channels – saving time and keeping your message consistent across channels.
(Tab to third bullet) It seems obvious, but start laying out the work plan by figuring out when your drop dead due date is and work backwards. Change Slide
You don’t have to be a graphic designer to create a style guide. In fact, it doesn’t even have to be as fancy as this. (Tab bullet)
Creating a style guide will help keep your project consistent across mediums. Once you have developed it – it will ultimately save you hours of time making arbitrary decisions about what font and set of colors to use. If your agency has a brand or style guide in place, you should reference it when developing your style guide.
Key items to include in this template include choice of font and color, important logos to use, and any important hashtags or social media notes.
Most importantly, having a consistent style across all of your channels, online and offline, helps develop trust with your end users.
Share the style guide with your team and any stakeholders that will be working on content in tandem.
Change slide
Now it’s time to start producing your content. Use your project plan to figure out which projects will take the most time to develop and begin there. Reference your style guide to make sure you are being consistent.
The lesson that I have learned as a content manager (Tab to bullet) is that it always takes to produce and approve content than you think it will.
Also notice that in our pie of time, that while content production takes the most time, it should also take the least amount of actual strategy. You have already figured the important decisions and should be able to spend your time fine tuning the final product.
Change slide
No matter what what your role is in your organization – you bring relationships and connections to the table. At this point in your content strategy – it is key to figure out which relationships will matter when its time to publish.
Spend time developing relationships with key communicators in real life. If you have been working at your organization for many years – you many know who the key stakeholders are. But do you know if you also follow them on their digital networks? Now is the time to take an inventory to make a list and check it twice to make sure you know what the sum universe of your potential stakeholder network looks like.
Last point here: Nothing compares to picking up the phone or meeting in real life to compare plans. At this point of developing my strategy I will often add key contacts directly to my project plan so I remember to engage with my stakeholders throughout the entire publishing process.
Change slide
Your team has finished the press release. Final quotes are signed off on. The time has come for you to publish. On the slide, you can see what I call a content spreadsheet. Here is where I take an inventory of all of the items that have been developed thus far, and start to plan when each piece of content will go live.
Key things to track here: What is it, what kind of a thing is it, who is responsible for publishing it, and when should it go live.
Your content template doesn’t have to live in a spreadsheet. It could be in an app like Evernote, on an Outlook calendar, or even on a white board hanging in your office. The key is to make sure you know the nuts and bolts of when things are going out the door.
The beauty of this stage of planning is realizing how far you can push a few quality pieces of content. That press release and graphic you made for Facebook? You can easily turn that into a blog post, and a newsletter, and an email update to stakeholders. This is what we call C.O.P.E – create once, publish everywhere.
You have posted all of the content that you developed. Now its time to dig in and see what worked, what didn’t work – and how it fits into the bigger picture. This template is what I call a baseline metrics document. What I’m showing here is what I track for our digital media channels – but at the Governor’s Office we also track metrics around traditional media using a similar template.
What is important here is tracking A: How much stuff did you do? B: Did you engage your followers? C: Did it help you grow your user base. In government, our biggest ROI is reaching the most amount of people with important information. Here you can compare month to month how you are doing. (Tab to reveal)
This second template is what we call the Communications Dashboard template. This document tracks the mean, median, or mean metric across a three month time period to help you visualize larger trends across your channels. For example, the day that Governor Dayton closed schools due to cold weather was one of our all-time most popular social media posts.... But it didn’t represent an actual growth in engagement. It’s important to put metrics into context so you can make decisions about what works – and what doesn’t work, in your content strategy.
Change Slide
Let’s look at our pie of time again and break it down.
Save these plans and share them across departments – the more you use them, the more effective they will become.
By developing templates for each stage of the strategy, you can spend less time planning, and more time ‘doing’ - THAT is the power of content strategy.
Thank you for joining me today – and best wishes for your success.