The document provides 10 tips for ranking websites on Google searches. It begins with an introduction of Chris Weaver and his experience in digital marketing. The tips include knowing search trends and competition; having a fast and mobile-friendly website; conducting keyword research; creating valuable content; building links and shares; using Google Adwords; analyzing website success; and staying informed by reading industry publications. Graphics and examples throughout illustrate each tip. The presentation encourages questions at the end.

1. Welcome!

2. HI! I’M CHRIS WEAVER
• 10+ Yearsin DigitalMarketing
• DirectorofMarketingatMWI
• Bing&GoogleSuiteCertified(Adwords,Analytics,Video,
Display)
• Workedon 100s ofclient digital marketing programsfrom
thebig(UnderArmour, WandaGroup,HomeShopping
Network)to notso big
• I likebighamburgers
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5. 10SecretstoRankingonGoogle

6. TIP #1 KNOW WHAT’S COMING
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https://trends.google.com
https://trends.google.com/trends/?hl=zh-cn

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SEASONALITY TRENDS

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COMPETITION

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SOCCER CLEATS VS FOOTBALL BOOTS
Worldwide
UnitedStates

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TIP #2 HAVE A GOOGLE FRIENDLY SITE
OR ELSE….

11. TIP #2 HAVE A GOOGLE FRIENDLY SITE
• SiteSpeed
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12. • SiteSpeed
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tools.pingdom.com

13. • SiteSpeed
• StructuredData/ SchemaMarkup
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14. • SiteSpeed
• StructuredData/ SchemaMarkup
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Great for reaching position
zero

15. • SiteSpeed
• StructuredData/ SchemaMarkup
• ProperOnPageOptimization
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16. • SiteSpeed
• StructuredData/ SchemaMarkup
• ProperOnPageOptimization
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Free up to 500 urls
annual license is $200 USD

17. • SiteSpeed
• StructuredData/ SchemaMarkup
• ProperOnPageOptimization
• MobileFriendly
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18. • SiteSpeed
• StructuredData/ SchemaMarkup
• ProperOnPageOptimization
• MobileFriendly
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https://search.google.com/test/mobile-friendly

19. TIP #3 KNOW YOUR COMPETITION
• Who isyourcompetition onlineaswellasinyourspace
• How aretheyranking on Google?
• Forwhatkeywordsandqueries?
• AretheyspendingonAdwords?
• Howmuch?Andwhere?
• Whatcanyoudotooutrank/outflank?
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AdSpend
KeywordRecommendations
$79 USD a month

22. TIP #4 KEYWORD RESEARCH
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23. BEST PLACES TO EAT CHEAP IN HONG KONG
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24. AFFORDABLE RESTAURANTS IN HONG KONG
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25. TOOL #1 - GOOGLE SUGGEST
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26. TOOL #2 - ADWORDS KEYWORD PLANNER
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27. TOOL #3 - GOOGLE SEARCH CONSOLE
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28. TOOL #4 - KEYWORD SCRAPERS
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• KeywordsEverywhere
• GoogleChromeandFirefoxExtension
• PulltoExcelSpreadsheet
• TopVolume/ LowCompetition/SimilarKeyword
Stems /Ranking Close =Opportunities

29. TIP #5 CREATE GOOD CONTENT
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ContentMarketing
Trended-Last 5Years

30. TYPES OF CONTENT
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• Blogs/Listicles/Articles
• Infographics
• Video
• Microsites
• Galleries
• More

31. TYPES OF CONTENT
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• Blogs/Listicles/Articles
• Infographics
• Video
• Microsites

32. TYPES OF CONTENT
32
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• Blogs/Listicles/Articles
• Infographics
• Video
• Microsites
• Galleries

33. TYPES OF CONTENT
33
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• Blogs/Listicles/Articles
• Infographics
• Video
• Microsites
• Galleries

34. TYPES OF CONTENT
34
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All Rights Reserved.
• Blogs/Listicles/Articles
• Infographics
• Video
• Microsites
• Galleries

35. TYPES OF CONTENT
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• Blogs/Listicles/Articles
• Infographics
• Video
• Microsites
• Galleries

36. INGREDIENTS OF GOOD CONTENT
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• CreateOriginalContentoratthevery least,anewspin
• Focuson StrongHeadlines
• MakeYourContentActionable
• ProvideAnswerswith YourContent
• BeAccuratewithyourstatistics
• BeEngaging VisuallyandStimulatingVerbally
• MaketheContentShortandtothe Point
• Continuallybeupdatingthecontent

37. TIP #6 LINKS, SHARES, AND MORE
• Peopleneed to get to your
contentsomehow-
backlinksofferthat
• Intheeyesofsearch
engines,backlinksarestill
amongstmostimportant
signals
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38. TIP #6 LINKS, SHARES, AND MORE
• Oneofmostdifficultthings inSEO
• Linksculpting
• Strategy,Research&Outreach
• TechnicalUpdates
• PaidServices
• LinkbuildingAgencies
• PR
• PaidSocial
• InfluencerMarketing
• Linkbuilding+TraditionalProduct Placement
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39. TIP #7 GET ON ADWORDS
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40. TIP #7 GET ON ADWORDS
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41. TIP #7 GET ON ADWORDS
• Onaverage,costless thannormal textads& higher
conversion rate
• Simpleconnection withyourwebsiteproduct feed
• Givesabilityformoreadvancedtechniques
• HelpsSEO performance
• 32%increasein clickswhenbothresults live
• 10% increasein conversionswhenbothresultslive
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GoogleShoppingAds

42. DYNAMIC REMARKETING
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43. TIP #8 DON’T CREEP, BUT REMIND
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44. REMARKETING FREQUENCY CAPPING
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45. TIP #9 ANALYZE YOUR SUCCESS
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TRANSACTIONS AND MICRO-CONVERSIONS

47. VISITORS INTEREST
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48. TIP #10 READ, READ, READ!
• CPC Hero
• SearchEngineLand
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PPC/PaidSearch
TechnicalSEO
Ecommerce
DigitalMarketing
• eMarketer
• shopify
• Moz
• KissMetrics
• GoogleWebmasterBlog
• ThinkwithGoogle
• MarTech
• DigitalMarketingDepot

49. TIP #10 READ, READ, READ!
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Andofcourse…

50. We’reGrowing!

51. AndLearning NewThings

52. THANK YOU!
AnyQuestions?
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Forcopiesof thedeck:
Pleasereachoutto JasonWong
jason@mwi.com
ManagingDirectorofShenzhen&
HongKong office