Social Media for Events


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Social Media for Events

  1. 1. Social Media and Live Events
  2. 2. Hello! Tiffany St James Tiffany St James on most social channels Twitter: @tiffanystjames
  3. 3. “These conversations are going to occur whether you like it or not, O.K.? Well, do you want to be part of that or not? My argument is you absolutely do. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.” Michael Dell in Business Week, 2007 Twitter: @tiffanystjames
  4. 4. What do we want from ouraudiences at events?
  5. 5. This? Twitter: @tiffanystjames
  6. 6. Certainly Not! Twitter: @tiffanystjames
  7. 7. This? Twitter: @tiffanystjames
  8. 8. Better... Twitter: @tiffanystjames
  9. 9. But how about this? Twitter: @tiffanystjames
  10. 10. I REALLY want them to feel like this Twitter: @tiffanystjames
  11. 11. How can we all achieve this?
  12. 12. I’m going to take it for granted that you...• Market your event in an engaging way• Understand your audiences• Provide all info in a timely manner• Ensure that your content is totally relevant• Honour the participants with great content, speakers, venues, fab food .... Twitter: @tiffanystjames
  13. 13. So how can we add extra magic? Twitter: @tiffanystjames
  14. 14. Social media amplification• Live monitoring of social media channels at an event• Delving into the social conversation as it is happening• Rich media interaction between audience and stage• Digital socially interactive signage• Real-time speaker sound bite posting on social channels• Real-time Flickr photography capture, tagging and posting• Near real-time HD film capture and posting to YouTube• Live blogging• Live web-streaming Twitter: @tiffanystjames
  15. 15. Get your social channels in order Twitter: @tiffanystjames
  16. 16. Engage people before the eventRegistration appsSocial NetworksSocial communitiesMicro bloggingEventbriteClosed networks
  17. 17. Make it as easy as possible to interact• Provide good Wifi• Check mobile signals• Hold the conference rooms above ground• Promote the Hashtag• Inform the audience of speakers handles• Brief speakers beforehand for soundbites• Give your audience great content Twitter: @tiffanystjames
  18. 18. Give people ample opportunity to engage Twitter: @tiffanystjames
  19. 19. Amplify your content Twitter: @tiffanystjames
  20. 20. Capture the mood Twitter: @tiffanystjames
  21. 21. Share rich content: pre, during and post Twitter: @tiffanystjames
  22. 22. Us, You and LiveTech 2011• Apps, tools and digital toys• Event organisation tools• Monitoring the social conversation• Online reputation management• Social media amplification• Using social media for event take up Twitter: @tiffanystjames
  23. 23. We’re going to make it THIS good Twitter: @tiffanystjames
  24. 24. Digital: • strategy • training programmes • social engagement • amplification