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Evolution to Awesome
          Launch Lean & Track Everything


                           Kathryn Minshew
                       Founder & CEO, The Muse
                         @kmin / @dailymuse



Tweet: @kmin / @dailymuse / #leanstartup         themuse.com
This Is What I Do
Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
But It Didn’t Always Look
    Like That




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
It Was An Evolution to
    Awesome




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
A Quick Launch




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Launch: September 6, 2011




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Testing Appetite for Jobs




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Let’s fast
    forward to
    January
    2012


Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
1
                                                         5

  It was a lot
  of features                         2                  6

  to build
                                                         7
                                      3



                                      4
Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
February 7, 2012:
               the Reality Check




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
February 7, 2012 + 4 hours:
                   the All-Nighter




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
We
    needed to
    Simplify



Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Launch v2:
 February
 22, 2012
 (2 weeks later)




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Collect Data Like It’s Your Job
                            (Hint: It Is)




Tweet: @kmin / @dailymuse / #leanstartup    themuse.com
Give users a way to talk back




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
16	
  
Monthly UVs

                              800000


Watch for                     600000


Growth                        400000
                                            Launch of
                                            The Muse
                              200000


                                    0




Tweet: @kmin / @dailymuse / #leanstartup                themuse.com
And then
iterate,
iterate,
iterate




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Your college roommate’s
approval does not mean
market demand



Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Tip #1: 
    Start Somewhere
    (or: Start-ups Are Like Monopoly,
    You Can’t Win If You Don’t Pass Go)




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Tip #2: 
    Test Everything
    (But Know What Your Key Metrics Are)




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Tip #3: 
    Iterate Like Mad




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Tip #4: 
    Create Velocity




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
Tip #5: 
    Don’t Believe The Hype
    (or: TechCrunch does not = success)




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
1. Start Somewhere




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
2. Test Everything




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
3. Iterate Like Mad




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
4. Create Velocity




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
5. Don’t Believe The Hype




Tweet: @kmin / @dailymuse / #leanstartup   themuse.com
For More Startup Tips,
    visit thedailymuse.com
        Want	
  to	
  be	
  a	
  Start-­‐up	
  Founder?	
  Here’s	
  What	
  to	
  Do	
  Now	
  
        Tell	
  Me	
  What	
  You	
  Think!	
  4	
  Great	
  Ways	
  to	
  Get	
  User	
  Feedback	
  

        5	
  Steps	
  to	
  Finding	
  Investors	
  for	
  Your	
  Start-­‐up	
  

        WriKng	
  a	
  Business	
  Plan?	
  4	
  Common	
  Mistakes	
  to	
  Avoid	
  

        What	
  You	
  Need	
  to	
  Know	
  About	
  Trademarking	
  Your	
  Business	
  

        The	
  Control	
  Freak’s	
  Guide	
  to	
  DelegaKng	
  

        What	
  Should	
  We	
  Call	
  Me?	
  6	
  Steps	
  to	
  Naming	
  Your	
  Company	
  

        4	
  Steps	
  to	
  CreaKng	
  an	
  Amazing	
  Pitch	
  Deck	
  

                	
      	
       	
       	
       	
       	
       	
       	
     	
  	
  …and	
  thousands	
  more	
  

Tweet: @kmin / @dailymuse / #leanstartup                                                                                     themuse.com

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Kathryn Minshew, The Muse, SXSW Lean Startup 2013

  • 1. Evolution to Awesome Launch Lean & Track Everything Kathryn Minshew Founder & CEO, The Muse @kmin / @dailymuse Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 2. This Is What I Do Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 3. But It Didn’t Always Look Like That Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 4. It Was An Evolution to Awesome Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 5. A Quick Launch Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 6. Launch: September 6, 2011 Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 7. Testing Appetite for Jobs Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 8. Let’s fast forward to January 2012 Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 9. 1 5 It was a lot of features 2 6 to build 7 3 4 Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 10. February 7, 2012: the Reality Check Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 11. February 7, 2012 + 4 hours: the All-Nighter Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 12. We needed to Simplify Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 13. Launch v2: February 22, 2012 (2 weeks later) Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 14. Collect Data Like It’s Your Job (Hint: It Is) Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 15. Give users a way to talk back Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 16. 16  
  • 17. Monthly UVs 800000 Watch for 600000 Growth 400000 Launch of The Muse 200000 0 Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 18. And then iterate, iterate, iterate Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 19. Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 20. Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 21. Your college roommate’s approval does not mean market demand Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 22. Tip #1: Start Somewhere (or: Start-ups Are Like Monopoly, You Can’t Win If You Don’t Pass Go) Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 23. Tip #2: Test Everything (But Know What Your Key Metrics Are) Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 24. Tip #3: Iterate Like Mad Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 25. Tip #4: Create Velocity Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 26. Tip #5: Don’t Believe The Hype (or: TechCrunch does not = success) Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 27. 1. Start Somewhere Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 28. 2. Test Everything Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 29. 3. Iterate Like Mad Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 30. 4. Create Velocity Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 31. 5. Don’t Believe The Hype Tweet: @kmin / @dailymuse / #leanstartup themuse.com
  • 32. For More Startup Tips, visit thedailymuse.com Want  to  be  a  Start-­‐up  Founder?  Here’s  What  to  Do  Now   Tell  Me  What  You  Think!  4  Great  Ways  to  Get  User  Feedback   5  Steps  to  Finding  Investors  for  Your  Start-­‐up   WriKng  a  Business  Plan?  4  Common  Mistakes  to  Avoid   What  You  Need  to  Know  About  Trademarking  Your  Business   The  Control  Freak’s  Guide  to  DelegaKng   What  Should  We  Call  Me?  6  Steps  to  Naming  Your  Company   4  Steps  to  CreaKng  an  Amazing  Pitch  Deck                      …and  thousands  more   Tweet: @kmin / @dailymuse / #leanstartup themuse.com