Evolution to Awesome
Launch Lean & Track Everything
Kathryn Minshew
Founder & CEO, The Muse
@kmin / @dailymuse
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This Is What I Do
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But It Didn’t Always Look
Like That
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It Was An Evolution to
Awesome
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A Quick Launch
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Launch: September 6, 2011
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Testing Appetite for Jobs
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Let’s fast
forward to
January
2012
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1
5
It was a lot
of features 2 6
to build
7
3
4
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February 7, 2012:
the Reality Check
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February 7, 2012 + 4 hours:
the All-Nighter
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We
needed to
Simplify
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Launch v2:
February
22, 2012
(2 weeks later)
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Collect Data Like It’s Your Job
(Hint: It Is)
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Give users a way to talk back
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16

Monthly UVs
800000
Watch for 600000
Growth 400000
Launch of
The Muse
200000
0
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And then
iterate,
iterate,
iterate
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Your college roommate’s
approval does not mean
market demand
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Tip #1:
Start Somewhere
(or: Start-ups Are Like Monopoly,
You Can’t Win If You Don’t Pass Go)
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Tip #2:
Test Everything
(But Know What Your Key Metrics Are)
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Tip #3:
Iterate Like Mad
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Tip #4:
Create Velocity
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Tip #5:
Don’t Believe The Hype
(or: TechCrunch does not = success)
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1. Start Somewhere
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2. Test Everything
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3. Iterate Like Mad
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4. Create Velocity
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5. Don’t Believe The Hype
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For More Startup Tips,
visit thedailymuse.com
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