2010 ten con best practices in social media


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2010 ten con best practices in social media

  1. 1. Best Practices for Using Social Media to Increase Sales Stu Durland Kattie Herbst Rick Morgan Angelyn Treutel
  2. 3. Panelists <ul><li>Stu Durland, AAI </li></ul><ul><ul><li>VP Operations Seely & Durland Insurance </li></ul></ul><ul><ul><ul><li>Facebook www.facebook.com/seelydurlandinsurance </li></ul></ul></ul><ul><ul><ul><li>LinkedIn www.linkedin.com/in/sdurland </li></ul></ul></ul><ul><ul><ul><li>Twitter www.twitter.com/sdurland </li></ul></ul></ul><ul><li>Katie Herbst, CIC, CISR </li></ul><ul><ul><li>Web & Social Marketing Mgr Westfield Insurance </li></ul></ul><ul><ul><ul><li>LinkedIn www.linkedin.com/in/katieherbst </li></ul></ul></ul><ul><ul><ul><li>Twitter www.twitter.com/katieherbst </li></ul></ul></ul>
  3. 4. Panelists <ul><li>Rick Morgan, </li></ul><ul><ul><li>VP New Media Aartrijk </li></ul></ul><ul><ul><ul><li>Facebook www.facebook.com/rickmorganconsulting </li></ul></ul></ul><ul><ul><ul><li>LinkedIn www.linkedin.com/in/rickjmiv </li></ul></ul></ul><ul><ul><ul><li>Twitter www.twitter.com/rickjmiv </li></ul></ul></ul><ul><li>Angelyn Treutel,CPA </li></ul><ul><ul><li>Treutel Insurance Agency, Inc. / T&T Financial Services, P.A. </li></ul></ul><ul><ul><ul><li>Facebook www.facebook.com/treutel.insurance </li></ul></ul></ul><ul><ul><ul><li>LinkedIn www.linkedin.com/in/angelyntreutel </li></ul></ul></ul><ul><ul><ul><li>Twitter www.twitter.com/atreutel </li></ul></ul></ul>
  4. 5. Best Practices <ul><li>What have we learned over the past year? </li></ul><ul><li>“ What is true is that the organizations that are finding success with social networking are applying good management and business practices to their effort.”   </li></ul>
  5. 6. Best Practices <ul><li>Critical to success is having a clear strategy. </li></ul><ul><ul><li>look at its current successful marketing practices, agency culture, and management style. </li></ul></ul><ul><ul><li>Social media policy or guidelines </li></ul></ul><ul><ul><ul><li>www.IIABA.net/ACT ) </li></ul></ul></ul>
  6. 7. Best Practices <ul><li>Sociology > technology. </li></ul><ul><ul><li>The technology is undergoing constant change and will continue to do so. </li></ul></ul><ul><ul><li>core transformations that have taken place in our society and in our industry. </li></ul></ul>
  7. 8. Best Practices <ul><li>Permission and privacy </li></ul><ul><ul><li>Inbound, permission-based marketing is replacing mass marketing and interruption marketing.   </li></ul></ul><ul><ul><li>Being found </li></ul></ul>
  8. 9. Tactics <ul><li>Local Search </li></ul><ul><li>Finding Content </li></ul><ul><li>Growing Fans and Followers </li></ul><ul><li>Consistent Image and Branding across all social disciplines. </li></ul><ul><li>Managing and Monitoring </li></ul>
  9. 10. 2010 ASCnet Partners Principal Partner
  10. 11. 2010 ASCnet Partners Gold Partner Platinum Partners
  11. 12. 2010 ASCnet Partners Bronze Partners Silver Partners