The document provides guidelines for creating an effective slideshow for ImageFest, emphasizing the importance of storytelling, knowing your audience, and maintaining a strong structure from introduction to conclusion. It includes technical specifications for image and video files, as well as tips for pacing, transitions, sound synchronization, and visual presentation. Finally, it highlights the value of seeking feedback and refining the work before submission.

1. How to Create
An Effective Slide Show
For
ImageFest

2. Overview
 Part 1 – Creating an Effective Slide Show
 Part 2 – Technical Requirements for ImageFest

3. Tell A Cohesive Story
- Keep it Simple – KISS
- Time for just 1 Theme
- Write down your theme and keep it by the
monitor as you choose images to make sure you
are staying on target
- Imagefest is like a book of short stories

4. Tell A Cohesive Story
- Know your Audience
- Either you start with an idea and find your
audience, or you start with your audience and
find an idea.
- If audience can't figure it out they will be bored

5. Tell A Cohesive Story
- Have a interesting beginning
- “Hook” the audience
- Build the pace and quality
- Like a Wave with Peaks and Valleys
- Have a strong finish that wraps up the theme
- Leave your audience satisfied
- Leave them wanting more

6. Video # 1

7. Tell A Cohesive Story
Life Magazine photo narrative formula :
1. Introductory shot
2. Portrait
3. Interaction Shot
4. Signature Shot (sums up the whole story)
5. Detail Shot
6. Clincher or Closing Shot

8. Tell A Cohesive Story
THE LAST IMAGE
IS THE ONE THE AUDIENCE
WILL REMEMBER
THE MOST

9. Tell A Cohesive Story
Use Sequences of WS, MS & CU
WIDE Shot - location of elements
MEDIUM Shot - Interaction of items
CLOSE UP Shot - Details

10. Video # 2

11. Tell A Cohesive Story
- You want to effect the emotions
- People will remember an image that
“Speaks” to them

12. Pacing
- Audience visual attention span
- 3/4 second static image
- 2 - 4 seconds
- 3:00 (180 seconds) / 4 seconds per slide
= 45 Slides

13. Video # 3

14. Pacing
- “Rhythmic-timed” can cause audience to check
out
- Not every image needs equal time
- Build suspense and interest by ebbing and
flowing

15. TRANSITIONS (or lack there of)
- Try to avoid cheesy overused moves etc.
- Dissolves or Fades to/from Black
- I like ¼ to ¾ of a second
- If you must, use something that fits the
connection between the images
- Ripple from water scene, etc.
- soft edges help

16. Video # 4

17. Video # 5

18. SOUND
- Sound elements must “sync” with visuals
- Music or Sound effects or both?
- Sound effects can be very effective without
overpowering visual
eg. Wind, Waves, Cry of a gull, etc.

19. Video # 6

20. SOUND
- Music can steal “the Show”
- Must match content
- Pacing critical
- More than one song
- Photos then Music or vice versa?
- Edit length / Fade music to fit BEST photos

21. MOVEMENT (Within a Slide)
- Ken Burn's effect
- Speed vs Music vs Direction
- Centre of Interest
- Focus attention to specific screen location
- Can Hurt as much as Help
- Video & Stills Mixed

22. Video # 7

23. Video # 8

24. BACKGROUND & TEXT
- Neutral for Photos
- Mid Grey – doesn't effect slide colours
- Text -Off White or Yellow
- Drop Shadow or Outline
- Sanserif better than Serif
- Background Box semi-transparent
- Keep info Simple and Brief

25. REVIEW & REFINE
- Find a willing audience (Food & Beer helps)
- Need honest feedback
- Critical & Supportive friends
- Critical will find flaws & help you improve
- Supportive will also help with improvements &
boost confidence
- LESS is BEST, IF in Doubt, Leave it Out

26. TECHNICAL DETAILS
For
ImageFest

27. File Size
- Final MAX. file size 1920w x 1080h (match
Projector)
- “Landscape” will fill screen vs “Portrait”
- Have a least 1 dimension match, but don't go
over
- Shoot in 16 x 9 Aspect Ratio
- Cameras can also be set to 4:3, 3:2, 1:1, etc.

28. Colour & Luminosity
- Color space for Club Projector is sRGB
- Excellent colour reproduction
- Excellent Projector Contrast - 50,000:1
- Limited Brightness when properly calibrated (850
lumen) so try to keep images bright

29. Video File
- File codex MP4 but Quick time (.MOV) is the
File Type
- Native to MAC but have to convert PC files
-1080P best with 1:1 ratio
- 30 or 29.97 FPS
- Audio 44.1 or 48 kHZ.

30. Video File
- For music avoid MP3 – poor quality (check what
your program will import)
- AFF best audio format
- Stereo sound or put Mono on BOTH channels
- Mix music low if adding voice/SFX
- Fade in and out both Video & Audio

31. Video File
- Save as an IMAGE FILE (DATA DISC)
- DO NOT SAVE AS A DVD
(File will only be 720 x 480)
- Hand in to Committee member before deadline
as NO extensions
- Put YOUR name in the File Name

32. Review
- Tell a Cohesive Story – K.I.S.S.
- Know your Audience
- “Hook” the Audience
- Leave your Audience satisfied
- The LAST Image is the one the audience will
remember the most

33. Review
- Audience visual attention span is short
- Not every image needs equal screen time
- Try to avoid cheesy transitions
- Sound must “sync” with visuals
- Music can “Steal” the show
- Movement within a slide can “hurt” the flow
- Use simple TEXT and colours

34. Review
- Find a willing Audience & edit work
- LESS is BEST
- MAX File Size 1920W x 1080H
- “Landscape” fills better than “Portrait”
- Watch image brightness
- Video file as .MOV
- Save as an IMAGE FILE to DVD

35. Questions ??
For Help: Steve.ray09@gmail.com