Promotional Video - Pre Production
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The document outlines the requirements and process for creating a promotional video as part of a Level 1 Award in Creative Media Production. Students will work in teams to form multimedia companies, design logos/leaflets, and produce a promotional video for their company. They will also create a blog and sketchbook documenting their process. As part of the pre-production planning, students must research other promotional videos, mind map key elements and target audiences, and create documents including a location recce, storyboard, shot list, shooting schedule, resource list, and risk assessment. Shooting days are scheduled for the studio and on location.
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More from Rachel Heyes
Podcast timeline
This document is a timings sheet for a podcast broken into 30-second increments from 0 to 15 minutes. It lists the start and end time for each segment but does not include any details about the topic for each time period. The timings sheet provides a timeline for a 15-minute podcast broken into 31 half-minute segments but without descriptions of the content covered.
Guide cribsheet
The document provides instructions for creating a guide to working in the creative media sector. It asks the student to compile an annotated research portfolio and then use that research to produce a guide covering the different types of employment, legal issues, work flexibility and how to choose an employer. It reminds the student to collect any research they have done, choose a format for the guide, and determine what resources they need to complete the task, which is due by a specified deadline.
Presentation Techniques
This document discusses what makes an effective or ineffective presentation. It identifies several key factors that contribute to an effective presentation, including having knowledge of the subject matter, being confident, using good body language and structure, having neat visuals, allowing time for questions, pacing oneself, and rehearsing. It also notes that public speaking is one of people's biggest fears but that adrenaline can be used to one's advantage. Characteristics of an ineffective presentation include poor visuals, a nervous delivery, being monotone, reading from slides, poor preparation, and not engaging with the audience.
Persuasion Techniques
This document summarizes and categorizes various persuasion techniques used in advertising and media messages. It discusses techniques such as association, bandwagon, using beautiful people or celebrities, bribery, experts, fear, humor, intensity, repetition, testimonials, warm and fuzzy imagery. It also covers more sophisticated techniques like the big lie, charisma, euphemism, extrapolation, flattery, glittering generalities, name-calling, appeals to ideas being new or nostalgic. The document aims to help people recognize and analyze the psychological techniques often used to influence opinions and purchase decisions.
Storyboard Guide
Storyboarding is the process of creating sketches that represent the shots in an animated film or movie. The storyboard acts like a comic book without words, showing the camera and character movements between frames through arrows. While drawing skill can help, the main purpose is to plan shots and get ideas on paper, so even poor drawings are sufficient. Notes accompany each frame to describe the scene and help guide future filming.
Storyboard Example
This document describes the technical specifications for three camera shots, including the shot size, camera angle, movement, and shooting style for each shot. Shot 1 is a mid shot with a level camera angle and static movement shot on a tripod. Shots 2 and 3 are both close ups with level camera angles, static movement, and shot on a tripod.
Script Layout Handout
This document provides formatting tips for screenplays, including:
- Scripts are best typed in Courier font sized 12 points.
- Double spacing between lines allows for reading the script easier.
- Leave good borders around the script.
- Use abbreviations like INT, EXT, CAM, DIM to indicate locations, camera directions, and transitions concisely.
Shooting Schedule
The document is a shooting schedule that lists dates, sets, page numbers, descriptions, cast, and locations for filming. It appears to be the schedule for the first day of shooting and indicates that filming will capture multiple sets and scenes with different casts at various locations. The schedule concludes by noting the total number of pages shot at the end of the first day of filming.
Shot List
This shot list template contains 12 unnamed shots without descriptions to be filled in later with details of each shot planned for a video production. The template provides a structure to organize and plan the visual elements and camera angles needed to tell the story without specifying the content or purpose of each individual shot.
Call Sheet
This call sheet provides production details for a filming day, including the scene location, cast members and characters, page numbers, makeup requirements, and notes. Cast and extras are instructed to report to the designated location. The cover set for the day is also listed.
Production Schedule
This production schedule outlines tasks to be completed over a 6 week period including shooting, equipment preparation, budgeting, location scouting, interviews, and animation planning. Key items include developing a shot list, booking equipment, creating a projected budget, compiling a contacts list, writing a location report, and drafting a narrator script.
Location release form
1. The document is a location release form granting filming rights at a property located in Manchester.
2. It allows the film crew to enter the property and film/photograph both the interior and exterior during an agreed upon period.
3. All rights to the films, photographs, and recordings made at the property vest with the film company, who can exploit and distribute the content as they see fit.
Release form
The document is a release form for The Manchester College granting permission to film and use an individual's contribution for programming purposes. It confirms consent for filming, recording, broadcasting, and use of photographs and personal material. It also warrants that any content or information provided is truthful and will not damage the integrity of the programming. Promotional use of the contribution and biographical material is permitted, and the individual agrees not to comment to media without consent. The individual confirms they have no criminal convictions and are unaware of anything that could discredit them or the programming. The agreement can be freely assigned or licensed by The Manchester College.
Scripts
The document provides guidance on writing a script, including formatting recommendations of 90-120 pages in 12-point Courier font on 8.5x11 paper. It explains that a script is a blueprint for the future film and should show events visually rather than through production details. Key elements of a script are identified, such as scene headings in all caps, action written in present tense, character names capitalized, and dialogue formatting. The document recommends reading sample scripts and taking online lessons to learn scriptwriting rules and style, and provides links to resources for writing and formatting scripts using the Celtx software.
A lesson in scriptwriting
The document provides instructions on how to summarize a scenario into a script. It explains that a script includes:
1. The location, which for this scenario is outside a movie theater at night.
2. The two characters - an old person and a young person.
3. The dialog between the characters, in which the old person uses questions about computers to help the young person understand how someone can be "seduced by the dark side".
4. Brief descriptions of the actions without excessive detail. For this scenario, the only actions mentioned are the characters standing by the movie poster and then walking away.
5. A concluding transition, which for this scenario simply states "Fade Out".
Screenplays
This screenplay document discusses the key elements of a screenplay including subject, action, character, research, and structure. It explains that a screenplay should have a definitive beginning, middle, and end with each act setting up confrontation and resolution. It emphasizes focusing on the character and their goals, needs, and how they overcome obstacles. Research is important to add accurate details. The structure recommends using index cards to map out scenes leading to the plot point at the end of each act.
Constraints & Contingency Worksheet
This document outlines various constraints that may impact a film project, including time management, personnel, resources, legal and ethical considerations, and logistics. It notes that creating a professional product in a short time scale will require detailed organization. It recommends creating a schedule and sticking to it, as well as building in extra filming or editing days as contingencies. The document stresses preparing research materials by evaluating found content, extracting useful data, and organizing it according to the project's intentions.
Constraints & Contingency
This document outlines key areas to consider when planning a film production project including constraints, time management, personnel, resources, legal and ethical issues, logistics, Gantt charts, and budgeting. For each constraint, the document states to explain why it is a constraint, how it will be managed, and potential contingencies. It emphasizes establishing a production schedule, crew roles and skills, actor reliability, equipment and software availability. Logistics like transportation, locations, and organization must also be addressed. Gantt charts and budgets, both actual and projected, are important planning tools.
Production project
This document discusses the production process for a media project. It explains that the production project will take the skills and content developed in other units and combine them into a finished media product. The chapter will cover applying the production process to respond to a project brief. It stresses the importance of maintaining quality, meeting deadlines, and ensuring the finished product matches the original proposal.
More from Rachel Heyes (20)
Promotional Video - Pre Production
- 1. Promotional Video Level 1 Award in Creative Media Production
- 2. Aims You will be put into a team in order to form a multimedia company. As a company you must then design a logo and leaflet and create a video for the company. You will be required to create a blog that records the process of you making these materials and the final products. You will also need to develop a sketchbook, which should contain all of your research, ideas and development.
- 3. Research and Ideas Development (Investigation) Recap: Investigate 3-5 multimedia companies that have promotional videos. Watch the videos and make notes on the content, style and structure of these videos. Have you done this?
- 4. Mind-Mapping
- 5. Feedback on your research What elements are in Mind-map: promotional videos? In your group, write down the aspects that you think Think about the: need to be included in a – Content promotional video – Style – Structure Present these back to the – Sound class
- 6. Develop ideas for your company identity • What will be the name Create a mind-map to of your company? represent yourself • What will you produce? • What image do you want to represent?
- 7. Who will be your target audience (customers)? Think about the following Psychographics are more factors: personal characteristics of a • Age person, including: • Location • Personality • Gender • Attitudes • Income level • Values • Education level • Interests/hobbies • Marital or family status • Lifestyles • Occupation • Behavior • Ethnic background Create another mind-map all about your target audience
- 8. Pre-Production Documents (Planning) Create a Location Recce, Storyboard, Shot-list, Shooting Schedule, List of Resources & Risk Assessment. All documents can be team produced except the storyboard, which must be individually produced.
- 9. Location Recce Comes from the military term “reconnaissance” Pre-filming visit to a location to work out its suitability for shooting, including access to necessary facilities and assessment of any potential lighting or sound issues.
- 10. Storyboard Graphic organiser Illustrations or images displayed in sequence Pre-visualising a moving- image
- 11. Shot-list A list of shots helps in the planning and filming By creating a shot list, your entire production runs more efficiently because everything gets shot based on the location and setup, as opposed to the order scenes appear in the script.
- 12. Shooting Schedule A shooting schedule is a project plan of each day's shooting for a film production
- 13. List of Resources A list of props, costumes, make-up, people and equipment which are required for production Where they will be sourced from How much they will cost
- 14. Risk Assessment Method of looking at work activities, considering what could go wrong, and deciding on suitable control measures to prevent loss, damage or injury
- 15. Shooting Schedule Monday 11th Feb (Studio Based) – 1pm to 4.30pm if ready Monday 18th Feb (Location Based) – All day Monday 25th Feb (Contingency) – 1pm to 4.30pm