How to create the ultimate marketing plan - Daniel Glickman CMO at emaze
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ความเหลื่อมล้ำฉบับพกพา
ความเหลื่อมล้ำฉบับพกพา โดย สฤณี อาชวานันทกุล
ไม่ว่าคนไทยจะมองเรื่องความเหลื่อมล้ำต่างกันอย่างไร อนาคตที่เป็นธรรมและยั่งยืนย่อมขึ้นอยู่กับว่าเราจะสามารถเปลี่ยนแปลงเป้าหมายการพัฒนาได้หรือไม่ จากการยึดเอาอัตราการเติบโตของผลผลิตมวลรวมในประเทศ (จีดีพี) เป็นสรณะเพียงหนึ่งเดียว หันไปกำหนดให้ “การพัฒนามนุษย์” เป็นเป้าหมายที่สำคัญและสูงส่งกว่า ซึ่งก็หมายความว่าเราจะต้องคำนึงถึงปัจจัยอื่นๆ ควบคู่ไปกับจีดีพี อาทิ การกระจายประโยชน์จากการพัฒนาเศรษฐกิจ คุณภาพของระบบการศึกษาและสาธารณสุข โอกาสในการเข้าถึงกระบวนการยุติธรรม อิสรภาพในการใช้สิทธิพลเมือง และเสรีภาพจากการถูกละเมิดสิทธิมนุษยชน
มาตรการใดๆ ก็ตามที่มีเป้าหมายอยู่ที่การลดความเหลื่อมล้ำ ไม่อาจสัมฤทธิ์ผลสมดังความมุ่งหวังได้ ถ้าหากเรายังไม่หาวิธีบรรเทาปัญหาคอร์รัปชั่นที่แทรกซึมในทุกระดับชั้นและทุกวงการในสังคมไทยอย่างจริงจัง เนื่องจากคอร์รัปชั่นเปรียบดังสนิมที่คอยกัดกร่อนประสิทธิผลและประสิทธิภาพของนโยบายและโครงการต่างๆ และทำให้ความเหลื่อมล้ำด้านรายได้คอยซ้ำเติมความเหลื่อมล้ำด้านอื่นให้เลวร้ายลง โดยเฉพาะความเหลื่อมล้ำด้านโอกาสในการเข้าถึงและได้รับความยุติธรรม เนื่องจากคอร์รัปชั่นเดินได้ด้วยเงิน คนจนที่ไม่มีเงินจึงไม่อาจได้รับประโยชน์จากกลไกคอร์รัปชั่น
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Corporate Giving Guidelines
The document provides guidelines for corporate giving programs. It discusses why corporations should engage in philanthropic activities and the benefits these activities provide to both external and internal stakeholders. It outlines important considerations for corporate giving strategies such as aligning donations with corporate mission and values, targeting causes important to customers, and giving locally or globally. The document also describes different models for structuring corporate giving programs and details key elements that effective written guidelines should contain such as defining eligibility, application processes, and review procedures. The overall aim of the guidelines is to help companies maximize benefits to society and their business through strategic, well-managed philanthropic activities.
ความเหลื่อมล้ำฉบับพกพา
ความเหลื่อมล้ำฉบับพกพา โดย สฤณี อาชวานันทกุล
ไม่ว่าคนไทยจะมองเรื่องความเหลื่อมล้ำต่างกันอย่างไร อนาคตที่เป็นธรรมและยั่งยืนย่อมขึ้นอยู่กับว่าเราจะสามารถเปลี่ยนแปลงเป้าหมายการพัฒนาได้หรือไม่ จากการยึดเอาอัตราการเติบโตของผลผลิตมวลรวมในประเทศ (จีดีพี) เป็นสรณะเพียงหนึ่งเดียว หันไปกำหนดให้ “การพัฒนามนุษย์” เป็นเป้าหมายที่สำคัญและสูงส่งกว่า ซึ่งก็หมายความว่าเราจะต้องคำนึงถึงปัจจัยอื่นๆ ควบคู่ไปกับจีดีพี อาทิ การกระจายประโยชน์จากการพัฒนาเศรษฐกิจ คุณภาพของระบบการศึกษาและสาธารณสุข โอกาสในการเข้าถึงกระบวนการยุติธรรม อิสรภาพในการใช้สิทธิพลเมือง และเสรีภาพจากการถูกละเมิดสิทธิมนุษยชน
มาตรการใดๆ ก็ตามที่มีเป้าหมายอยู่ที่การลดความเหลื่อมล้ำ ไม่อาจสัมฤทธิ์ผลสมดังความมุ่งหวังได้ ถ้าหากเรายังไม่หาวิธีบรรเทาปัญหาคอร์รัปชั่นที่แทรกซึมในทุกระดับชั้นและทุกวงการในสังคมไทยอย่างจริงจัง เนื่องจากคอร์รัปชั่นเปรียบดังสนิมที่คอยกัดกร่อนประสิทธิผลและประสิทธิภาพของนโยบายและโครงการต่างๆ และทำให้ความเหลื่อมล้ำด้านรายได้คอยซ้ำเติมความเหลื่อมล้ำด้านอื่นให้เลวร้ายลง โดยเฉพาะความเหลื่อมล้ำด้านโอกาสในการเข้าถึงและได้รับความยุติธรรม เนื่องจากคอร์รัปชั่นเดินได้ด้วยเงิน คนจนที่ไม่มีเงินจึงไม่อาจได้รับประโยชน์จากกลไกคอร์รัปชั่น
Internet, intranet y extranet
El documento resume las diferencias entre Internet, intranet y extranet. Internet es una red global accesible por cualquier persona, mientras que una intranet es una red privada dentro de una organización accesible solo por empleados. Una extranet tiene acceso limitado disponible solo para usuarios como clientes o proveedores. También describe varias topologías de redes y tipos de cableado, e incluye una breve historia de la evolución de la Web.
Extra-Osseous TaloTarsal Stabilization - HyProCure: The Scientific Evidence i...
EOTTS is a procedure that uses an internal fixation device to stabilize the talus bone and prevent excessive motion on the calcaneus and navicular bones. It is differentiated from inter-osseous and intra-osseous procedures by being purely soft tissue based. Research shows EOTTS reduces abnormal forces on structures like the posterior tibial tendon and plantar fascia by over 50% by restoring normal talo-tarsal joint motion. Cadaver studies prove EOTTS stabilizes talus positioning and decreases pressures in the tarsal tunnel that can cause neuropathy. Clinical studies show EOTTS improves function and reduces pain for patients with recurrent talo-tarsal dislocations.
Atm Research
An ATM, or automated teller machine, allows customers to access financial transactions without a human clerk by using a card with a magnetic stripe or chip containing account information and a personal identification number for security. Key functions of ATMs include withdrawing cash, checking balances, transferring funds between accounts, and paying bills. The first ATM was installed in 1967 in London, and the modern networked ATM was invented in 1968 in Dallas, Texas. ATMs consist of components like card readers, keypads, displays, receipt printers, and cash dispensers to complete transactions.
Train the trainers
El documento habla sobre el entrenamiento y cómo facilita el aprendizaje de nuevas habilidades. Explica que el entrenamiento implica varias leyes del aprendizaje como la ley del ejercicio y la motivación. También describe la estructura típica de un curso de entrenamiento, incluyendo la presentación, ejercicios prácticos y cierre. El objetivo final es maximizar la participación y el aprendizaje de los estudiantes.
Flourides/ dental courses
The Indian Dental Academy is the Leader in continuing dental education , training dentists in all aspects of dentistry and
offering a wide range of dental certified courses in different formats.
Preventing fraud 2
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Alibaba- The Magic Carpet of Ecommerce
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Sistemas Computacionais Aula 9 - Auditoria e Segurança em Sistemas de Informa...
O documento discute auditoria e segurança em sistemas de informação, redes internas e externas. Aborda conceitos como auditoria de sistemas, classificação de auditorias, segurança da informação, incidentes de segurança, aspectos humanos e mecanismos de segurança.
Prevention of dental caries
This document summarizes a study that compared the effectiveness of pit and fissure sealants versus fluoride varnishes in preventing dental decay. The study reviewed 4 eligible studies and found that pit and fissure sealants were more effective than fluoride varnishes at preventing decay based on results from one high-quality split-mouth study and one cluster-randomized study. However, the results could not be combined due to clinical and methodological differences between the studies. In conclusion, pit and fissure sealants were shown to be more effective than fluoride varnishes for preventing decay on occlusal surfaces.
Epidemiology of dental caries
This document provides an overview of dental caries epidemiology. It begins with definitions of epidemiology and dental caries. It then discusses the history of caries in prehistoric man and global and Indian caries scenarios. Several classic epidemiological studies on dental caries are summarized. Theories of caries etiology including Miller's chemico-parasitic theory are explained. Epidemiological factors influencing caries including the host, agents, environment and time are described. Saliva properties and their relationship to caries susceptibility are also summarized.
Proyecto sostenible
Este documento presenta las etapas y componentes clave para formular un proyecto social, tecnológico o comunitario. Explica conceptos como proyecto sustentable, sostenible, de investigación, productivo y comunitario. Luego describe las etapas de diagnóstico, formulación, ejecución, evaluación y seguimiento de un proyecto. Finalmente, detalla los componentes que debe contener un proyecto como la identificación de la organización, población, problema, objetivos generales y específicos, y estudios de viabil
Is the e-commerce shopper journey truly digital?
This document discusses e-commerce trends in Thailand. It finds that while online shopping is growing, the consumer journey is not fully digital as many still prefer to see products in person before purchasing. Traditional retailers remain important but convenience stores are growing the fastest. The document also examines consumers' spending priorities, product categories shopped online, and drivers of online versus offline shopping. It concludes that a connected commerce strategy integrating online and offline presences is important for retailers and brands to best meet consumer needs.
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Your marketing-plan-simplified-slidedeck
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Making Marketing Pay
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Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationRecently uploaded (20)
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Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
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How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
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Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
AI Driven Emotional Recognition in Digital Ads - Tarun Gupta
Boost Your Instagram Views Instantly Proven Free Strategies.
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How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
How to create the ultimate marketing plan - Daniel Glickman CMO at emaze
- 1. How to create The Ultimate Marketing Plan Daniel Glickman. CMO, emaze.com
- 2. About Me 2 3 4 5 CMO at emaze.com - The 3d Largest Presentation software in the world College educated - I Think like a scientist I founded and sold a successful company in the USA. This is my third Startup 1 I consult to several Israeli firms
- 4. CLTV CPA CLTV CPA CUSTOMER LIFETIME VALUE COST PER AQUISITION >
- 5. A MARKETING PLAN IS... A plan to acquire a specific number ofA plan to acquire a specific number of customers below the target costcustomers below the target cost in-order to grow the company’s bottom line.in-order to grow the company’s bottom line.
- 6. DETERMINING CPA PR Advertising Social media Sales team 100K 20K 175K 112K
- 7. To create a successful marketing plan we must know the cost of getting prospects to any and all points along the sales funnel.
- 8. CPAs ARE EVERYWHERE $23$23 PROSPECT LEAD SALE $73$73 $157$157
- 9. Header Target CPA Budget Conversion % sales 7,000 $120.00 $840,000.00 Hot leads 35,000 $24.00 20% Leads 269,231 $3.12 13% Visits 5,384,615 $0.16 5% WORK YOUR WAY BACKWARDS
- 11. MATCH DEPARMENTS (ASSETS) TO FUNNEL VISITSVISITS SIGNUPSSIGNUPS SALESSALES ADVERTISINGADVERTISING MARCOMMARCOM SALES TEAMSALES TEAM
- 12. Building a funnel Paying Client visitors Sign ups Active users
- 13. Building a funnel Paying Client visitors Leads Hot Leads $0.16 $3.12 $24.00 $120
- 15. Building a funnel Paying Client visitors Leads Hot Leads $0.16 $3.12 $24.00 $120 ADS, SEO WEBSITE EMAIL, CONTENT WEBSITE, SALES TEAM CONFERENCES, SOCIAL WEBINARS
- 16. 42% 30% 18% 10% CREATIVE THINKING TO MEET GOALS "This is the budget. Meet your CPA to get more"
- 17. NORTH AMERICA 888 482 7768 5 6
- 18. Industry Reports & White Papers 5 6
- 20. Key To success If you don’t track it - it's like it never happened
- 21. GET EVEN MORE! 1 Signup to emaze to make amazing presentations like this one 2 Visit my blog at www.cmoconfessions.com