The document discusses developing and pitching creative ideas. It presents a framework for evaluating ideas based on whether they are simple, unexpected, concrete, credible, emotional, tell a story, and are shareable. An example idea about famous creative people's daily routines is analyzed in depth using this framework. Additional tips are provided, such as focusing on ideas rather than formats, taking the process seriously by using slide decks for pitches, and continually improving approaches. The document advocates using the frameworks to build up rather than knock down ideas, and recognizing good ideas from any source.
Harder, Better, Faster, Stronger - Search Congres 2014Hannah Smith
It's not just search and technology that's changing; consumers' expectations are evolving. Consumer apathy is rife, audiences are fragmenting and almost every marketing tactic is becoming less effective.
To combat this, brands need to work harder than ever before. Content isn't a silver bullet, but it's a useful tool in your arsenal.
An exploration of trends & how to get content working for your brand.
Humans, Technology & The Future of Marketing - SMX Munich 2014Hannah Smith
As online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? At SMX Munich 2014, Hannah Smith explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result.
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014Hannah Smith
What makes a piece of content 'shareable'? Hannah shares the highs and lows of creating content that’s designed to be shared and provides tips and insights from the team at Distilled.
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Hannah Smith
"Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
On the Edge Digital - Throwing Shit Against the Wall - ReduxHannah Smith
This is an updated version of the deck I originally presented at the Content Marketing Show in November.
Here I explore why content designed to be shareable is important and some lessons we've learned when creating and promoting it.
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook.
But what the hell is a hook? Hannah explains the difference between hooks and red herrings and provides tips and insights on how to improve your own creative processes.
Harder, Better, Faster, Stronger - Search Congres 2014Hannah Smith
It's not just search and technology that's changing; consumers' expectations are evolving. Consumer apathy is rife, audiences are fragmenting and almost every marketing tactic is becoming less effective.
To combat this, brands need to work harder than ever before. Content isn't a silver bullet, but it's a useful tool in your arsenal.
An exploration of trends & how to get content working for your brand.
Humans, Technology & The Future of Marketing - SMX Munich 2014Hannah Smith
As online and offline converge, and audiences continue to fragment, what do brands need to do to flourish? At SMX Munich 2014, Hannah Smith explores the challenges brands face both now and in the future, and shares her thoughts on how search marketing will evolve as a result.
Appetite for Deconstruction, Lessons in Virality from Axl Rose. OMCap 2014Hannah Smith
What makes a piece of content 'shareable'? Hannah shares the highs and lows of creating content that’s designed to be shared and provides tips and insights from the team at Distilled.
Jaws in Space (Part III) - SEMDays & SEOZone 2015 Hannah Smith
"Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
On the Edge Digital - Throwing Shit Against the Wall - ReduxHannah Smith
This is an updated version of the deck I originally presented at the Content Marketing Show in November.
Here I explore why content designed to be shareable is important and some lessons we've learned when creating and promoting it.
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook.
But what the hell is a hook? Hannah explains the difference between hooks and red herrings and provides tips and insights on how to improve your own creative processes.
Right in the Feels (or how to create content that gets shared) - Turing Festi...Hannah Smith
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook. But what the hell is a hook? Hannah explains what a hook is, and provides tips and insights on how to improve your creative work.
When we're creating content-driven PR or link building campaigns we’re often either trying to replicate our own successes, or we’re trying to replicate the successes of others. We often fail, but we don't always know why.
Here Hannah explores some of the reasons why we fail, and shares stories about some of the campaign "hits" and "misses" she's experienced.
Originally presented by Hannah Smith at Drink Digital in March 2021.
How to Build a Time Machine - LearnInboundHannah Smith
According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast.
Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
Creative Differences (or, thoughts on how to manage creative teams even if y...Hannah Smith
With more than 11 years experience working as a creative, Hannah has been managed both by folks with creative backgrounds, and by those without; in addition to managing a creative team of more than 40 people herself.
As such, she comes with a wealth of firsthand experience - she's seen both the mistakes of others, and also made plenty of mistakes and missteps herself. Here she busts some management myths, highlights common misconceptions, and shares her own experiences of the unique challenges associated with managing Creative Teams.
This talk was originally given at The Business of Content, a virtual conference held on 26th August 2021.
“Be more creative”, they said. But how the hell do you do that?
For the past seven years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here she shares the happy accidents, highs, heartache, and some of the things she’s learned about 'being more creative’ along the way.
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...SEO monitor
Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
Why is some content shared whilst other content languishes unloved? I share tips for created content that gets 'em right in the feels. Presented at MKGO, September 2016.
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Hannah Smith
“Be more creative”, they said.
But how the hell do you do that?
For the past six years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here Hannah shares heartaches, happy accidents, highs, and the things she’s learned about 'being more creative’ along the way.
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a meaningful brand.
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
Right in the Feels (or how to create content that gets shared) - Turing Festi...Hannah Smith
Why do some pieces of content garner coverage whilst others languish unseen and unloved? More often than not it comes down to the hook. But what the hell is a hook? Hannah explains what a hook is, and provides tips and insights on how to improve your creative work.
When we're creating content-driven PR or link building campaigns we’re often either trying to replicate our own successes, or we’re trying to replicate the successes of others. We often fail, but we don't always know why.
Here Hannah explores some of the reasons why we fail, and shares stories about some of the campaign "hits" and "misses" she's experienced.
Originally presented by Hannah Smith at Drink Digital in March 2021.
How to Build a Time Machine - LearnInboundHannah Smith
According to Stephen Hawking, all you need is a wormhole, the Large Hadron Collider or a rocket that goes really, really fast.
Hannah has none of those things. But she has spent more time than is probably healthy on the internet and was once described as having an overactive imagination. Armed with only her GCSE in physics she’ll teach you how to build a time machine, and explore other ways to create content which resonates.
Art, virtual snowballs and the feels - BrightonSEOHannah Smith
We want links and coverage and social shares. So we make stuff. Stuff that’s supposed to get us those things. But it doesn’t always work out, and it can be tough to figure out why.
Hannah shares what she’s learned about creative content and provides tips and insights on how to improve your own creative processes.
Creative Differences (or, thoughts on how to manage creative teams even if y...Hannah Smith
With more than 11 years experience working as a creative, Hannah has been managed both by folks with creative backgrounds, and by those without; in addition to managing a creative team of more than 40 people herself.
As such, she comes with a wealth of firsthand experience - she's seen both the mistakes of others, and also made plenty of mistakes and missteps herself. Here she busts some management myths, highlights common misconceptions, and shares her own experiences of the unique challenges associated with managing Creative Teams.
This talk was originally given at The Business of Content, a virtual conference held on 26th August 2021.
“Be more creative”, they said. But how the hell do you do that?
For the past seven years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here she shares the happy accidents, highs, heartache, and some of the things she’s learned about 'being more creative’ along the way.
Jaws in space (how to develop & pitch creative ideas) by Hannah Smith, SEM Da...SEO monitor
Good ideas rarely seem like good ideas at their inception, that's what stops the majority of people from having them" ~ Drew Gummerson
Desperately trying to come up with a good creative idea? A good idea is not something you spontaneously come up with - ideas only become good once you've spent a bunch of time honing and refining them. Hannah shares the trials and tribulations of ideation, and provides tips and insights on how to improve your own creative processes.
Why is some content shared whilst other content languishes unloved? I share tips for created content that gets 'em right in the feels. Presented at MKGO, September 2016.
Going Down the Rabbit Hole - Chaos, Curiosity & Creativity (The Inbounder, Ma...Hannah Smith
“Be more creative”, they said.
But how the hell do you do that?
For the past six years Hannah’s been tasked with coming up with creative ideas - ideas which people share and journalists write about.
Here Hannah shares heartaches, happy accidents, highs, and the things she’s learned about 'being more creative’ along the way.
SearchLove London | Hannah Smith, Existential Crisis Management Distilled
It’s not just search and technology that’s evolving – consumers’ expectations are too. In Europe and the US, consumers would not care if 92% of brands disappeared. To flourish in the future, brands need to stand for something. Hannah will share her thoughts and experiences on how to figure out what to stand for and create a meaningful brand.
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
DIY Data Visualisation to Fuel Your Content Marketing StrategyKrystian Szastok
This is my presentation from BirghtonSEO in April 2015.
The presentation explains how digital marketers can develop great looking content assets based on data visualisation.
ADVANCED COMPETITIVE ANALYSIS - Three questions only the SERPs can answer (Br...Rob Bucci
My BrightonSEO 2015 talk on Advanced Competitive Intelligence. Using the SERPs to reverse engineer what strategies are being employed by argos.co.uk, amazon.co.uk, eBay.co.uk.
BrightonSEO - Proactive Competitive Intelligence or “Where the *^%&# Should I...AlexandraTachalova
Have you ever noticed that your competitors share a lot of insights across all their digital marketing activities? Google is an open source of data, which automatically means that any user has access to data concerning any SEO or PPC campaign. Moreover, by using special competitive intelligence tools, you can not only investigate your competitors’ keyword rankings and analyze their ad copies, but you can even discover which keywords (organic or paid) bring the most traffic to their site.
Unleash your branding and gather your followers by using the right image in your social sharing. You have the basics down and your images are sized correctly, but now what? You need to figure out how to push your messaging, bring everyone to the party, and pivot quickly.
You'll learn how to:
- Use compelling layouts and typography that psychologically work
- Create messaging to compliment your images
- Work smarter with graphic designers and content marketers
- Quickly pivot your images to be golden across any social media network
SEO | The four main types of Cannibalisation affecting the visibility of your...Jon Earnshaw
SEO Cannibalisation revisited and updated illustrating just how easily your online content can loose visibility and in turn negatively impact on your organic traffic and lead to revenue attrition.
Making your Competitions Fun - Iain Haywood - Brighton SEO 2015 PresentationThe Competition Agency
Iain Haywood from The Competition Agency breaks down why (and how) brands can rely less on incentivisation and its associated pitfalls by concentrating on fun or enjoyment first.
How to Spot a Bear - An Intro to Machine Learning for SEOTom Anthony
Machine Learning is becoming a more and more important part of everything Google does, but can seem quite inaccessible to learn about.
This presentation doesn't try to teach you how to do ML, but focuses instead on showing you the types of problems that ML can address, how Google have used it previously, and how they might use it in the future.
How to Produce Content that People Will ShareMark Johnstone
So you've had your brainstorm, now what? You need to assess your ideas in the cold light of day. Discover the 5 ways the criteria for sticky ideas can improve the creative process, and give you the best chance of creating something that people will want to share.
#RIMC15 - The Other Side of Optimisation: Improving Internal Productivity & E...Alex Moss
Whilst some talks at RIMC will focus on SEO strategy itself, any project is hindered without the correct management. My presentation will focus on how
to best use online tools in order to manage your client or in-house projects in a more efficient and collaborative manner. As well as this, improving your
own businesses' productivity will produce better quality work within shorter timescales.
Schemas >> Schema.org >> Take Your Website to a New Level with Schema Markup Sante J. Achille
This presentation walks you through my findings on how to use schema markup to take your website “to the next level”. I have been working with schema in a number of fields and have seen consistent improvements in all of them. In this presentation I’ll share insights on how you can implement a schema the right way …
There is a fundamental difference between data and information: Data are for example temperatures we collect via satellite imaging of the earth … If we look at this from a search marketing perspective, we’ll see that our websites all have at they very heart a database where each record is linked to others: queries can exract answers to complex questions and by doing so obtain INFORMATION. But once the query has been triggered and the page created it becomes just another page the search engines index – the challenge for the search engines is to understand what each page is all about…
Data must be processed and interpreted: by doing so we transform it into information and derive trends: it becomes actionable!
Organizations process information to reduce Uncertainty and Equivocality: The keyword is disambiguation.
There are certain requirements we implicitly take for granted about the information we produce and consume in our everyday life… information is required to be available for us to consume, we also need that information to be consistent across the various platforms: of course this is true when we refer to information about places or products, events or findings, we would like this to be applicable also to news…
These requirements can be further defined when information provides attributes such as properties, characteristics, features and/or location…
When all these aspects have been defined the set of data with attributes then becomes an ENTITY.
And Entities can be linked amongst each other to express concepts and answer questions: It is the world of linked data.
Now let's look at Schema and how to use schema.org
The Schema.org website offers an explanation on WHY we should use schema – here are a few key elements which help understand why schema is so important…
I’d like to draw your attention to this aspect – what they are saying here is that search technology cannot compete with our capability to understand and interpret content.
That’s why we need to add this additional layer of code to our pages and give the search engines more “clues” and signals about our pages and our website (=what our website is about, main focus, etc.)
And this is done with itemscope and itemtype – let’s see what they are and how we can use them …
With itemscope we specify (and thereby alert the search engines) that this segment of the page is related to a certain topic – but that’s not enough: we need to specify WHAT that topic is and provide AS MANY DETAILS AS POSSIBLE ABOUT IT – more on this in the next slides.
For more info or a consultation, contact
In this presentation, I share some stories from my 9 years of running a digital agency from scratch and how I changed the strategy twice to continue to grow as we were hitting a plateau.
SearchLeeds 2018 - Hannah Smith - Verve Search - What happens when a werewolf...Branded3
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about. The question she’s asked most often is “where do you get your ideas?” In Hannah's SearchLeeds 2018 talk she revealed the genesis of a variety of successful creative campaign ideas, alongside a bunch of things she’s learned about creativity along the way.
Estudio34 Presents - Hannah Smith BrightonSEO 2013 - Go Big or go homeWilliam Renedo
Hannah nos deslumbra una vez más con su visión de futuro y moto de Distilled, go BIG or go home (en otras palabras evoluciona o muere) todo trata sobre crear contenido util y valorado por los internautas no solo de tu nicho pero de todos para crear estrategias de linkbuilding solidas.
Still No Eye Deer (or things to do when your imaginary friends refuse to talk...Hannah Smith
Do you struggle to come up with ideas? Almost everyone experiences the feeling of being "stuck" from time to time, but how do you get yourself unstuck?
Hannah explores various types of creative sticking points, and share tips on how to overcome them.
Most Creative & Digital PR teams have the same goal: “to get more consistent results for their clients”. But how do we get there? Many people believe the answer is to create better processes; but I strongly disagree.
Originally presented at MKGO in October 2022.
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Hannah Smith
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. Here she shares some of the most important lessons she’s learned along the way.
This talk was originally given at MozCon in July 2022.
This presentation is from the Performance Marketing Summit (June 16, 2016 in Toronto). Session description: I’ll show you the techniques we use to find amazing designers (at a fraction of the cost of a traditional freelance designer) and how to work with them to add more money to your bottom line.
From Recommendation to Implementation - How to GSD! White.net
In this presentation, we’ll show you how to GSD, from recommendation to implementation. It’s great to have a think tank – a team of bright minds coming up with ideas to improve a business. But sometimes blue sky thinking just isn’t enough for reaching business goals. So instead, let’s get practical. What’s the point of having ROIs if you are not implementing the actions researched to improve the business?
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
26. @hannah_bo_banna
it’s easy to fall into the trap of thinking
‘guides get links’ - let’s do loads of guides!
BUT
it’s not always the case
&
over time formats can become less effective
61. @hannah_bo_banna
well-executed data visualisation makes
concepts more concrete
you can only hold around 6 pieces of information in your
head, but you can take in much more than that
visually to determine patterns
72. @hannah_bo_banna
being self-serving
if a bingo company did a study that found people who
played bingo were happier than those who didn’t
would you think it credible?
86. @hannah_bo_banna
makes you look smart
and/or
makes you look cultured
and/or
makes you look interested & interesting
and/or
makes you look like they care about being creative
124. @hannah_bo_banna
people will share our piece because it:
makes them look smart
and/or
makes them look cultured
and/or
makes them look interested & interesting
and/or
makes them look like they care about being creative
149. @hannah_bo_banna
further reading:
how to produce content people will share
http://dis.tl/MJ-share
how to produce better content ideas
http://dis.tl/MJ-idea
lessons in virality from axl rose
http://dis.tl/HS-axl
162. credits
Images:
alien: http://www.wired.com/2010/02/0205hr-giger-born-science-fiction-artist/
unexpected - http://thabto.files.wordpress.com/2013/07/shocked-face.jpg
daily rituals - http://24.media.tumblr.com/011d7a30de400a6f5f9244775f95781a/tumblr_mmg8etEJt81qzlz5go1_r1_1280.jpg
emotional - http://adland.tv/ooh/feed-sa-trolley-ambient-south-africa
swing - https://www.flickr.com/photos/21745851@N00/4805435840
facepalm - http://www.urbandictionary.com/define.php?term=facepalm
no finish line - http://www.quotesvalley.com/images/50/there-is-no-finish-line-5.jpg
danbo - https://www.flickr.com/photos/nomadic_lass/6889892777/in/set-72157629144987013
unicorn - http://queenofheartsonthesleeve.tumblr.com/post/58736423727/ok-not-much-but-here-it-is-3
Big love to to the wonderful Distilled folks who helped me put this together.