R.I.G.H.T
Getting
Presented By
AngelaMaiers
@angelaMaiers
@angelamaiers
angelamaiers.com/blog
#NSBAConf
#Choose2Matter
Passion Driven
Experiences
SOCIAL
centered
talk
passion
people
customized
connectionsconversations
powernetwork
realtime COMMUNITY
WE
US
NOW
new
unity
freedom
COLLECTIVE
like
love
freedom
real
We ARE the web
R
I
G
H
T
eal
integrated
enerous
onor
ells OUR story
Real
“IRL”
THIS IS ME!
Angela Maiers
THIS IS WHAT I BELIEVE
THIS IS MY MISSION
aka My Job, My Passion, My Calling
www.angelamaiers.com
@angelamaiers
angelamaiers
THIS IS ME!
EVERYWHERE
Text
Welcome to the Community!
TWO -WAY
CONVERSTATIONS
REAL
D
Integrated
INTEGRATE
INTEGRATE
INTEGRATE
ANNOUNCEMENTS
NEWSLETTERS
REPORTS
CONFERENCES
EVENTS
EMERGENCIES
CANCELATIONS
EMAILS
UPDATES
REMINDERS
Global Marketing• Confidential • 11/28/1234
There’s and APP for That!
Global Marketing• Confidential • 11/28/1235
WHAT ARE
WE DOING?
WITH WHO? WITH WHAT?
ENHANCE/
AMPLIFY?
? ? ?
1.
2.
3.
Emergency
Notification
Parent
Event
PARENTS PHONE TREE
PARENTS
Teachers
Flyers
Emails
W.O.M
?
?
?
CUSTOMIZED ALERTS and MESSAGES
• My child is in __ grade.
• My child has regular access to a computer at home with Internet access to support
academics. Yes - No
• I have access to email. Yes - No (If you answered no, please provide your name and
your child's, and we will provide hard copies of communications.
• I mostly access the Internet for school communications on my:
• Home computer
• Work computer
• Mobile device
• Other (please specify) _______
What tools does your community have access to?
via Joe Mazda
Generous
In Social Media...
You GIVEbefore
You GET
SHARING GREAT CONTENT
BLOGS
ARTICLES
PICTURES
VIDEOS
TUTORIALS
YOU	 MUST
HEAR
ME
HELP	 ME.
TO
70 - 20 - 10
Targeted Tweeting
Honors
Give Them A Front Row Seat
To Their Own Brilliance
lwaysA
Be
C apturing
Are you prepared to
AMPLIFY
the AWESOME?
63
Tells
“OUR”
Story
ARE
A
BRAND
STORY =YOUR BRAND
IFYOU DON’T TELLYOUR STORY
SOMEONE ELSE WILL!
Global Marketing• Confidential • 11/28/12
The Listening Stage
–What are people saying about your brand?
–What are the popular topics about your brand?
–Who are the advocates, detractors and
influencers in your community/industry?
–Where are the conversations happening?
67
Use Twitter’s search function &
other tools to find keywords
in hashtags, handles and
bios relevant to topic, company and event
Command Center
Basics
Google Alert
TwitterSearch
Social Mention
Global Marketing• Confidential • 11/28/1269
Establishment of Command Center
Twitter.com/Search Google.com/Alerts Socialmention.
com
How DoesYour Brand Sound?
Hear?
See?
Feel?
Do?
#washingtonhighspirit.
#EGHSMATTERS
82
85
86
R
I
G
H
T
eal
integrated
onor
ells OUR story
enerous
SOCIAL: RIGHT
online: resourcesangelamaiers.com
Two Way ToolsOne Way Tools
#TMSHawkChat
14 Great Facebook Groups Every Teacher should Know about
The Ultimate Guide to Facebook in Education
Teacher's Guide to Creating Facebook Groups for Students
Re:sources
Re:sources
• 10 Google Plus Communities Every Teacher Should Know about
• Excellent Teacher Tips on The Use of Google Plus in Education
• 20 Reasons Why You Should Be Using Google Plus
Re:sources
7 Steps to Grow Professionally Using Twitter This Summer
10 Ways Teachers Can Use Twitter for Professional Development
10 Powerful Twitter Tools for Teacher's Professional Development
Re:sources
Go To:
@tonyvincent
@angelamaiers
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Getting Social Media RIGHT - #NSBAConf