This document summarizes a presentation about improving first impressions and landing pages on websites. It discusses the importance of clear navigation, targeted content, and calls to action on homepages and landing pages to answer visitors' questions and guide them to the desired action within 20 seconds. The presentation also provides tips on elements like search, contact info, and trust signals and explains how a company called Demosphere can help with professional website design and support.
1. First Impressions &
Landing Pages
Sean Rose - Marketing Director
June 13, 2012
Wednesday, June 13, 12
2. Session Overview
Part 1: Why Is This Important?
Part 2: Must Haves!
Part 3: How To Use Landing Pages
Part 4: How Demosphere Can Help
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Wednesday, June 13, 12
3. Your Site Today
People come to your website for the first time and they...
can’t find what they came for.
have no interest in working with you.
are confused about who YOU are.
aren’t convinced.
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4. What Your Site Can Be
People come to your website for the first time and they...
can immediately identify the content they want.
want to sponsor your site to reach your audience.
are comfortable with you and your organization.
register their children.
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5. Demosphere Knows
Websites
Over 1,100+ websites
hosted.
21+ years of experience
Personally 5+ years of
experience
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6. Potential Stakeholders
NEW visitors
EXISTING members
New/Existing PARTNERS
Your local community
Many more...
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7. Your Homepage Must
Answer These Questions
What does your organization DO?
What can people DO on the site?
What is the overall PURPOSE of the site?
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8. People are Hunters
People are looking for a specific answer.
List out the questions a visitor might ask. Answer/lead
them properly on your home page.
Keep paragraph text to a minimum until they are on a
page that converts them from a hunter to an
information gatherer.
Make it easy to get back to the home page. They may
want to hunt again ... but only if it’s easy.
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9. Fast Hunting!
2/10 of a second to form a first impression.
2.6 seconds for eyes to land on area that most influences first impression.
~20 seconds per site.
6.5 seconds --> Logo
6.4 seconds --> Main navigation
6 seconds --> Social media links
5.9 seconds --> Main image
5.6 seconds --> Written content
Missouri University S&T Study
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10. Your Content...
Schedule content updates
ENGAGING ... not boring.
Avoid generic / out of date text.
Be meaningful
Straightforward headlines
Lists, columns, clearly defined sections, short paragraphs
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11. Meaningful Elements
Navigation
5-6 items. Think about footer navigation
Options via supplementary links
Search Box
Contact Info - More than 1 way
Call to action
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12. Further...
About Page
Why should I trust you?
Why is your background relevant? Be personal.
Earn trust
Contact/ratings/testimonials
Error Free
Nothing broken -- clean, no errors, smart image use
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14. The Overall Goal
Register.
Sell.
Something else?
Get users DEEPER into your site.
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15. Homepage vs. Landing Page
Landing Pages educate & sell at the same time.
Goal: Get action on that page.
Registration, Email Address, Other Action
Targeting specific visitors.
10 good examples | 20 more examples
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17. Demosphere Can Help
Professional website design
Easy-to-update interface
Confidence to compete
Peace of mind
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18. Bonuses
Recommendations & Best Practices
based on 21+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.
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20. Wrap Up
Questions? support@demosphere.com
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Industry News
Product Features
Best Practices
... and more!
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21. Sean Rose
srose@demosphere.com
Wednesday, June 13, 12