Link building involves creating relevant links to a website to improve search engine rankings and drive traffic. It can be done through guest posting, directory submissions, social media sharing, and profiles. A link's value depends on factors like page rank and whether it's a do-follow or no-follow link. Quality, relevant links associated with a brand are more important than sheer volume. Continued link building is necessary to maintain rankings as competition can rise. Certain types of paid links and those from meetups are acceptable, while bulk bought or spammy links provide little value. Great content and link building reinforce each other to maximize search visibility.

1. Link Building 101
The Myths and Truths about Link
Building

2. What is Link Building?
• Link Building - is the process of building
quality, relevant links to your website, which
in turn help your website achieve higher
ranking and drive traffic to your site.

3. Ways to Build Links
• Guest Posting
• Directory Submissions (Free & Paid)
• Social Media Shares + Updates
• Profiles

4. Black Hat & White Hat

5. Myth #1: A Link is a Link
False! A link is valued in different ways. There
are tons of factors that value into how much a
link is worth.
For all intents and purposes value links in 2 ways
Page Rank and Follow/NoFollow.

6. Myth #2: I need a 1,000 links to rank
well
False! You don't need a 1,000 links to rank well.
What you need is quality links that are
associated with your brand and content.

7. Myth #3: Once I am ranking well I
should stop link building.
False! No, if this were a baseball game would a
pitcher be pulled if they were winning? No, you
must continue to fight because the competition
can overtake you at any time.

8. Myth #4: Buying Links is wrong
Truth and False. Buying bulk links and directory
almost have no value, according to Google.
However buying a sponsorship link from a meet-
up or other organization is not bad at all and
something that I recommend.

9. Myth #5 I'm a spammer right.
True and False. My job is to help people find
great content, but that can’t be done without
links.

10. Myth #6: All of my links should
pointing to the same place and have
the same Anchor Text
False! Google considers a ton of links pointing
to your homepage with the same anchor text as
spam.

11. Myth #7 Great content beats link
building.
False & True: You can’t have one without the
other. Content can stand out but without any
kind of links generating to it, it will stagnate on
it’s own.

12. Bonus Round: Link Building is easy and
you want to do this.
False! This job can be boring and monotonous.
Similar to cold calling, looking for links when
you’re strapped out of ideas is boring and
mundane.

13. Future of Link Building?

14. Take Aways
- Link Building is an ongoing fight.
- There are link opportunities all around us.
- The more content we have the better.
- Social Media is counting more and more!