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Radio Mirchi

Radio Mirchi is the largest FM radio network in India, operated by Entertainment Network India Limited and Times Infotainment Media Limited. It started in 2001 and by 2007 was operating in over 25 cities. The document discusses Radio Mirchi's success due to its innovative marketing strategies like market segmentation, providing a medium for advertising, and promotional activities. It also examines the 3 P's of services - People, Physical Evidence, and Process.

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Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi
Radio Mirchi

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