Arthur Gopak (CEO of AlphaGamma) presents latest trends and insights on what it takes to create an international network of young professionals. The seminar was co-organized by San Diego World Affairs Council and AlphaGamma and it took place at Remington Club (San Diego) on September 27th.

1. How to build
an international network
Business portal for young professionals
Arthur Gopak
CEO at AlphaGamma
of young professionals

2. = there is a hyperlink

3. Intro

4. Arthur who?

5. Worked for SMEs and corporations
Consulting international companies for the past 7 years

6. AlphaGamma
Business portal for young professionals

7. #bragging

9. SOME OF OUR CLIENTS

10. RECOGNITION

11. Arthur Gopak
CEO
Eric Gopak
CTO
MEET THE FOUNDERS

12. What‘s
trending?

13. 27%of population

14. InstaEverything
Modern users got used to instant services
Demanding speed and quality

15. 8 seconds
Goldfish has the attention span of 9”
Source: The Telegraph; Microsoft; University of Toronto

16. The epic battle
for consumer attention

17. The Internet is noisy
High-quality content is in high demand

18. Nature of work is changing
Part-time jobs and flexible work hours are more common nowadays

19. The most educated generation ever

20. Defining
young
professionals

21. Tablets & smartphones
32%68%Desktop & laptop
28Median age
Sources: Google Analytics, Awstats, Twitter Stats
Top 5 visiting countries
OUR AUDIENCE
1’500’000+
Average annual income
$85’000+
Monthly views on all channels
# of countries reached
25-34 18-24 35-44 45-54 55-64 65+
57% 43%
Male Female

22. Curious
Open to new opportunities
and experiences

23. Multi-lingual
Speak 2 or more languages

24. Ambitious
Career-driven but want to have
purpose behind what they do

25. Love to travel
Borders exist only on political maps

26. Tech enthusiasts
Are tech-savvy and follow the latest tech trends

27. NNOVATION
XPERTS
XECUTIVES
TUDENTSSTARTUP
OUNDERS
NFLUENCERS
USINESSOWNERS
ECH
NTHOUSIASTS
NVESTORS
OUNG
ROFESSIONALS
OUR READERS
Tech-savvy
Curious
Ambitious Multi-lingual
Well-travelled Young-at-heart

28. What do young people want?

29. Meeting like-minded people

30. Exploring new horizons

31. Control over their lives

32. Experiences over possessions

33. Want to join a cause
Prestige and status is not as important

34. Care about their privacy
They need to trust a person or organization first to share their data

36. Opportunity Feed
The easiest way to discover opportunities

37. Opportunity Feed
The easiest way to discover opportunities

38. Opportunity Feed collects, sorts and features opportunities such as
conferences, competitions, internships, traineeships, grants, startup
programs, networking events in one place.
REACH YOUTH ON MOBILE

39. New soft power?
Spreading influence through youth opportunities

42. Fun fact

43. Young people aged 18-35
Millennials
hate being called

44. A small tagline change makes a difference
2017 2018

45. How big of a difference?
BEFORE
1-3
queries/day
AFTER
10-14
queries/day

46. Make young people
curious

47. Loved the slides?
Let’s chat!
Arthur Gopak
CEO & Editor-in-Chief
AlphaGamma
@GPacHQ/arthur.gpac /agopak
+31617871114 (NL)
+16196164023 (US)
Visit our
Services
page

48. The
principles

49. Content creation
Content promotion
Content conversion

50. Content
creation

51. Identify
your audience

53. to stand out
Your content has

54. Like,
for real

56. Content
promotion

57. Pick the channel
where your audience is

58. Cambridge Analytica case
An attempt to tailor content
to the target audience

60. Content
conversion

61. What can be measured,
can be improved
© Michael Dell

62. Adapt
your content

64. 3 core content marketing principles
Content creation
Content promotion
Content conversion

65. 2 key success
ingredients

66. Quality & consistency
Relevant content should be promoted regularly through the right channels

67. We are
it works
a living proof

68. Prepare relevant & valuable content
Promote & adjust it
Give it time & conversions will
follow

73. VIRAL MARKETING DONE RIGHT

75. #advertising
trends

76. Banner ads
are dead

79. Summary
Fake clicks
High engagement
0 conversions

80. What is
working
today?

81. This is not
an ethics class

82. Old methods
are no longer
effective

83. Dump
them!

84. Content marketing is a strategic
profitable customer action.
marketing approach focused on
audience — and, ultimately, to drive
attract and retain a clearly defined
relevant, and consistent content to
creating and distributing valuable,
© Content Marketing Institute

85. Why would anyone
check your stuff
if they don’t know you?

86. value first
Only then your curious readers
It is about offering
might listen to your story

87. Case studies