An interactive gaming publisher sought a way to transform its data model and capture mechanism to improve tracking and analysis of promotional activities and estimate the ROI for various promotional tactics. Learn more: http://www2.deloitte.com/us/en/pages/deloitte-analytics/articles/analytics-is-no-game-for-interactive-publisher.html
How SMBs in the UK are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them.
Metrics Matter: A B2B Guide to Finding Real Marketing ROILinkedIn
BusinessOnline CEO, Thad Kahlow, Lithium Technologies VP of Marketing, Dayle Hall, and LinkedIn Global Marketing Director, Kelly Kyer discuss the challenges B2B marketers face when it comes to data in today's ever-more-competitive world. Enjoy expert opinions about how to deliver meaningful results and why meaningful metrics must include both people and data — in addition to:
-- Why data is the great clarifier
-- Three secrets to demystifying data
-- How data should inform content alignment across the buying journey
A Winning Combination: Align Employer, Consumer, and Corporate Brands for Suc...LinkedIn Talent Solutions
Make the most of your brand by leveraging all three pillars of it: consumer, corporate, and employer. Each represents something unique and useful, but combining them will create a synchronized, powerhouse brand that is immediately recognized and valued by potential hires.
This webcast presentation explains the ins and outs of creating a strong, unified brand presence that incorporates all of your brand entities—setting your company up for even greater business success.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
Brief description of ThisWay for SXSW 2017 Panel Picker. Web/mobile app launch March 12, 2017 during SXSW Conference. Please write if you would like an invitation.
How SMBs in the UK are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving Europe back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them.
Metrics Matter: A B2B Guide to Finding Real Marketing ROILinkedIn
BusinessOnline CEO, Thad Kahlow, Lithium Technologies VP of Marketing, Dayle Hall, and LinkedIn Global Marketing Director, Kelly Kyer discuss the challenges B2B marketers face when it comes to data in today's ever-more-competitive world. Enjoy expert opinions about how to deliver meaningful results and why meaningful metrics must include both people and data — in addition to:
-- Why data is the great clarifier
-- Three secrets to demystifying data
-- How data should inform content alignment across the buying journey
A Winning Combination: Align Employer, Consumer, and Corporate Brands for Suc...LinkedIn Talent Solutions
Make the most of your brand by leveraging all three pillars of it: consumer, corporate, and employer. Each represents something unique and useful, but combining them will create a synchronized, powerhouse brand that is immediately recognized and valued by potential hires.
This webcast presentation explains the ins and outs of creating a strong, unified brand presence that incorporates all of your brand entities—setting your company up for even greater business success.
Learn more about LinkedIn Talent Solutions: https://lnkd.in/g3NRhUJ
Brief description of ThisWay for SXSW 2017 Panel Picker. Web/mobile app launch March 12, 2017 during SXSW Conference. Please write if you would like an invitation.
The Insights 2020 research presented here shows how companies can align insights and analytics strategy, structure and capability to drive business growth.
www.fullcircleinsights.com
Forrester analyst Allison Snow and Full Circle Insights President & CEO Bonnie Crater present a view of a marketing measurement infrastructure that generates actionable insights. Allison Snow presents the world of B2B data and measurement today, while Bonnie Crater shows you how to stand up your marketing reporting stack to make it work for you.
The Wealthfront Equity Plan (Stanford GSB, March 2016)Adam Nash
This is a version of the presentation explaining the Wealthfront Equity Plan, a playbook for CEOs & Founders of hyper growth startups on the right way to distribute equity compensation to employees. Based on the original deck by Andy Rachleff, co-founder of Wealthfront.
MHR Analytics Summit 2018 | Using Data to Improve Employee Performance - Max ...MHR Analytics
MHR Analytics is committed to helping every organisation use this mass of data to obtain actionable insights for real growth. Learn more about using data to improve employee performance from Max Blumberg of the Blumberg Partnership, workforce, Salesforce and analytics advisor.
How SMBs in the Middle East are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving the Middle East back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
If your company does not provide a great employee experience, there’s a very dangerous domino effect. Employees become resentful and they disengage. This disconnects eventually finds its way to customers in the form of poor service and inferior products.
What if your employees were your best advocates? A committed staff puts in 57% more effort on the job and is 87% less likely to resign!
Achieve engagement through connectivity, consistency, and continual improvement. Or face the consequences.
Organisational Design: Aligning Your Organisational Structure with Business G...The HR Observer
The session is aimed to explain the importance of organisational design on the success of the organisation and how a good design helps communication, productivity, and innovation. Successful design creates an environment where people can work effectively as many productivity and performance issues can be traced back to poor organisation design. The session will be able to answer questions like, is your organisation well designed? How do you know? What are the classical mistakes in organisation design and how to avoid them? Kifaya will share her experience by presenting case studies on the difference between well and poorly designed organisations and how they are aligned to company strategy.
Kifaya Thallam, HR Advisor- Group HR, Tawazun
Tearing Down Silos with Collaboration Tools Krissy Espindola, T-Mobile Director KM & Social Customer Support, and Christopher Morace, Jive Software Chief Strategy Officer, team up to present at the Seattle Evanta CIO Summit.
Start Turning Data Into Actionable InsightsTiffani Allen
Research shows that when consumer insights are translated into action a company is 84% more likely to surpass revenue and profitability goals. Ciceron is a full service digital marketing agency that believes that data points can be used to tell a story, gleaning consumer insights and using those to maximize your ROI.
By David F. Larcker, and Brian Tayan Core Concepts June 2017, Stanford Graduate School of Business and The Rock Center for Corporate Governance at Stanford University
The Insights 2020 research presented here shows how companies can align insights and analytics strategy, structure and capability to drive business growth.
www.fullcircleinsights.com
Forrester analyst Allison Snow and Full Circle Insights President & CEO Bonnie Crater present a view of a marketing measurement infrastructure that generates actionable insights. Allison Snow presents the world of B2B data and measurement today, while Bonnie Crater shows you how to stand up your marketing reporting stack to make it work for you.
The Wealthfront Equity Plan (Stanford GSB, March 2016)Adam Nash
This is a version of the presentation explaining the Wealthfront Equity Plan, a playbook for CEOs & Founders of hyper growth startups on the right way to distribute equity compensation to employees. Based on the original deck by Andy Rachleff, co-founder of Wealthfront.
MHR Analytics Summit 2018 | Using Data to Improve Employee Performance - Max ...MHR Analytics
MHR Analytics is committed to helping every organisation use this mass of data to obtain actionable insights for real growth. Learn more about using data to improve employee performance from Max Blumberg of the Blumberg Partnership, workforce, Salesforce and analytics advisor.
How SMBs in the Middle East are embracing social media [2015 Research]LinkedIn Europe
SMBs are driving the Middle East back to growth, and relying on social media to help them do it. Here’s how to put together a winning social strategy to reach them:
If your company does not provide a great employee experience, there’s a very dangerous domino effect. Employees become resentful and they disengage. This disconnects eventually finds its way to customers in the form of poor service and inferior products.
What if your employees were your best advocates? A committed staff puts in 57% more effort on the job and is 87% less likely to resign!
Achieve engagement through connectivity, consistency, and continual improvement. Or face the consequences.
Organisational Design: Aligning Your Organisational Structure with Business G...The HR Observer
The session is aimed to explain the importance of organisational design on the success of the organisation and how a good design helps communication, productivity, and innovation. Successful design creates an environment where people can work effectively as many productivity and performance issues can be traced back to poor organisation design. The session will be able to answer questions like, is your organisation well designed? How do you know? What are the classical mistakes in organisation design and how to avoid them? Kifaya will share her experience by presenting case studies on the difference between well and poorly designed organisations and how they are aligned to company strategy.
Kifaya Thallam, HR Advisor- Group HR, Tawazun
Tearing Down Silos with Collaboration Tools Krissy Espindola, T-Mobile Director KM & Social Customer Support, and Christopher Morace, Jive Software Chief Strategy Officer, team up to present at the Seattle Evanta CIO Summit.
Start Turning Data Into Actionable InsightsTiffani Allen
Research shows that when consumer insights are translated into action a company is 84% more likely to surpass revenue and profitability goals. Ciceron is a full service digital marketing agency that believes that data points can be used to tell a story, gleaning consumer insights and using those to maximize your ROI.
By David F. Larcker, and Brian Tayan Core Concepts June 2017, Stanford Graduate School of Business and The Rock Center for Corporate Governance at Stanford University
The metrics section of my talk from the Digital Distribution Summit in Melbourne, Australia, October 2009. This updates my GDC 2009 talk, with new estimates and comments. (A video of my extended talk is at http://www.ddsummit.com )
View how"out-of-the-box" thinkers David Skok and Mike Volpe define an optimized sales and marketing funnel; and describe how to identify problems and create long-lasting solutions for your organization during this complimentary one-hour online training session: http://www.hubspot.com/webinars/optimize-the-sales-and-marketing-funnel/
TMT Outlook 2017: A new wave of advances offer opportunities and challengesDeloitte United States
Important trends continue to shape the technology, media, and telecommunications (TMT) industry. What developments should you anticipate in 2017? https://subscriptions.deloitte.com/default.aspx?eventid=1323075
Leeds Digital Festival: How to justify your marketing spend to your bossXpand Marketing
Research shows that many marketing managers and executives are frustrated with the constant budget restraints and pushback that they face when trying to plan their company's marketing.
Is this you? If so, we’re here to tell you that it doesn't have to be this way.
In this webinar, Danni and Fran will discuss the common concerns and priorities of bosses or upper management when it comes to marketing spend.
We'll also share some proven strategies for aligning marketing objectives with the overall business strategy, proving the ROI of your marketing efforts, and building strong relationships with your boss and stakeholders.
By the end of this webinar, you'll have the tools and knowledge you need to justify your marketing budget and get the resources you need to succeed.
Marketing Operations ROI: It`s Simpler and Way Harder Than You ThinkClearAction Continuum
For an updated version of this presentation: https://www.slideshare.net/clearaction/marketing-operations-roi-its-simpler-and-way-harder-than-you-think-127189832
How Marketing Operations can help you more effectively utilize metric data to measure ROI.
See https://ClearAction.com
Driving Marketing Efficiency In The Consumer Goods Business With Advanced Ana...Gina Shaw
"Information is the oil of the 21st century, and analytics is the combustion engine" – Gartner
A large percentage of marketing efforts in a consumer goods business has little to no impact on sales. One primary reason for low-yield marketing campaigns is the inability to leverage data. Success in the consumer goods industry largely depends on the speed and accuracy of decision-making.
This eBook will help you discover:
1. Challenges marketers face in in the consumer goods business
2. The current state of marketing analytics
3. The overview and importance of advanced analytics
4. Traditional analytics vs advanced analytics
5. Advanced analytics solutions use cases in the areas of
- Measuring marketing effectiveness
- Optimizing marketing and advertising spend
- Sales forecasting
- Product portfolio management
- Marketing mix modelling
6. Driving analytics adoption within your organization with AI
7. Case study: How a global CPG company reduced marketing spend by 5% with advanced analytics
8. How you can get started right away?
Optimizing marketing spend - How offliners can act like onlinersDaniel Zörnig, LL.M.
Over 60% of marketing managers in retail allocate their marketing spend based on gut feeling and too little based on insights! With our innovative, big data driven approach, stationary retailers can now measure and steer their marketing's profit impact a lot more like onliners. Want to learn more?
Why You Need to Speak the Language of Marketing PerformanceOrigami Logic
In this presentation we define key terms like “data”, “measure”, “metric,” and “KPI”, and explain why best-in-class marketers are better at knowing what metrics matter.
The days of casting marketing dollars into the abyss and hoping for the best are ancient history. Marketing analytics has transformed from a nice-to-have into an absolute necessity for businesses. As we step into the marketing landscape of 2024, this report is your key to unlocking the secrets, strategies, and trends that will shape the… Continue reading The Future of Marketing Analytics 2024 Predictions Unveiled
"Marketing Analytics - Definitive Guide to Marketing Metrics via Marketo
This guide will help you:
• What are the most important marketing metrics for me to use?
• How can I measure my various marketing programs’ impact on revenue and profit?
• How can I best communicate marketing results with my executive team and board?
• Which personnel, procedural, and cultural changes need to occur within my organization so I can implement marketing measurement?
• And many more…
The bottom line of any business is the top line: revenue and faster growth!"
The days of casting marketing dollars into the abyss and hoping for the best are ancient history. Marketing analytics has transformed from a nice-to-have into an absolute necessity for businesses. As we step into the marketing landscape of 2024, this report is your key to unlocking the secrets, strategies, and trends that will shape the… Continue reading The Future of Marketing Analytics 2024 Predictions Unveiled
Our Demand Generation Program Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop and implement a demand generation strategy that provides a steady flow qualified, engaged leads for your sales team.
Lead Scoring: Aligning Marketing and Sales with Effective Lead Scoring Techniques - Turning Marketing’s leads into Sales’ gold can be a challenge. The inability to generate and identify qualified leads negatively impacts the effectiveness of marketing campaigns, revenue growth, and company success. This presentation explores this challenge and provides information on how to align the expectations of sales and marketing, enabling marketing to deliver a continuous flow of qualified leads to the sales team for maximum ROI. This informative session will teach you how to accelerate the sales cycle through automated lead scoring.
Quotient Marketing is an implementation-based management consulting firm targeted towards Marketing strategies and Sales management .
Quotient Marketing has developed an effective Business Intelligence solution and a distinct reengineering methodology, providing significant and measurable improvements in revenue growth, productivity, and asset utilization without capital expenditures.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
Similar to Analytics is no game for an interactive gaming publisher (20)
Digital Asset Risk and Regulatory Compliance Expectations for 2024Deloitte United States
Executives involved in managing digital assets like digital currencies, digital securities, and stablecoins expect digital asset risks to increase and the regulatory environment to become more complex in 2024, according to a recent Deloitte poll . Related investments at most organizations are expected to remain flat.
According to a recent Deloitte poll, 57.2% of legal, risk and compliance professionals say their organizations have or will have a strategy for Generative AI within the next year.
Over 215 private equity investors (PEIs) and in-house, corporate M&A professionals (corporates) were polled online during a Deloitte webcast titled “Turning diligence insights into actionable integration steps” on July 25, 2023.
Emerging Technologies in Transformations Drive the Need for Evolving Internal...Deloitte United States
C-suite and other executives see artificial intelligence (AI) – which includes generative AI and machine learning – as the emerging technology that poses both the top risk (44.7%) and the top opportunity (35.9%) for their organizations’ internal controls environments in the year ahead, according to a new Deloitte poll.
Almost Half of Executives Expect Supply Chain Security Challenges in Year AheadDeloitte United States
Of over 1,000 C-suite and other executives, almost half (44.9%) expect an increase in the number and size of cyber events targeting their organizations’ supply chains in the year ahead, according to a new Deloitte poll. The expected increase seems to indicate higher go-forward concerns, as just 33.8% of respondents say their organizations experienced one or more supply chain cybersecurity events during the past year.
Divestiture Trends: 2023 Could See More Sell-Offs, but Expect Lengthier and M...Deloitte United States
Against the backdrop of continued economic uncertainty, inflation and rising interest rates, nearly half (47.9%) of M&A professionals say they are likely to pursue a divestiture in the coming 12 months, according to a recent Deloitte poll. Among those contemplating divestitures, 40.4% of those polled say their organizations are likely to pursue 1-2 divestitures in the year ahead while 7.5% say their organization may pursue as many as 3-4.
Cash and Liquidity Management Confidence Levels Declining Among Executives, a...Deloitte United States
Despite high expectations of a recession in the next 18 months and declining confidence in cash and liquidity management, C-suite and other executives are turning to cost containment strategies and advanced technologies to ease concerns, according to a recent Deloitte poll.
Few are Confident in Their Organizations’ Ability to Report on ESG FinancialsDeloitte United States
Less than half of professionals (45.7%) say they are confident in the ability of their organizations’ financial reporting teams to gather and report on environmental, social and governance (ESG) financial metrics for regulatory compliance purposes, according to a recent Deloitte poll.
Deloitte Poll: Legacy Tech Poses a Challenge to Zero Trust AdoptionDeloitte United States
C-suite and other executives at organizations adopting Zero Trust say complexity and compatibility issues with legacy systems and environments pose the greatest challenge to adoption (44.6%), according to a new Deloitte poll. Yet, Zero Trust adoption efforts at polled executives’ organizations will be driven in the year ahead by an expected increase in cyber threats (30.1%) and the need to better manage third-party risks (25.1%).
Private equity investors (PEI) could be early leaders when it comes to environmental, social and governance (ESG) efforts in M&A, according to a new Deloitte poll. Based on the data, PEIs lead their corporate M&A counterparts by factors of two and three when it comes to the use of ESG clauses in deal contracts and routine ESG due diligence.
Almost Half of Executives Expect a Rise in Cyber Events Targeting Accounting ...Deloitte United States
Nearly half (48.8%) of C-suite and other executives expect the number and size of cyber events targeting their organizations’ accounting and financial data to increase in the year ahead according to a new Deloitte Center for Controllership poll. Yet just 20.3% of those polled say their organizations’ accounting and finance teams work closely and consistently with their peers in cybersecurity.
Could M&A Activity be a Springboard for Controllership Transformation?Deloitte United States
Over two-thirds of M&A professionals say their organizations’ deal work has led to pursuit of some form of finance transformation (68.4%), inclusive of digital transformation, process simplification and automation, according to a new Deloitte poll. While most respondents indicate that such M&A-inspired transformation takes place post-transaction (33.6%), others initiate it during a transaction (21.9%) or pre-deal (12.9%).
Putting intercompany accounting back in the spotlight: Controllership Perspec...Deloitte United States
In the year ahead, 40.6% of finance and accounting professionals say their organizations will increase the time and effort put into intercompany accounting (ICA) management, according to a new Deloitte poll.
Many C-suite Executives Say Their Organizations Want to Build Trust in Year A...Deloitte United States
In the next year, 61.3% of C-suite executives say that their organizations will work to improve trust levels with key stakeholders — including customers, employees, third parties and shareholders — yet few report having a C-suite-level leader in place to manage efforts (19%) and fewer still have a way to track stakeholder trust levels (13.8%), according to a new Deloitte poll.
Harvest Now, Decrypt Later Attacks Pose a Security Concern as Organizations C...Deloitte United States
Just over half of responding professionals at organizations considering quantum computing benefits believe that their organizations are at risk for “harvest now, decrypt later” (HNDL) cybersecurity attacks (50.2%), according to a new Deloitte poll.
2002’s Sarbanes-Oxley Act (SOX) led to the establishment of SOX 404 programs. Many, though, haven’t been updated since their inception, and don’t account for new developments in technology, business environment, and operating methods. What’s the first step in modernizing your SOX program? A SOX assessment can help you extract new value.
A new working relationship: Aligning organizations with the workforce of the ...Deloitte United States
According to a new poll from Deloitte’s Center for Controllership, public companies are facing significant challenges (more so than private companies) in the war for financial talent, including attrition caused by the Great Resignation which remains a top three issue.
Techniques to optimize the pagerank algorithm usually fall in two categories. One is to try reducing the work per iteration, and the other is to try reducing the number of iterations. These goals are often at odds with one another. Skipping computation on vertices which have already converged has the potential to save iteration time. Skipping in-identical vertices, with the same in-links, helps reduce duplicate computations and thus could help reduce iteration time. Road networks often have chains which can be short-circuited before pagerank computation to improve performance. Final ranks of chain nodes can be easily calculated. This could reduce both the iteration time, and the number of iterations. If a graph has no dangling nodes, pagerank of each strongly connected component can be computed in topological order. This could help reduce the iteration time, no. of iterations, and also enable multi-iteration concurrency in pagerank computation. The combination of all of the above methods is the STICD algorithm. [sticd] For dynamic graphs, unchanged components whose ranks are unaffected can be skipped altogether.