I run AlphaGamma, a business portal for young professionals, and I am one of the founders who got selected for the 2018 Collective Global Accelerator batch My startup has been working with large brands like Allianz, The United Nations and IE Business School, and I would love to share some of the tactics and insights that helped these organizations engage their communities so you could apply the same techniques to your businesses, projects and/or organizations you work for. Enjoy!

1. How to leverage
Business portal for young professionals
to improve online sales
content marketing
Arthur Gopak
CEO at AlphaGamma

2. = there is a hyperlink

3. Arthur who?

4. Worked for SMEs and corporations
Consulting international companies for the past 7 years

5. AlphaGamma
Business portal for young professionals

6. Content marketing is a strategic
profitable customer action.
marketing approach focused on
audience — and, ultimately, to drive
attract and retain a clearly defined
relevant, and consistent content to
creating and distributing valuable,
© Content Marketing Institute

7. Key trends

8. The Internet is noisy
High-quality content is in high demand

9. The epic battle
for consumer attention

10. InstaEverything
Modern users got used to instant services
Demanding speed and quality

11. 8 seconds
Goldfish has the attention span of 9”
Source: The Telegraph; Microsoft; University of Toronto

12. Banner ads
are dead

15. Summary
Fake clicks
High engagement
0 conversions

16. This is not
an ethics class

17. Old methods
are no longer
effective

18. Dump
them!

19. Why would anyone
check your stuff
if they don’t know you?

20. value first
Only then your curious readers
It is about offering
might listen to your story

21. The
principles

22. Content creation
Content promotion
Content conversion

23. Content
creation

24. Identify
your audience

26. to stand out
Your content has

27. Like,
for real

29. Content
promotion

30. Pick the channel
where your audience is

31. Cambridge Analytica case
An attempt to tailor content
to the target audience

33. Content
conversion

34. What can be measured,
can be improved
© Michael Dell

35. Adapt
your content

37. 3 core content marketing principles
Content creation
Content promotion
Content conversion

38. 2 key success
ingredients

39. Quality & consistency
Relevant content should be promoted regularly through the right channels

40. Case studies

43. We are
it works
a living proof

44. 25-34 18-24 35-44 45-54 55-64 65+
tablet & smartphonedesktop & laptop
Median age
Sources: Google Analytics, Alexa, LinkedIn, Instagram, Facebook & Twitter Insights
Top 5 visiting countries
OUR AUDIENCE
Average annual income
Monthly views on all channels
Male Female

45. Prepare relevant content
Frame your content
Offer value first
Give it time
Conversions will follow

50. Loved the slides? Let’s chat!
Arthur Gopak
CEO & Editor-in-Chief
AlphaGamma
agtm.eu/cgaslides2018
@GPacHQ/arthur.gpac /agopak +31617871114
Meet us at
Demo Day
26-06-2018