This document provides an overview of Startupbootcamp, an accelerator program. It discusses what accelerators offer startups, including tools, experience, customers, validation and networking. However, accelerators won't guarantee funding, hand out investors, create one-size-fits-all programs or do the work for startups. The document also discusses how startups can stand out, such as through team strength, timing, business plans and passion. It provides examples of startups that succeeded and explains how startups can create barriers to entry through habits, immersion, cost advantages and intangible assets. Finally, it discusses venture capital fundraising and considerations around whether it's right for a startup.

1. UCL Talk/ Startupbootcamp Office Hours

2. 1. Overview- Startupbootcamp By the Numbers
2. What Do Accelerators Offer?
3. What Accelerators Don't Do for Your Startup
4. How Do Startups Stand Out?
5. Creating Barriers to Entry
6. Raising Money
What Are We Covering?

3. Overview
1000+
Mentors, Partners,
Experts and
Investors
71%
Funding Success
Rate
250
Alumni
80%
Alumni Still Active
11+
Accelerators All
Over the World
€582,438
Average Funding
Raised

4. FastTrack days around the world
We'll reach 100+ cities this year
Beijing
Shanghai
New York
Boston
Copenhagen
Frankfurt
London
Stockholm
Amsterdam
Eindhoven
Berlin
Moscow
Goa
Bangalore
Mumbai
Hong Kong
Paris
Cairo
Rome
Prague
Istanbul
Munich
Oslo
Madrid
Barcelona
Athens
Lisbon
Cologne
Singapore
Kuala Lumpur
St Petersburg
Stockholm
San Francisco
Dubai
Tel Aviv
Jakarta
Tokyo
Bangkok
We'll reach 200+ cities this year

5. What Do Accelerators Offer?

6. What's in it for You?
● Tools for Rapid Growth
● Shared Experience
● Pilot Customers
● Company and Brand Validation
● Constant Feedback
AND…
NETWORK, NETWORK, NETWORK!

7. What Accelerators Won't Do for Your Startup

8. What an Accelerator Won't Do
● Guarantee Seed or Additional Funding Rounds
● Hand You Investors
● Create a One-Size-Fits-All Programme
● Do the Hard Work for You

9. Popular Accelerators in London

10. Choosing an Accelerator is a lot like Choosing a University

11. What Makes Startups Stand Out from the Crowd?

12. What Makes Startups Stand Out?
● Team Strength
● Timing
● Business Plan/ Market Fit
● Revenue/ Funding?
BUT.. Don't Forget
● Passion
● Energy
● Vision

13. Inside Look- The Social Coin
● Before applying, The Social Coin had successfully
raised €12K through crowdfunding.
● Their CEO and Co-Founder had started a company
before and had worked with his team for some
time. His co-Founder had a long track record
working in a major company.
● They had a strong, physical Prototype at the time
of selection.

14. Inside Look- Funifi
● Funifi's core team was already growing in Cyprus
and had been bootstrapping their app for almost 6
months.
● At the time of their application, educational apps
were becoming trendy and gamification was
popular among children.
● CoFounders had worked together for 2 years
prior to stating Funifi.

15. Creating Barriers to Entry for Startups

16. Barrier to Entry Myth: Fast GTM
Some Startups claim that since they are early to
market, they will get users so quickly that they
don't need to think about market barriers.
This is a short term strategy that can have long term
implications.
For examples see Zynga or Foursquare

17. Creating Barriers to Entry
● Pinpoint and Cultivate User Habits and
Emotional/Time Investment
● Immerse yourselves in the Market and your
Customers
● Find Cost Advantages that will be difficult for
competitors to match
● Identify and Develop Intangible Assets

18. Unpacking Venture Capital for Startups

19. To VC or not to VC...
There is little doubt that raising VC money can help
your startup grow rapidly but it's important to consider
a few things:
● VC money can distract from things that matter:
product, team, culture, taking care of customers
etc..
● Your product might not be ready to scale
● It can narrow your options
● VC investment makes things very black and white

20. Fundraising Matrix
(courtesy of @mpd)

21. Questions?

22. Contact Information:
Alexander Guy, Startupbootcamp Global Marketing Manager
@alexanderguy19
alex.guy@startupbootcamp.org