Download as PDF, PPTX
Uploaded byEcaterina Tescari
LUSH
Lush is a cosmetics company founded in the UK in 1970 that sells fresh, handmade bath and beauty products. It focuses on using fresh, organic ingredients and fighting animal testing. The company values ethical buying and campaigns for causes like animal protection. Lush products are sold in over 50 countries through their own retail shops, and the company promotes its brand through word-of-mouth and social media rather than traditional advertising.
More Related Content
LUSH
- 1.
- 2. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 2/41
- 3. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion
- 4. 1970 : Constantine & Weir Recipesfor bath and beauty products 1976 1994 2007 2010 NOW 4/41
- 5.
- 6. 1970 1976 2007 NOW 2010 1994 : Oppening of the first shopin United Kinghdom 6/41
- 7.
- 8.
- 9.
- 10.
- 11. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 11/41
- 12. Fresh organic fruit& vegetables 12/41
- 13.
- 14. Fresh by hands ownproducts and fragrances 14/41
- 15. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 15/41
- 16.
- 17. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 17/41
- 18.
- 19. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 19/41
- 20. 20/41 « NAKED »campaign
- 21. What are the 4values of lush ? 21/41
- 22. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 22/41
- 23. 23/41 Feminine consumer (18to 45 years) higher socioeconomic class
- 24. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 24/41
- 25.
- 26. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 26/41
- 27.
- 28.
- 29. 100% Never testedon animals Vegetarian 75% Vegan 70% Manufactured without preservatives 65% Without packaging 29/41
- 30. HOW IT’S MADE30/41
- 31. 31/41 small picture ofthe creator of the product with his/her name
- 32. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 32/41
- 33.
- 34. 34/41 750 grams 12 € Vs 500grams 21,95 €
- 35.
- 36. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 36/41
- 37. Sold in theirshops only 37/41 air and road
- 38. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitorS MIX MARKETING Product Price PLACE Promotion 38/41
- 39. 39/41 NO traditionaladvertising NO paper word-of-mouth website with an active forum Facebook page extra professional events & seminars
- 40. Plan HISTORY THEIRVALUES Fresh ingredients Fighting animal testing Ethical Buying Ethical campaign LUSH CONSUMERS LUSH COmpetitors MIX MARKETING Product Price PLACE Promotion 40/41
- 41.