How to Best Utilize Location-Based Media for Business
•Download as PPT, PDF•
1 like•184 views
The document discusses how businesses can utilize location-based media. It provides statistics on location-based services usage and growth. It then describes HopStop, a leading location-based transit navigation app, and how it can geo-target local content and deals to users based on their location. Live Nation is also discussed using check-ins for marketing programs at venues.
Report
Share
Report
Share
Recommended
How to Best Utilize Location-Based Media for Business
This document discusses how businesses can utilize location-based media. It provides statistics on location-based services usage and growth. It then outlines two approaches for location-based marketing: earned media through targeted tips and paid media. The rest of the document focuses on how the transportation navigation app HopStop can be used for targeted local advertising and marketing through its ability to determine a user's location and destination.
2.2 Peggy Anne Salz Msearchgroove
The document summarizes key points from the second day of the International Information Innovation Conference 2009. It discusses the mobile explosion and disruptive forces driving convergence. Examples of mobile applications and location-based services are provided, as well as strategies for leveraging location for services and profiting from location data, including syndication.
7 Reasons Why Mobile Matters
Mobile is increasingly important as more people use mobile phones than PCs to access the internet. By 2015, there will be one mobile device per person. Users expect a good mobile experience comparable to desktop and will abandon sites that are slow to load. A bad mobile experience can cost businesses customers. Mobile users want local information and often act within 24 hours of searching. While apps are popular, many prefer mobile sites for shopping tasks like researching prices and reviews. Businesses can drive purchases with mobile-friendly sites as many users compare prices and read reviews on their phones.
Marketing in a Mobile World
A presentation I did with my teammates: David Larson, Carrie Murphy, David Schwartz, and Ben Serio. Presentation for my MBA Management Marketing class, Arizona State University.
KPBS' Mobile Progression - iMA webinar
An overview of KPBS' progression in the mobile web/app space, and the data that informed the process. Presented as part of an Integrated Media Association webinar.
business model of waze
Waze is a community-based traffic and navigation app that crowdsources real-time traffic and road information from users. Its value proposition is helping drivers avoid traffic and find the best routes. Waze's business model involves funding from venture capital, with plans to generate revenue from location-based advertising. It has a large user community that provides a competitive advantage of up-to-date traffic data. After rapid user growth, Waze was acquired by Google for $1.1 billion in 2013.
Simon Podd, Flurry
The Lifecycle of a Mobile Game -- Simon Podd, Director of Sales at Flurry Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
Why neighborhood boundaries matter maponics march 2011
Learn why neighborhood boundaries are beneficial to real estate, local search and other online businesses and see how Maponics Neighborhood Boundaries are being used on the internet.
Recommended
How to Best Utilize Location-Based Media for Business
This document discusses how businesses can utilize location-based media. It provides statistics on location-based services usage and growth. It then outlines two approaches for location-based marketing: earned media through targeted tips and paid media. The rest of the document focuses on how the transportation navigation app HopStop can be used for targeted local advertising and marketing through its ability to determine a user's location and destination.
2.2 Peggy Anne Salz Msearchgroove
The document summarizes key points from the second day of the International Information Innovation Conference 2009. It discusses the mobile explosion and disruptive forces driving convergence. Examples of mobile applications and location-based services are provided, as well as strategies for leveraging location for services and profiting from location data, including syndication.
7 Reasons Why Mobile Matters
Mobile is increasingly important as more people use mobile phones than PCs to access the internet. By 2015, there will be one mobile device per person. Users expect a good mobile experience comparable to desktop and will abandon sites that are slow to load. A bad mobile experience can cost businesses customers. Mobile users want local information and often act within 24 hours of searching. While apps are popular, many prefer mobile sites for shopping tasks like researching prices and reviews. Businesses can drive purchases with mobile-friendly sites as many users compare prices and read reviews on their phones.
Marketing in a Mobile World
A presentation I did with my teammates: David Larson, Carrie Murphy, David Schwartz, and Ben Serio. Presentation for my MBA Management Marketing class, Arizona State University.
KPBS' Mobile Progression - iMA webinar
An overview of KPBS' progression in the mobile web/app space, and the data that informed the process. Presented as part of an Integrated Media Association webinar.
business model of waze
Waze is a community-based traffic and navigation app that crowdsources real-time traffic and road information from users. Its value proposition is helping drivers avoid traffic and find the best routes. Waze's business model involves funding from venture capital, with plans to generate revenue from location-based advertising. It has a large user community that provides a competitive advantage of up-to-date traffic data. After rapid user growth, Waze was acquired by Google for $1.1 billion in 2013.
Simon Podd, Flurry
The Lifecycle of a Mobile Game -- Simon Podd, Director of Sales at Flurry Winter Nights: Mobile Games Conference 2014 http://www.wnconf.com/)
Why neighborhood boundaries matter maponics march 2011
Learn why neighborhood boundaries are beneficial to real estate, local search and other online businesses and see how Maponics Neighborhood Boundaries are being used on the internet.
Mobile Marketing
2010 Has been nicknamed "The Year of Mobile." Here is a basic overview of what mobile marketing means, the different tools that are accessible to us, some stats on mobile usage and some different examples.
PlaceConf London 2018: O2 + Subway - Combining Traditional & Digital Media wi...
Hosted by Local Search Association and SIINDA, this presentation was given at the 2018 Place Conference in London, June 15, 2018.
Why Neighborhood Boundaries Matter
Neighborhoods are important geographic units for local context that are defined culturally by residents over time. Precise neighborhood boundary data from Maponics enhances local search and real estate applications by allowing users to search and compare properties at a hyper-local neighborhood level. Maponics neighborhood datasets include boundaries, attributes, and hierarchies for worldwide coverage, with ongoing updates to expand coverage.
Mobile Marketing from A to Z by Jamie Turner
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
Palm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListings is the provider of Digital Location Management software and solutions that assists small and medium size businesses leverage location-based technologies to drive foot traffic in your local stores.
Evolving Direct into The New World at Sprint
The document discusses trends in mobile device usage and strategies for optimizing mobile marketing communications. It addresses evolving when and how customers use their devices throughout the day. It also discusses focusing communications on relevant content tailored to specific audiences and their behaviors, and using different channels appropriately. The goal is to engage customers with personalized messages on the channels they prefer.
Mobile Strategy in an Omnichannel Messaging World
UpOut is helping people fall in love with the cities they live in, by providing event discovery services that allow people to get involved in fun activities that are happening around them in real-time. As Chief Product Officer, Sam Ho directs the product, business and marketing initiatives for UpOut. One of this key priorities is providing his customers an exceptional 1:1 personalized experience through their mobile app. Sam will share his vision for the app and how he and his team are leveraging data and technology to create personalized and delightful experiences for their customers.
Sxsw app vs. web
App vs web preso from SXSW 2011. Pros and cons; examples of different strategies of players like Facebook, Yahoo! and Fandango
Mobile banner ad media kit
The Right List offers an exciting mobile advertising platform that can send broadcast messages and banner ads to over 70 million mobile subscribers monthly. It provides campaign management services and optimizes delivery across mobile web, apps, video and other formats. Usage data shows 10% of mobile users browse content monthly on their phones. The Right List network reaches educated, affluent users and examples of successful campaigns for Dunkin Donuts and Nextel are described.
2016-11-19 // Geektime Techfest // Playing with Giants // Moshi Blum
This document discusses growth strategies for a messenger app. It notes that the app has over 800 million unique registered users and is a leading communication app in over 15 countries. It emphasizes focusing acquisition efforts on areas that will maximize the network effect by targeting large user segments like cat lovers, dog lovers, young females, tourists and fashionistas. It also discusses strategies for user acquisition, dealing with fraud, converting users to loyal users, and improving retention over time to reduce customer acquisition costs.
Eric garcia-fiksu
The document discusses the growing dominance of mobile, with consumers spending more time on mobile than TV. It highlights opportunities for marketers through mobile programmatic data and buying audiences in mobile apps. Programmatic buying is described as using automated processes to make inventory placement decisions and incorporate feedback. The key is having first-party mobile data to define audiences that can be reached programmatically and retargeting specific customer segments.
50 Mobile Marketing Statistics, Trends & Insights
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
Ap B.Mosse Digiday Mobile
- The Associated Press (AP) is the world's largest and oldest news organization, with over 4,000 journalists covering news around the world.
- AP Mobile provides comprehensive international, national, and hyper-local news to mobile users on all major smartphone platforms and mobile web.
- AP Mobile content is personalized and customizable, allowing users to select specific local and topical news sources and receive news based on location. AP Mobile traffic has grown significantly since its launch less than a year ago.
Waze app
This presentation provides an overview of the Waze navigation app. It discusses that Waze is a community-based traffic and navigation app that uses real-time traffic and road info shared by users to provide faster routes. It is developed by an Israeli company. The presentation compares Waze to Google Maps and highlights Waze's advantages like social integration and ability to share ETAs. It also outlines Waze's competitive advantage of using crowdsourcing to provide real-time updates, and discusses some of its disadvantages and security issues.
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
The document proposes creating a mobile application to market interactive events in downtown Grand Rapids. It outlines goals to research existing event apps, analyze how people learn about local events, and design a template for a Grand Rapids app. Research included reviewing 16 similar apps, surveying how people find out about events, and determining app costs. The recommendation is not to create a mobile app currently due to low app usage for events and high costs, but instead utilize the Arena District website, keep it updated and advertise it on social media.
Mobile applications ppt
A mobile app is a software application designed to run on smartphones, tablets and other mobile devices. They are usually distributed through app stores operated by the mobile operating system owner, like Apple App Store, Google Play, Windows Phone Store. Popular mobile apps include social networking apps, games, news/weather apps. Developing mobile apps faces difficulties like different mobile models/OS, spam messages, copyright issues, testing apps on different devices, unclear payment systems. Developers can make money from mobile apps by selling them on app stores and websites, cooperating with mobile operators and portals, promoting through fan pages and forums, or selling directly to organizations. Location-based services use a device's location to provide information services and increase social networking interaction
Location Based Services
Location based services (LBS) provide location-aware information to mobile devices. LBS use methods like GPS, WiFi, Bluetooth, and cell tower triangulation to determine a device's location. This location data is then used to deliver customized, real-time information and services to users. Common applications of LBS include maps/navigation, social check-ins, local advertising/deals, and tracking lost or stolen devices. While LBS provide benefits like emergency assistance and targeted advertising, challenges remain around privacy, security, and personal tracking. The future of LBS looks promising as location technologies improve and more innovative applications are created to take advantage of real-time user location data.
ad:tech - YOOSE - The Uprise of Location Based Services
Location-based services are becoming increasingly popular, with 60% of people in the US and UK aware of them. 46% of people who receive location-based mobile ads take action such as visiting the advertised store. 40% of smartphone users have used location-based mobile coupons. Retailers are engaging with consumers through location-targeted mobile ads and coupons to drive customers to their stores, with redemption rates up to 7% for some campaigns. Companies are using location-based advertising networks to distribute mobile coupons and ads to publishers, developers and consumers to promote their businesses locally.
Mobile Media Strategy for your PR Objectives by Brian DeLong
Developing a Mobile Media Strategy for your PR Objectives by Brian DeLong of Ideavise at the 2011 PRSA Western District Conference in Las Vegas.
The 2015 U.S. Mobile App Report - COMSCORE
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
Responding in Real-Time & Other Winning Strategies for Insurance Marketers
The document discusses strategies for insurance marketers to improve response times, reduce costs, and increase brand awareness. It provides examples of how companies have used digital workflows, personalized URLs, multichannel campaigns, and culturally relevant messaging to attract customers, particularly in the Hispanic market. Implementing these techniques helped companies reduce response times from weeks to days, lower expenses by 27% while reducing their environmental impact, and increase qualified leads by 15% and revenues with Hispanic consumers.
Notes Version: Evolving Direct Into The New World at Sprint
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumers expect around-the-clock access to content on their personal portals. Marketers are advised to focus on relevant, targeted content that meets consumer expectations of pre-emptive gratification. The strategies outlined include narrowcasting to specific audience segments, developing mobile content aligned with user behavior, and integrating direct mail, mobile, digital and social assets into a coordinated multi-channel program.
More Related Content
What's hot
Mobile Marketing
2010 Has been nicknamed "The Year of Mobile." Here is a basic overview of what mobile marketing means, the different tools that are accessible to us, some stats on mobile usage and some different examples.
PlaceConf London 2018: O2 + Subway - Combining Traditional & Digital Media wi...
Hosted by Local Search Association and SIINDA, this presentation was given at the 2018 Place Conference in London, June 15, 2018.
Why Neighborhood Boundaries Matter
Neighborhoods are important geographic units for local context that are defined culturally by residents over time. Precise neighborhood boundary data from Maponics enhances local search and real estate applications by allowing users to search and compare properties at a hyper-local neighborhood level. Maponics neighborhood datasets include boundaries, attributes, and hierarchies for worldwide coverage, with ongoing updates to expand coverage.
Mobile Marketing from A to Z by Jamie Turner
Are you interested in learning more about mobile marketing? Then this presentation, created by the co-author of "Go Mobile," is just what you're looking for.
Palm Beach County Affordable PowerListings
Palm Beach County Affordable PowerListings is the provider of Digital Location Management software and solutions that assists small and medium size businesses leverage location-based technologies to drive foot traffic in your local stores.
Evolving Direct into The New World at Sprint
The document discusses trends in mobile device usage and strategies for optimizing mobile marketing communications. It addresses evolving when and how customers use their devices throughout the day. It also discusses focusing communications on relevant content tailored to specific audiences and their behaviors, and using different channels appropriately. The goal is to engage customers with personalized messages on the channels they prefer.
Mobile Strategy in an Omnichannel Messaging World
UpOut is helping people fall in love with the cities they live in, by providing event discovery services that allow people to get involved in fun activities that are happening around them in real-time. As Chief Product Officer, Sam Ho directs the product, business and marketing initiatives for UpOut. One of this key priorities is providing his customers an exceptional 1:1 personalized experience through their mobile app. Sam will share his vision for the app and how he and his team are leveraging data and technology to create personalized and delightful experiences for their customers.
Sxsw app vs. web
App vs web preso from SXSW 2011. Pros and cons; examples of different strategies of players like Facebook, Yahoo! and Fandango
Mobile banner ad media kit
The Right List offers an exciting mobile advertising platform that can send broadcast messages and banner ads to over 70 million mobile subscribers monthly. It provides campaign management services and optimizes delivery across mobile web, apps, video and other formats. Usage data shows 10% of mobile users browse content monthly on their phones. The Right List network reaches educated, affluent users and examples of successful campaigns for Dunkin Donuts and Nextel are described.
2016-11-19 // Geektime Techfest // Playing with Giants // Moshi Blum
This document discusses growth strategies for a messenger app. It notes that the app has over 800 million unique registered users and is a leading communication app in over 15 countries. It emphasizes focusing acquisition efforts on areas that will maximize the network effect by targeting large user segments like cat lovers, dog lovers, young females, tourists and fashionistas. It also discusses strategies for user acquisition, dealing with fraud, converting users to loyal users, and improving retention over time to reduce customer acquisition costs.
Eric garcia-fiksu
The document discusses the growing dominance of mobile, with consumers spending more time on mobile than TV. It highlights opportunities for marketers through mobile programmatic data and buying audiences in mobile apps. Programmatic buying is described as using automated processes to make inventory placement decisions and incorporate feedback. The key is having first-party mobile data to define audiences that can be reached programmatically and retargeting specific customer segments.
50 Mobile Marketing Statistics, Trends & Insights
The mobile industry is evolving.
Marketers are beginning to realize that this recent explosion of mobile is not just a fad. That is why we wanted to share these stats to show you the effect that mobile has had on modern marketing.
So without further ado, we present 50 mobile marketing statistics, trends, and insights. Enjoy!
Ap B.Mosse Digiday Mobile
- The Associated Press (AP) is the world's largest and oldest news organization, with over 4,000 journalists covering news around the world.
- AP Mobile provides comprehensive international, national, and hyper-local news to mobile users on all major smartphone platforms and mobile web.
- AP Mobile content is personalized and customizable, allowing users to select specific local and topical news sources and receive news based on location. AP Mobile traffic has grown significantly since its launch less than a year ago.
Waze app
This presentation provides an overview of the Waze navigation app. It discusses that Waze is a community-based traffic and navigation app that uses real-time traffic and road info shared by users to provide faster routes. It is developed by an Israeli company. The presentation compares Waze to Google Maps and highlights Waze's advantages like social integration and ability to share ETAs. It also outlines Waze's competitive advantage of using crowdsourcing to provide real-time updates, and discusses some of its disadvantages and security issues.
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
The document proposes creating a mobile application to market interactive events in downtown Grand Rapids. It outlines goals to research existing event apps, analyze how people learn about local events, and design a template for a Grand Rapids app. Research included reviewing 16 similar apps, surveying how people find out about events, and determining app costs. The recommendation is not to create a mobile app currently due to low app usage for events and high costs, but instead utilize the Arena District website, keep it updated and advertise it on social media.
Mobile applications ppt
A mobile app is a software application designed to run on smartphones, tablets and other mobile devices. They are usually distributed through app stores operated by the mobile operating system owner, like Apple App Store, Google Play, Windows Phone Store. Popular mobile apps include social networking apps, games, news/weather apps. Developing mobile apps faces difficulties like different mobile models/OS, spam messages, copyright issues, testing apps on different devices, unclear payment systems. Developers can make money from mobile apps by selling them on app stores and websites, cooperating with mobile operators and portals, promoting through fan pages and forums, or selling directly to organizations. Location-based services use a device's location to provide information services and increase social networking interaction
Location Based Services
Location based services (LBS) provide location-aware information to mobile devices. LBS use methods like GPS, WiFi, Bluetooth, and cell tower triangulation to determine a device's location. This location data is then used to deliver customized, real-time information and services to users. Common applications of LBS include maps/navigation, social check-ins, local advertising/deals, and tracking lost or stolen devices. While LBS provide benefits like emergency assistance and targeted advertising, challenges remain around privacy, security, and personal tracking. The future of LBS looks promising as location technologies improve and more innovative applications are created to take advantage of real-time user location data.
ad:tech - YOOSE - The Uprise of Location Based Services
Location-based services are becoming increasingly popular, with 60% of people in the US and UK aware of them. 46% of people who receive location-based mobile ads take action such as visiting the advertised store. 40% of smartphone users have used location-based mobile coupons. Retailers are engaging with consumers through location-targeted mobile ads and coupons to drive customers to their stores, with redemption rates up to 7% for some campaigns. Companies are using location-based advertising networks to distribute mobile coupons and ads to publishers, developers and consumers to promote their businesses locally.
Mobile Media Strategy for your PR Objectives by Brian DeLong
Developing a Mobile Media Strategy for your PR Objectives by Brian DeLong of Ideavise at the 2011 PRSA Western District Conference in Las Vegas.
The 2015 U.S. Mobile App Report - COMSCORE
Digital media time in the U.S. has exploded recently – growing nearly 50 percent in the past two years, with more than three-fourths of that growth directly attributable to the mobile app. Mobile has grown so fast that it’s now the leading digital platform, with total activity on smartphones and tablets accounting for 62 percent of digital media time spent, and apps alone now representing the majority of digital media time at 54 percent.
Why have apps become such a powerful force in our daily media lives? The power of habit. The 2015 U.S. Mobile App Report explores the dynamics of mobile media consumption, audiences, and user habits to understand what’s behind this surge in mobile activity, and how publishers and advertisers can take advantage.
Some key topics covered in the report include:
The implication of mobile apps’ growing share of digital media usage time
The mobile web’s critical role in expanding audience reach
The value of the home screen, how users behave with it, and other consumer habits on smartphones
Deep dives into some of the fastest growing apps, such as Tinder, Uber, Timehop and Fitbit
The key role of social and entertainment apps, and how they account for the majority of users’ app engagement
The top apps among Millennials, and this group’s influence in all facets of app behavior
The effectiveness of mobile advertising, including research on native in-app video ads
What's hot (20)
PlaceConf London 2018: O2 + Subway - Combining Traditional & Digital Media wi...
PlaceConf London 2018: O2 + Subway - Combining Traditional & Digital Media wi...
2016-11-19 // Geektime Techfest // Playing with Giants // Moshi Blum
2016-11-19 // Geektime Techfest // Playing with Giants // Moshi Blum
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
DOWNTOWN GRAND RAPIDS EVENTS MOBILE APPLICATION POSTER (4)
ad:tech - YOOSE - The Uprise of Location Based Services
ad:tech - YOOSE - The Uprise of Location Based Services
Mobile Media Strategy for your PR Objectives by Brian DeLong
Mobile Media Strategy for your PR Objectives by Brian DeLong
Viewers also liked
Responding in Real-Time & Other Winning Strategies for Insurance Marketers
The document discusses strategies for insurance marketers to improve response times, reduce costs, and increase brand awareness. It provides examples of how companies have used digital workflows, personalized URLs, multichannel campaigns, and culturally relevant messaging to attract customers, particularly in the Hispanic market. Implementing these techniques helped companies reduce response times from weeks to days, lower expenses by 27% while reducing their environmental impact, and increase qualified leads by 15% and revenues with Hispanic consumers.
Notes Version: Evolving Direct Into The New World at Sprint
This document discusses evolving mobile marketing strategies and trends in consumer behavior. It notes that mobile devices are now used for over 12 hours per day and consumers expect around-the-clock access to content on their personal portals. Marketers are advised to focus on relevant, targeted content that meets consumer expectations of pre-emptive gratification. The strategies outlined include narrowcasting to specific audience segments, developing mobile content aligned with user behavior, and integrating direct mail, mobile, digital and social assets into a coordinated multi-channel program.
Why Marketers Should Invest in Crowdsourced Research
This document discusses how crowdsourcing can provide insights for direct marketers through crowdsourced research. It defines crowdsourced research as the real-time digital collection of crowd preferences, opinions, and decisions. Crowdsourced research allows for quick validation of ideas, strategies, designs, messages and more. The document provides examples of how HGTV has leveraged crowdsourced research through social media engagements to gain insights for a design competition show.
Using Project Management to Manage SEO Campaigns
The document discusses SEO project management. It describes embedding SEO into marketing strategy by planning SEO programs and making SEO operational. Some key aspects covered include choosing a target area of a website to focus SEO efforts, assessing current search traffic and competitor rankings, projecting potential increased traffic and associated revenue from conversions, and creating operational structures like a search marketing user group or council to coordinate SEO activities across departments.
Growing Your Business Through Subscribers
Growing your Business through Subscribers & Advertising in Email
The document discusses how LiveIntent helps publishers monetize their email newsletters through targeted advertising. It summarizes a case study of Techlicious growing its email subscriber base from 8,000 to over 33,000 using various acquisition channels, finding that LiveIntent resulted in fewer spam complaints, better engagement, and higher-income leads than other channels. LiveIntent also helped Techlicious monetize its unsold newsletter inventory, achieving a higher CTR and CCR than typical display ads.
Just how great is my campaign? Learn how great creative reflects great strate...
The campaign involved creating a fake snow day website that looked like it was created by a local news station to report on a snow day. The goal was to change perceptions of the agency from a strategy company to a creative interactive agency. It was hugely successful, receiving over 1 million unique visitors and being widely shared on social media, achieving the goal of positioning the agency as world-class in interactive, viral and social media capabilities.
How WWE Uses Customer Insights To Drive Higher ROI Online
WWE engaged Acxiom to implement a retargeting campaign on WWEshop.com to drive incremental online sales. The goals were to magnify the site's financial impact, increase orders and sales, and achieve a 5x return on ad spend. Acxiom analyzed site visitors to identify behavioral segments for retargeting. They tested retargeting visitors who browsed product pages but did not purchase. The campaign generated 30,749 orders and $1.6M in revenue, exceeding the ROI goal with a 13x return on ad spend. Retargeting creative tailored to pages visited increased click-through rates.
Viewers also liked (7)
Responding in Real-Time & Other Winning Strategies for Insurance Marketers
Responding in Real-Time & Other Winning Strategies for Insurance Marketers
Notes Version: Evolving Direct Into The New World at Sprint
Notes Version: Evolving Direct Into The New World at Sprint
Why Marketers Should Invest in Crowdsourced Research
Why Marketers Should Invest in Crowdsourced Research
Just how great is my campaign? Learn how great creative reflects great strate...
Just how great is my campaign? Learn how great creative reflects great strate...
How WWE Uses Customer Insights To Drive Higher ROI Online
How WWE Uses Customer Insights To Drive Higher ROI Online
Similar to How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for Business
The document discusses how businesses can utilize location-based media. It provides statistics on location-based check-in service usage, showing that 20 million mobile subscribers use social networking check-in services. It also discusses how companies like HopStop and Live Nation use location-based features in their apps and marketing to engage customers at venues and promote upcoming events.
thinkLA Mobile Breakfast 2011 - ChaCha Presentation
thinkLA Mobile Breakfast 2011. Keynote presentation from Scott A. Jones, Founder, Chairman and CEO at ChaCha. Event held on June 16, 2011 at the Hyatt Regency Century City.
Mobile, Local and Real-Time Search - Greg Sterling
Greg Sterling's keynote address to the 2010 Apartment Internet Marketing Conference on trends in Mobile, Local and Real-Time searching. aimconf.com.
Mobile Usage In Australia: A Sensis Perspective
Sensis’ experience of its successful foray into the mobile space was presented at the recent Digitech conference in Sydney. Mobile’s unique ability to connect businesses with consumers has been expounded upon frequently over the past few years, but it’s really in 2012 that we’re finally seeing the much heralded tipping point in terms of usage. Sensis’ mobile portfolio continues to see outstanding growth and in May 2010 it saw 3 million visits during the course of the month.
Facebook em Portugal 2014
This document discusses Facebook's direct response marketing solutions for driving awareness, actions, and customer loyalty. It highlights that Facebook has over 5.2 million monthly active users in Portugal, many of whom use Facebook daily on both desktop and mobile devices. The document also outlines Facebook's targeting capabilities like custom audiences and lookalike audiences to reach more relevant prospects. It then discusses formats like link ads and mobile app install ads to drive actions across channels. Finally, it covers optimization tools like the conversion pixel and using objective metrics like oCPM and CPA to measure performance and make insights for future campaigns.
Mobile Analytics & eCRMm
This document discusses the importance of mobile analytics and mobile marketing strategies. Some key points include:
- Mobile usage is growing rapidly, with many people now owning smartphones and using mobile apps on a regular basis.
- Marketers need to ensure they have a mobile strategy in place to reach consumers across various mobile platforms and devices.
- It is important to track key metrics around mobile app usage, engagement, and effectiveness to understand user behavior and identify opportunities for optimization.
- An integrated approach to mobile measurement across digital channels can provide insights to improve mobile marketing programs and the user experience.
Scott Jones, ChaCha - Think LA Mobile Breakfast
A 2011 state of the union address on where mobile has been and where it is going as far as the advertising and marketing worlds are concerned from one of mobile's founding fathers, Scott A. Jones.
The Transformation To Mobile - Mobile Strategy
To really embrace mobile as an organization, we have to understand the paradigm shift that it represents. And how we should rethink the customer experience and our organizations ability to deliver. That is the framework and process of this presentation.
Mobile ad evaluation 17.11
The document discusses the growth of mobile internet usage globally and in Russia specifically. Some key points include:
- Mobile internet usage is growing rapidly worldwide and is on track to surpass desktop internet usage by 2013.
- In Russia, mobile internet penetration reached 17% in 2011 and is particularly popular in smaller cities where broadband access is limited.
- Smartphone sales are doubling annually in Russia, with Android and Apple being the most popular mobile operating systems.
- The most common mobile internet activities in Russia are email, website visits, and music listening. One-third of Russian mobile users download applications.
The State of Mobile Communications
Burson-Marsteller and Proof release the Top 10 Mobile Trends in "The State of Mobile Communications."
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...Maximum-Plus.com - Expert Digital Strategy, Online Event Production, brand building
Mobile communications are fundamentally changing how businesses interact with consumers. Mobile use is growing exponentially faster than previous technologies. Location-based targeting and real-time interactions allow novel ways for businesses to engage customers via mobile. However, many U.S. businesses have been slow to capitalize on mobile opportunities for optimizing stakeholder interactions and data collection.Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...Proof Integrated Communications
Mobile communications are fundamentally changing how businesses interact with consumers. Mobile phone use, especially smartphones, is growing exponentially faster than previous technologies. While U.S. businesses have been slow to capitalize on mobile opportunities, possibilities for interacting with customers via mobile go beyond just content delivery and transactions to more innovative approaches like location-based targeting and QR codes. The first step for businesses is optimizing digital content for mobile, but ultimately mobile is about transforming real-time, location-based interactions.Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Mobile communications are fundamentally changing how businesses interact with consumers. Mobile phone use, especially smartphones, is growing exponentially faster than previous technologies. While U.S. businesses have been slow to capitalize on mobile opportunities, possibilities for interacting with customers via mobile go beyond just content delivery and transactions to more innovative approaches like location-based targeting and QR codes. The first step for businesses is optimizing digital content for mobile, but ultimately mobile is about transforming real-time, location-based interactions.
11 most popular apps in 2021
For a few years now, mobile apps are at the forefront of creativity. Mobile apps are assisting companies in remaining important and competitive in the face of rising markets, emerging modern technology, and changing consumer conduct. Millions of people around the world profit from some of the most common apps.
As per the mobile app development stat, eMarketer estimates that American adults will on average spend more than 4 hours with mobile Internet, with 88% of that time within apps.
In this blog I have highlighted the most successful and top installed apps that encourage businesses to continually evolve and expand to help you create an out-of-competition mobile app.
Read more....
2011 BarkWorld Expo Presentation - LBS & the "Check-in" Revolution
My presentation on Oct 1, 2011 at the BarkWorld Expo in Atlanta, GA titled "LBS & the Check-In Revolution". Presentation covers LBS apps like Foursquare & Gowalla as well as in-store exploration apps Checkpoints and Shopkick. I also touch on consumption based check-in apps with Untappd along with the rise of Social TV applications such as GetGlue, Miso, and Shazam.
Facebook Keynote for PhoCusWright India 2016
Travel Redefined: Connecting with People in a Mobile first, Always on World. Keynote presentation made by Lee McCabe, Global Head of Travel Strategy at PhoCusWright India - March 2016
Mobile Search Awards
Mobile search is important for connecting users with relevant content on their devices. Traditional search methods are inadequate for mobile as they cannot handle different content types, provide real-time indexing, or adapt to varying devices. Multiple search engines must be used since no single engine indexes all content or provides identical results. Improved discovery of content through search and recommendations could generate billions in additional revenue for mobile operators.
57 Channels (And Nothing On) – Marketing Channel
57 Channels (And Nothing On) – Marketing Channel
Overload It’s headline news when Google changes its algorithm, Facebook announces a location-based service or YouTube videos get added to search results. Marketers can spend the entire day sorting through blog postings on changes in marketing platforms, SEO tricks, SEM strategies, networks to join, new web sites to develop and online groups to monitor. Does any of it really matter?
We’re bringing back internet analyst-to-the-stars Greg Sterling to review some of his thoughts from 2010 and re-frame them. Greg will be on the hot seat sorting through the consumer marketing platforms he himself would use to market apartment communities. We’ve asked him to answer whether a particular novelty is useful or a fad, and to try to integrate his thinking into the realities of driving traffic in every season to a B/C portfolio.
Greg Sterling, President, Sterling Market Intelligence
State of Mobile May 2011
This document summarizes mobile market trends from 2011. It covers topics like total smartphone and mobile web users in the US, most visited mobile websites, the growth of mobile apps and their usage, the rise of tablets and their impact on browsing habits. Key metrics included over 68 million smartphone users in the US, mobile web usage increasing 29% year-over-year, and predictions that mobile ad spending would reach $7.3 billion in 2011.
There's An App for That
Exploring how companies can use mobile apps to drive business and connect with consumers in brand new ways.
Similar to How to Best Utilize Location-Based Media for Business (20)
How to Best Utilize Location-Based Media for Business
How to Best Utilize Location-Based Media for Business
thinkLA Mobile Breakfast 2011 - ChaCha Presentation
thinkLA Mobile Breakfast 2011 - ChaCha Presentation
Mobile, Local and Real-Time Search - Greg Sterling
Mobile, Local and Real-Time Search - Greg Sterling
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller / Proof Integrated Communicatinos: The State of Mobile Comm...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
Burson-Marsteller and Proof Integrated Communications report: The State of Mo...
2011 BarkWorld Expo Presentation - LBS & the "Check-in" Revolution
2011 BarkWorld Expo Presentation - LBS & the "Check-in" Revolution
More from Vivastream
Exchange Solutions Datasheet_Ecommerce
Exchange Solutions – Retail & Ecommerce Business Solution
Intelligent Customer Engagement — The Key to Driving Deeper, More Profitable Customer Relationships
Exchange Solutions Datasheet_Customer Engagement Roadmap
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
Tcap
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
SQA
This document provides an overview of software quality assurance. It discusses key quality concepts, quality control, the cost of quality, and software quality assurance. It also describes formal technical reviews, statistical quality assurance, software reliability, and the components of a software quality assurance plan. The goal of software quality assurance is to achieve a high-quality software product through standards, reviews, testing, and other quality control measures.
Jeeva jessf
The document describes JEEVA, a mobile application for recognizing, collecting, sharing, surveying, and exploring flora and fauna. The app allows users to take photos of plants and animals and upload them to the system for identification. If the photo is of a new species, the user can start a new section for it. Otherwise, the user can update existing details. The app is intended for academic, conservation, exploration, and nature lovers to study nature. It has features like image recognition of species, location-based species reporting, automatic species notifications, guides and checklists, article writing and sharing, and discussions. Potential users include students, researchers, tourists, Ayurvedic practitioners, conservation organizations, nature lovers
APEX
This document provides tutorials for learning Apex programming using the Force.com platform. The tutorials cover topics such as creating custom objects, using the Developer Console, creating sample data, defining classes, Apex language fundamentals like data types and variables, executing transactions, adding triggers, writing unit tests, and integrating Apex with Visualforce. The goal is to provide hands-on exercises to help developers learn the Apex language and how to develop applications using the Force.com platform. Completing the tutorials will equip developers with essential Apex programming skills.
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
EY Smart Commerce Report
Banks see Smart Commerce as a growing threat that could distance them from customers. Smart Commerce is defined as involving digital payment methods that simplify purchases and enriched communication between merchants and consumers using mobile technology. It is driven by demand from both consumers and merchants, and by large profit pools outside of just payments, particularly merchant sales promotions. Many banks believe Smart Commerce will become widespread within two years and pose the main risk of intermediating banks and reducing their relevance in consumer commerce.
EY Global Consumer Banking Survey 2014
This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
1. Customer advocacy and trust in their primary banking provider is high, driven largely by positive customer experiences. However, banks still have opportunities to improve certain aspects of the customer experience.
2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
3. Customers are generally satisfied with their primary bank but open to switching for better service or advice. Segmenting customers reveals opportunities for banks to better meet different needs.
4. Banks should focus on making banking simple and clear
EY Global Consumer Banking Survey
This document summarizes the key findings from EY's 2014 Global Consumer Banking Survey. Some of the main points include:
1. Customer trust and advocacy are important drivers of growth for banks. Customers with complete trust in their primary bank are much more likely to recommend them.
2. Customer experience is a key factor influencing trust and advocacy. Customers cited how they are treated and quality of communications as important reasons for trust. Experience also influenced account openings and closings.
3. Banks can improve the customer experience by making banking simple and clear, providing helpful advice, and resolving problems well. Specifically, banks should improve fee transparency, mobile and online banking, and customer service.
Serano
Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
Accura XV
Orbograph's new Accura XV solution leverages Next Generation Recognition (NGR) Technology to provide virtually 100% check processing performance at the teller. The solution achieves read rates as high as 95% and can attain 100% read rates on small transactions using V100 mode. It provides tangible benefits like reducing data entry costs and recognition errors as well as intangible benefits like highly reliable technology and streamlined processes. Accura XV is the foundation for all of Orbograph's centralized and distributed recognition solutions and services.
Automation for RDC and Mobile
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
Healthcare Payments Automation Center
The document introduces Orbograph's Healthcare Payments Automation Center (HPAC), a cloud-based platform that hosts two services: P2Post for converting paper explanation of benefit forms into electronic files for practice management systems, and E2Post for matching electronic funds transfer payments to remittance advices. By leveraging image processing and recognition technologies, HPAC can convert claims at high volumes while reducing costs up to 60% by eliminating manual data entry and exceptions. The platform provides adaptive onboarding of forms, HIPAA compliance, and guaranteed performance.
Next Generation Recognition Solutions
The document discusses next generation check recognition technologies that can improve teller image capture (TIC) and remote deposit capture (RDC) workflows. It outlines several business problems with early generation technologies like low read rates, balancing issues, and fraud risks. Next generation technologies aim to solve these by using multi-engine correlation, dynamic thresholding, item verification, and check box detection to achieve near 100% recognition performance and reduce errors. The benefits include cost savings, improved efficiency, customer experience, and reduced fraud.
Automation Services
Orbograph introduces Automation Services and Automation Services LE, innovative recognition solutions that provide up to 40% labor cost savings through high levels of automation and accuracy. Automation Services achieves 98% automation and 99%+ accuracy, while Automation Services LE attains 90% automation with 99% accuracy. Both solutions support various check processing workflows and can be implemented on Orbograph's legacy OrboCAR platform or new G6 Enterprise Recognition Technology platform. Orbograph also offers managed recognition services to continuously monitor performance and ensure solutions meet guaranteed service levels.
Company Overview
Orbograph is a provider of electronic solutions for healthcare revenue cycle management and check processing recognition software. It has over 1,500 financial institution and biller clients that process billions of documents annually using Orbograph's technologies. Orbograph converts paper-based documents like EOBs into electronic files to automate payment data reconciliation and provide reporting tools. It is a subsidiary of Orbotech and was founded in 1996, employing over 50 people who serve the banking, financial, and healthcare industries.
More from Vivastream (20)
Exchange Solutions Datasheet_Customer Engagement Roadmap
Exchange Solutions Datasheet_Customer Engagement Roadmap
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Breaking Up is Hard to Do: Small Businesses’ Love Affair with Checks
Recently uploaded
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Generating privacy-protected synthetic data using Secludy and Milvus
During this demo, the founders of Secludy will demonstrate how their system utilizes Milvus to store and manipulate embeddings for generating privacy-protected synthetic data. Their approach not only maintains the confidentiality of the original data but also enhances the utility and scalability of LLMs under privacy constraints. Attendees, including machine learning engineers, data scientists, and data managers, will witness first-hand how Secludy's integration with Milvus empowers organizations to harness the power of LLMs securely and efficiently.
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
A Mix Chart displays historical data of numbers in a graphical or tabular form. The Kalyan Rajdhani Mix Chart specifically shows the results of a sequence of numbers over different periods.
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Webinar: Designing a schema for a Data Warehouse
Are you new to data warehouses (DWH)? Do you need to check whether your data warehouse follows the best practices for a good design? In both cases, this webinar is for you.
A data warehouse is a central relational database that contains all measurements about a business or an organisation. This data comes from a variety of heterogeneous data sources, which includes databases of any type that back the applications used by the company, data files exported by some applications, or APIs provided by internal or external services.
But designing a data warehouse correctly is a hard task, which requires gathering information about the business processes that need to be analysed in the first place. These processes must be translated into so-called star schemas, which means, denormalised databases where each table represents a dimension or facts.
We will discuss these topics:
- How to gather information about a business;
- Understanding dictionaries and how to identify business entities;
- Dimensions and facts;
- Setting a table granularity;
- Types of facts;
- Types of dimensions;
- Snowflakes and how to avoid them;
- Expanding existing dimensions and facts.
Digital Marketing Trends in 2024 | Guide for Staying Ahead
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
OpenID AuthZEN Interop Read Out - Authorization
During Identiverse 2024 and EIC 2024, members of the OpenID AuthZEN WG got together and demoed their authorization endpoints conforming to the AuthZEN API
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Simplify your search for a reliable Python development partner! This list presents the top 10 trusted US providers offering comprehensive Python development services, ensuring your project's success from conception to completion.
20240607 QFM018 Elixir Reading List May 2024
Everything I found interesting about the Elixir programming ecosystem in May 2024
Taking AI to the Next Level in Manufacturing.pdf
Read Taking AI to the Next Level in Manufacturing to gain insights on AI adoption in the manufacturing industry, such as:
1. How quickly AI is being implemented in manufacturing.
2. Which barriers stand in the way of AI adoption.
3. How data quality and governance form the backbone of AI.
4. Organizational processes and structures that may inhibit effective AI adoption.
6. Ideas and approaches to help build your organization's AI strategy.
20240609 QFM020 Irresponsible AI Reading List May 2024
Everything I found interesting about the irresponsible use of machine intelligence in May 2024
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
June Patch Tuesday
Ivanti’s Patch Tuesday breakdown goes beyond patching your applications and brings you the intelligence and guidance needed to prioritize where to focus your attention first. Catch early analysis on our Ivanti blog, then join industry expert Chris Goettl for the Patch Tuesday Webinar Event. There we’ll do a deep dive into each of the bulletins and give guidance on the risks associated with the newly-identified vulnerabilities.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.Best 20 SEO Techniques To Improve Website Visibility In SERP
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for life science domain, where you retriever information from biomedical knowledge graphs using LLMs to increase the accuracy and performance of generated answers
Recently uploaded (20)
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Monitoring and Managing Anomaly Detection on OpenShift.pdf
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Driving Business Innovation: Latest Generative AI Advancements & Success Story
Generating privacy-protected synthetic data using Secludy and Milvus
Generating privacy-protected synthetic data using Secludy and Milvus
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
How to Interpret Trends in the Kalyan Rajdhani Mix Chart.pdf
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Digital Marketing Trends in 2024 | Guide for Staying Ahead
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
Your One-Stop Shop for Python Success: Top 10 US Python Development Providers
20240609 QFM020 Irresponsible AI Reading List May 2024
20240609 QFM020 Irresponsible AI Reading List May 2024
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
Energy Efficient Video Encoding for Cloud and Edge Computing Instances
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
Best 20 SEO Techniques To Improve Website Visibility In SERP
Best 20 SEO Techniques To Improve Website Visibility In SERP
GraphRAG for Life Science to increase LLM accuracy
GraphRAG for Life Science to increase LLM accuracy
How to Best Utilize Location-Based Media for Business
- 2. How to Best Utilize Location-Based Media for Business October 3, 2011 Webster Lewin SVP, Director of Digital Innovation and Strategy MSLGROUP Americas Joe Meyer CEO HopStop Hussain Ismail Director, Social Media Live Nation
- 3. How big is Location based media?
- 4. How many people use location Source: The Pew Research Center’s Internet & American Life Project, 5/2011
- 8. Overview HopStop is a leading location-based service providing door-to-door transit, walking, biking, taxi and hourly car rental directions in 62 major metropolitan areas (spanning 100+ cities) throughout the U.S., Canada & Europe, and is largest provider of pedestrian navigation and transit-routing behind Google Maps
- 9. Common Everyday Questions How do I get there? How long will it take? What’s the fastest route? When does the next bus arrive? When do I need to leave? Should I walk or cab it? What’s nearby?
- 10. A Powerful Location-Based Service HopStop users are on-the-go. Knowing their current location and where they’re going makes HopStop highly unique (and hence able to geo-target local content and offers to the whereabouts of millions of users) Restaurant Reviews Nightlife Reviews Local Events Nearby Shopping Local Daily Deals
- 11. Unique Geo-Targeting Capabilities How powerful is it to get the right message, in-front of the right user, at the right time? Very. Nearby: Restaurant Review
- 14. Live Nation Venue Check-ins
- 16. iPhone App Shows Nearby Realtime Setlists Show Content
- 17. Thank You! Webster Lewin SVP, Director of Digital Innovation and Strategy MSLGROUP Americas [email_address] @wloglobal Text WEBSTER to 87812 Hussain Ismail Director, Social Media Live Nation [email_address] Joe Meyer CEO HopStop [email_address]
Editor's Notes
- In September of this hear Mashable posted this story with a rather misleading headline. In fact, location usage is far from the least popular activity among smartphone users, QR codes usage is much lower for example. The growth of check in services has been remarkable. And Maps usage is very high.