The document proposes creating a mobile application to market interactive events in downtown Grand Rapids. It outlines goals to research existing event apps, analyze how people learn about local events, and design a template for a Grand Rapids app. Research included reviewing 16 similar apps, surveying how people find out about events, and determining app costs. The recommendation is not to create a mobile app currently due to low app usage for events and high costs, but instead utilize the Arena District website, keep it updated and advertise it on social media.