UpOut is helping people fall in love with the cities they live in, by providing event discovery services that allow people to get involved in fun activities that are happening around them in real-time. As Chief Product Officer, Sam Ho directs the product, business and marketing initiatives for UpOut. One of this key priorities is providing his customers an exceptional 1:1 personalized experience through their mobile app. Sam will share his vision for the app and how he and his team are leveraging data and technology to create personalized and delightful experiences for their customers.

2. Mobile Shopping

3. About
• UpOut is a local events
discovery platform in SF,
NYC, DC and LA
UpOut Insiders
• $20 / month subscription
service
• 1 pair of complimentary
tickets per month

4. About Sam Ho
Currently:
Chief Product Officer at UpOut
Former:
Android and Mobile Strategic
Partnerships at Google
Former:
Intel Wireless Industry Marketing
LinkedIn.com/samho
Twitter.com/sammho

5. UpOut Mobile Strategy
Mobile - accounts for 60%+
of our traffic,from 31% in
2013, to 49% in 2014
1. Platform - Native App
and Mobile Web
2. Omnichannel Messaging
- Push,
in-App, Email, Web
3.Content - Right content
at right time
Goal:
Drive increased
transactions per user

6. Driving Engagement on Mobile
1. Batch and Blast -> Segments ->
Personalized
2. User Profiles
3. Event Triggered
4. Recommendations Engine
All About Relevancy

8. What Does the Future Hold?
Today:
Segments
User Profile data
Event Triggered Campaigns
Personalized Recommendations
Tomorrow:
1.Geo Fencing
2.Timing - personalized send time
3.Frequency Throttling - automatically
change the frequency of messages
based on engagement
4.Unified Omnichannel Campaigns -
Mobile App, Mobile Web, Desktop
and email aware
5.Data Sharing - Calendar Integration,
Social Integration, Weather
integration, User Sentiment, etc.