Growing your Business through Subscribers & Advertising in Email The document discusses how LiveIntent helps publishers monetize their email newsletters through targeted advertising. It summarizes a case study of Techlicious growing its email subscriber base from 8,000 to over 33,000 using various acquisition channels, finding that LiveIntent resulted in fewer spam complaints, better engagement, and higher-income leads than other channels. LiveIntent also helped Techlicious monetize its unsold newsletter inventory, achieving a higher CTR and CCR than typical display ads.