Mobile is increasingly important as more people use mobile phones than PCs to access the internet. By 2015, there will be one mobile device per person. Users expect a good mobile experience comparable to desktop and will abandon sites that are slow to load. A bad mobile experience can cost businesses customers. Mobile users want local information and often act within 24 hours of searching. While apps are popular, many prefer mobile sites for shopping tasks like researching prices and reviews. Businesses can drive purchases with mobile-friendly sites as many users compare prices and read reviews on their phones.

1. 7 Reasons Why Mobile Matters
Sources: Eric Schmidt MWC February 2012 and HowToGoMobile.com

2. Your customers are already mobile. Are
you?
By 2013, more people will
use mobile phones than PCs
to get online. Mobile searches have grown
by 400% since 2010
There will be one mobile
device for every person by
2015
Sources: Gartner, 2010; Google Mobile Optimization Webinar, 2011; Cisco, 2011

3. Users want their mobile experience to be
as good as their desktop experience.
71 % of users expect a mobile site
to load as fast as a desktop site
60 % of users expect a mobile site
to load in 3 seconds or less
78 % will retry a site two times or
less if it does not load initially
Sources: Compuware, “What Users Want from Mobile,” 2011

4. A bad mobile experience can cost you
more customers than you realise.
57 % would not recommend a
business with a bad mobile site
have turned to a competitor’s
40 % site after a bad mobile
experience
23 % will retry a site two times or
less if it does not load initially
Sources: Compuware, “What Users Want from Mobile,” 2011

5. Mobile users want to connect with their
businesses in their local area.
of smartphone users have searched for
95% local information
of users call a business after
61% searching and 59% visit the location
of these people act within 24
90% hours
Sources: Google “The Mobile Movement: Understanding Smartphone Users,” 2011

6. Apps are fun and useful, but many prefer
mobile sites for shopping.
VS.
of users prefer mobile sites to apps for
81 % researching prices.
79 % prefer mobile site for product reviews.
61 % prefer them for purchasing.
Sources: Adobe Systems “Adobe Mobile Experience Survey,” 2011; eMarketer, 2011

7. Businesses like yours can drive purchases
with a mobile-friendly site.
70% of mobile users have compared product prices
on their phones.
65% have read product reviews on their phones.
50% of mobile searches lead to purchase.
Sources: Lightspeed Research; Google “The Mobile Movement: Understanding Smartphone Users,” 2011

8. There are 7 billion people in the World.
About 2 billion people are connected to the
Internet.
1 billion have smart phones.
Sources: Eric Schmidt MWC February 2012