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![A few tricks… and caveats
• Distinctive Competence (not Core)
• Surveys –
– connectors, gatekeepers... and who deserves help?
– Triggers? [http://bit.ly/map_ecosys ]
• Visioning/Listening [happy to share more offline]
– Accentuate the positive: AI, ABCD
• Are we there yet?
– Metrics - process and outcomes [http://bit.ly/EcoSys ]
tweet us! #nacce2013](https://image.slidesharecdn.com/communitypartnershippowerpointfornacceconfoct-131007145237-phpapp01/75/Connecting-to-the-entrepreneurial-ecosystem-beyond-campus-NACCE-2013-19-2048.jpg)
![Useful links
• Connectors & gatekeepers: http://bit.ly/Karen_S
• Genealogy: www.heikemayer.com
• Brad Feld: Startup Communities (book; slideshare)
• More on Defragging: http://goo.gl/6mmmy
• Are we there yet?: Process metrics
• Survey idea: http://bit.ly/map_ecosys
(also: http://bit.ly/hxVqUa )
• And, of course, contact ANY of us!
• Norris.Krueger[at]gmail.com ; @entrep_thinking
• Plus G+, LinkedIn, Facebook
tweet us! #nacce2013](https://image.slidesharecdn.com/communitypartnershippowerpointfornacceconfoct-131007145237-phpapp01/75/Connecting-to-the-entrepreneurial-ecosystem-beyond-campus-NACCE-2013-21-2048.jpg)
![Stakeholder Value Propositions
• You have more stakeholders than you know!
[http://goo.gl/EJWwGE ]
• Start with highest leverage stakeholders
– Helping liaison-animateurs makes YOU….
• Distinctive Competence (not Core Comp)
• Want >>> Need
• Understand their “job”
• Understand their pain
• Understand their gain
Tweet us! #NACCE2013](https://image.slidesharecdn.com/communitypartnershippowerpointfornacceconfoct-131007145237-phpapp01/75/Connecting-to-the-entrepreneurial-ecosystem-beyond-campus-NACCE-2013-50-2048.jpg)
Connecting to the entrepreneurial ecosystem beyond campus, NACCE 2013
- 1. Connecting to theentrepreneurial ecosystem beyond campus Norris Krueger – Entrepreneurship Northwest Sheena Lindahl – Empact Gary Muller – Catawba Valley Community College Tim Putnam – North Iowa Area Community College
- 2. Why Map? (WhyEcosystems?) What can go wrong What can go right How YOU can matter to your community Norris Krueger @entrep_thinking Norris.krueger@gmail.com
- 3. Why Maps? WhyEcosystems? • Maps are mental models • What can we do with them? • (What should we do….) • What can go wrong? • What can go right? Tweet us! #nacce2013
- 4. Ecosystem 101? • Misunderstood?(CW? Non-PC?) • Messy – Dynamic – Interconnected – Filled with…. Humans – Network: neither/both hierarchies, organic • Flows of resources: Gaps (and, um, non-gaps) • Feld’s Top Two? – Bottom-up – Inclusive • Key Leverage Points: Gatekeepers vs Connectors Tweet us! #nacce2013
- 5. Sociogram pic Tweet us!#nacce2013
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- 7. Who do youwant to be? Tweet us! #nacce2013
- 8. How can weuse ecosystem maps? • Micro – Who do we want to connect with? – Who should we? • Macro – How do we help grow/defrag our community? • Psycho? – World domination! LOL but… Tweet us! #nacce2013
- 9. Genealogy map Tweet us!#nacce2013
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- 11. What can gowrong? • “8 maps” • Idaho’s sordid saga… in 3 verses • Jim Collins was right… • You may not like what you learn • P.S. this is NOT easy (and not for amateurs?) BUT…….. Tweet us! #nacce2013
- 12. What can goright? We understand our ecosystem. Really. We can identify the key leverage points. Who should we help? Build trust. Perfect role for community colleges Tweet us! #nacce2013
- 13. Why Community Colleges? WhyYOU? tweet us! #nacce2013
- 14. The NACCE-inspired “Defrag”Process • Remember the Google map? – Map (A) – Listening Sessions *‘Visioning’+ (B) – Align Resources • Remember the sociogram? – Gatekeepers vs Connectors – Connectors vs Liaison-Animateurs tweet us! #nacce2013
- 15. So where areYOU? Where do you want to be? Where you NEED to be?? tweet us! #nacce2013
- 16. • Identify keystakeholders – Who should you be helping? – Not who you want to help? – Need map to get started • Identify testable value propositions • Test the MVVPs! • Learn -> Pivot -> Repeat tweet us! #nacce2013
- 17. Your Competitive Edge •Natural connectors • Neutral turf/fair broker • Lead by example not turf/juice/clout • Natural CO-immersion • Natural bottom-up • Natural includers • Already visible contributor in multiple ways • TRUST! tweet us! #nacce2013
- 18. Hints • Brad Feld& Kellogg & Kauffman & EDA & ….: Bottom-up, inclusive, people-centric… entrepreneur-centric • Help connectors. BE a connector, • BE a liaison-animateur! • To get started? Be a CONVENOR • But how? Some tools for your toolkit: tweet us! #nacce2013
- 19. A few tricks…and caveats • Distinctive Competence (not Core) • Surveys – – connectors, gatekeepers... and who deserves help? – Triggers? [http://bit.ly/map_ecosys ] • Visioning/Listening [happy to share more offline] – Accentuate the positive: AI, ABCD • Are we there yet? – Metrics - process and outcomes [http://bit.ly/EcoSys ] tweet us! #nacce2013
- 20. And a fewmore… • "no more amateur night"? (Build the “C-Team”) • The 3 (4?) C's: Competent, Connected, Collegial (and ??) • SAOSW!! • "Straw man" framework: Jumpstart alignment • Convenors get loved? • Celebrate. Educate. Initiate. • Big Omaha model: www.BigOmaha.com tweet us! #nacce2013
- 21. Useful links • Connectors& gatekeepers: http://bit.ly/Karen_S • Genealogy: www.heikemayer.com • Brad Feld: Startup Communities (book; slideshare) • More on Defragging: http://goo.gl/6mmmy • Are we there yet?: Process metrics • Survey idea: http://bit.ly/map_ecosys (also: http://bit.ly/hxVqUa ) • And, of course, contact ANY of us! • Norris.Krueger[at]gmail.com ; @entrep_thinking • Plus G+, LinkedIn, Facebook tweet us! #nacce2013
- 22. National Entrepreneurship Ecosystem SheenaLindahl Co-Founder and President Empact sheena@iempact.com www.iempact.com
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- 24. The Ecosystem is… •Growing • Complex • Large
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- 29. Mapping Community Partnerships GaryMuller Business Programs Department Head Catawba Valley Community College Tim Putnam Associate Director NIACC John Pappajohn Entrepreneurial Center NACCE Fellows for Community Outreach gmuller@cvcc.edu putnatim@niacc.edu
- 30. Mapping Community Partnership What:Strategic planning process to create linkages between the community college and the community for entrepreneurial development. Why: To identify resources and opportunities that exist in the community to develop a more effective entrepreneurial ecosystem.
- 31. List what servicesare available and the services needed. Top-Line Services For Three Common Clients Reference: AACC Virtual Incubation Network (VIN) Toolkit
- 33. North Iowa Area Community College Local, Stateor Federal Government - City Councils & City Staff - County Boards - Area Councils of Government State Government -Department of Economic Development - Iowa Innovation Council -Department of Natural Resources - State Representatives & Senators Economic and Workforce Development -Local Chamber of Commerce’s - Area Economic Development Agencies Commercial Entities - State Technology Association - Iowa Farm Bureau Federation - Area CPAs and Attorneys - Rural Electric Cooperatives Federal Government - SBA - Dept. of Agriculture - Dept. of Commerce - Economic Development Administration - Senators & Congressmen Microenterprise or Financial Institutions - Wellmark Venture Capital -Iowa Fund of Funds - Iowa Angel Network Regional Angel Investment Networks - Area banks and credit unions NGOs - AgVenture Alliance - Iowa Association of Business and Industry - Iowa Center for Community Vitality and Microenterprise Other Education Institutions - Other Iowa Pappajohn Centers - Other Iowa community colleges - Iowa Regent Universities - Area high schools - Area private colleges and universities Small Business Development Center Other Business Accelerators North Iowa Area Community College
- 34. Catawba Valley Community College Innovation Fund of America Regional Workforce Development Programs Local CPA's and Lawyers Regional Angel Investment Networks Federal Government Agencies Education Institutions AreaHigh School State University System NC Real Programs Small Business and Technology and Development Centers Local Economic Development Corporation and Chamber of Commerce Local and State Government Local Businesses and Entrepreneurs Financial Institutions Catawba Valley Community College
- 36. Long Beach City College Local, Stateor Federal Government -Cities -Redevelopment Agencies -Workforce Investment Boards -Economic Development Bureaus -Ports -Business Improvement Districts -Enterprise Zones -HUB Zones -Free Trade Zones Economic and Workforce Development -Economic Development Corps (LAEDC) -Regional Small Business Alliance -Foundations (Kauffman, Mott, etc.) Industry -Professional Associations (ASBDC) -Business Associations -Small Business Procurement Programs (Boeing, HP, PC Mall) -Industry Partners (Constant Contact, Yelp, Sprint, Google) -Foundations (Verizon, Goldman Sachs, Wells Fargo) Financial Institutions -Venture Capital Funds -CDFIs -Banks -SBA Lenders -Microlenders -CDCs -Credit Unions -Community Lenders -VC Forums (Kiretsu) -Angel Investors (Tech Coast) Community Based Organizations -Goodwill -SBA Resource Partners (WBC, SCORE, District office) -Incubators -Community Action Partnerships Other Education Institutions -Area High Schools -Community Colleges -Private Universities (e.g., Pepperdine, USC) -CSUs -UCs Legislators -Congress members -State Assembly -State Senate -Franchise Tax Board -Board of Equalization Small Business Development Center Other Resources -PTAC -DOC -MBOC -NIST -CMTC Chambers of Commerce Long Beach City College
- 38. Santa Fe Community College Local, Stateor Federal Government City of Santa Fe Chamber of Commerce Hispanic Chamber of Commerce Economic and Workforce Development Workforce Investment Board Industry Los Alamos National Labs Community Based Organizations Regional Development Corporation Santa Fe Arts Council Other Education Institutions Masters Charter School on Campus SFCC Higher Education Center Small Business Development Center Santa Fe Community College
- 39. Step by Step-let’s build one together External Partnership – Who you are going to serve or who is the target market? – Map your Resources- Identify the partnerships as well as the players • Who is the resource? • What services do they provide the targeted client? – Measure the depth/scope of the relationship (Hot, Warm, Cool, Cold) • Ask yourself how this impacts what you want to accomplish in entrepreneurship?
- 40. Entrepreneurial Student (Academic Track) Small Business Start Up ExistingSmall Business Owner Incubation Acceleration Shared Use Space Shared Services Training: Bus Canvas Business Planning Continuing Ed Workshops HRM TA Coach’g/Consult’g Mentoring* Networking *Red: Services to be offered Access to Capital Debt Financing Equity Funding Revolving Loan Fund Incentives Tax Credit Programs
- 41. Select Target Market: List services & offerings needed Small Business Start up Business Plan Classes Networking Events Coaching/ Mentoring Professional Service Providers Technical Assistance Access To Capital
- 42. Who’s providing serviceto the targeted market Small Business Start ups Local - EDC’s - Revolving Loan Funds - TIFF’s State/Fed Government -Depart. of Economic Development - SBA - USDA Economic and Workforce Development -Local Chamber of Commerce’s - Area Economic Development Agencies Access to Capital - Micro Enterprise - Banks/Credit Unions - Angel Networks - VC Funds Education Institutions - College/Univ - Community Colleges Small Business Centers - Development Center - SCORE - Woman Center - Minority Centers Entrepreneurial Orgs. - Incubators - Accelerators
- 43. Technical Assistance Community Based Organizations - Networking - SeminarsOther Educational Institutions -seminars -technical resources SBDCs & SCORE -Counseling -Seminars Financial Institutions & Microenterprise -Loans -SBA loans -Angel Funds Economic & Workforce Development -RLF -Tech Ass’t -Location Svc’s Local, State or Federal Government - Tax Incentives Industry - Protyping - Apprenticeships - Lean Training What specific services are being offered?
- 44. Measure the depth/scope ofthe relationship Hot, Warm, Cool, Cold – Depth: Is it formal outcomes (hot) based partnership or an awareness type relationship (cold) – Frequency: How often do you have interactions. Co-located and share clients (hot) or just a ‘LinkedIn’ connection (cold) – This can help you focus your relationship building efforts.
- 46. Select Targeted Group: ListServices & Offerings Target?
- 47. Map your Resources-Identify the partnerships as well as the players Small Business Start ups Local, State or Federal Government State Government Economic and Workforce Development Commercial Entities Federal Government Financial Institutions Non-Profits Education Institutions Small Business Development Center Entrepreneurial Orgs.
- 48. Service? External Organization: What specificservices do they provide the targeted client
- 49. How to BeYour Ecosystem’s Liaison-Animateur Norris Krueger Norris.Krueger@@gmail.com @entrep_thinking Tweet us! #NACCE2013
- 50. Stakeholder Value Propositions •You have more stakeholders than you know! [http://goo.gl/EJWwGE ] • Start with highest leverage stakeholders – Helping liaison-animateurs makes YOU…. • Distinctive Competence (not Core Comp) • Want >>> Need • Understand their “job” • Understand their pain • Understand their gain Tweet us! #NACCE2013
- 51. Value Proposition Canvas Tweetus! #NACCE2013
- 52. Customer Jobs • Whatfunctional jobs is your customer trying get done? • What social jobs is your customer trying to get done? • What emotional jobs is your customer trying get done? • What basic needs is your customer trying to satisfy? Tweet us! #NACCE2013
- 53. Customer Pains • Whatdoes your customer find too costly? • What makes your customer feel bad? • How are current solutions underperforming for your customer • What are the main difficulties and challenges your customer encounters? • What negative social consequences does your customer encounter or fear • What risks does your customer fear? • What’s keeping your customer awake at night? • What common mistakes does your customer make? • What barriers are keeping your customer from adopting solutions? Tweet us! #NACCE2013
- 54. Customer Gains • Whichsavings would make your customer happy? • What outcomes does your customer expect and what would go beyond his/her expectations? • How do current solutions delight your customer? • What would make your customer’s job or life easier • What positive social consequences does your customer desire? • What are customers looking for? • What do customers dream about? • How does your customer measure success and failure? • What would increase the likelihood of adopting a solution? Tweet us! #NACCE2013
- 55. • Identify stakeholders;identify what they want (then see what you can help with) • Deliver it. • Have fun! And… • Entrepreneur Up! • Norris.Krueger@gmail.com 208.440.3747 @entrep_thinking (& Facebook, G+, LinkedIn). Tweet us! #NACCE2013
- 56. Thank you! Norris Krueger– Entrepreneurship Northwest Sheena Lindahl – Empact Gary Muller – Catawba Valley Community College Tim Putnam – North Iowa Area Community College
Editor's Notes
- #31 Tim – WhatChristine – Why
- #32 Tim Inventory Need – What these target markets need
- #33 Can be incorporated into a strategic planning process Part of organizational culture not as a ‘center’
- #40 Christine
- #44 How does each partner help serve the targeted client – List services
- #45 Christine
- #49 How does each partner help serve the targeted client – List services
- #51 Customers Pains: