Social media sandeep_sansylos

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The document provides guidance on integrating social media into a company's marketing strategy. It recommends defining the brand's social media identity by determining who the brand would be as a person, what values and activities it would stand for, what conversations it would participate in, and how it would communicate. It then lists 10 dos and don'ts for an effective social media strategy, such as planning before launching on platforms, creating good quality engaging content, cross-promoting across channels, and fully integrating social media rather than treating it separately from other marketing efforts.

INTEGRATING Social Media into Marketing Strategy

Sandeep Singh Sansylos.com @zynx Quasar Business Head Digital Media Social Media Quasar Talk Photographer WPP Q M Hi! Beta

Digital Medium Search Viral Facebook / Twitter Marketer’s Perspective

Answer 4 Questions to chalk out your Social Media Strategy

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1. INTEGRATING Social Media into Marketing Strategy

5. Sandeep Singh Sansylos.com @zynx Quasar Business Head Digital Media Social Media Quasar Talk Photographer WPP Q M Hi! Beta

6. A TICK MARK MEDIUM

7. Digital Medium Search Viral Facebook / Twitter Marketer’s Perspective

8. Integration Any one?

10.

11. Masculine

12. Celebrations

13. Seductive

14.

15.

16.

17. Activities

18.

19.

20. Answer 4 Questions to chalk out your Social Media Strategy

21. Who are you ? If the brand was a person how will he be personified in digital space?

22. What do you stand for? If the brand was a person what values, activities, agendas it stands for?

23. What you say? If the brand was a person what conversations it will be a part of?

24. How do you say it? If the brand was a person how will he speak in these conversations?

25. Your Brands SOCIAL DNA

26. SOCIALIZE

27. Do’s & Don'ts

28. [1] Think Long Term

29. [2] Plan before you jump

30. [3] FREE MEDIA?

31. [4] Don’t Fake

32. [5] Grow Organically

33. [6] Don’t follow the HERD

34. [7] Good Content Videos Applications Conversations Exclusive Topical Engaging

35. [8] Cross Pollination

36. [9] Own your Fans

37. [10] Integrate

38. Thank you very much for listening! [ All images courtesy Social Media ] [email_address] @zynx Sansylos.com/blog

39.

Editor's Notes

Before we get into introductions, lets open with building some context of my topic of discussion -
Let’s start by a good marketing strategy – your brand’s all over the place – You got all the Ps right – Product, Price, Placement and Promotion. So you paint the town with your brand….
But oops..there goes the million dollars spent in marketing…the very powerful “word of mouth ” and “social influence” is deciding today whether consumers will buy your product or not. So there is no debating the fact that you need to integrate your social media strategy into your marketing strategy..hopefully during the course of this presentation we might find a way to do it! `````````````````````````
That’s what the social influence comprises of – Recommendations, Opinions, Conversations, Word of Mouth…its not a new phenomena! They have always been influencing buying decisions and Brand Perceptions. Its nothing new. But hey…now you what makes them run on steroids or more powerful are the social platforms which are enabling this social influence to travel so fast that brands are finding difficult to catch up! Earlier a bad experience was shared between a group of friends but now it can spread into millions, it gets archived or worse searchable!
Small tag cloud about myself…..I incubated quasar talk as specialized division within quasar about an year back..now we are a strong team and of course making good revenue..
Unfortunately, our medium has been a tick mark medium – this is from a marketers perspective. The tick mark has played a vital role in our industries growth but please give us a break…
Initially for many marketers the digital media was a tick mark….lets do it because we have to do it Then came search…then viral…and now its happening to social…clients after clients keep coming to us with a brief “they want to do something on social”
Do you think that’s integration at all – Social is actually a far cry…but its good to start somewhere!
Lets start with some basics…every brand has a defined personality…every brand stands for some attributes which makes a brand stand out and be distinct in perception and positioning from others!
Brands live their personality through the visuals, the tones they use, the activities they indulge in and associations they form. Of course its very important for a brand to deliver on its promise to live to consumer expectation of the brand’s personality but here I am just talking about the communication aspects…the aspects which builds the perception for the brand.
Social Media lets you do all of this – When a brands take a decision to go to social media. It’s a very strategic decision to give life to the brand. To actually humanize the brand – wasn’t that always the marketers dream. Social Media can help brands live that dream and get talking straight to their customers, become their friends and share yours and theirs joys and sorrows!

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