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INTRODUCTION,   BRAND, DIGITAL AND
ORGANISATION
      &
                CREATION
    FIRST
  CONVICTION
                JANUARY	
  2013	
  
WELCOME !
WHAT IS IT ALL
  ABOUT ?
IT COULD BE
    ABOUT
CREATION AND
  DIGITAL…




               h-p://www.youtube.com/watch?v=D7o7BrlbaDs#t=0m20s	
  
h-p://www.youtube.com/watch?
               v=yxWvgASA_Q4&feature=player_embedded	
  
 IT COULD BE
ABOUT BRAND
     AND
 CREATION…


                                   h-p://www.youtube.com/watch?
                                   v=7udQSHWpL88&feature=player_embedded	
  
OR ABOUT
BRAND AND
 DIGITAL…
h-p://vimeo.com/37728544	
  
BUT IT IS ABOUT
 MIXING THE 3
   OF THEM
CREATIVE




OUR GOAL THIS   DIGITAL
  SEMESTER
                              BRANDS




                    OUR CONVICTION:
                   THE KEY IS TO FIND
                     IN THE HUMAN
                        FACTOR
WHO ARE WE (TO
  DO SUCH A
   THING) ?
OBVIOUSLY NOT
  THOSE WHO
 WERE CHOSEN
  FOR THEIR
   ENGLISH,
    SORRY.
BUT A GROUP
WITH SIGNIFICANT
 EXPERIENCE IN
    DIGITAL,
  ADVERTISING,
  HUMANITIES,
TECHNOLOGY AND
   CREATION
Introduction digital brand creatives 2013
Introduction digital brand creatives 2013
Introduction digital brand creatives 2013
WHAT DO WE
WANT TO DO
 WITH YOU?
DIGITAL
            HUMANITIES



EXPLORE 3      DIGITAL
 TOPICS        BRAND
              STRATEGY



                DIGITAL
              CREATIVITY
                   &
              INNOVATION
Date                      Subject
             22.01.13        Collec2ve	
  session:	
  
                             Lecture	
  and	
  lecturers	
  
                             presenta2on	
  –	
  seminar	
  
                             organisa2on	
  –	
  first	
  
                             explora2on	
  of	
  the	
  
                             «	
  human	
  digital	
  »	
  point	
  
                             of	
  view.
             29.01.13        Collec2ve	
  session	
  >	
  
                             Digital	
  new	
  rules:	
  
 DIGITAL                     Supernow/Hyperlocal	
  +	
  
HUMANITIES                   Brief	
  case	
  study	
  
                             Absolu2on
              05.02.13	
     Digital	
  review	
  	
  
             (2	
  groups)   Debate:	
  Digital	
  
                             technologies	
  are	
  
                             changing	
  our	
  
                             rela2onships	
  –	
  from	
  the	
  
                             destruc2on	
  of	
  private	
  life	
  
                             or	
  honesty	
  needs	
  
                             transparency	
  +	
  4	
  Cases	
  
                             study	
  presenta2on	
  +	
  
                             Final	
  debate
Date                      Subject
           19.02.13        Collec2ve	
  session	
  /	
  How	
  
                           brands	
  will	
  be	
  get	
  
                           dissolved	
  by	
  digital?	
  Are	
  
                           the	
  brands	
  loosing	
  their	
  
                           own	
  iden2ty?	
  “Your	
  
                           brand	
  is	
  what	
  Google	
  
                           says	
  your	
  brand	
  is,	
  not	
  
                           what	
  you	
  say	
  your	
  brand	
  
                           is”	
  C.	
  Anderson	
  ///	
  Do	
  
 DIGITAL                   VS	
  Say	
  +	
  Rise	
  of	
  the	
  
 BRAND                     genuine	
  digital	
  brands
STRATEGY    26.02.13       Digital	
  review	
  	
  
           (2	
  groups)   Debate	
  >	
  Social	
  media	
  
                           strategy:	
  Ego	
  branding	
  
                           and	
  e-­‐reputa2on:	
  Is	
  
                           Internet	
  changing	
  us	
  into	
  
                           brands?	
  Or	
  should	
  the	
  
                           brands	
  be	
  more	
  human?
            12.03.13	
     Digital	
  review	
  	
  
           (2	
  groups)   Prac2cal	
  session	
  /	
  The	
  
                           UX	
  tools	
  =	
  persona	
  +user	
  
                           journey	
  +	
  various	
  tools
Date                     Subject
               19.03.13	
      Collec2ve	
  session	
  /	
  
                               Digital	
  crea2vity:	
  The	
  
                               fruiful	
  conversa2on	
  
                               between	
  technology	
  
                               and	
  crea2vity	
  –	
  
                               exploring	
  the	
  crea2ve	
  
  DIGITAL                      technology	
  challenges	
  
CREATIVITY &                   (Internet	
  of	
  things)
INNOVATION      26.03.13	
     Digital	
  review	
  	
  
               (2	
  groups)   Debate	
  /	
  What	
  will	
  the	
  
                               future	
  look	
  like?	
  
                               Believers	
  VS	
  Cri2cizers	
  
                               +	
  the	
  utopia	
  of	
  
                               transhumanism	
  /	
  
                               death	
  is	
  dead
Date                   Subject

            02.04.13   Presenta2on	
  (3	
  groups)	
  -­‐	
  
                       Case	
  study	
  Absolu2on
  LAST
SESSIONS:   09.04.13   Presenta2on	
  (3	
  groups)	
  -­‐	
  
                       Case	
  study	
  Absolu2on
 EXAMS &
WRAP UP
            16.04.13   Final	
  session	
  /	
  synthesis	
  
                       and	
  conclusions
WHAT ARE YOU
EXPECTED TO
    DO?
RESPECT THE
   RULES
Groupe	
  1	
                   Groupe	
  2	
  

               ANUMUDU,	
  Ozinna	
             ABABATAIN,	
  Norah	
  
                 ARLUNNO,	
  Ines	
              ACHART,	
  Isabelle	
  
                  ASHOUR,	
  May	
             AL	
  MAHMOUD,	
  Abrar	
  
               CHAFFAUT,	
  Nadège	
                  BAHR,	
  Céline	
  
                   CHAVANE	
  DE	
                    CHEN,	
  Li2ng	
  
              DALMASSY,	
  Alexandra	
                  CHO,	
  Yee	
  
                    CHEN,	
  Zimo	
             COUDERC,	
  Mathilde	
  
               GUEROUT,	
  Tiphaine	
           DUMITRESCU,	
  Nora	
  
  RESPECT
                     HU,	
  Feining	
                LAUK,	
  Andreas	
  
YOUR GROUPS        JO,	
  Junhyon	
                   LEJARD,	
  Julie	
  
                 LASSUS,	
  Estelle	
                 LI,	
  Mengying	
  
              LEAL	
  SCHAER,	
  Marina	
              LU,	
  Lanyao	
  
                       LI,	
  Yiwen	
          MATHOU,	
  Alexandra	
  
              MASMEJEAN,	
  Louise	
             SAVOCA,	
  Gabriele	
  
                MORITZ,	
  Paloma	
                   SHIN,	
  Jihyun	
  
                  SHAIKH,	
  Neha	
                   SITES,	
  Mariel	
  
                VINAY,	
  José	
  Sergio	
        VIJAYKAR,	
  Sneha	
  
                 VOINEA,	
  Andra	
                 WANG,	
  Hsing-­‐Yi	
  
                 YANG,	
  Chunjiayi	
  
Date	
                  Group	
  1	
  	
                   Group	
  2	
  
22.01.13	
                                       Lecture	
  
29.	
  01.13	
  
                                                 Lecture	
  
 5	
  .02.13	
  
                            Debate	
                            Debate	
  
(2	
  groups)	
  
 12.02.13	
  
                     Prac2cal	
  session	
               Prac2cal	
  session	
  
(2	
  groups)	
  
 19.02.13	
                                      Lecture	
  
 26.02.13	
  
                            Debate	
                            Debate	
  
(2	
  groups)	
  
 12.03.13	
  
                     Prac2cal	
  session	
               Prac2cal	
  session	
  
(2	
  groups)	
  
 19.03.13	
                                      Lecture	
  
 26.03.13	
  
                            Debate	
                            Debate	
  
(2	
  groups)	
  
  2.04.13	
  
                                         Oral	
  Case	
  study	
  
  9.04.13	
  
 16.04.13	
         Final	
  session	
  /	
  synthesis	
  and	
  conclusions	
  
Press	
  /	
  digital	
  review:	
  digital	
  
     #1       communicaVon	
  /	
  facts	
  news	
  	
  
THE DIGITAL   Individual	
  review	
  of	
  digital	
  related	
  topics	
  to	
  
  REVIEW      be	
  presented	
  in	
  a	
  short	
  talk	
  (5	
  mn	
  max)	
  
              The	
  arVcle	
  /	
  document	
  /	
  photograph	
  is	
  to	
  
 10% OF THE   be	
  accessible	
  for	
  the	
  enVre	
  group	
  (through	
  
EVALUATION    a	
  link	
  or	
  a	
  photocopy	
  or	
  any	
  other	
  copy)	
  	
  
Date	
                                                      Group	
  1	
  	
                                                                            Group	
  2	
  

 22.01.13       	
           Lecture    	
                                                                                 Lecture    	
  

     	
  
29. 01.13            	
      Lecture    	
                                                                                 Lecture    	
  

 5	
  .02.13	
               VINAY,	
  José	
  Sergio                                        	
                            SAVOCA,	
  Gabriele                                        	
  
(2	
  groups)         	
     JO,	
  Junhyon                   	
                                                           LAUK,	
  Andreas	
                         	
  
                             YANG,	
  Chunjiayi                                    	
                                      WANG,	
  Hsing-­‐Yi	
                             	
  
                             VOINEA,	
  Andra                               	
                                             VIJAYKAR,	
  Sneha                                  	
  
 12.02.13       	
           SHAIKH,	
  Neha                         	
                                                    SITES,	
  Mariel                    	
  
(2	
  groups)      	
        MORITZ,	
  Paloma                                        	
                                   SHIN,	
  Jihyun                  	
  
                             MASMEJEAN,	
  Louise                                                            	
            MATHOU,	
  Alexandra                                                     	
  
                             LI,	
  Yiwen      	
                                                                          LU,	
  Lanyao            	
  
 19.02.13       	
           Lecture    	
                                                                                 Lecture    	
  
 26.02.13	
                  LEAL	
  SCHAER,	
  Marina                                                              	
     LI,	
  Mengying                    	
  
(2	
  groups)         	
     LASSUS,	
  Estelle                             	
                                             LEJARD,	
  Julie                    	
  
                             HU,	
  Feining                  	
                                                            DUMITRESCU,	
  Nora                                                 	
  
                             GUEROUT,	
  Tiphaine                                                     	
                   COUDERC,	
  Mathilde                                                  	
  
 12.03.13       	
           CHEN,	
  Zimo                    	
                                                           CHO,	
  Yee       	
  
(2	
  groups)      	
        CHAVANE	
  DE	
  DALMASSY,	
                                                                  CHEN,	
  Li2ng                  	
  
                             Alexandra                	
                                                                   BAHR,	
  Céline                     	
  
                             CHAFFAUT,	
  Nadège                                                    	
  
 19.03.13       	
           Lecture    	
                                                                                 Lecture    	
  
 26.03.13	
                  ASHOUR,	
  May                          	
                                                    AL	
  MAHMOUD,	
  Abrar                                                         	
  
(2	
  groups)         	
     ARLUNNO,	
  Ines                                	
                                            ABABATAIN,	
  Norah                                               	
  
                             ANUMUDU,	
  Ozinna                                   	
                                       ACHART,	
  Isabelle                                 	
  
  2.04.13     	
             Oral	
  Case	
  study                           	
                                            Oral	
  Case	
  study                      	
  
  9.04.13     	
             Oral	
  Case	
  study                           	
                                            Oral	
  Case	
  study                      	
  
 16.04.13       	
           Final	
  session	
  /	
  synthesis	
  and	
                                                   Final	
  session	
  /	
  synthesis	
  and	
  
                             conclusions                     	
                                                            conclusions                 	
  
Lecture	
  /	
  presenta2on:	
  
              Group	
  work	
  (3	
  students)	
  exploring	
  the	
  
    #2        problemaVc	
  of	
  a	
  digital	
  related	
  topic	
  linked	
  to	
  
THE DEBATE    the	
  current	
  subject	
  of	
  the	
  day.	
  	
  
              Two	
  groups	
  are	
  expected	
  to	
  present	
  
 20% OF THE   contradictory	
  points	
  of	
  view	
  in	
  order	
  to	
  start	
  a	
  
EVALUATION    class	
  debate.	
  
              This	
  presentaVon	
  is	
  to	
  be	
  accessible	
  for	
  the	
  
              enVre	
  group	
  through	
  a	
  detailed	
  plan,	
  a	
  
              bibliography/webography.	
  	
  
Group	
  1	
  	
                                                Group	
  2	
  
       VINAY,	
  José	
  Sergio                    	
                   SAVOCA,	
  Gabriele                  	
  
       MORITZ,	
  Paloma                        	
                            LU,	
  Lanyao  	
  
            HU,	
  Feining          	
                                       LEJARD,	
  Julie       	
  
            JO,	
  Junhyon           	
                                     LAUK,	
  Andreas	
           	
  
          VOINEA,	
  Andra                    	
                             LI,	
  Mengying        	
  
     MASMEJEAN,	
  Louise                            	
                  ACHART,	
  Isabelle               	
  
           SHAIKH,	
  Neha                  	
                         DUMITRESCU,	
  Nora                        	
  
      ANUMUDU,	
  Ozinna                           	
                          CHO,	
  Yee	
  
      GUEROUT,	
  Tiphaine                         	
                        SITES,	
  Mariel     	
  
     LEAL	
  SCHAER,	
  Marina                          	
                   BAHR,	
  Céline       	
  
CHAVANE	
  DE	
  DALMASSY,	
  Alexandra                        	
            CHEN,	
  LiVng      	
  
               LI,	
  Yiwen  	
                                       AL	
  MAHMOUD,	
  Abrar                    	
  
         ARLUNNO,	
  Ines                  	
                           ABABATAIN,	
  Norah                	
  
            CHEN,	
  Zimo           	
                                 COUDERC,	
  Mathilde                   	
  
          LASSUS,	
  Estelle               	
                                SHIN,	
  Jihyun     	
  
           ASHOUR,	
  May                	
                           MATHOU,	
  Alexandra                     	
  
        YANG,	
  Chunjiayi                   	
                            WANG,	
  Hsing-­‐Yi	
       	
  
      CHAFFAUT,	
  Nadège                            	
                  VIJAYKAR,	
  Sneha           	
  
Date     	
                                      	
  
                                            Side	
  1                           Side	
  2        	
  
 5	
  .02.13	
            Is	
  Internet	
  the	
  end	
  of	
   Is	
  Internet	
  
(2	
  groups)      	
     our	
  private	
  life	
  ?        	
  transparency	
  a	
  
                                                                 condi2on	
  to	
  security,	
  
                                                                 honesty	
  and	
  
                                                                 tranquillity.         	
  
 26.02.13	
               Is	
  Internet	
  changing	
   Are	
  digital	
  brands	
  
(2	
  groups)      	
     us	
  into	
  brands	
  ?        	
    becoming	
  more	
  
                                                                 «	
  human	
  »	
  ?     	
  
 26.03.13	
               What	
  will	
  the	
  future	
   What	
  will	
  the	
  future	
  
(2	
  groups)      	
     look	
  like	
  :	
  how	
             look	
  like	
  :	
  how	
  we	
  are	
  
                          technology	
  is	
  going	
  to	
   going	
  to	
  refuse	
  more	
  
                          improve	
  us	
  and	
  our	
   technology	
  to	
  avoid	
  a	
  
                          lifes	
  /	
  the	
  death	
  of	
     transhumanist	
  
                          death.     	
                          totalitarism.            	
  
Oral	
  Case	
  Study:	
  
              Group	
  work	
  (around	
  6	
  students)	
  	
  -­‐	
  the	
  students	
  
    #3
              will	
  work	
  on	
  a	
  case	
  study	
  based	
  on	
  the	
  
 THE ORAL
              situaVon	
  of	
  a	
  real	
  internaVonal	
  client.	
  This	
  
CASE STUDY
              recommendaVon	
  is	
  to	
  be	
  presented	
  
              collecVvely	
  to	
  a	
  jury	
  –	
  during	
  a	
  20-­‐mn	
  
 25% OF THE
              presentaVon.	
  	
  This	
  exercise	
  will	
  be	
  a	
  
EVALUATION
              preparaVon	
  for	
  the	
  Wri-en	
  Case	
  Study	
  
              examinaVon.	
  
OUR SUBJECT
OUR CLIENTS
THE
QUESTION:
HOW TO BE
DIGITAL IN
   ASIA
Group	
  1	
  	
     Group	
  2	
  




             Group	
  3    	
     Group	
  4 	
  

THE GROUPS


             Group	
  5    	
     Group	
  6 	
  
#4        Wriren	
  Case	
  Study/final	
  examina2on:	
  
 THE ORAL     Individual	
  work	
  –	
  each	
  student	
  will	
  explore	
  
CASE STUDY    individually	
  a	
  case	
  study	
  –	
  following	
  the	
  path	
  
              provided	
  for	
  the	
  previous	
  oral	
  exercise.	
  
 40% OF THE   This	
  case	
  study	
  will	
  require	
  to	
  use	
  some	
  
EVALUATION    previously	
  studied	
  tools	
  and	
  knowledge.	
  
#5
ATTENDANCE &
PARTICIPATION

  5% OF THE
 EVALUATION
ANY
QUESTIONS?

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Introduction digital brand creatives 2013

  • 1. INTRODUCTION, BRAND, DIGITAL AND ORGANISATION & CREATION FIRST CONVICTION JANUARY  2013  
  • 3. WHAT IS IT ALL ABOUT ?
  • 4. IT COULD BE ABOUT CREATION AND DIGITAL… h-p://www.youtube.com/watch?v=D7o7BrlbaDs#t=0m20s  
  • 5. h-p://www.youtube.com/watch? v=yxWvgASA_Q4&feature=player_embedded   IT COULD BE ABOUT BRAND AND CREATION… h-p://www.youtube.com/watch? v=7udQSHWpL88&feature=player_embedded  
  • 6. OR ABOUT BRAND AND DIGITAL…
  • 7. h-p://vimeo.com/37728544   BUT IT IS ABOUT MIXING THE 3 OF THEM
  • 8. CREATIVE OUR GOAL THIS DIGITAL SEMESTER BRANDS OUR CONVICTION: THE KEY IS TO FIND IN THE HUMAN FACTOR
  • 9. WHO ARE WE (TO DO SUCH A THING) ?
  • 10. OBVIOUSLY NOT THOSE WHO WERE CHOSEN FOR THEIR ENGLISH, SORRY.
  • 11. BUT A GROUP WITH SIGNIFICANT EXPERIENCE IN DIGITAL, ADVERTISING, HUMANITIES, TECHNOLOGY AND CREATION
  • 15. WHAT DO WE WANT TO DO WITH YOU?
  • 16. DIGITAL HUMANITIES EXPLORE 3 DIGITAL TOPICS BRAND STRATEGY DIGITAL CREATIVITY & INNOVATION
  • 17. Date Subject 22.01.13 Collec2ve  session:   Lecture  and  lecturers   presenta2on  –  seminar   organisa2on  –  first   explora2on  of  the   «  human  digital  »  point   of  view. 29.01.13 Collec2ve  session  >   Digital  new  rules:   DIGITAL Supernow/Hyperlocal  +   HUMANITIES Brief  case  study   Absolu2on 05.02.13   Digital  review     (2  groups) Debate:  Digital   technologies  are   changing  our   rela2onships  –  from  the   destruc2on  of  private  life   or  honesty  needs   transparency  +  4  Cases   study  presenta2on  +   Final  debate
  • 18. Date Subject 19.02.13 Collec2ve  session  /  How   brands  will  be  get   dissolved  by  digital?  Are   the  brands  loosing  their   own  iden2ty?  “Your   brand  is  what  Google   says  your  brand  is,  not   what  you  say  your  brand   is”  C.  Anderson  ///  Do   DIGITAL VS  Say  +  Rise  of  the   BRAND genuine  digital  brands STRATEGY 26.02.13 Digital  review     (2  groups) Debate  >  Social  media   strategy:  Ego  branding   and  e-­‐reputa2on:  Is   Internet  changing  us  into   brands?  Or  should  the   brands  be  more  human? 12.03.13   Digital  review     (2  groups) Prac2cal  session  /  The   UX  tools  =  persona  +user   journey  +  various  tools
  • 19. Date Subject 19.03.13   Collec2ve  session  /   Digital  crea2vity:  The   fruiful  conversa2on   between  technology   and  crea2vity  –   exploring  the  crea2ve   DIGITAL technology  challenges   CREATIVITY & (Internet  of  things) INNOVATION 26.03.13   Digital  review     (2  groups) Debate  /  What  will  the   future  look  like?   Believers  VS  Cri2cizers   +  the  utopia  of   transhumanism  /   death  is  dead
  • 20. Date Subject 02.04.13 Presenta2on  (3  groups)  -­‐   Case  study  Absolu2on LAST SESSIONS: 09.04.13 Presenta2on  (3  groups)  -­‐   Case  study  Absolu2on EXAMS & WRAP UP 16.04.13 Final  session  /  synthesis   and  conclusions
  • 22. RESPECT THE RULES
  • 23. Groupe  1   Groupe  2   ANUMUDU,  Ozinna   ABABATAIN,  Norah   ARLUNNO,  Ines   ACHART,  Isabelle   ASHOUR,  May   AL  MAHMOUD,  Abrar   CHAFFAUT,  Nadège   BAHR,  Céline   CHAVANE  DE   CHEN,  Li2ng   DALMASSY,  Alexandra   CHO,  Yee   CHEN,  Zimo   COUDERC,  Mathilde   GUEROUT,  Tiphaine   DUMITRESCU,  Nora   RESPECT HU,  Feining   LAUK,  Andreas   YOUR GROUPS JO,  Junhyon   LEJARD,  Julie   LASSUS,  Estelle   LI,  Mengying   LEAL  SCHAER,  Marina   LU,  Lanyao   LI,  Yiwen   MATHOU,  Alexandra   MASMEJEAN,  Louise   SAVOCA,  Gabriele   MORITZ,  Paloma   SHIN,  Jihyun   SHAIKH,  Neha   SITES,  Mariel   VINAY,  José  Sergio   VIJAYKAR,  Sneha   VOINEA,  Andra   WANG,  Hsing-­‐Yi   YANG,  Chunjiayi  
  • 24. Date   Group  1     Group  2   22.01.13   Lecture   29.  01.13   Lecture   5  .02.13   Debate   Debate   (2  groups)   12.02.13   Prac2cal  session   Prac2cal  session   (2  groups)   19.02.13   Lecture   26.02.13   Debate   Debate   (2  groups)   12.03.13   Prac2cal  session   Prac2cal  session   (2  groups)   19.03.13   Lecture   26.03.13   Debate   Debate   (2  groups)   2.04.13   Oral  Case  study   9.04.13   16.04.13   Final  session  /  synthesis  and  conclusions  
  • 25. Press  /  digital  review:  digital   #1 communicaVon  /  facts  news     THE DIGITAL Individual  review  of  digital  related  topics  to   REVIEW be  presented  in  a  short  talk  (5  mn  max)   The  arVcle  /  document  /  photograph  is  to   10% OF THE be  accessible  for  the  enVre  group  (through   EVALUATION a  link  or  a  photocopy  or  any  other  copy)    
  • 26. Date   Group  1     Group  2   22.01.13   Lecture   Lecture     29. 01.13   Lecture   Lecture   5  .02.13   VINAY,  José  Sergio   SAVOCA,  Gabriele   (2  groups)   JO,  Junhyon   LAUK,  Andreas     YANG,  Chunjiayi   WANG,  Hsing-­‐Yi     VOINEA,  Andra   VIJAYKAR,  Sneha   12.02.13   SHAIKH,  Neha   SITES,  Mariel   (2  groups)   MORITZ,  Paloma   SHIN,  Jihyun   MASMEJEAN,  Louise   MATHOU,  Alexandra   LI,  Yiwen   LU,  Lanyao   19.02.13   Lecture   Lecture   26.02.13   LEAL  SCHAER,  Marina   LI,  Mengying   (2  groups)   LASSUS,  Estelle   LEJARD,  Julie   HU,  Feining   DUMITRESCU,  Nora   GUEROUT,  Tiphaine   COUDERC,  Mathilde   12.03.13   CHEN,  Zimo   CHO,  Yee   (2  groups)   CHAVANE  DE  DALMASSY,   CHEN,  Li2ng   Alexandra   BAHR,  Céline   CHAFFAUT,  Nadège   19.03.13   Lecture   Lecture   26.03.13   ASHOUR,  May   AL  MAHMOUD,  Abrar   (2  groups)   ARLUNNO,  Ines   ABABATAIN,  Norah   ANUMUDU,  Ozinna   ACHART,  Isabelle   2.04.13   Oral  Case  study   Oral  Case  study   9.04.13   Oral  Case  study   Oral  Case  study   16.04.13   Final  session  /  synthesis  and   Final  session  /  synthesis  and   conclusions   conclusions  
  • 27. Lecture  /  presenta2on:   Group  work  (3  students)  exploring  the   #2 problemaVc  of  a  digital  related  topic  linked  to   THE DEBATE the  current  subject  of  the  day.     Two  groups  are  expected  to  present   20% OF THE contradictory  points  of  view  in  order  to  start  a   EVALUATION class  debate.   This  presentaVon  is  to  be  accessible  for  the   enVre  group  through  a  detailed  plan,  a   bibliography/webography.    
  • 28. Group  1     Group  2   VINAY,  José  Sergio   SAVOCA,  Gabriele   MORITZ,  Paloma   LU,  Lanyao   HU,  Feining   LEJARD,  Julie   JO,  Junhyon   LAUK,  Andreas     VOINEA,  Andra   LI,  Mengying   MASMEJEAN,  Louise   ACHART,  Isabelle   SHAIKH,  Neha   DUMITRESCU,  Nora   ANUMUDU,  Ozinna   CHO,  Yee   GUEROUT,  Tiphaine   SITES,  Mariel   LEAL  SCHAER,  Marina   BAHR,  Céline   CHAVANE  DE  DALMASSY,  Alexandra   CHEN,  LiVng   LI,  Yiwen   AL  MAHMOUD,  Abrar   ARLUNNO,  Ines   ABABATAIN,  Norah   CHEN,  Zimo   COUDERC,  Mathilde   LASSUS,  Estelle   SHIN,  Jihyun   ASHOUR,  May   MATHOU,  Alexandra   YANG,  Chunjiayi   WANG,  Hsing-­‐Yi     CHAFFAUT,  Nadège   VIJAYKAR,  Sneha  
  • 29. Date     Side  1 Side  2   5  .02.13   Is  Internet  the  end  of   Is  Internet   (2  groups)   our  private  life  ?  transparency  a   condi2on  to  security,   honesty  and   tranquillity.   26.02.13   Is  Internet  changing   Are  digital  brands   (2  groups)   us  into  brands  ?   becoming  more   «  human  »  ?   26.03.13   What  will  the  future   What  will  the  future   (2  groups)   look  like  :  how   look  like  :  how  we  are   technology  is  going  to   going  to  refuse  more   improve  us  and  our   technology  to  avoid  a   lifes  /  the  death  of   transhumanist   death.   totalitarism.  
  • 30. Oral  Case  Study:   Group  work  (around  6  students)    -­‐  the  students   #3 will  work  on  a  case  study  based  on  the   THE ORAL situaVon  of  a  real  internaVonal  client.  This   CASE STUDY recommendaVon  is  to  be  presented   collecVvely  to  a  jury  –  during  a  20-­‐mn   25% OF THE presentaVon.    This  exercise  will  be  a   EVALUATION preparaVon  for  the  Wri-en  Case  Study   examinaVon.  
  • 34. Group  1     Group  2   Group  3   Group  4   THE GROUPS Group  5   Group  6  
  • 35. #4 Wriren  Case  Study/final  examina2on:   THE ORAL Individual  work  –  each  student  will  explore   CASE STUDY individually  a  case  study  –  following  the  path   provided  for  the  previous  oral  exercise.   40% OF THE This  case  study  will  require  to  use  some   EVALUATION previously  studied  tools  and  knowledge.  
  • 36. #5 ATTENDANCE & PARTICIPATION 5% OF THE EVALUATION