Traditional To Social
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The document discusses how traditional marketing is being destroyed by the social web. It notes that the social web allows everyone to participate and share content freely. It argues that companies need to stop marketing their products and instead share what people are doing with their products. The document recommends that companies make their fans feel remarkable by helping them and sharing inspiration, then asking fans what they need to continue improving. This will make people want to follow the company.
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Traditional To Social
- 1. How the Social Web destroys Traditional Marketing Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but don’t sell it!
- 4. The start of the Revolution
- 5. ! Social Web
- 6. ! ...everyone can be a star!
- 7. Hi there! it’s not about things it’s about people You! Who cares? Hey :) Our product is amazing!
- 8. People will interrupt them talk about your products and only fight you if you Our product is amazing! Hey!! You! Shut up! #*! #*! #*! #*! #*! #*! #*! #*! That Company Sucks! ? ! ! ! See our ads! ? ?
- 9. Traditional no longer works... ...it even works against you!
- 10. How do you become a part of the Social Web?
- 11. you get invited! It’s easy... ...and that means
- 12. You are not a company that sells a product ...but a group of talented individuals . Who are creating something remarkable . Because the world need something better, more stylish, and more affordable. Something that makes you happy, and gives you that really good feeling inside your stomach.
- 13. You do not market your products ...you share them
- 14. ...and you share what people are doing with them. You make your fans remarkable You help them do things better , provide tips and ideas. You tell them about what inspired you , and continues to inspire you!
- 15. ...and you ask your fans what they need . So that you, with their help, can continue to be remarkable .
- 16. This way, people want to follow you, because you are worth following That’s a cool company! I will tell my friends about it Cool Nice! Me to! Thanks! :) Like! ! I like them too! :p Thanks!
- 17. Credits Copyright: Share it, use it, copy it, shred it, jump on it, tweet it, print it, remake it, republish it - but don’t sell it! Created by Thomas Baekdal You can follow me via twitter (@baekdal) on facebook (facebook.com/thomasbaekdal) on YouTube (youtube.com/baekdal) via Delicious (delicious.com/baekdal) or via www.baekdal.com Shared by Harish Kasturi You can follow me via twitter (@kasturiharish) on YouTube (youtube.com/kasturiharish) via Linkedin( http://in.linkedin.com/in/kasturiharish ) ....or you can follow Limited Dreams via www.limiteddreams.blogspot.com