Instagram has over 130 million active users who share over 40 million photos per day. Millennials are especially active on Instagram, with 28% of US internet users aged 18-29 using the platform. Many brands are increasingly using Instagram to engage with customers, with 41% of brands posting at least once a week. The presenter discusses how the San Francisco Giants and other companies like Starbucks, Red Bull, and Nike leverage Instagram for marketing through contests, sponsored content, and allowing fans to showcase the brand.

1. Instagram
Presented by Bryan Srabian
Social West 2013
@Srabe on Twitter
@SrabeGram on Instagram

2. What is Instagram
 130 Million Active Users
 Total Photos shared 16 Billion
 Daily Users 7.3 Million
 Avg Number of IG pix posted daily 40
Million
 Avg Number of Pix per user 40

3. Who’s on Instagram
 According to PEW, Instagram resonates more
with Millennials than any other Social
Network
 28 % of U.S. internet users aged 18 to 29
 14 % of those aged 30 to 49

4. Stats and Trends about Instagram
 41% of brands post 1 or more photos per week to their
Instagram accounts, up from 34% in Q4 2012
(source: Simply Measured)
 59% of brands have presence on Instagram, up 9%
from Q4 2012 (source: Simply Measured)
 17% of teens say Instagram is the most important
social network, up from 12% in 2012 (source: Piper
Jaffray)

5. Millennials lead the way

6. @SFGiants on Instagram
 Started 2012
 294,000 +
 Has become the face
of our brand and an
important channel to
our fans
 Engagement leads to
affinity leads to sales

10. Behind the Scenes

11. Contests & Promotions

12. Letting your Fans Tell the Story
 Sharing your Fans Pix with your
community
 Fan “TakeOver”
 Your Fans are Your Brand

13. Tie in your Campaign

14. @Starbucks

15. @RedBull

16. @Nike

17. @LuLuLemon

18. @KobeBryant

19. Instagram on Video
•Take up to 15 seconds of Video
•Ability to upload videos is a game
changer
•Start thinking of 15 second video
stories that can easily be shared
on Facebook via Instagram

20. Best Practices
 Sharing on Facebook/TW
 Learn to use #Hashtags
 Learn THE #Hashtags
 Tag People/Brands
 Engage with fans
 Measure
 Themes - #TBT #POTD

21. Own your Content

22. @Cafe

23. ROInstagram
 Promoting Retail Promotions
 Sponsored Content
 Contests to drive traffic to your website
 Your fans tagging your products become
visual testimonials
 The new Postcard

24. Promote Your Personality
As more users flock to Instagram, the more
powerful of a social media marketing
asset the service will become for brands
of any size.